HubSpot CRM vs Pipedrive comparison

Read 13 Pipedrive reviews

943 Views
594 Comparison Views

78% willing to recommend

HubSpot CRM

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Jul 27, 2025

Pipedrive and HubSpot CRM both compete in the CRM category, each offering unique features for users. HubSpot CRM appears to have an advantage due to its comprehensive marketing suite and superior integration capabilities.

Features: Pipedrive offers easy customization, Kanban-style board view, and robust reporting capabilities. It ensures a streamlined sales tracking process and flexible data structuring. HubSpot CRM features a marketing suite, strong sales sequences automation, and extensive integration options, making it ideal for marketing and sales integration.

Room for Improvement: Pipedrive needs better integration with other systems, stronger documentation, and enhanced automation. It also lacks pricing transparency and robust reporting. HubSpot CRM could improve its customization options and integration with various solutions, and its pricing can be restrictive for smaller teams.

Ease of Deployment and Customer Service: Pipedrive is available on Public and Private Clouds with generally good customer service, though support quality can vary. HubSpot CRM supports Public, Private, and Hybrid Clouds, providing good customer service despite occasional inconsistencies during busy periods.

Pricing and ROI: Pipedrive provides cost-effective solutions with transparent pricing and includes features like e-signature, providing great ROI for smaller companies. HubSpot CRM offers a free version appealing to small businesses, but its modular pricing can become expensive as teams grow.

To learn more, read our detailed HubSpot CRM vs. Pipedrive Report (Updated: July 2025).

HubSpot CRM vs. Pipedrive

July 2025

Download the complete report

Helped 865,140 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

5th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Pipedrive

Ranking in CRM

18th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Local Government CRM (10th), Opportunity Management (2nd), Sales Force Automation (8th)

Mindshare comparison

As of August 2025, in the CRM category, the mindshare of HubSpot CRM is 2.5%, up from 1.8% compared to the previous year. The mindshare of Pipedrive is 1.3%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

Read full review

Willem Lambrechts

Managing Director at Drebbel

Offers the ability to create multiple pipelines and the flexibility in filtering and reporting

We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It was quite stable. I didn't notice any specific issues or downtime"

"The solution is easy to use and easy to implement."

"The most valuable feature of HubSpot CRM is the forms."

"HubSpot's customer service is excellent and fast."

"The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements."

"The automations that HubSpot provides, such as creating sequences and the playbooks they have, are valuable."

"It's very easy to use and configure HubSpot CRM."

"It's highly reliable, and the flexibility it offers is noteworthy."

More HubSpot CRM pros

"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."

"The most useful stuff for me is that it's very flexible with all the data structures...Stability-wise, I rate the solution a ten out of ten."

"The initial setup is straightforward."

"Pipedrive's most valuable feature is reporting and insights. The CRM shows the database and lets the salespeople arrange their daily activities. The insights are essential from a management point of view because it helps the sales staff improve or adjust their whole sales cycle, activities, and quality."

"The usability of the solution is its valuable feature."

"Pipedrive's most valuable features are that you can keep the whole information that's related to managing your sales process and you can customize it easily. The person that we have who is customizing Pipedrive is very junior in means of software development or process development. He can easily use it, anyone can use the solution. It has a very easy user interface to customize your processes and apply them to the Pipedrive process."

"Pipedrive makes it easy to understand who I'm talking to at a glance. It has all the activities, node features, opportunity interface, deal interface, and time drive deals.The sales process is extremely simple, which saves me time and energy. I can send the document for e-signature and make the most out of my deals. I can automatically send emails and phone calls. You need to do only a little API programming. It offers massive flexibility. You can run an entire enterprise on the platform. The ease of use facilitates huge adoption."

"It's very flexible and we can really fit it into our business model."

More Pipedrive pros

Cons

"This solution could be easier to use. You really have to be hands on in the beginning as its an in depth solution. It takes some time to learn how it works before you can start using it."

"The scoring functionality in Salesforce is better. HubSpot CRM should improve its scoring feature."

"We had a problem with the tool’s stability once."

"In HubSpot CRM there are many subscription models. Some things are limited compared to the subscription models. For example, I cannot track all the tasks that I have in CRM at once. I need to click on the specific deal to see what the task is. This could improve in the future."

"This solution could be improved if it offered more opportunity to customize how it is used, including adding different rules."

"HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality."

"Sometimes, the usability is not intuitive. There is a lot of work required to set it up the way I like."

"HubSpot CRM could improve by combining additional functions within the organization, such as operations because it's heavily focused on sales and marketing. This makes sense since that is what it is for, but if had integrations with other solutions or additional dashboards that would be good."

More HubSpot CRM cons

"Pipedrive could be more efficient. I want the management to be more transparent so it's easier to monitor the sales team's activities and results and do business forecasting. It would help them to improve the quality of the sales cycle."

"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."

"The product is expensive."

"The platform could be even more robust."

"The automation process is challenging."

"The form builder works even though it has some shortcomings...Also, the forms don't have the ability to avoid or stop people from signing up if they don't have a corporate email."

"You must pay more if you need an additional feature."

"In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer."

More Pipedrive cons

Pricing and Cost Advice

"There is a cost for the solution. However, I am not aware of the price."

"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."

"We are using HubSpot CRM’s free version."

"We use a paid version of Hubspot and we have an annual license."

"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."

"The pricing for this solution is user based. We're paying $39 to $45 per user."

"The price of HubSpot CRM is expensive."

"Pricing is based on the number of users."

More HubSpot CRM pricing and cost advice

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

"As of now, the pricing and value are quite good."

"Pipedrive is relatively more affordable than other solutions."

"We pay $1000 a month for the tool."

"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

"The product is expensive but provides valuable services."

"The price of Pipedrive has been reasonable."

More Pipedrive pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which CRM solutions are best for your needs.

See recommendations

865,140 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

13%

Comms Service Provider

11%

Performing Arts

11%

Wholesaler/Distributor

Computer Software Company

16%

Retailer

Comms Service Provider

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

What is your primary use case for HubSpot CRM?

I use Segment, mainly Segment. We use CRM, usually HubSpot CRM. Some clients use HubSpot CRM and Zoho CRM. Different clients use different kinds of CRM, but we don't use them. We mostly focus on ma...

What do you like most about Pipedrive?

The most valuable feature is the ability to create timelines and custom fields.

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

monday.com for Enterprise vs HubSpot CRM

Comparisons

Compared 15% of the time

Attio vs HubSpot CRM

Compared 13% of the time

Acumatica vs HubSpot CRM

Compared 11% of the time

Odoo vs HubSpot CRM

Compared 10% of the time

Affinity vs HubSpot CRM

Compared 8% of the time

More HubSpot CRM Competitors

Apollo.io vs Pipedrive

Compared 53% of the time

monday.com for Enterprise vs Pipedrive

Compared 13% of the time

Zoho CRM vs Pipedrive

Compared 9% of the time

Microsoft Dynamics CRM vs Pipedrive

Compared 7% of the time

Odoo vs Pipedrive

Compared 7% of the time

More Pipedrive Competitors

Product Reports

Download HubSpot CRM product report

HubSpot CRM

August 2025

Download Pipedrive product report

August 2025

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo