HubSpot CRM vs Pipedrive comparison

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78% willing to recommend

HubSpot CRM

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Executive SummaryUpdated on Apr 20, 2025

Pipedrive and HubSpot CRM compete in the CRM and sales automation market. Pipedrive is more suitable for businesses focused on process management due to its intuitive automation and reporting capabilities, while HubSpot CRM is preferred for its robust marketing suite and comprehensive features.

Features: Pipedrive offers customizable processes, extensive reporting, and a Kanban-style interface. It allows flexible data structuring and easy automation. HubSpot CRM provides strong marketing tools, social media integration, sales automation, and comprehensive analytics with straightforward tracking of sales and leads.

Room for Improvement: Pipedrive needs better integration capabilities, clearer documentation, enhancements in its pricing model, and simplified automation. HubSpot CRM requires improved customization, less dependency on higher-tier licenses, streamlined automation, better mobile app, and bulk data management. Both need pricing strategy improvements for better affordability.

Ease of Deployment and Customer Service: Both platforms primarily operate on the public cloud. Pipedrive offers occasionally extended support for private cloud implementations and is noted for its responsive customer service, although experiences vary. HubSpot CRM provides responsive support but sometimes involves initial automated interactions, impacting the support experience.

Pricing and ROI: Pipedrive is noted for cost-effectiveness with affordable plans, offering good ROI, particularly for startups and small businesses. It provides balanced pricing with advanced features like e-signature and document automation. HubSpot CRM's free version makes it accessible, but the paid versions are pricier, affecting scalability and appeal for larger teams despite its comprehensive features justifying a higher price for marketing-focused businesses.

To learn more, read our detailed HubSpot CRM vs. Pipedrive Report (Updated: April 2025).

HubSpot CRM vs. Pipedrive

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Helped 849,686 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

6th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Pipedrive

Ranking in CRM

16th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Local Government CRM (5th), Opportunity Management (5th), Sales Force Automation (6th)

Mindshare comparison

As of May 2025, in the CRM category, the mindshare of HubSpot CRM is 2.3%, up from 2.1% compared to the previous year. The mindshare of Pipedrive is 1.1%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

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Vykintas Arlauskas

CTO, Retal Group at RETAL

An easy- to- use and scalable cloud-based CRM tool for managing and tracking

I have noticed that Pipedrive is doing a lot in terms of web cybersecurity and integration with other tools, which is good. However, we haven't integrated it with our ERP system yet, so that might pose a challenge. We'll have to see how it goes. The Integration with artificial intelligence should be available in the next release. In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer. Perhaps, in the future, this could be achieved through artificial intelligence.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"When we cannot dedicate a lot of time to each of these, in terms of research and support, it helps us automate some small things and provides opportunities."

"I like how you can track one account from marketing to closing the deal. For example, suppose you generated a lead through marketing, you can then track it through to when the deal is closed."

"The solution's most valuable features stem mostly from the sequencing of marketing automation."

"The setup is very easy."

"The feature that I find valuable is the customer 360-degree view and the marketing automation."

"Very scalable CRM platform with multiple functions, e.g. marketing, ticketing, and service."

"We can track clients through the system, which is a great feature. It supports cross-functional teams."

"HubSpot CRM has the most reliable and user-friendly options."

More HubSpot CRM pros

"Pipedrive's most valuable feature is reporting and insights. The CRM shows the database and lets the salespeople arrange their daily activities. The insights are essential from a management point of view because it helps the sales staff improve or adjust their whole sales cycle, activities, and quality."

"The solution is pretty easy to use and intuitive."

"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."

"The usability of the solution is its valuable feature."

"It's very flexible and we can really fit it into our business model."

"The most useful thing is the ability to create multiple pipelines and the flexibility in filtering and reporting."

"It is a stable platform."

"Pipedrive's most valuable features are that you can keep the whole information that's related to managing your sales process and you can customize it easily. The person that we have who is customizing Pipedrive is very junior in means of software development or process development. He can easily use it, anyone can use the solution. It has a very easy user interface to customize your processes and apply them to the Pipedrive process."

More Pipedrive pros

Cons

"There is no option to remove duplicate constant contacts."

"A better CRM can be achieved by providing more customization features."

"There is room for improvement in pricing. The pricing strategy that they have is way too clever."

"The mobile application for HubSpot CRM could improve. There are a lot of weaknesses and limitations. Salesforce.com's mobile application is much better."

"We wanted to discover a list of clients that spend an average amount with us, and we just don't have that answer at this time. There just aren't enough answers being provided for the questions we have, and that's a real downside."

"Ease of use is the most essential feature for us. HubSpot is intuitive, so you can learn everything just by exploring and trying it out yourself. The user interface is straightforward, and it's easy to pick that up."

"The product's free version could have more integration and automation options."

"In HubSpot CRM there are many subscription models. Some things are limited compared to the subscription models. For example, I cannot track all the tasks that I have in CRM at once. I need to click on the specific deal to see what the task is. This could improve in the future."

More HubSpot CRM cons

"You must pay more if you need an additional feature."

"Reporting capabilities of the solution could be improved."

"Pipedrive could be more efficient. I want the management to be more transparent so it's easier to monitor the sales team's activities and results and do business forecasting. It would help them to improve the quality of the sales cycle."

"New features sometimes seem bolted on rather than being smooth."

"In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer."

"The integration possibilities with other systems could be better as well. We use it in connection with Octopus CRM, and there's room for improvement."

"The automation process is challenging."

"The form builder works even though it has some shortcomings...Also, the forms don't have the ability to avoid or stop people from signing up if they don't have a corporate email."

More Pipedrive cons

Pricing and Cost Advice

"We are using HubSpot CRM’s free version."

"The pricing for this solution is user based. We're paying $39 to $45 per user."

"We use a paid version of Hubspot and we have an annual license."

"The cost of HubSpot CRM is less than the cost of Freshsales."

"The pricing is reasonable."

"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."

"There is a cost for the solution. However, I am not aware of the price."

"Pricing is based on the number of users."

More HubSpot CRM pricing and cost advice

"As of now, the pricing and value are quite good."

"The price of Pipedrive has been reasonable."

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

"Pipedrive is relatively more affordable than other solutions."

"The solution is affordable."

"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."

"We pay $1000 a month for the tool."

More Pipedrive pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

18%

Comms Service Provider

12%

Government

12%

Financial Services Firm

Educational Organization

57%

Computer Software Company

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

What is your primary use case for HubSpot CRM?

I primarily use the solution for CRM.

What do you like most about Pipedrive?

The most valuable feature is the ability to create timelines and custom fields.

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

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Product Reports

HubSpot CRM

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Also Known As

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Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

HubSpot CRM vs. Pipedrive