HubSpot CRM vs Pipedrive comparison

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78% willing to recommend

HubSpot CRM

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Executive SummaryUpdated on Apr 20, 2025

Pipedrive and HubSpot CRM compete in the CRM and sales automation market. Pipedrive is more suitable for businesses focused on process management due to its intuitive automation and reporting capabilities, while HubSpot CRM is preferred for its robust marketing suite and comprehensive features.

Features: Pipedrive offers customizable processes, extensive reporting, and a Kanban-style interface. It allows flexible data structuring and easy automation. HubSpot CRM provides strong marketing tools, social media integration, sales automation, and comprehensive analytics with straightforward tracking of sales and leads.

Room for Improvement: Pipedrive needs better integration capabilities, clearer documentation, enhancements in its pricing model, and simplified automation. HubSpot CRM requires improved customization, less dependency on higher-tier licenses, streamlined automation, better mobile app, and bulk data management. Both need pricing strategy improvements for better affordability.

Ease of Deployment and Customer Service: Both platforms primarily operate on the public cloud. Pipedrive offers occasionally extended support for private cloud implementations and is noted for its responsive customer service, although experiences vary. HubSpot CRM provides responsive support but sometimes involves initial automated interactions, impacting the support experience.

Pricing and ROI: Pipedrive is noted for cost-effectiveness with affordable plans, offering good ROI, particularly for startups and small businesses. It provides balanced pricing with advanced features like e-signature and document automation. HubSpot CRM's free version makes it accessible, but the paid versions are pricier, affecting scalability and appeal for larger teams despite its comprehensive features justifying a higher price for marketing-focused businesses.

To learn more, read our detailed HubSpot CRM vs. Pipedrive Report (Updated: June 2025).

HubSpot CRM vs. Pipedrive

June 2025

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Helped 856,873 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

6th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Pipedrive

Ranking in CRM

16th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Local Government CRM (7th), Opportunity Management (2nd), Sales Force Automation (7th)

Mindshare comparison

As of June 2025, in the CRM category, the mindshare of HubSpot CRM is 2.4%, up from 2.1% compared to the previous year. The mindshare of Pipedrive is 1.1%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

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Willem Lambrechts

Managing Director at Drebbel

Offers the ability to create multiple pipelines and the flexibility in filtering and reporting

We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The interface is good."

"The feature that I find valuable is the customer 360-degree view and the marketing automation."

"HubSpot CRM has the most reliable and user-friendly options."

"The solution is easy to use for anyone, integrates well with email, has simple node management, and has good tracking lead features."

"The most valuable feature of the solution is its free version, where you can store around 10,00,000 records in HubSpot CRM for free if you have a business email ID."

"The solution's most valuable features stem mostly from the sequencing of marketing automation."

"We can track clients through the system, which is a great feature. It supports cross-functional teams."

"The best feature in HubSpot CRM for us is the custom objects that we integrated. This allows us to include more information on the contact profile, company profile, and other details, making it easier for our staff to have all the necessary information before contacting our customers.Additionally, having all this information in a centralized place is highly beneficial for us."

More HubSpot CRM pros

"The solution is pretty easy to use and intuitive."

"The usability of the solution is its valuable feature."

"It's very flexible and we can really fit it into our business model."

"The most useful thing is the ability to create multiple pipelines and the flexibility in filtering and reporting."

"The initial setup is straightforward."

"Pipedrive's most valuable features are that you can keep the whole information that's related to managing your sales process and you can customize it easily. The person that we have who is customizing Pipedrive is very junior in means of software development or process development. He can easily use it, anyone can use the solution. It has a very easy user interface to customize your processes and apply them to the Pipedrive process."

"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."

"It is a stable platform."

More Pipedrive pros

Cons

"They need better UX or templates to change the mood or the look and feel."

"They are trying to make it better by adding agent.ai to HubSpot, however, it's in a very early stage."

"The solution's user interface can be simpler with features that are easy to navigate."

"There is room for improvement in pricing. The pricing strategy that they have is way too clever."

"We wanted to discover a list of clients that spend an average amount with us, and we just don't have that answer at this time. There just aren't enough answers being provided for the questions we have, and that's a real downside."

"This solution could be improved if it offered more opportunity to customize how it is used, including adding different rules."

"It will make it easier for us to automate if HubSpot would put in a little bit of work on the properties."

"I believe it's tailored for companies that are well-lined up for inbound sales. They have rich content, and they can generate leads and capture leads on all the channels and websites, but if you are focusing on or depending on outbounds, it lacks the capabilities that are being offered by companies that focus on outreach, such as Salesloft or Outreach. It mainly lacks cadences for salespeople."

More HubSpot CRM cons

"Pipedrive could be more efficient. I want the management to be more transparent so it's easier to monitor the sales team's activities and results and do business forecasting. It would help them to improve the quality of the sales cycle."

"The form builder works even though it has some shortcomings...Also, the forms don't have the ability to avoid or stop people from signing up if they don't have a corporate email."

"Pipedrive has some weaknesses against Salesforce. The documentation of Pipedrive could improve. They need more qualified documentation because I had to fix my colleague's work to correct the reports because they did not find how they can do it, or develop reports. There are some misunderstandings about how to do reporting."

"The platform could be even more robust."

"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."

"We are using the lowest version of it. As we become more sophisticated, we might outgrow the tool, but there are features that are available in the higher-level versions, which I'm unfamiliar with, that might be able to meet the needs we would have in the future. They can maybe add some of the features to the basic version or make it more reasonably priced or free."

"In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer."

"Reporting capabilities of the solution could be improved."

More Pipedrive cons

Pricing and Cost Advice

"The pricing is in a midrange if you line up the marketing tools."

"The cost of HubSpot CRM is less than the cost of Freshsales."

"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."

"We use a paid version of Hubspot and we have an annual license."

"Pricing is based on the number of users."

"We are using HubSpot CRM’s free version."

"HubSpot CRM is affordable."

"The price of HubSpot CRM is expensive."

More HubSpot CRM pricing and cost advice

"As of now, the pricing and value are quite good."

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

"The solution is affordable."

"The price of Pipedrive has been reasonable."

"The product is expensive but provides valuable services."

"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."

"Pipedrive is relatively more affordable than other solutions."

"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."

More Pipedrive pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Comms Service Provider

12%

Government

11%

Financial Services Firm

Educational Organization

43%

Computer Software Company

Government

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

What is your primary use case for HubSpot CRM?

I primarily use the solution for CRM.

What do you like most about Pipedrive?

The most valuable feature is the ability to create timelines and custom fields.

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

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Product Reports

Download HubSpot CRM product report

HubSpot CRM

June 2025

Download Pipedrive product report

May 2025

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo