HubSpot CRM vs Pipedrive comparison

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HubSpot CRM

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Executive SummaryUpdated on Jul 27, 2025

Pipedrive and HubSpot CRM both compete in the CRM category, each offering unique features for users. HubSpot CRM appears to have an advantage due to its comprehensive marketing suite and superior integration capabilities.

Features: Pipedrive offers easy customization, Kanban-style board view, and robust reporting capabilities. It ensures a streamlined sales tracking process and flexible data structuring. HubSpot CRM features a marketing suite, strong sales sequences automation, and extensive integration options, making it ideal for marketing and sales integration.

Room for Improvement: Pipedrive needs better integration with other systems, stronger documentation, and enhanced automation. It also lacks pricing transparency and robust reporting. HubSpot CRM could improve its customization options and integration with various solutions, and its pricing can be restrictive for smaller teams.

Ease of Deployment and Customer Service: Pipedrive is available on Public and Private Clouds with generally good customer service, though support quality can vary. HubSpot CRM supports Public, Private, and Hybrid Clouds, providing good customer service despite occasional inconsistencies during busy periods.

Pricing and ROI: Pipedrive provides cost-effective solutions with transparent pricing and includes features like e-signature, providing great ROI for smaller companies. HubSpot CRM offers a free version appealing to small businesses, but its modular pricing can become expensive as teams grow.

To learn more, read our detailed HubSpot CRM vs. Pipedrive Report (Updated: September 2025).

HubSpot CRM vs. Pipedrive

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Helped 868,706 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

5th

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Pipedrive

Ranking in CRM

26th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Local Government CRM (14th), Opportunity Management (4th), Sales Force Automation (9th)

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of HubSpot CRM is 1.6%, down from 1.7% compared to the previous year. The mindshare of Pipedrive is 0.8%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
HubSpot CRM	1.6%
Pipedrive	0.8%
Other	97.6%

CRM

Featured Reviews

Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

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Willem Lambrechts

Managing Director at Drebbel

Offers the ability to create multiple pipelines and the flexibility in filtering and reporting

We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The automations that HubSpot provides, such as creating sequences and the playbooks they have, are valuable."

"The feature that is beneficial from HubSpot CRM is business intelligence."

"We get a good overview of where everything is in the pipeline."

"It's highly reliable, and the flexibility it offers is noteworthy."

"It has nice features and matches our pipeline. Even in the free version, all of the features are available."

"The native integration with Outlook is something that I find really useful in HubSpot CRM."

"The feature that I find valuable is the customer 360-degree view and the marketing automation."

"It's very easy to use and configure HubSpot CRM."

More HubSpot CRM pros

"The most useful thing is the ability to create multiple pipelines and the flexibility in filtering and reporting."

"Pipedrive makes it easy to understand who I'm talking to at a glance. It has all the activities, node features, opportunity interface, deal interface, and time drive deals.The sales process is extremely simple, which saves me time and energy. I can send the document for e-signature and make the most out of my deals. I can automatically send emails and phone calls. You need to do only a little API programming. It offers massive flexibility. You can run an entire enterprise on the platform. The ease of use facilitates huge adoption."

"Pipedrive's most valuable features are that you can keep the whole information that's related to managing your sales process and you can customize it easily. The person that we have who is customizing Pipedrive is very junior in means of software development or process development. He can easily use it, anyone can use the solution. It has a very easy user interface to customize your processes and apply them to the Pipedrive process."

"It is a stable platform."

"The initial setup is straightforward."

"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."

"The most valuable feature is the ability to create timelines and custom fields."

"The solution is very stable."

More Pipedrive pros

Cons

"We found that automated emails were challenging to manage in the tool. While the feature allows you to create dynamic email templates, it was difficult to tweak and fetch data associated with different objects, such as contacts and custom objects."

"The only problem with HubSpot at the moment is the pricing models."

"The product is not very scalable."

"This solution could be easier to use. You really have to be hands on in the beginning as its an in depth solution. It takes some time to learn how it works before you can start using it."

"All the features of HubSpot CRM are not buddled together, you need to purchase different modules to have a complete solution."

"The only thing that was tough was that the functionality was very dependent on the licensing level. So there were many things I wanted to do, but then I'd have to add on different licenses or purchase different add-ons."

"We had a problem with the tool’s stability once."

"The solution's email capabilities could be improved."

More HubSpot CRM cons

"New features sometimes seem bolted on rather than being smooth."

"The platform could be even more robust."

"We are using the lowest version of it. As we become more sophisticated, we might outgrow the tool, but there are features that are available in the higher-level versions, which I'm unfamiliar with, that might be able to meet the needs we would have in the future. They can maybe add some of the features to the basic version or make it more reasonably priced or free."

"Reporting capabilities of the solution could be improved."

"The form builder works even though it has some shortcomings...Also, the forms don't have the ability to avoid or stop people from signing up if they don't have a corporate email."

"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."

"The product is expensive."

"You must pay more if you need an additional feature."

More Pipedrive cons

Pricing and Cost Advice

"We are using HubSpot CRM’s free version."

"We use a paid version of Hubspot and we have an annual license."

"The price of HubSpot CRM is expensive."

"The pricing for this solution is user based. We're paying $39 to $45 per user."

"I do not recall the particulars of the licensing fees."

"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."

"The pricing is reasonable."

"There is a cost for the solution. However, I am not aware of the price."

More HubSpot CRM pricing and cost advice

"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."

"The price of Pipedrive has been reasonable."

"We pay $1000 a month for the tool."

"The solution is affordable."

"As of now, the pricing and value are quite good."

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

"Pipedrive is relatively more affordable than other solutions."

More Pipedrive pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Performing Arts

11%

Comms Service Provider

Manufacturing Company

Computer Software Company

15%

Outsourcing Company

13%

Retailer

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	39
Midsize Enterprise	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	1
Large Enterprise	3

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

What is your primary use case for HubSpot CRM?

I use Segment, mainly Segment. We use CRM, usually HubSpot CRM. Some clients use HubSpot CRM and Zoho CRM. Different clients use different kinds of CRM, but we don't use them. We mostly focus on ma...

What do you like most about Pipedrive?

The most valuable feature is the ability to create timelines and custom fields.

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

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Product Reports

HubSpot CRM

Download HubSpot CRM product report

Download Pipedrive product report

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

HubSpot CRM vs. Pipedrive