I don't know what the tool was like for the back end, but for whatever I used it for, it was fine.
From the perspective of continuous improvements needed in the product, I would want the tool to be able to pull out more information about clients. I used LinkedIn integrations, in which there was a way to put in a domain name, and it automatically could pull in known contacts from ZoomInfo and LinkedIn. I think you could import the details of clients with the tool and grab the person you want from LinkedIn. If HubSpot CRM could provide recommendations for the people operating in different functions in the companies my organization is in touch with presently, after which you can sort of segregate it into good information or bad information, then it would be great.
I have experience with HubSpot CRM. I am a customer of the product.
Stability-wise, I rate the solution a ten out of ten.
I have experience with Salesforce.
I have experience with NetSuite. Compared to NetSuite, HubSpot CRM had more functionalities for marketing, generating AV campaigns, and automating outreach. HubSpot CRM also had a constant contact feature available in it, but presently, all of the aforementioned features are added at an additional cost. I don't know if NetSuite offers the same features as HubSpot CRM under some options.
In terms of lead tracking and management, every company that my organization works with gets loaded into HubSpot CRM, after which they are assigned accounts, and they can work from those accounts. I like the GUI of HubSpot CRM better since it is very attractive.
For my company's sales and marketing efforts, I could see that HubSpot CRM could integrate with Office 365 from Microsoft. If you send an email from HubSpot CRM, it will be sent from Outlook, and it works vice versa as well. If you send an email from your Outlook, it will track it in HubSpot. HubSpot is a great place to have historical documents on customer interaction.
The feature of the product that improved our company's sales process was its ability to automate email campaigns.
The product's email tracking feature has impacted our company's engagement strategy since it helped me follow up differently from an email and see if emails were opened or not. I could set a cadence to send out an email if the receiver of our company's email opens it, so it is similar to a follow-up email. If the receiver of our company's email doesn't open it, I can send another email instead, which is something I could do at multiple levels using HubSpot CRM. With the marketing part as an add-on in HubSpot CRM, I could deal in the aforementioned area using the product's interface.
The dashboard and reporting tools in HubSpot CRM were good. The tool is visually appealing in a way that it would display things after directly uploading the company logo that you were working with for the opportunity and pull in all their information automatically by grabbing onto their website, considering that you put in the website domain name. The tool grabs as much information as it can from just putting in a little bit of information about the company.
HubSpot CRM's mobile app experience was fine, and it was better than what Salesforce offers. Using the product's mobile app while on the move or when I am away from the office desk is possible. I could use my mobile to handle any updates on the product for management.
I like the interface of HubSpot as a CRM tool since it helped me with sales tracking when I used to have my own company.
I rate the tool a ten out of ten.