HubSpot CRM vs SugarCRM Platform comparison

HubSpot and SugarCRM are both solutions in the CRM category. HubSpot is ranked #6 with an average rating of 8.4, while SugarCRM is ranked #24 with an average rating of 8.5. HubSpot holds a 2.4% mindshare in CRM, compared to SugarCRM’s 0.5% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 50% of SugarCRM users who would recommend it.

HubSpot CRM

Read 48 HubSpot CRM reviews

988 Views
580 Comparison Views

98% willing to recommend

SugarCRM Platform

Read 12 SugarCRM Platform reviews

372 Views
143 Comparison Views

50% willing to recommend

HubSpot CRM

SugarCRM Platform

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Executive SummaryUpdated on Apr 20, 2025

SugarCRM Platform and HubSpot CRM both compete in the customer relationship management category. HubSpot CRM often gains favor due to its extensive features and higher ROI potential, whereas SugarCRM is notable for its competitive pricing and advanced customization options.

Features: SugarCRM features advanced customization capabilities, flexibility in field configurations, and easy integration with other software. HubSpot CRM offers robust marketing tools, sales automation sequences, and business intelligence capabilities.

Room for Improvement: SugarCRM could enhance its marketing tools and increase its integration options for broader appeal. HubSpot CRM might improve by offering more affordable pricing tiers and a higher degree of customization to cater to specific operational needs.

Ease of Deployment and Customer Service: HubSpot CRM's cloud-based model facilitates fast deployment and scalability, supported by extensive onboarding resources. SugarCRM offers both cloud and on-premise options, providing detailed customization assistance for diverse needs.

Pricing and ROI: SugarCRM generally presents a lower setup cost with attractive pricing for comprehensive CRM solutions. HubSpot CRM, with a potentially higher initial investment, justifies its cost through superior features and better long-term ROI, specifically for businesses focusing on marketing and sales integration.

To learn more, read our detailed HubSpot CRM vs. SugarCRM Platform Report (Updated: June 2025).

Buyer's Guide

HubSpot CRM vs. SugarCRM Platform

June 2025

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Helped 857,585 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

6th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

SugarCRM Platform

Ranking in CRM

24th

Average Rating

7.0

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (8th), Marketing Automation (7th), Sales Force Automation (6th)

Mindshare comparison

As of June 2025, in the CRM category, the mindshare of HubSpot CRM is 2.4%, up from 2.1% compared to the previous year. The mindshare of SugarCRM Platform is 0.5%, down from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

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Styliana Araouzou

Senior Operations Analyst at Etoro

Customizable, easy to configure, and reliable

My company is considered a customer and an end-user. I'm not sure which version of the solution we're using right now. It's a company that offers lots of user manuals and you can find most of your stuff there before starting development. I'd advise potential new users to go through everything. I would rate the solution an eight out of ten. By default, it comes with a really good model where you can start working with it without having a lot of developers in your team. It's a system that includes everything related to the client and you can see everything under one screen without having a different product or system. It's been great, for the most part.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The ease of having everything in one place is valuable."

"The permission system is great, so you can really decide who gets what permissions."

"It's fairly simple to use. For configuration, it provides quite a bit of information to the salespeople at the fingertips."

"The features are superior, as few others can reach that level."

"It's highly reliable, and the flexibility it offers is noteworthy."

"The calling option from any region is beneficial."

"The solution is easy to use and easy to implement."

"I am working in a small company. We have a sales teams that consist of 10 people. HubSpot CRM is scalable and easy to use."

More HubSpot CRM pros

"The most valuable aspect of this solution is its low cost."

"It has sales email campaigns, plus integration with Active Directory."

"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."

"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."

"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."

"It works well with Jira. You can customize it to fit your needs."

Cons

"A better CRM can be achieved by providing more customization features."

"The mobile application for HubSpot CRM could improve. There are a lot of weaknesses and limitations. Salesforce.com's mobile application is much better."

"HubSpot CRM should include better scanning of business cards and getting content in."

"HubSpot CRM integration needs improvement."

"The product's free version could have more integration and automation options."

"I believe it's tailored for companies that are well-lined up for inbound sales. They have rich content, and they can generate leads and capture leads on all the channels and websites, but if you are focusing on or depending on outbounds, it lacks the capabilities that are being offered by companies that focus on outreach, such as Salesloft or Outreach. It mainly lacks cadences for salespeople."

"The response time is slow. It takes time for them to come back with solutions."

"Ease of use is the most essential feature for us. HubSpot is intuitive, so you can learn everything just by exploring and trying it out yourself. The user interface is straightforward, and it's easy to pick that up."

More HubSpot CRM cons

"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."

"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."

"I would like to see more integration on a mobile platform in the next release."

"It lacks customization, and this is the main reason that we are switching to a different solution."

"I would appreciate it if SugarCRM could support us in on-premise implementation."

"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."

"You cannot include all your entities under one instance at the moment."

Pricing and Cost Advice

"The pricing is reasonable."

"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."

"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."

"The cost of HubSpot CRM is less than the cost of Freshsales."

"The price of HubSpot CRM is expensive."

"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."

"The pricing for this solution is user based. We're paying $39 to $45 per user."

"The price of the solution could improve because it is expensive."

More HubSpot CRM pricing and cost advice

"Licensing fees are paid on a yearly basis."

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Comms Service Provider

12%

Government

11%

Financial Services Firm

Educational Organization

17%

Engineering Company

17%

Computer Software Company

14%

Real Estate/Law Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

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What is your primary use case for HubSpot CRM?

I primarily use the solution for CRM.

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What do you like most about Sugar Enterprise?

The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards.

See all answers

What is your experience regarding pricing and costs for Sugar Enterprise?

All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.

See all answers

What needs improvement with Sugar Enterprise?

The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That was a little bit of a challenge. But it was overcome with the help of SugarCRM com...

See all answers

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Product Reports

Buyer's Guide

HubSpot CRM

June 2025

Download HubSpot CRM product report

Buyer's Guide

SugarCRM Platform

May 2025

Download SugarCRM Platform product report

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

SugarCRM is a versatile CRM solution that facilitates communication and organization within a company. Its primary use case includes call and comment logging, account relation, customer detail storage, verification handling, transaction tracking, marketing material management, and payment transaction handling. The most valuable functionalities include customizable exports of graphics, statuses, complaints, and tasks, as well as its scalability, stability, and low cost. It integrates well with Jira and can be easily configured. The platform improves efficiency, productivity, collaboration, communication, and coordination within organizations, while also providing valuable insights and data analytics for informed decision-making.

SugarCRM

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor

Buyer's Guide

HubSpot CRM vs. SugarCRM Platform

June 2025

Free Report: HubSpot CRM vs. SugarCRM Platform

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