HubSpot CRM vs SugarCRM Platform comparison

HubSpot and SugarCRM are both solutions in the CRM category. HubSpot is ranked #5 with an average rating of 8.4, while SugarCRM is ranked #23 with an average rating of 8.5. HubSpot holds a 2.5% mindshare in CRM, compared to SugarCRM’s 0.7% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 50% of SugarCRM users who would recommend it.

HubSpot CRM

Read 48 HubSpot CRM reviews

1,132 Views
1,041 Comparison Views

98% willing to recommend

SugarCRM Platform

Read 12 SugarCRM Platform reviews

553 Views
409 Comparison Views

50% willing to recommend

HubSpot CRM

SugarCRM Platform

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Executive SummaryUpdated on Jul 27, 2025

SugarCRM Platform and HubSpot CRM are leading competitors in the customer relationship management category. HubSpot CRM is often seen as superior, primarily because of its extensive features and ease of use, despite a higher price point.

Features: SugarCRM Platform offers advanced customization capabilities, extensive integration options, and a high degree of flexibility, making it ideal for complex business requirements. HubSpot CRM provides a seamless and user-friendly interface, comprehensive marketing and sales tools, and robust automation features, distinguishing it with its feature-rich approach.

Room for Improvement: SugarCRM can improve by simplifying its interface, expanding default reporting features, and streamlining integration processes with non-open API software. HubSpot CRM could enhance its solution by offering more competitive pricing, extending the capabilities of its free version, and improving customization outside its core offerings.

Ease of Deployment and Customer Service: SugarCRM supports tailored deployments with comprehensive support options, catering to businesses with significant customization needs. HubSpot CRM stands out for quick deployment supported by online resources, enabling businesses to start swiftly and easily without extensive customization.

Pricing and ROI: SugarCRM involves a higher initial setup cost due to its tailored options but offers value through long-term customization. HubSpot CRM, however, requires a lower initial investment with scalable pricing plans, offering strong ROI potential due to its simplicity and rich features.

To learn more, read our detailed HubSpot CRM vs. SugarCRM Platform Report (Updated: July 2025).

Buyer's Guide

HubSpot CRM vs. SugarCRM Platform

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

5th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

SugarCRM Platform

Ranking in CRM

23rd

Average Rating

7.0

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (8th), Marketing Automation (8th), Sales Force Automation (5th)

Mindshare comparison

As of August 2025, in the CRM category, the mindshare of HubSpot CRM is 2.5%, up from 1.8% compared to the previous year. The mindshare of SugarCRM Platform is 0.7%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

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Styliana Araouzou

Senior Operations Analyst at Etoro

Customizable, easy to configure, and reliable

My company is considered a customer and an end-user. I'm not sure which version of the solution we're using right now. It's a company that offers lots of user manuals and you can find most of your stuff there before starting development. I'd advise potential new users to go through everything. I would rate the solution an eight out of ten. By default, it comes with a really good model where you can start working with it without having a lot of developers in your team. It's a system that includes everything related to the client and you can see everything under one screen without having a different product or system. It's been great, for the most part.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution's greatest value lies in its online capability in terms of web content creation."

"It has nice features and matches our pipeline. Even in the free version, all of the features are available."

"The ease of having everything in one place is valuable."

"The user interface is good, and they have built-in capabilities; I can integrate it with LinkedIn or my mailing list."

"It's highly reliable, and the flexibility it offers is noteworthy."

"HubSpot CRM has the most reliable and user-friendly options."

"The interface is good."

"HubSpot's customer service is excellent and fast."

More HubSpot CRM pros

"It has sales email campaigns, plus integration with Active Directory."

"It works well with Jira. You can customize it to fit your needs."

"The most valuable aspect of this solution is its low cost."

"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."

"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."

"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."

Cons

"The only problem with HubSpot at the moment is the pricing models."

"In HubSpot CRM there are many subscription models. Some things are limited compared to the subscription models. For example, I cannot track all the tasks that I have in CRM at once. I need to click on the specific deal to see what the task is. This could improve in the future."

"HubSpot CRM is easy to use compared to others solutions and anyone can use it. However, for enterprise companies, I would recommend Salesforce because it has established partners, can be more reliable, has more features, and has a more powerful integration with ERP modules which is important for enterprise companies. For multi-locations and multinational companies, Salesforce is one of the best."

"The mobile application for HubSpot CRM could improve. There are a lot of weaknesses and limitations. Salesforce.com's mobile application is much better."

"There is a limitation with the integration with other tools or workflows."

"A better CRM can be achieved by providing more customization features."

"HubSpot CRM could improve in integration with other solutions."

"The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it."

More HubSpot CRM cons

"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."

"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."

"You cannot include all your entities under one instance at the moment."

"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."

"I would appreciate it if SugarCRM could support us in on-premise implementation."

"I would like to see more integration on a mobile platform in the next release."

"It lacks customization, and this is the main reason that we are switching to a different solution."

Pricing and Cost Advice

"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."

"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."

"We are using HubSpot CRM’s free version."

"The pricing is in a midrange if you line up the marketing tools."

"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."

"Pricing is based on the number of users."

"The pricing is reasonable."

"There is a cost for the solution. However, I am not aware of the price."

More HubSpot CRM pricing and cost advice

"Licensing fees are paid on a yearly basis."

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Comms Service Provider

11%

Performing Arts

11%

Wholesaler/Distributor

Engineering Company

20%

Computer Software Company

Manufacturing Company

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

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What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

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What is your primary use case for HubSpot CRM?

I use Segment, mainly Segment. We use CRM, usually HubSpot CRM. Some clients use HubSpot CRM and Zoho CRM. Different clients use different kinds of CRM, but we don't use them. We mostly focus on ma...

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What do you like most about Sugar Enterprise?

The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards.

See all answers

What is your experience regarding pricing and costs for Sugar Enterprise?

All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.

See all answers

What needs improvement with Sugar Enterprise?

The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That was a little bit of a challenge. But it was overcome with the help of SugarCRM com...

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Compared 100% of the time

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Product Reports

Buyer's Guide

HubSpot CRM

August 2025

Download HubSpot CRM product report

Buyer's Guide

SugarCRM Platform

July 2025

Download SugarCRM Platform product report

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

SugarCRM is a versatile CRM solution that facilitates communication and organization within a company. Its primary use case includes call and comment logging, account relation, customer detail storage, verification handling, transaction tracking, marketing material management, and payment transaction handling. The most valuable functionalities include customizable exports of graphics, statuses, complaints, and tasks, as well as its scalability, stability, and low cost. It integrates well with Jira and can be easily configured. The platform improves efficiency, productivity, collaboration, communication, and coordination within organizations, while also providing valuable insights and data analytics for informed decision-making.

SugarCRM

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor

Buyer's Guide

HubSpot CRM vs. SugarCRM Platform

July 2025

Free Report: HubSpot CRM vs. SugarCRM Platform

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