Oracle CRM vs Pardot comparison

Oracle and Salesforce are both solutions in the Marketing Automation category. Oracle is ranked #5 with an average rating of 7.4, while Salesforce is ranked #6 with an average rating of 7.4. Oracle holds a 1.9% mindshare in MA, compared to Salesforce’s 3.6% mindshare. Additionally, 89% of Oracle users are willing to recommend the solution, compared to 91% of Salesforce users who would recommend it.

Oracle CRM

Read 38 Oracle CRM reviews

202 Views
154 Comparison Views

89% willing to recommend

Pardot

Read 12 Pardot reviews

1,119 Views
386 Comparison Views

91% willing to recommend

Oracle CRM

Pardot

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Executive SummaryUpdated on Jan 6, 2025

Oracle CRM and Pardot compete in the customer relationship management space. Based on data comparisons, Oracle CRM tends to have favorable pricing and support, while Pardot is noted for its advanced features that justify the investment.

Features: Oracle CRM offers robust analytics tools, comprehensive customer management capabilities, and scalability, ideal for large-scale operations. Pardot provides marketing automation features, direct integration with Salesforce, and advanced analytics capabilities.

Room for Improvement: Oracle CRM's complexity in deployment and potential high setup costs can be challenging. Streamlining the user interface experience is another area for improvement. Oracle CRM may also benefit from enhanced marketing automation features. Pardot could improve in the areas of customization flexibility and advanced CRM functions. It may also benefit from expanding features beyond Salesforce integration to ensure broader application usability.

Ease of Deployment and Customer Service: Oracle CRM presents a more complex deployment process requiring additional resources, whereas Pardot offers a quicker and more streamlined implementation. Both products provide reliable customer service, but Pardot’s support is often highlighted for its accessibility and responsiveness.

Pricing and ROI: Oracle CRM often involves a higher setup cost, but offers a significant ROI through its extensive capabilities. Pardot, with a lower entry cost, brings value by delivering quick results in marketing and sales alignment, offering an attractive ROI for marketing-focused strategies.

To learn more, read our detailed Oracle CRM vs. Pardot Report (Updated: April 2025).

Buyer's Guide

Oracle CRM vs. Pardot

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM (9th)

Pardot

Ranking in Marketing Automation

6th

Average Rating

7.8

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2025, in the Marketing Automation category, the mindshare of Oracle CRM is 1.9%, up from 1.4% compared to the previous year. The mindshare of Pardot is 3.6%, down from 4.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

Omair Bokhari

Head of IT Operations at Fatima Group

Helps business track their customers, sales leads, and opportunities

An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.

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Vikram Rawani

Pardot Consultant at Target

Offers an easy initial setup phase and good ROI

With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is very simple."

"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."

"The most valuable feature of Oracle CRM is the organization it provides."

"The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the previous year. Having this information helps me understand the size of the company better and tailor my proposals accordingly."

"It is a stable solution."

"For the most part, the solution is straightforward."

"CRM's performance is good, we've never faced any issues with it."

"Oracle CRM's best feature is its ability to customize as per specific organization's requirements."

More Oracle CRM pros

"The product is stable."

"The most valuable feature is the customization of the solution."

"The solution can be easily integrated with Salesforce."

"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."

"Pardot's most valuable feature is its B2B marketing capabilities."

"Campaign tracking is a valuable feature."

"The tracking and automation of outbound messaging is the solution's most valuable aspect."

"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."

More Pardot pros

Cons

"The interface could be more user friendly. It is currently not intuitive, and it can be better. The onboarding process for the end users of this solution could be easier, and there should be a few more things for user knowledge and training. It takes a lot of technical knowledge to get used to it."

"I would like to remove all manual work and get the benefits of the function that Oracle provides without any manual interference or paperwork."

"Their support could be faster. Like any other solution provider, in some cases, it takes time to get their response, and sometimes, they do not fix the issue in the first round. Therefore, we have to go through another round."

"Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays."

"Oracle CRM can improve integration and performance."

"The cost can be a bit more expensive compared to other options."

"The one thing that I hate about it is when you pay for services for a certain amount of time, the service ends just before it should be over. For example, I may pay for a month of service, but it will tell me the service is over before the month ends."

"Customization is an area in the solution that takes too much time. So, it needs to be improved."

More Oracle CRM cons

"Technical support has been quick and helpful every time."

"Pardot must be synced with Salesforce."

"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."

"When it comes to integration with third-party tools, Pardot's APIs are not that robust."

"Needs to improve list building."

"The solution lacks integration with Instagram, which is our top problem with the product."

"For new people, the installation of the tool can be difficult."

"The solution is quite expensive, at least, for smaller teams."

More Pardot cons

Pricing and Cost Advice

"Compared to alternative solutions Oracle CRM is expensive."

"There are licenses needed to use this solution and they are managed by our product team."

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

"We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."

"In my region, the tool is expensive. There are no additional costs in addition to the standard licensing fees of the tool."

"The product’s pricing is very high."

"The pricing for licensing is pretty expensive. If you need one particular feature it becomes expensive to have to continue paying for it."

"The solution is expensive."

More Oracle CRM pricing and cost advice

"We pay about $4000 a month."

"In terms of pricing, Pardot is cheaper than Marketing Cloud."

"It is a competitively priced product, considering what it provides."

"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."

"Make sure you do not pay for features that you may not need."

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

13%

University

12%

Government

11%

Educational Organization

63%

Computer Software Company

Financial Services Firm

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

See all answers

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.

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What do you like most about Pardot?

It has no limit for sending marketing emails.

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What is your experience regarding pricing and costs for Pardot?

Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.

See all answers

What needs improvement with Pardot?

Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design studio, limiting our ability to perform various design activities efficiently. Yo...

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Product Reports

Buyer's Guide

Oracle CRM

April 2025

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Buyer's Guide

Pardot

April 2025

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Also Known As

Market2Lead

No data available

Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

Salesforce

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Arketi Group

Buyer's Guide

Oracle CRM vs. Pardot

April 2025

Free Report: Oracle CRM vs. Pardot

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