Oracle CRM vs Pardot comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Oracle CRM and Pardot based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Oracle CRM vs. Pardot Report (Updated: March 2024).
765,234 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The most important feature is the ability to assign a plan using the manual close function.""For the most part, the solution is straightforward.""The reporting features are valuable.""Oracle CRM's best feature is its ability to customize as per specific organization's requirements.""Oracle CRM is very, very stable, one of the most stable products I've used in my career, and doesn't require much maintenance.""Oracle CRM helped us better understand the customer journey.""The most valuable features of the solution I like are its stability and customization.""It's very easy to find any customer-related data."

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"The solution can be easily integrated with Salesforce.""The tracking and automation of outbound messaging is the solution's most valuable aspect.""The product is stable.""Campaign tracking is a valuable feature.""It has made email marketing quicker and easier.""It's easy to create email templates and landing pages.""The most valuable feature is the customization of the solution."

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Cons
"The product is complicated to use for new users.""The licensing is expensive.""The performance could be better.""With Oracle CRM, people report some usual downtime and frequent outages.""An improvement would be to lower the price of the license.""This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable.""In the planning area in order to calculate commissions the function could be improved. Currently, we are not using that functionality because it is very basic.""Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays."

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"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself.""The solution lacks integration with Instagram, which is our top problem with the product.""The solution is quite expensive, at least, for smaller teams.""Lacks sufficient free custom fields.""Needs to improve list building.""​Technical support has been quick and helpful every time.""Pardot must be synced with Salesforce."

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Pricing and Cost Advice
  • "It is not cheap. It is more suitable for big companies."
  • "We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."
  • "We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."
  • "There are licenses needed to use this solution and they are managed by our product team."
  • "Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."
  • "The licensing is on a yearly basis."
  • "The cost of a license with support is slightly higher than a regular license."
  • "The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."
  • More Oracle CRM Pricing and Cost Advice →

  • "​Make sure you do not pay for features that you may not need​."
  • "We pay about $4000 a month."
  • "The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."
  • More Pardot Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The product’s pricing is very high. I rate the pricing an eight out of ten.
    Top Answer:Improvements are required around the microservices offered by the product. Improvements are needed in the new kind of microservices of the product. With Oracle CRM, the way you develop the integration… more »
    Top Answer:The solution can be easily integrated with Salesforce.
    Top Answer:If it's not used, it becomes expensive software at the end of the day. From a price point, it is in the mid-price range. It's not the most expensive. It's not the cheapest.
    Top Answer:I do not like the solution. The product must enable users to make a smart list and embed it into each program instead of building it independently. The tool should provide tag fields to filter the… more »
    Ranking
    5th
    Views
    324
    Comparisons
    255
    Reviews
    17
    Average Words per Review
    352
    Rating
    7.8
    6th
    Views
    1,647
    Comparisons
    653
    Reviews
    3
    Average Words per Review
    420
    Rating
    7.3
    Comparisons
    Siebel CRM logo
    Compared 30% of the time.
    SAP CRM logo
    Compared 28% of the time.
    Microsoft Dynamics CRM logo
    Compared 14% of the time.
    Amdocs CRM logo
    Compared 12% of the time.
    Oracle Eloqua logo
    Compared 36% of the time.
    Marketo logo
    Compared 30% of the time.
    Salesforce Marketing Cloud logo
    Compared 17% of the time.
    Iterable logo
    Compared 8% of the time.
    HubSpot Marketing Hub logo
    Compared 5% of the time.
    Also Known As
    Market2Lead
    Learn More
    Overview

    On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

    Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
    Sample Customers
    Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
    Arketi Group
    Top Industries
    REVIEWERS
    Comms Service Provider20%
    Government20%
    Manufacturing Company13%
    Financial Services Firm13%
    VISITORS READING REVIEWS
    Computer Software Company14%
    Financial Services Firm10%
    Government8%
    Educational Organization8%
    VISITORS READING REVIEWS
    Educational Organization63%
    Computer Software Company9%
    Financial Services Firm5%
    Manufacturing Company3%
    Company Size
    REVIEWERS
    Small Business39%
    Midsize Enterprise6%
    Large Enterprise55%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise14%
    Large Enterprise63%
    REVIEWERS
    Small Business33%
    Midsize Enterprise33%
    Large Enterprise33%
    VISITORS READING REVIEWS
    Small Business10%
    Midsize Enterprise67%
    Large Enterprise23%
    Buyer's Guide
    Oracle CRM vs. Pardot
    March 2024
    Find out what your peers are saying about Oracle CRM vs. Pardot and other solutions. Updated: March 2024.
    765,234 professionals have used our research since 2012.

    Oracle CRM is ranked 5th in Marketing Automation with 31 reviews while Pardot is ranked 6th in Marketing Automation with 8 reviews. Oracle CRM is rated 7.8, while Pardot is rated 7.8. The top reviewer of Oracle CRM writes "The solution is easy to deploy, scalable, and stable". On the other hand, the top reviewer of Pardot writes "The solution is stable and can be easily integrated with Salesforce, but it is not scalable, and the initial deployment is not easy". Oracle CRM is most compared with Siebel CRM, SAP CRM, Microsoft Dynamics CRM, Amdocs CRM and Salesforce Sales Cloud, whereas Pardot is most compared with Oracle Eloqua, Marketo, Salesforce Marketing Cloud, Iterable and HubSpot Marketing Hub. See our Oracle CRM vs. Pardot report.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.