Oracle CRM vs Pardot comparison

Oracle and Salesforce are both solutions in the Marketing Automation category. Oracle is ranked #5 with an average rating of 8.0, while Salesforce is ranked #6 with an average rating of 7.8. Oracle holds a 2.2% mindshare in MA, compared to Salesforce’s 3.3% mindshare. Additionally, 90% of Oracle users are willing to recommend the solution, compared to 91% of Salesforce users who would recommend it.

Oracle CRM

Read 41 Oracle CRM reviews

2,060 Views
391 Comparison Views

90% willing to recommend

Pardot

Read 12 Pardot reviews

832 Views
824 Comparison Views

91% willing to recommend

Oracle CRM

Pardot

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle CRM and Pardot compete in the customer relationship management space. Based on data comparisons, Oracle CRM tends to have favorable pricing and support, while Pardot is noted for its advanced features that justify the investment.

Features: Oracle CRM offers robust analytics tools, comprehensive customer management capabilities, and scalability, ideal for large-scale operations. Pardot provides marketing automation features, direct integration with Salesforce, and advanced analytics capabilities.

Room for Improvement: Oracle CRM's complexity in deployment and potential high setup costs can be challenging. Streamlining the user interface experience is another area for improvement. Oracle CRM may also benefit from enhanced marketing automation features. Pardot could improve in the areas of customization flexibility and advanced CRM functions. It may also benefit from expanding features beyond Salesforce integration to ensure broader application usability.

Ease of Deployment and Customer Service: Oracle CRM presents a more complex deployment process requiring additional resources, whereas Pardot offers a quicker and more streamlined implementation. Both products provide reliable customer service, but Pardot’s support is often highlighted for its accessibility and responsiveness.

Pricing and ROI: Oracle CRM often involves a higher setup cost, but offers a significant ROI through its extensive capabilities. Pardot, with a lower entry cost, brings value by delivering quick results in marketing and sales alignment, offering an attractive ROI for marketing-focused strategies.

To learn more, read our detailed Oracle CRM vs. Pardot Report (Updated: December 2025).

Buyer's Guide

Oracle CRM vs. Pardot

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

CRM (6th)

Pardot

Ranking in Marketing Automation

6th

Average Rating

7.8

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Marketing Automation category, the mindshare of Oracle CRM is 2.2%, up from 1.5% compared to the previous year. The mindshare of Pardot is 3.3%, down from 3.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Oracle CRM	2.2%
Pardot	3.3%
Other	94.5%

Marketing Automation

Featured Reviews

reviewer2758776

IT Consultant at a tech services company with 51-200 employees

Has improved process coverage and integration while offering strong analytics and user experience

The analytics and reporting functionalities of Oracle CRM are good. I would rate them eight to nine out of ten, but it slightly falls behind Salesforce, which is much more advanced in terms of meeting the process and analytics part. The integration of Oracle CRM with other Oracle applications is seamless; that's not a problem at all. The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform. The multichannel service support has an impact on my customer service operations.

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Vikram Rawani

Pardot Consultant at Target

Offers an easy initial setup phase and good ROI

With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"CRM's performance is good, we've never faced any issues with it."

"It is one of the most proficient CRM tools out there. It is comprehensive and scalable. It covers most of the CRM activities, business lines, and business requirements."

"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."

"Oracle CRM's best feature is its ability to customize as per specific organization's requirements."

"Oracle CRM is very, very stable, one of the most stable products I've used in my career, and doesn't require much maintenance."

"The solution serves end-to-end customer relationship management which includes sales cloud, e-commerce cloud, and marketing cloud."

"For the most part, the solution is straightforward."

"The solution is scalable."

More Oracle CRM pros

"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."

"It has made email marketing quicker and easier."

"The most valuable feature is the customization of the solution."

"It's easy to create email templates and landing pages."

"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."

"The tracking and automation of outbound messaging is the solution's most valuable aspect."

"The solution can be easily integrated with Salesforce."

"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."

More Pardot pros

Cons

"The product is complicated to use for new users."

"We noticed that sometimes it can be slow, and then we have to refresh the whole system."

"Their support could be faster. Like any other solution provider, in some cases, it takes time to get their response, and sometimes, they do not fix the issue in the first round. Therefore, we have to go through another round."

"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."

"Oracle CRM should have more integration with different platforms."

"The data visualization should be better in Oracle CRM."

"I would like to remove all manual work and get the benefits of the function that Oracle provides without any manual interference or paperwork."

"In the planning area in order to calculate commissions the function could be improved. Currently, we are not using that functionality because it is very basic."

More Oracle CRM cons

"When it comes to integration with third-party tools, Pardot's APIs are not that robust."

"The solution is quite expensive, at least, for smaller teams."

"The solution lacks integration with Instagram, which is our top problem with the product."

"Lacks sufficient free custom fields."

"Pardot must be synced with Salesforce."

"The user interface could be made more intuitive and user-friendly."

"For new people, the installation of the tool can be difficult."

"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."

More Pardot cons

Pricing and Cost Advice

"We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."

"There is a license required to use this solution. The price is reasonable for a CRM."

"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."

"The pricing for licensing is pretty expensive. If you need one particular feature it becomes expensive to have to continue paying for it."

"Compared to alternative solutions Oracle CRM is expensive."

"The product's pricing is manageable and flexible."

"It is not cheap. It is more suitable for big companies."

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."

More Oracle CRM pricing and cost advice

"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."

"It is a competitively priced product, considering what it provides."

"We pay about $4000 a month."

"In terms of pricing, Pardot is cheaper than Marketing Cloud."

"Make sure you do not pay for features that you may not need."

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Top Industries

By visitors reading reviews

University

13%

Financial Services Firm

12%

Manufacturing Company

Educational Organization

Computer Software Company

17%

Retailer

11%

Wholesaler/Distributor

10%

Financial Services Firm

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	22

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	4
Large Enterprise	5

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

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What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

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What needs improvement with Oracle CRM?

Oracle CRM's technical support is not that great sometimes. It could be improved with better quality for response time and empathy with the client's operations. When a client asks for any support, ...

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What do you like most about Pardot?

It has no limit for sending marketing emails.

See all answers

What is your experience regarding pricing and costs for Pardot?

Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.

See all answers

What needs improvement with Pardot?

Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design studio, limiting our ability to perform various design activities efficiently. Yo...

See all answers

Comparisons

SAP CRM vs Oracle CRM

Compared 16% of the time

Siebel CRM vs Oracle CRM

Compared 15% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 13% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 12% of the time

Oracle Eloqua vs Oracle CRM

Compared 7% of the time

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Marketo vs Pardot

Compared 35% of the time

HubSpot Marketing Hub vs Pardot

Compared 23% of the time

Salesforce Marketing Cloud vs Pardot

Compared 17% of the time

Oracle Eloqua vs Pardot

Compared 16% of the time

Klaviyo vs Pardot

Compared 10% of the time

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Product Reports

Buyer's Guide

Oracle CRM

January 2026

Download Oracle CRM product report

Buyer's Guide

Pardot

January 2026

Download Pardot product report

Also Known As

Market2Lead

No data available

Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

Salesforce

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Arketi Group

Buyer's Guide

Oracle CRM vs. Pardot

December 2025

Free Report: Oracle CRM vs. Pardot

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