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Pardot pros and cons

Vendor: Salesforce
3.9 out of 5

Pros & Cons summary

Buyer's Guide

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Prominent pros & cons

PROS

Pardot integrates seamlessly with Salesforce, leveraging a strong R&D team.
Pardot's tracking and automation capabilities are highly valuable for outbound messaging.
Pardot offers robust B2B marketing features.
The solution excels in creating customizable email templates and landing pages.
Users appreciate Pardot's stability, rating it ten out of ten.

CONS

Pardot needs to improve list building.
Pardot is quite expensive for smaller teams.
Pardot lacks integration with Instagram.
There are no drag-and-drop options, requiring work on HTML templates.
Pardot's APIs are not that robust for third-party tool integration.
 

Pardot Pros review quotes

it_user606306 - PeerSpot reviewer
Online Media Purchasing and Operations - Recruitment Advertising at a tech services company with 501-1,000 employees
Jan 4, 2018
It has made email marketing quicker and easier.
reviewer1525062 - PeerSpot reviewer
Technical Sales Representative at a tech services company with 11-50 employees
Mar 6, 2021
The tracking and automation of outbound messaging is the solution's most valuable aspect.
Diego Torres - PeerSpot reviewer
Founder at AT Vault
Apr 17, 2021
It's easy to create email templates and landing pages.
Learn what your peers think about Pardot. Get advice and tips from experienced pros sharing their opinions. Updated: December 2025.
879,310 professionals have used our research since 2012.
Sadiq H - PeerSpot reviewer
Campaign Specialist at a computer software company with 1,001-5,000 employees
Oct 26, 2022
The product is stable.
MP
CX Specialist at Adapt IT
Mar 23, 2023
Campaign tracking is a valuable feature.
Joy Xu - PeerSpot reviewer
China Marketing Manager at IAR Systems Group AB
Oct 20, 2023
The solution can be easily integrated with Salesforce.
PradeepKumar25 - PeerSpot reviewer
Associate Manager at Tech Mahindra Limited
Apr 11, 2024
Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team.
Vikram Rawani - PeerSpot reviewer
Pardot Consultant at Target
Apr 19, 2024
I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten.
reviewer2395704 - PeerSpot reviewer
SF Pardot admin at a tech services company with 51-200 employees
Apr 29, 2024
Pardot's most valuable feature is its B2B marketing capabilities.
RakeshKumar18 - PeerSpot reviewer
Team Leader at ECHO INDIA MANAGED SERVICES PRIVATE LIMITED
Apr 29, 2024
For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it.
 

Pardot Cons review quotes

it_user606306 - PeerSpot reviewer
Online Media Purchasing and Operations - Recruitment Advertising at a tech services company with 501-1,000 employees
Jan 4, 2018
Needs to improve list building.
reviewer1525062 - PeerSpot reviewer
Technical Sales Representative at a tech services company with 11-50 employees
Mar 6, 2021
The solution is quite expensive, at least, for smaller teams.
Diego Torres - PeerSpot reviewer
Founder at AT Vault
Apr 17, 2021
The solution lacks integration with Instagram, which is our top problem with the product.
Learn what your peers think about Pardot. Get advice and tips from experienced pros sharing their opinions. Updated: December 2025.
879,310 professionals have used our research since 2012.
Sadiq H - PeerSpot reviewer
Campaign Specialist at a computer software company with 1,001-5,000 employees
Oct 26, 2022
When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself.
MP
CX Specialist at Adapt IT
Mar 23, 2023
Lacks sufficient free custom fields.
Joy Xu - PeerSpot reviewer
China Marketing Manager at IAR Systems Group AB
Oct 20, 2023
Pardot must be synced with Salesforce.
PradeepKumar25 - PeerSpot reviewer
Associate Manager at Tech Mahindra Limited
Apr 11, 2024
Pardot needs many improvements in terms of email design and design studio functionalities.
Vikram Rawani - PeerSpot reviewer
Pardot Consultant at Target
Apr 19, 2024
For new people, the installation of the tool can be difficult.
reviewer2395704 - PeerSpot reviewer
SF Pardot admin at a tech services company with 51-200 employees
Apr 29, 2024
The user interface could be made more intuitive and user-friendly.
RakeshKumar18 - PeerSpot reviewer
Team Leader at ECHO INDIA MANAGED SERVICES PRIVATE LIMITED
Apr 29, 2024
When it comes to integration with third-party tools, Pardot's APIs are not that robust.