In our company we use this solution on a daily basis as an administration application for reporting, where you can assign incident tickets or trade tickets and the relevant department uses it for follow up on problems or changes that have occurred. I use it to create reports that show our teams where the issues are, what's going well and what can be improved. My colleagues use it from a workflow perspective.
We have different organizations with a centralized help desk that will lock calls into groups of 20 or 30 people. We have a team that builds and customizes it and then we have all kinds of managers that pull out reports. Finally, we have numerous end users working on their own products. We also have external parties that provide services that use this application to work on incident problems and changes.
We are a customer of ServiceNow. I'm in IT design and work as an execution reliability engineer at a financial institution in the Netherlands.