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IBM MaaS360 vs IBM MobileFirst comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
312
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Enterprise Mobility Management (EMM) (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
IBM MaaS360
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Enterprise Mobility Management (EMM) (13th), Unified Endpoint Management (UEM) (8th)
IBM MobileFirst
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
3
Ranking in other categories
Mobile App Platforms (6th), Mobile Development Platforms (13th)
 

Mindshare comparison

Enterprise Mobility Management (EMM) Market Share Distribution
ProductMarket Share (%)
IBM MaaS3605.4%
Microsoft Intune28.7%
Workspace ONE UEM11.5%
Other54.4%
Enterprise Mobility Management (EMM)
Mobile App Platforms Market Share Distribution
ProductMarket Share (%)
IBM MobileFirst6.4%
Android SDK10.3%
Apple iOS SDK8.4%
Other74.9%
Mobile App Platforms
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Sr MacOS specialist engineer at Cyber24
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
reviewer2173776 - PeerSpot reviewer
President at a wholesaler/distributor with 11-50 employees
Bulk phone setup has become more efficient while content distribution remains manageable
The main benefit of IBM MaaS360 is phone control and rollout. I acquired it because I was onboarding 15 new people, and it was more efficient to manage 15 phones from a computer than to handle each phone individually. I was able to manage what apps people were downloading with IBM MaaS360, ensuring they had what they needed. I could monitor their downloads and remove applications if necessary.
MT
Senior Solutions Architect at a tech services company with 201-500 employees
Streamlines development of hybrid applications, and has ability to integrate device-native code
It was a cakewalk for us to develop mobile apps for three different platforms using IBM MobileFirst. Since it was a consumer application built for large-scale events, it was very crucial for us to manage application compatibility with all sort of devices. With MobielFirst, we could actually achieve this with very little trouble. With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming. App development, delivery, and code management have been very efficient using this product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"With these improvements, I estimate we've reduced our patching costs by over $100,000 a month, as the MSP previously had to troubleshoot various issues manually."
"We have a BYOD policy, and this solution helps us manage our devices."
"I like that we can implement conditional access."
"We can securely manage both company-owned devices and personal devices enrolled in our BYOD program."
"I appreciate Intune's autopilot feature, which allows us to enroll devices and install applications to meet corporate requirements seamlessly."
"The best features of Microsoft Intune include helping to know if computers are configured correctly and if users have access to apps or the platform."
"As an IT administrator, I appreciate Intune's ability to implement granular device-level policies for our organization's employees."
"The feature I like the most is that we can perform remote tasks. If we want to retire or wipe out personal data or corporate data from a device, we can use Microsoft Intune remotely, and with the click of a button, data is removed automatically. Nothing needs to be done from the end-user side."
"The tool's most valuable features are application, distribution, and security. It helps to block user access."
"The most valuable feature is that it's comprehensive - it covers mobile devices and laptops in one package."
"It allows us to have an updated inventory of all the devices in real-time with the ability to add personalized information."
"It is a stable solution."
"It is a stable solution that functions twenty-four hours and seven days a week."
"It helped us reduce the number of support incidents by limiting users' access to device configurations."
"Using this solution has made things more convenient. Earlier, we had to depend a lot more on IT to find and resolve our issues."
"The product’s most valuable feature is email, browser, and application security."
"With help of this product, we have been able to develop mobile applications without having complete knowledge of each mobile OS's native programming technology. App development, delivery, and code management have been very efficient using this product."
"I like Its capability for developing hybrid applications, with an ability to integrate device-native code as well"
"IBM MobileFirst has one of the most feature-rich admin panels."
 

Cons

"Microsoft Intune lacks live location tracking capabilities."
"Additional application deployment options e.g. MSI deployment with more complex parameters or additional side-by-side files, and non-MSI deployment options."
"Enhancements for managing MacOS more comprehensively would be beneficial."
"However, with Microsoft, it takes a lot longer, and I’m not getting quick resolutions. Sometimes, I find myself bouncing around between different support groups."
"The tool's tunnel gateway is not very good, making it an area where improvements are required."
"Intune endpoint analytics can be challenging."
"You can have a bad day where 80% of the enrollments failed. The next day it's running with the same devices without any changes, and you don't know why."
"It would be good if, in addition to the minimal patching and compliance, we could also use Intune for application deployment. For instance, if a device is not patched, Intune should have the ability to push not only a Microsoft patch but also other patches, such as a browser patch."
"Zero day support is something they can work on. They can make it a little bit more user-friendly."
"We had a problem with Microsoft computers. If you downloaded emails on a Microsoft Windows Surface PC, that would also require a license. The Outlook application didn't look great for us on a PC."
"The product needs to improve tech support."
"Its integration with Microsoft Teams could be better."
"Configuring policies is difficult in IBM MaaS360. It also needs to improve usability."
"The user interface could definitely use some improvement."
"We opted to go with Microsoft Intune because it just seemed to be a more mature and comprehensive enterprise solution, whereas IBM MaaS360 didn't seem to have the necessary breadth to manage all of our equipment. Along with laptops, I've had some BYODs. IBM MaaS360 just didn't seem as mature in our assessment."
"IBM MaaS360’s threat management feature needs improvement. It could identify even more malicious attacks."
"There are issues with push notifications, especially for Windows mobile apps. JSONStore also crashes abruptly at times."
"I would like to see improved support for native device functions."
 

Pricing and Cost Advice

"The price of Intune is often included as part of a bundle with other Microsoft licenses, which makes it somewhat cheaper."
"We don't get Intune as a separate module. Most of the time, we use it within an enterprise agreement like E3 or E5. Those licenses are at a good price, but what is annoying is that every single year they go higher."
"Our enterprise agreement includes Microsoft Intune at no additional cost."
"As a partner, we always look for how we can generate more revenue from a consulting point of view, but I do not see any complaints from the customer side regarding pricing, so they are satisfied with it."
"Microsoft Intune is more expensive than other solutions, but it offers a wider range of features and control."
"Its price is quite okay. I wish they provide certain additional features with the same license."
"It's a bit expensive from a licensing perspective, especially as we look to have organizations with tenants across the globe."
"Intune is inexpensive. It also comes bundled in some Office 365 licenses, so you can choose to purchase it separately or as a package."
"The solution is expensive."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"I rate IBM MaaS360's pricing a six out of ten."
"I feel the pricing to be very high."
"Fees are monthly and it's approximately $8 per user."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
"Cost depends upon various factors. Size of the overall application and product usage matter a lot. For an enterprise-grade application, this certainly comes out as an economical solution. However, for small-scale applications, it can turn out to be on the higher side."
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Top Industries

By visitors reading reviews
Computer Software Company
10%
Manufacturing Company
10%
Financial Services Firm
10%
Government
8%
Manufacturing Company
12%
Computer Software Company
11%
Government
9%
Financial Services Firm
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business121
Midsize Enterprise47
Large Enterprise154
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
No data available
 

Questions from the Community

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Microsoft Intune vs IBM MaaS360 - which to choose?
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What do you like most about IBM MaaS360?
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What is your experience regarding pricing and costs for IBM MaaS360?
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
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Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Fiberlink MaaS360, MaaS360
MobileFirst, Worklight
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Bancroft, Garuda Indonesia
UniCredit Business Integrated Solutions, Gruppo Unipol, Raymond James Financial, Toshiba GCS, CST, ABK-Systeme GmbH, BNP Paribas
Find out what your peers are saying about Microsoft, Omnissa, ManageEngine and others in Enterprise Mobility Management (EMM). Updated: January 2026.
880,844 professionals have used our research since 2012.