SAP CRM and Freshsales are competing in the CRM market. Freshsales often has an edge due to its user-friendly interface and quick deployment, while SAP CRM is preferred by enterprises for its comprehensive features.
Features: SAP CRM offers customizable processes, seamless integration with other SAP products, and comprehensive industry-specific solutions. Freshsales provides built-in communication tools, AI-driven insights, and an intuitive interface.
Room for Improvement: SAP CRM can be complex to implement, has higher costs, and requires more IT resources. Freshsales could enhance its functionality for larger enterprises, expand its feature set beyond small businesses, and provide more advanced reporting options.
Ease of Deployment and Customer Service: Freshsales is known for quick cloud-based deployment and responsive customer support, making it suitable for businesses with limited IT resources. SAP CRM may require extensive implementation efforts and offers varying levels of customer support efficiency.
Pricing and ROI: SAP CRM involves a higher initial investment, making it ideal for enterprises prepared to leverage its full potential. Freshsales offers competitive pricing, appealing to smaller businesses targeting a faster ROI with lower upfront costs.
| Product | Market Share (%) |
|---|---|
| SAP CRM | 3.9% |
| Freshsales | 0.9% |
| Other | 95.2% |
| Company Size | Count |
|---|---|
| Small Business | 6 |
| Midsize Enterprise | 2 |
| Company Size | Count |
|---|---|
| Small Business | 14 |
| Midsize Enterprise | 5 |
| Large Enterprise | 27 |
Freshsales is a single solution CRM designed for high-growth, high-velocity sales teams. The software includes integrated phone and email, user behaviour tracking, and lead scoring on one platform. Users can track events and manage a visual sales pipeline, as well as view custom reports and analytics. Email tracking features enable users to know when and how many times an email was opened, or a link was clicked on. Users can effectively engage with prospects by targeting the next set of email actions, and create personalised sales campaigns from email templates. Insightful email metrics tell users which emails are performing well and which aren’t. The Awaiting Response feature automatically lists contacts that need to be replied to. Freshsales enables direct calling with a simple click on a contact’s phone number. The solution records the entire conversation history including email conversations in one place. Users can add notes, schedule tasks, as well as make appointments. Freshsales also offers personalised welcome and voicemail messages for greeting customers. In-depth customer insights on prospects allow users to plan relevant conversations, and keep track of touch points using the activity timeline. Freshsales collects data and segments activities based on a contact’s behaviour. Users can get perspective on leads with advanced lead scoring, and prioritises important follow-ups. The visual sales pipeline provides complete visibility of deals across various stages. Users can sort and filter by close dates, helping to make more guided decisions for climbing up the sales ladder. Freshsales’ drag and drop navigation tool enables users to move deals across the sales pipeline into any stage. Users can call or email prospects directly from the deals dashboard for a non-interruptive workflow. Visual sales reports and revenue analytics monitor sales progress and identify successful campaigns by source, sales rep, territory, and more. Freshsales mobile apps for iOS and Android let users access deals while on-the-move and stay up-to-date on prospects at all times. Freshsales is part of the Freshworks product family, whose products include Freshdesk Customer Support Software, Freshservice IT Service Management Software etc. – with more than 100000 customers worldwide, including Cisco, Honda, 3M, The Atlantic, and QuizUp.
SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.
The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.
SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.
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