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Freshsales vs SAP CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.0
Freshsales boosts ROI through automation, efficient data management, improved document organization, and is favorably compared to pricier CRMs.
Sentiment score
6.6
Sales and revenue increased; operational efficiency justifies costs, but Salesforce suits large organizations more than smaller ones long-term.
I have also increased my overall sales by about 25% after the introduction of Freshsales because I am having more qualified leads than before with the help of Freshsales.
Product Marketing Manager at Samsung
We have saved a good amount of money compared to other CRMs such as Salesforce and HubSpot, which have much higher costs.
Business Development Manager at a consultancy with 1-10 employees
Fewer employees are required based on the automation that we created.
Associate Technology Consultant at a tech vendor with 10,001+ employees
 

Customer Service

Sentiment score
5.7
Freshsales customer service is generally praised, though some find technical support slow, especially with complex issues and escalations.
Sentiment score
7.0
Customer service is responsive and reliable, with 24/7 support, although customization and response times can vary.
They are very knowledgeable, very dedicated, and very prompt, which is something that I appreciate.
Product Marketing Manager at Samsung
The customer support experience is wonderful, providing 24/7 availability with knowledgeable agents who can effectively address issues.
Business Development Manager at a consultancy with 1-10 employees
I am satisfied with their response time and quality.
CRM administrator at a manufacturing company with 10,001+ employees
 

Scalability Issues

Sentiment score
7.4
Freshsales is scalable for startups and mid-sized firms, but its effectiveness at larger enterprise levels remains uncertain.
Sentiment score
8.1
SAP CRM excels in scalability, efficiently supporting numerous users and large data volumes while integrating various business functions.
Freshsales offers excellent scalability for startups and mid-sized companies.
Business Development Manager at a consultancy with 1-10 employees
It is highly easily scalable in my opinion.
Product Marketing Manager at Samsung
In terms of scalability with data and number of users, I would give it a nine out of ten.
CRM administrator at a manufacturing company with 10,001+ employees
 

Stability Issues

Sentiment score
8.7
Freshsales is highly rated for stability, with minimal disruptions, effective error handling, and consistent cloud performance meeting business needs.
Sentiment score
8.1
SAP CRM is stable and reliable, with occasional issues, but generally offers smooth operation and minimal downtime.
Being a cloud solution, I have not faced any downtime so far.
Product Marketing Manager at Samsung
Freshsales is stable, with no server crashes reported.
Business Development Manager at a consultancy with 1-10 employees
Freshsales is stable; I have never had any issues with glitches or bugs.
Operations Manager at Cognitive Global
 

Room For Improvement

Freshsales needs better customization, email automation, API, templates, and improved user experience to justify its high licensing costs.
SAP CRM requires UI enhancements, better integration, real-time analytics, increased flexibility, and modern tech adoption for future growth.
Practical navigation for non-technical users could be enhanced, particularly regarding technical issues such as web form connections, which would benefit from immediate access to technical assistance.
Business Development Manager at a consultancy with 1-10 employees
The support feature, especially the chat option and FAQs, is very self-explanatory with many useful elements.
Operations Manager at Cognitive Global
Additional features I would appreciate seeing in the future to make it stronger include enhanced API limits, email restrictions, and sales sequences.
Solutions Architect at Locuz Enterprise Solutions Ltd
I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal.
CRM administrator at a manufacturing company with 10,001+ employees
 

Setup Cost

Freshsales is praised for competitive pricing, flexible licensing, and effective support, despite expensive add-ons and additional Brazilian taxes.
SAP CRM is costly, targeting large enterprises, with high setup costs but competitive features; price cuts could increase appeal.
the Indian team was clear in their communication and offered good discount packages, along with a pre-onboarding call that provided valuable insights into using the software.
Business Development Manager at a consultancy with 1-10 employees
The setup cost is very good and within the budget.
Associate Technology Consultant at a tech vendor with 10,001+ employees
SAP CRM is not suitable for small companies because of the cost.
CRM administrator at a manufacturing company with 10,001+ employees
 

Valuable Features

Freshsales streamlines workflows with automation, AI features, and integrations, offering efficiency and scalability for diverse businesses.
SAP CRM provides customizable reporting, seamless ERP integration, real-time data, enhancing customer management and improving business processes globally.
In a massive sales campaign, once it is sent, the next level of engagement can be tracked based on email tracking, such as how many were received or if they were opened multiple times.
Operations Manager at Cognitive Global
The Freddy AI feature in Freshsales helps me generate the email content easily, and there are also many built-in templates available.
Product Marketing Manager at Samsung
The Sales Sequence feature significantly helps my workflow by enabling an account manager to contact a large list of customers quickly and efficiently, sending out emails with minimal manual effort, while also providing critical statistics about email engagement, which aids in improving outreach strategies.
Business Development Manager at a consultancy with 1-10 employees
If there is any error in our machine, a log is automatically generated, and from SAP CRM, we can see that the machine has problems.
CRM administrator at a manufacturing company with 10,001+ employees
 

Categories and Ranking

Freshsales
Ranking in CRM
9th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
12
Ranking in other categories
CRM Customer Engagement Centers (7th), Opportunity Management (8th), Sales Force Automation (4th)
SAP CRM
Ranking in CRM
7th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
Local Government CRM (2nd), Marketing Management (5th)
 

Mindshare comparison

As of July 2026, in the CRM category, the mindshare of Freshsales is 1.1%, up from 1.0% compared to the previous year. The mindshare of SAP CRM is 1.8%, down from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
SAP CRM1.8%
Freshsales1.1%
Other97.1%
CRM
 

Featured Reviews

Sumesh Gansar - PeerSpot reviewer
Product Marketing Manager at Samsung
Centralized CRM has given me a 360-degree view and helps me run smarter, AI-driven sales campaigns
One thing that Freshsales can improve is making it much easier because it is not quite easy for everybody to get a grasp of the entire CRM software. It is quite vast and quite complex. Perhaps more knowledge-based documents can be introduced. Apart from that, I do not have any major complaints. The integration in Freshsales is quite good because it is easily integratable with many other Freshworks software as well as with third-party solutions. The integration is quite good. Perhaps in the reporting feature, it takes some time to process the reports due to the amount of data that it handles. Apart from that, I do not have any major complaints with Freshsales so far.
FA
CRM administrator at a manufacturing company with 10,001+ employees
Customization and automation drive effective user training and insights sharing
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.
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Top Industries

By visitors reading reviews
Construction Company
18%
Comms Service Provider
17%
Outsourcing Company
10%
Manufacturing Company
7%
Manufacturing Company
13%
Financial Services Firm
11%
University
8%
Construction Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise6
Large Enterprise27
 

Questions from the Community

What needs improvement with Freshsales?
I believe the customization options in Freshsales could be improved, particularly regarding themes; the ability to implement our logo into the dashboard would enhance our professional image when de...
What is your primary use case for Freshsales?
My main use case for Freshsales is the Sales Sequence feature, which automates the time-consuming process of sending out outreach emails, conducting calls, and reminding me when to follow up with c...
What advice do you have for others considering Freshsales?
For startups or mid-sized companies considering Freshsales, I would highly recommend its ease of setup, accessibility, and overall user-friendliness, particularly praising the team's global presenc...
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
What is your primary use case for SAP CRM?
Currently, we are using SAP CRM for monitoring sales activities, forecasting, and marketing activities.
 

Comparisons

 

Overview

 

Sample Customers

Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about Freshsales vs. SAP CRM and other solutions. Updated: June 2026.
902,894 professionals have used our research since 2012.