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Freshsales vs SAP CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Freshsales
Ranking in CRM
26th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
7
Ranking in other categories
CRM Customer Engagement Centers (12th), Opportunity Management (9th), Sales Force Automation (13th)
SAP CRM
Ranking in CRM
3rd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
44
Ranking in other categories
Local Government CRM (2nd), Marketing Management (3rd)
 

Mindshare comparison

As of July 2025, in the CRM category, the mindshare of Freshsales is 1.0%, up from 0.9% compared to the previous year. The mindshare of SAP CRM is 9.6%, down from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Cristina Neri - PeerSpot reviewer
Cheaply-priced and does not require much customizations
It is a scalable solution. Scalability-wise, I rate the solution a nine out of ten. At the moment, the tool functions quite well for our needs. Around five people use the tool. In the future, my company might plan to increase the use of the solution. Currently, all the sales people in our company use the product.
ToniaSpight-Sokoya - PeerSpot reviewer
A CRM system that helps you automate and integrate your customer data and customer facing-activities: sales, marketing, service, and e-commerce
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's essential to ensure the system flags documents properly according to global retention policies. We need to address bugs and make sure our system fully aligns with our procedures and policies. This is crucial to prevent breaches, especially in a time when breaches are becoming more common. For instance, my personal identity was compromised four months ago when my mortgage company had a breach, and I’m still working with the FTC to clean up the damage. In my work in mortgage and financial services, I’m focused on preventing this kind of issue for our consumers and clients.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution is a low-cost CRM product compared to other CRM alternatives."
"I like Freshsales because it's integrated with Shopify which we use to host our website."
"The solution's most valuable feature is its well-organized sales cycle, which is important to us."
"Email integration is easy."
"Freshsales is user-friendly, scalable and stable."
"One of the most valuable features is the ability to divert deals based on the potential revenue or specific market to certain sales teams."
"Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap."
"We get very good support from SAP."
"We use SAP CRM for customer service improvement. The main idea is to make sure our team has the right information when talking to customers. This helps them process things like price approvals for quotes faster. The goal is to make the product more efficient, and faster, and, in the end, provide better customer service."
"The solution is highly scalable."
"The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations."
"The most valuable feature for me is the flexibility to consolidate the products."
"The tool is easy to use."
"I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."
"SAP CRM is very fast, providing accurate information and good results."
 

Cons

"It lacks customizability for complex and larger use cases."
"We can use only one domain in the basic package."
"The price of this solution could be improved as well as the reporting functionality."
"We have a problem with the time to delivery for our customers, although this is not specific to this solution. Time to delivery can be 90 days."
"The licensing costs should be based on the amount of data and number of clients that one can insert into the application."
"The solution needs to improve the user experience and leads capture."
"The reporting for this solution across all their products could be improved. Currently, we have clients who export their data from Freshservices to third party solutions such Power BI to create more comprehensive reports."
"Recently, the price of SAP CRM has increased, which is one concern."
"The solution is expensive."
"There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot."
"As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."
"SAP CRM could improve by being easier to use and customer-friendly."
"The navigation must be improved."
"In the future, machine learning and artificial intelligence functionality need to be included."
"The implementation and integrations could be better. After we went into the production environment, we had some issues. Most of them were with the ERP integration. Many other issues were around the client's integrations between the ERP and CRM platforms. It could be more user-friendly. It wasn't very user-friendly initially, but now it's easier for them to use. Now, the users can use that platform better than at the beginning. We would like to see reports with more analytic features and artificial intelligence in the next release. For example, show more metrics and KPIs and more dynamic dashboards. Because the platform has some models, but it's not easy to use. It's a little complex."
 

Pricing and Cost Advice

"If one is a very low price and ten is expensive, I rate the product price as a three."
"The basic price is affordable. The add ons are expensive."
"The tool is not that expensive."
"Freshsales is an economical product."
"The price for this solution is good in general, but in Brazil we do pay additional taxes."
"We have to pay a yearly licensing fee for SAP CRM, which is expensive."
"They should reduce the price to target small businesses."
"There is a license required to use SAP CRM."
"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
"The product is expensive."
"The pricing from SAP is good but it takes time to realize the investment."
"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."
"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
11%
Insurance Company
9%
Government
8%
Manufacturing Company
11%
Computer Software Company
10%
Financial Services Firm
9%
University
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Freshsales?
Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap.
What needs improvement with Freshsales?
The licensing costs should be based on the amount of data and number of clients that one can insert into the application. The number of clients in the tool is 500, which is less in number.
What is your primary use case for Freshsales?
I use the solution in my company since we are interested in the application and all the activities that salespeople do. We track the email, then the appointment, and the feedback from the appointme...
What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
 

Comparisons

 

Overview

 

Sample Customers

Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about Freshsales vs. SAP CRM and other solutions. Updated: June 2025.
860,592 professionals have used our research since 2012.