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Freshsales vs SAP CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Freshsales
Ranking in CRM
23rd
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
8
Ranking in other categories
CRM Customer Engagement Centers (9th), Opportunity Management (10th), Sales Force Automation (11th)
SAP CRM
Ranking in CRM
4th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
44
Ranking in other categories
Local Government CRM (2nd), Marketing Management (3rd)
 

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of Freshsales is 1.0%, up from 1.0% compared to the previous year. The mindshare of SAP CRM is 2.1%, down from 11.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
SAP CRM2.1%
Freshsales1.0%
Other96.9%
CRM
 

Featured Reviews

Manojkumar Reddy - PeerSpot reviewer
Associate Technology Consultant at a tech vendor with 10,001+ employees
Automation has boosted sales efficiency and improves follow-ups across multiple customer segments
The automation runs whenever a certain trigger point is met. For example, if the person details captured indicate they are interested in proceeding further, then when we update the particular field, it automatically goes to the next person at a higher level, and then the status gets changed. There are many features including recently enabled AI that gives a brief description to the contact person about what that particular promotion is about. There are also features like auto email getting triggered and marketing emails. All of those features are part of Freshsales.
FA
CRM administrator at a manufacturing company with 10,001+ employees
Customization and automation drive effective user training and insights sharing
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap."
"The solution's most valuable feature is its well-organized sales cycle, which is important to us."
"I like Freshsales because it's integrated with Shopify which we use to host our website."
"Freshsales is user-friendly, scalable and stable."
"One of the most valuable features is the ability to divert deals based on the potential revenue or specific market to certain sales teams."
"Freshsales is user-friendly, scalable and stable."
"Freshsales has impacted us positively; it has saved time, increased sales, and improved customer relationships."
"The solution is a low-cost CRM product compared to other CRM alternatives."
"The stability is good."
"We get very good support from SAP."
"The product integrates with third-party tools easily."
"SAP CRM has a good performance."
"The platform is highly scalable."
"The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations."
"The architecture, the business functionality, and the features really help the current existing organization."
"I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."
 

Cons

"The reporting for this solution across all their products could be improved."
"It lacks customizability for complex and larger use cases."
"The reporting for this solution across all their products could be improved. Currently, we have clients who export their data from Freshservices to third party solutions such Power BI to create more comprehensive reports."
"The licensing costs should be based on the amount of data and number of clients that one can insert into the application."
"We can use only one domain in the basic package."
"We have a problem with the time to delivery for our customers, although this is not specific to this solution."
"We have a problem with the time to delivery for our customers, although this is not specific to this solution. Time to delivery can be 90 days."
"The solution needs to improve the user experience and leads capture."
"CRM is costlier than its competitors."
"In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP."
"Improvement is needed for SAP CRM's integration with Microsoft Teams and Outlook Its integration with Microsoft collaboration software, including Teams, Outlook, and SharePoint, is not very good. There are issues with synchronization between appointments in CRM and Outlook, as well as challenges with managing contacts, which creates problems."
"The B2C features of SAP are strong, but they are not very known to the public and companies."
"What I see as a challenge against our competitor is that Salesforce comes with more flexibility, for enhancement purposes, whereas the SAP CRM Cloud is more robust and rigid."
"Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly."
"There could be some specific configurable options on the UI level to improve visibility."
"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."
 

Pricing and Cost Advice

"The tool is not that expensive."
"The basic price is affordable. The add ons are expensive."
"The price for this solution is good in general, but in Brazil we do pay additional taxes."
"Freshsales is an economical product."
"If one is a very low price and ten is expensive, I rate the product price as a three."
"They should reduce the price to target small businesses."
"The solution is expensive."
"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."
"The product is expensive."
"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
"We pay for the license yearly."
"There is a license required for the solution and most of my clients purchase an annual license."
"SAP CRM is an expensive product."
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Top Industries

By visitors reading reviews
Construction Company
13%
Outsourcing Company
10%
Computer Software Company
10%
Comms Service Provider
10%
Manufacturing Company
13%
Financial Services Firm
9%
University
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise2
Large Enterprise1
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise5
Large Enterprise27
 

Questions from the Community

What needs improvement with Freshsales?
The licensing costs should be based on the amount of data and number of clients that one can insert into the application. The number of clients in the tool is 500, which is less in number.
What is your primary use case for Freshsales?
I use the solution in my company since we are interested in the application and all the activities that salespeople do. We track the email, then the appointment, and the feedback from the appointme...
What advice do you have for others considering Freshsales?
I can tell others that it is a good product and it is perfect for medium and large-sized companies because the setup phase is fast, and you don't need to do many customizations apart from the confi...
What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
 

Comparisons

 

Overview

 

Sample Customers

Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about Freshsales vs. SAP CRM and other solutions. Updated: March 2026.
885,311 professionals have used our research since 2012.