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Freshsales vs Zoho CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Freshsales
Ranking in CRM
22nd
Ranking in Opportunity Management
10th
Ranking in Sales Force Automation
11th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
7
Ranking in other categories
CRM Customer Engagement Centers (9th)
Zoho CRM
Ranking in CRM
4th
Ranking in Opportunity Management
3rd
Ranking in Sales Force Automation
3rd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
58
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the CRM category, the mindshare of Freshsales is 0.9%, down from 1.0% compared to the previous year. The mindshare of Zoho CRM is 1.6%, down from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
Zoho CRM1.6%
Freshsales0.9%
Other97.5%
CRM
 

Featured Reviews

Cristina Neri - PeerSpot reviewer
Sales Manager Managed Services and Digital Solutions at Alosys Communications
Cheaply-priced and does not require much customizations
It is a scalable solution. Scalability-wise, I rate the solution a nine out of ten. At the moment, the tool functions quite well for our needs. Around five people use the tool. In the future, my company might plan to increase the use of the solution. Currently, all the sales people in our company use the product.
NaveenKumar S - PeerSpot reviewer
Software Engineer at Maximus
Zoho CRM improves lead conversion with AI assistance but could have better technical support
Zoho Zia has helped our lead conversion process by serving as a private AI of Zoho CRM that assists in boosting lead conversation by analyzing customer data, predicting outcomes, and automating workflow follow-ups. Regarding how Zia helps with lead conversion, there's lead scoring and conversion predictions, sentiment analysis, and workflow suggestions. For lead scoring, Zia analyzes past lead conversation patterns and assigns scores to new leads, and high score leads get prioritized for faster follow-up. In terms of conversation predictions, Zia predicts the probability of lead conversion based on demographics and engagements, helping the sales team focus on the most promising leads. Another point is sentiment analysis, where Zia scans customer emails, chats, and notes to detect tones such as positive, negative, or neutral, guiding us on how to approach the leads better. For workflow suggestions, it recommends automated workflows such as sending emails and assigning tasks to agents, improving our engagements. Additionally, the conversational AI feature through Zia chatbot can interact with leads via website chat or capture details and push them into Zoho CRM automatically. The analytics and reporting features in Zoho CRM helped me understand sales patterns and customer behavior through standard reports that include pre-built reports for leads, deals, sales activities, and campaigns. We can customize reports as well, creating reports based on any module fields, and we can integrate with Zoho Analytics for direct capture of reports from our modules. We can merge leads reports to contact reports using SQL, allowing for effective sales funnel tracking to identify drop-offs and optimize conversation strategies. Auto-generated reports are also available for daily scheduling, ensuring that admin receives daily basis reports through automation. With advanced BI features such as drag-and-drop dashboards and predictive analysis using pivot tables, we can create insightful dashboards while pulling CRM and external data from sources such as Google Ads and Facebook Ads for unified analytics. The automation capabilities in Zoho CRM have helped streamline our organization's sales and marketing tasks by handling repetitive tasks such as sending follow-up emails, assigning leads, and updating fields. For example, if a lead score is greater than 80, it automatically assigns that record to the senior sales representative. There are also blueprint options to define the step-by-step sales process, ensuring every sales representative follows the same process. Automation includes assignment rules, lead scoring, priority load options, sales signals, macros, and territory management, which automatically routes leads based on geography, revenue, and industries. Additionally, deal stage automations trigger actions when a deal moves stages, such as sending a contract when it moves to negotiation. For marketing, there are tools for email campaign automation, behavior-based triggers, campaign to lead sync, and social media automations. The overall benefits I have seen from using Zoho CRM include centralized customer data, where all customer interactions are visible in one place, providing a 360-degree view. Improved lead conversations through AI-powered scoring and automation helps us focus on the right leads, with end-to-end sales automation managing tasks from lead capture to deal closure, thereby saving time on repetitive tasks. This leads to better marketing ROI, as we can track campaigns, ad spend, and lead sources, connecting marketing efforts to revenue. Enhanced collaboration through shared notes, tasks, and role-based access enables teamwork within our internal users and sales teams, contributing to customer satisfaction. Moreover, Zoho CRM is scalable and customizable, adapting to startups, SMBs, and enterprises with its flexible modules and fields. Lastly, it is cost-efficient compared to Salesforce and HubSpot while including a wide range of features.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Freshsales is user-friendly, scalable and stable."
"Email integration is easy."
"One of the most valuable features is the ability to divert deals based on the potential revenue or specific market to certain sales teams."
"I like Freshsales because it's integrated with Shopify which we use to host our website."
"The solution's most valuable feature is its well-organized sales cycle, which is important to us."
"The solution is a low-cost CRM product compared to other CRM alternatives."
"Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap."
"What I appreciate about Zoho CRM is the customization."
"What I like best about Zoho CRM is the web form feature. I find Zoho CRM forms excellent."
"The user interface, especially the dashboard, offers good navigation."
"The most valuable feature of Zoho CRM is emailing. You can send emails to customers directly from Zoho CRM. The marketing team in my company uses this feature, and it's effective."
"Zoho CRM's best feature is its reporting."
"Improved lead conversations through AI-powered scoring and automation helps us focus on the right leads, with end-to-end sales automation managing tasks from lead capture to deal closure, thereby saving time on repetitive tasks."
"The whole forecasting and pipeline management is very good."
"I like that it is easy to get data in and out of it. We can export and import CSV files. I also like that the database is hierarchical, which allows me to be able to look at a parent and multiple children."
 

Cons

"The licensing costs should be based on the amount of data and number of clients that one can insert into the application."
"It lacks customizability for complex and larger use cases."
"We can use only one domain in the basic package."
"The price of this solution could be improved as well as the reporting functionality."
"The solution needs to improve the user experience and leads capture."
"The reporting for this solution across all their products could be improved. Currently, we have clients who export their data from Freshservices to third party solutions such Power BI to create more comprehensive reports."
"We have a problem with the time to delivery for our customers, although this is not specific to this solution. Time to delivery can be 90 days."
"The product's scalability and stability need improvement."
"Since Zoho CRM is not made for the enterprise kind of company, its stability for enterprise businesses could be improved."
"I would like to see better integration with Zoho Creator."
"The tool is hard for people who have worked with Microsoft Office for a long time."
"There are two things I would like to see from Zoho CRM. The first would be to include a calling feature that is connected to our call center. Second, I would like financial targeting and how to measure targeting for the sales agent to be connected better with bookings."
"One area of Zoho CRM that could be improved would be email support. The email support is really slow, but the in-app support is superb."
"The main improvement needed for Zoho CRM is introducing SQL code for reports, similar to what's in Zoho Analytics."
"In Creator, you can do calculations and change another field immediately after you enter any value. If you add the quantity or price in any field, you can immediately change the total in Creator. The same functionality is not directly available in CRM because it is prebuilt."
 

Pricing and Cost Advice

"If one is a very low price and ten is expensive, I rate the product price as a three."
"The basic price is affordable. The add ons are expensive."
"The price for this solution is good in general, but in Brazil we do pay additional taxes."
"The tool is not that expensive."
"Freshsales is an economical product."
"Zoho CRM is an expensive tool."
"Compared to other solutions, I would say Zoho CRM is very, very affordable because we can use different applications with one license."
"This solution is less expensive than Salesforce."
"There is a license required for this solution."
"Its price is lower than the other software."
"The solution is cost-effective."
"The price of Zoho CRM is already competitive, but we would always like to have a better discount. Most of the features are included in the price but if we want the extra features then we have to purchase them."
"The solution has standard pricing plans."
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Outsourcing Company
11%
Insurance Company
11%
Comms Service Provider
7%
Manufacturing Company
13%
Marketing Services Firm
11%
Comms Service Provider
6%
Outsourcing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise2
Large Enterprise1
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise6
Large Enterprise10
 

Questions from the Community

What needs improvement with Freshsales?
The licensing costs should be based on the amount of data and number of clients that one can insert into the application. The number of clients in the tool is 500, which is less in number.
What is your primary use case for Freshsales?
I use the solution in my company since we are interested in the application and all the activities that salespeople do. We track the email, then the appointment, and the feedback from the appointme...
What advice do you have for others considering Freshsales?
I can tell others that it is a good product and it is perfect for medium and large-sized companies because the setup phase is fast, and you don't need to do many customizations apart from the confi...
What do you like most about Zoho CRM?
Zoho CRM integrates easily with customer service workflows.
What is your experience regarding pricing and costs for Zoho CRM?
Zoho CRM and all of Zoho's software are quite affordable because they are specifically designed for small and medium businesses.
What needs improvement with Zoho CRM?
The main improvement needed for Zoho CRM is introducing SQL code for reports, similar to what's in Zoho Analytics. Zoho CRM's support can improve significantly, although it's designed to require mi...
 

Comparisons

 

Overview

 

Sample Customers

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Find out what your peers are saying about Freshsales vs. Zoho CRM and other solutions. Updated: January 2026.
881,515 professionals have used our research since 2012.