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Marketo pros and cons

Vendor: Adobe
4.2 out of 5
860 followers
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Marketo Pros review quotes

MO
Nov 25, 2020
It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions.
AM
Aug 4, 2022
The product has been stable.
RB
Feb 22, 2022
The most valuable feature is the scoring.
Learn what your peers think about Marketo. Get advice and tips from experienced pros sharing their opinions. Updated: April 2024.
768,578 professionals have used our research since 2012.
AD
Nov 30, 2020
The most valuable features are the Marketo emails, both sending and tracking.
ML
Jan 31, 2021
The smart campaign looks quite interesting and useful.
NH
Nov 23, 2023
I like that the solution is flexible.
Feb 3, 2020
The most valuable feature of this solution is Smart Campaigns.
SM
Oct 16, 2021
The main feature of Marketo is sending out emails, so that would be the most valuable feature.
 

Marketo Cons review quotes

MO
Nov 25, 2020
I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages.
AM
Aug 4, 2022
For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this.
RB
Feb 22, 2022
Revenue management, attribution, and ABM can all be improved.
Learn what your peers think about Marketo. Get advice and tips from experienced pros sharing their opinions. Updated: April 2024.
768,578 professionals have used our research since 2012.
AD
Nov 30, 2020
Its APIs need to be more flexible because there are some things that are not available in the API.
ML
Jan 31, 2021
Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution.
NH
Nov 23, 2023
The user experience needs improvement, particularly in terms of ease of use and navigation between projects.
Feb 3, 2020
Marketo should give more power to the users for data manipulation.
SM
Oct 16, 2021
It could be more scalable.