Adobe Campaign vs Marketo comparison

"Analytics was a good part of Adobe Campaign."

"It is a stable solution."

"The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere."

"The most valuable features of Marketo are its ease of use and flexibility."

"The most valuable feature is the scoring."

"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."

"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."

"The smart campaign looks quite interesting and useful."

"I like that the solution is flexible."

"I have a good special setup and a huge NetFlow to the sales channel."

"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."

"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."

"The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem."

"Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow."

"Marketo should give more power to the users for data manipulation."

"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."

"Its APIs need to be more flexible because there are some things that are not available in the API."

"It could be more scalable."

"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."

"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

"Some modern Marketo features could be improved."

"Customer support could be more helpful."

"It will be a bit expensive because it is an Adobe product."

"The solution is cheaper than Salesforce. It is useful for small banks that want to trigger emails."

"The licensing cost usually depends on the users."

"It is expensive. We have a yearly license."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"The pricing is not cheap, but it's not that expensive either."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"The initial pricing was excellent, but the pricing for renewals is not as good."