Marketo vs Teradata comparison

Read 78 Teradata reviews

10,160 Views
203 Comparison Views

87% willing to recommend

Marketo

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Sep 30, 2025

Teradata and Marketo compete in the data processing and marketing automation categories, respectively. Teradata has an upper hand in handling complex analytical queries and large data volumes, while Marketo leads in ease of use for marketing automation and integration with other tools.

Features: Teradata offers parallel processing, partitioning, and optimization features, enabling efficient handling of large-scale data. It provides adaptability in deployments and excels in running complex analytical queries. Marketo is known for its intuitive interface, strong integration with Salesforce, and effective lead management capabilities, making it suitable for automated marketing campaigns.

Room for Improvement: Teradata could improve cloud compatibility and user-friendly tools to compete with newer, cost-effective cloud solutions. Enhancements in reporting and real-time processing are also desirable. Marketo should focus on scalability for large enterprises, enhanced analytics, and a more intuitive design for improved user experience.

Ease of Deployment and Customer Service: Teradata supports on-premises, cloud, and hybrid deployment options, but users often find the initial setup complex. It offers robust technical support, though response times need enhancement. Marketo's cloud-based setup is typically quick and easy, with highly rated customer support that offers comprehensive guidance and resources.

Pricing and ROI: Teradata's pricing reflects its advanced capabilities for large enterprises, but its cost can be a barrier for smaller organizations. It promises significant ROI through efficient analytics and scaling. Marketo provides flexible pricing tiers suited for mid to large businesses, offering good ROI with its robust marketing automation features. Its pricing is considered competitive by users.

To learn more, read our detailed Marketo vs. Teradata Report (Updated: September 2025).

Download the complete report

Marketo vs. Teradata

September 2025

Helped 872,778 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.7

Marketo's ROI varies; its value depends on business needs, setup quality, and may not suit email-focused strategies.

Sentiment score

8.1

Teradata improved speed, efficiency, and customer satisfaction, achieving significant ROI, enhanced analytics, and reduced staffing needs for users.

No quotes available

For more quotes and insights, download the Marketo report

At least fifteen to twenty percent of our time has been saved using Teradata, which has positively affected team productivity and business outcomes.

Senior product analyst at PayPal

We have realized a return on investment, with a reduction of staff from 27 to eight, and our current return on investment is approximately 14%.

For more quotes and insights, download the Teradata report

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

Customer Service

Sentiment score

5.9

Marketo's customer service receives mixed reviews, with areas for improvement in technical support, response time, and communication.

Sentiment score

7.1

Teradata support is highly rated for professionalism and resources, though some users note slow response times and technical support challenges.

No quotes available

For more quotes and insights, download the Marketo report

The customer support for Teradata has been great.

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

The technical support from Teradata is quite advanced.

Principal Consultant & Director at Quensulting

Customer support is very good, rated eight out of ten under our essential agreement.

For more quotes and insights, download the Teradata report

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Scalability Issues

Sentiment score

7.6

Marketo is highly scalable, handling large databases efficiently post-Adobe acquisition, despite longer Salesforce sync times and higher costs.

Sentiment score

7.4

Teradata offers exceptional scalability and speed, though some users face challenges with hardware requirements and scaling involvement.

No quotes available

For more quotes and insights, download the Marketo report

Whenever we need more resources, we can add that in Teradata, and when not needed, we can scale it down as well.

Senior product analyst at PayPal

This expansion can occur without incurring downtime or taking systems offline.

Principal Consultant & Director at Quensulting

Teradata's scalability is great; it's been awesome.

For more quotes and insights, download the Teradata report

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

Stability Issues

Sentiment score

7.6

Marketo is reliable with minor disruptions, efficient syncing, and generally rated highly for stability despite occasional Salesforce delays.

Sentiment score

8.3

Teradata is stable and reliable, with excellent uptime, minimal downtime, and seamless upgrades, though large dataset issues occur.

Stability depends on the data center.

For more quotes and insights, download the Marketo report

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

The workload management and software maturity provide a reliable system.

Principal Consultant & Director at Quensulting

I find the stability to be almost a ten out of ten.

For more quotes and insights, download the Teradata report

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Room For Improvement

Marketo users request improvements in UI, pricing, integration, analytics, support, scalability, and features for better efficiency and functionality.

Teradata requires cost-effective improvements in cloud integration, scalability, UI, data processing, analytics, compatibility, support, and pricing.

Having some calculated formulas in a default format would enhance functionality.

For more quotes and insights, download the Marketo report

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

The user interface could be improved.

reviewer9625309

CEO at Oktopost

If the same thing were available in a web interface, that would be really helpful.

Senior product analyst at PayPal

If Teradata could provide a list of certified experts, that would be fantastic.

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

Unlike SQL and Oracle, which have in-built replication capabilities, we don't have similar functionality with Teradata.

For more quotes and insights, download the Teradata report

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Setup Cost

Marketo's pricing varies by size and features, proving costly for small businesses but relatively affordable compared to some competitors.

Teradata offers advanced features and cloud flexibility, though enterprises need careful cost-benefit analysis for its premium pricing.

The solution is cheaper than Alacor.

For more quotes and insights, download the Marketo report

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

Initially, it may seem expensive compared to similar cloud databases, however, it offers significant value in performance, stability, and overall output once in use.

Principal Consultant & Director at Quensulting

Teradata is much more expensive than SQL, which is well-performed and cheaper.

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

We spent roughly $295,000 on setup costs.

For more quotes and insights, download the Teradata report

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

Valuable Features

Marketo excels in automation, Salesforce integration, user interface, analytics, support, integrations, and community training, enhancing marketing efficiency.

Teradata excels in fast query processing, scalability, robust security, and cross-platform integration, enhancing performance and reducing administrative effort.

Marketo helps us segment leads into very specific buckets, allowing us to send the right email at the right time.

reviewer9625309

CEO at Oktopost

We are scoring based on behavior without pressure, and it keeps producing excellent results.

For more quotes and insights, download the Marketo report

Engineer - Technology at a marketing services firm with 1,001-5,000 employees

It has resulted in better performance improvement within our team as we now cover nine business units instead of 18, thanks to the data performance, which has increased data visibility and helped the enterprise achieve a higher rate of internal return on financials.

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

The first thing that I appreciate about Teradata is its multi-parallel processing. Whatever queries we execute on Teradata, they are blazingly fast, so it offers really fast connectivity.

Senior product analyst at PayPal

The data mover is valuable over the last two years as it allows us to achieve data replication to our disaster recovery systems.

For more quotes and insights, download the Teradata report

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Categories and Ranking

Marketo

Ranking in Marketing Management

4th

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Automation (2nd)

Teradata

Ranking in Marketing Management

5th

Average Rating

8.2

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Customer Experience Management (6th), Backup and Recovery (21st), Data Integration (17th), Relational Databases Tools (8th), Data Warehouse (3rd), BI (Business Intelligence) Tools (13th), Cloud Data Warehouse (4th)

Mindshare comparison

As of October 2025, in the Marketing Management category, the mindshare of Marketo is 9.1%, down from 11.2% compared to the previous year. The mindshare of Teradata is 1.4%, down from 3.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Market Share Distribution
Product	Market Share (%)
Marketo	9.1%
Teradata	1.4%
Other	89.5%

Marketing Management

Featured Reviews

PradeepKumar25

Associate Manager at Tech Mahindra Limited

Useful for lead capture and engagement across social media platforms

Before Marketo, I worked on the Oracle Eloqua platform, both B2B-based. Currently, I'm working on Salesforce Marketing Cloud. So, these are the three platforms on which I have good hands-on expertise. One key reason platforms like Salesforce Marketing Cloud are gaining traction is that they invest in marketing campaigns. They conduct many virtual and live events, aggressively marketing their products. This strategy convinces C-suite executives to buy into and implement the Salesforce platform, something that other bigger platforms lack. Most companies are migrating to Salesforce. I've migrated one of my projects from Marketo to Salesforce and encountered many opportunities where companies want to migrate from Marketo, HubSpot, or Oracle Eloqua to Salesforce. I've worked on Oracle Eloqua, which is also a B2B platform, and I've also worked on Marketo. The lead scoring, table structure, and rules we apply are quite straightforward compared to Marketo. In Marketo, it's a bit clumsy. Regarding lead scoring or moving leads through the sales funnel, Oracle Eloqua is better, but it's a bit pricey. So, Marketo ranks second in lead scoring or managing leads, and it highly depends on the respective CRM. The tool tracks significant events, such as form fills on websites or social media handles. All this data is captured and stored in Marketo for analysis. Marketo Analytics is connected with Adobe Analytics. This integration offers detailed reports on total clicks, views, form fills, subscriptions, lead conversions, and more. It's straightforward compared to Oracle Eloqua, which has its own Oracle Business Intelligence suite.Marketo's reporting tools are easy to use, making it a plug-and-play solution for anyone.

Read full review

Has improved data quality, optimized reporting processes, and enabled predictive insights across business units

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

The limitation we encountered was related to speed, prompting us to increase our AWS cloud thresholds and benchmarks on the servers, adding more throughput. We have been testing that, but speed remains one of our key issues. The integration has been awesome because of the platforms and their usage, and usability is great. The most challenging aspect is finding Teradata resources, so we are focusing on internal training and looking for more Teradata experts. If Teradata could provide a list of certified experts, that would be fantastic. I rated Teradata a nine because the main area for improvement is the bandwidth of resources that could assist us in applying to our projects, specifically more certified and expert resources. The market share of Teradata professionals is limited, creating an issue for us.

Read full review

See which vendors are best for you

Use our free recommendation engine to learn which Marketing Management solutions are best for your needs.

See recommendations

872,778 professionals have used our research since 2012.

Comparison Review

it_user232068

Senior Data Architect at a pharma/biotech company with 1,001-5,000 employees

Aug 5, 2015

Netezza vs. Teradata

Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…

Read full review

Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

Insurance Company

Financial Services Firm

25%

Computer Software Company

Manufacturing Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	5
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	26
Midsize Enterprise	12
Large Enterprise	50

Questions from the Community

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...

Comparing Teradata and Oracle Database, which product do you think is better and why?

I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...

Which companies use Teradata and who is it most suitable for?

Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...

Is Teradata a difficult solution to work with?

Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...

Salesforce Marketing Cloud vs Marketo

Comparisons

Compared 29% of the time

HubSpot Marketing Hub vs Marketo

Compared 23% of the time

Oracle Eloqua vs Marketo

Compared 15% of the time

SAP Marketing Cloud vs Marketo

Compared 8% of the time

Pardot vs Marketo

Compared 5% of the time

More Marketo Competitors

Oracle Exadata vs Teradata

Compared 10% of the time

Snowflake vs Teradata

Compared 7% of the time

IBM Db2 Database vs Teradata

Compared 7% of the time

SQL Server vs Teradata

Compared 6% of the time

OpenText Analytics Database (Vertica) vs Teradata

Compared 5% of the time

More Teradata Competitors

Product Reports

Download Marketo product report

Marketo

October 2025

Download Teradata product report

October 2025

Also Known As

No data available

IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture, Teradata Vantage Enterprise (DIY)

Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Teradata is a powerful tool for handling substantial data volumes with its parallel processing architecture, supporting both cloud and on-premise environments efficiently. It offers impressive capabilities for fast query processing, data integration, and real-time reporting, making it suitable for diverse industrial applications.

Known for its robust parallel processing capabilities, Teradata effectively manages large datasets and provides adaptable deployment across cloud and on-premise setups. It enhances performance and scalability with features like advanced query tuning, workload management, and strong security. Users appreciate its ease of use and automation features which support real-time data reporting. The optimizer and intelligent partitioning help improve query speed and efficiency, while multi-temperature data management optimizes data handling.

What are the key features of Teradata?

Parallel Processing Architecture: Enables efficient handling of substantial data volumes.
Cloud and On-Premise Deployment: Offers seamless adaptability across environments.
Query Tuning: Improves speed and performance of data retrieval processes.
Workload Management: Ensures optimal resource allocation for enhanced performance.
Robust Security: Provides high levels of data protection and system integrity.
Data Integration: Facilitates cohesive data management from multiple sources.
Automation for Real-time Reporting: Enhances timely data insights and decision-making.
Optimizer and Intelligent Partitioning: Further increase query speed and system efficiency.
Multi-Temperature Data Management: Optimizes the handling and retrieval of data.

What benefits and ROI do users look for?

Efficient Data Management: Facilitates smooth integration and processing of diverse data sets.
Scalability: Easy adjustment to increasing or decreasing data requirements.
Improved Performance: Fast query speeds and optimized resource use.
Comprehensive Security: Safeguards data integrity and accessibility.
Ease of Use: Simplifies data handling and operational processes.

In the finance, retail, and government sectors, Teradata is employed for data warehousing, business intelligence, and analytical processing. It handles vast datasets for activities like customer behavior modeling and enterprise data integration. Supporting efficient reporting and analytics, Teradata enhances data storage and processing, whether deployed on-premise or on cloud platforms.

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Netflix