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Aprimo vs Marketo comparison

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Featured Review
Buyer's Guide
Marketing Management
June 2022
Find out what your peers are saying about monday, Salesforce, Microsoft and others in Marketing Management. Updated: June 2022.
608,010 professionals have used our research since 2012.
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
  • "I wasn't involved with the licensing, but I believe it's negotiable."
  • "The solution is quite inexpensive. For example, we pay $8,500 for 75 users. It's somewhere around $100 a user, approximately."
  • "The project manager would be responsible for any licensing fees. As an end-user, we just follow suit."
  • "Fees are paid monthly per user."
  • "The price is reasonable for the number of users we have."
  • "I am using its free version."
  • "We tell others it's about $2200 for a ten-person plan and it can be adjusted; it's easy to scale."
  • More monday.com Pricing and Cost Advice →

    Information Not Available
  • "I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
  • "The licensing cost usually depends on the users."
  • "The solution is expensive compared to others."
  • "It is expensive. We have a yearly license."
  • "The initial pricing was excellent, but the pricing for renewals is not as good."
  • More Marketo Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:Monday.com is one of the best project management softwares available on the market. It lets you create and customize the… more »
    Top Answer:Being able to see everything at a glance and check task status, is wonderful.
    Top Answer:Speed and reliability need to be better. I don't mean that in a very basic, "Oh, we can't log in." Rather, there are… more »
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    Earn 20 points

    Top Answer:The most valuable feature is the scoring.
    Top Answer:Revenue management, attribution, and ABM can all be improved.
    Top Answer:We use Marketo to send emails, score leads for our sales team, run nurture campaigns, and help us upsell products across… more »
    Comparisons
    Also Known As
    DaPulse
    Teradata Aprimo
    Learn More
    Overview

    monday.com is a cloud-based platform that allows teams to design their own work management software and applications. monday.com is a basic yet intuitive work operating system that facilitates teamwork in these ways:

    • Allows teams to define workflows

    • Adapts to changing demands

    • Establishes transparency

    • Allows for collaboration

    • Eliminates manual grunt work

    monday.com is extremely adaptable and may be utilized in any sector and for any workflow. You can build your apps to match your specific operational needs and modify your boards, dashboards, and documents to fit your team properly. It may be used for anything, including projects and procedures, and it can be used across teams, departments, leaders, and organizations.

    Here are a few examples of how monday.com software can be put to good use:

    • Marketing pipelines
    • Recruitment procedures
    • Video production planning
    • Tracking progress
    • Product timelines
    • Business management
    • Design planning
    • Bug tracking
    • Event planning
    • Construction planning

    monday.com Features

    monday.com has many valuable features. Some of the most useful ones include:

    • Customized workflows
    • Task prioritizing
    • File sharing
    • Drag-and-drop
    • Context-aware communication
    • Progress and milestone monitoring

    The most popular key features include:

    • Work scheduling: monday.com’s Workload feature allows you to accurately assign and schedule team members at any given time. Check who's available and who isn't so you may reschedule or reassign work as needed to meet all of your project deadlines.
    • Tracking time for tasks: It's crucial to know where your time goes, especially if you're invoicing clients by the hour. Greater work precision is achieved by having a clear grasp of how much time is spent on each task because you’re able to make more informed decisions about how you spend your time.
    • Automated processes: Automations eliminate the need for manual labor in the completion of repetitive tasks.
    • At-a-glance dashboards: Dashboards are an excellent method to quickly see what's essential. They make it simple to gather useful information, manage project progress, predict effort, and keep track of budgets. They also keep your team focused and engaged on the high-level objectives that drive progress.
    • Integration with external tools: With two-click integrations, you can easily make monday.com your primary work hub. Integrate popular external apps like Jira and Slack, as well as Gmail and Mailchimp, to optimize your workflow even further.
    • Varied options for viewing data with Views: monday.com provides a number of ways to examine the data in your boards, including Gantt Chart View for project plans and Chart View for progress tracking. Views helps you to take a fresh perspective on things and obtain crucial insights that you might not have gotten otherwise.

    Reviews from Real Users

    monday.com stands out among its competitors for a number of reasons. Two major ones are its task status feature and its ability to integrate with external apps. PeerSpot users take note of the advantages of these features in their reviews:

    Ben D., Front End Developer at a marketing services firm, writes of the product, “Their flagship feature, what used to be called the pulse, is great. Pulse offers great management. Being able to see everything at a glance and check task status, is wonderful. They use subtasks and the simple aspects of task management have been really helpful.”

    Another PeerSpot reviewer, the Head of Projects at Smart Media SA, notes, “The boards offer an amazing and clear view of my tasks, campaigns, and progress. Automations especially with Slack and Outlook help with keeping my team up-to-date always. Graphs and charts are valuable for reporting purposes and to track progress made. Workforms/surveys are valuable and a very cool added feature.”

    Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.

    Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, Adobe Creative Cloud, and Mail Chimp.

    The Aprimo Platform

    Digital Asset Management - Aprimo DAM aims to enable organizations to produce higher value content, get content to market faster, enable approved, on-brand omnichannel across channels, and reduce content recreation costs.

    Productivity Management - Aprimo Productivity Management supports marketing teams so they can focus on the work that really matters. Plan, work, and execute with agility, get content, campaigns, and experiences to market faster; ensure all in-market activities meet compliance and brand standards, and align marketing with corporate priorities.

    Plan & Spend - Aprimo Plan and Spend helps users to accelerate and improve marketing performance by quickly shifting plans, budget, and spend to meet market and customer demands.

    Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

    Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

    Offer
    Learn more about monday.com
    Learn more about Aprimo
    Learn more about Marketo
    Sample Customers
    Raw Digital, Wix, Discovery, Frost & Sullivan, Adidas, Asos, Uber
    AT&T, Bank of America, Ubisoft, Splunk, Pacific Life, Cigna, Asos, 
    Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
    Top Industries
    REVIEWERS
    Marketing Services Firm18%
    Non Tech Company8%
    Real Estate/Law Firm7%
    Retailer7%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Comms Service Provider13%
    Government8%
    Manufacturing Company6%
    VISITORS READING REVIEWS
    Computer Software Company29%
    Financial Services Firm11%
    Comms Service Provider9%
    Energy/Utilities Company8%
    VISITORS READING REVIEWS
    Computer Software Company32%
    Comms Service Provider14%
    Financial Services Firm8%
    Energy/Utilities Company7%
    Company Size
    REVIEWERS
    Small Business79%
    Midsize Enterprise12%
    Large Enterprise9%
    VISITORS READING REVIEWS
    Small Business29%
    Midsize Enterprise14%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business18%
    Midsize Enterprise8%
    Large Enterprise74%
    REVIEWERS
    Small Business47%
    Midsize Enterprise27%
    Large Enterprise27%
    VISITORS READING REVIEWS
    Small Business21%
    Midsize Enterprise13%
    Large Enterprise66%
    Buyer's Guide
    Marketing Management
    June 2022
    Find out what your peers are saying about monday, Salesforce, Microsoft and others in Marketing Management. Updated: June 2022.
    608,010 professionals have used our research since 2012.

    Aprimo is ranked 10th in Marketing Management while Marketo is ranked 5th in Marketing Management with 5 reviews. Aprimo is rated 0.0, while Marketo is rated 8.2. On the other hand, the top reviewer of Marketo writes "Helpful in converting leads to customers and has good integration with CRM". Aprimo is most compared with BrandMaker, Workfront DAM, Salesforce Marketing Cloud, Oracle Service Cloud and Documentum Digital Asset Manager, whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Teradata Customer Interaction Manager and Bluecore.

    See our list of best Marketing Management vendors.

    We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.