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Aprimo vs Marketo comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Aprimo
Ranking in Marketing Management
12th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Digital Asset Management (4th), Marketing Resource Management (4th)
Marketo
Ranking in Marketing Management
4th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
25
Ranking in other categories
Marketing Automation (3rd)
 

Mindshare comparison

As of January 2026, in the Marketing Management category, the mindshare of Aprimo is 3.0%, up from 1.9% compared to the previous year. The mindshare of Marketo is 10.0%, up from 10.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management Market Share Distribution
ProductMarket Share (%)
Marketo10.0%
Aprimo3.0%
Other87.0%
Marketing Management
 

Featured Reviews

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reviewer2391396 - PeerSpot reviewer
Engineer - Technology at a marketing services firm with 1,001-5,000 employees
Useful features, produces excellent results, with an easy setup
Some modern Marketo features could be improved. I'm quite good with the filters, and in the admin section, I can build it with many more third parties. This allows me to integrate some additional printers. Issues could be fixed rather than relying on third-party sources. While Marketo lacks a particular feature for calculating formulas, it could be integrated to allow easy calculation on forms. Right now, it only supports a single range of numbers. This feature might already be a default filter in the future. Marketo's lead scoring impacts the sales process, so improvements are possible. In the marketplace, I track campaigns and certificates, however, filter additions are needed. Having some calculated formulas in a default format would enhance functionality. Marketo filters are not very efficient, and timely updates or features could improve this aspect.
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Top Industries

By visitors reading reviews
Financial Services Firm
22%
Healthcare Company
13%
Computer Software Company
8%
Hospitality Company
6%
Manufacturing Company
12%
Financial Services Firm
10%
Computer Software Company
10%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise5
Large Enterprise10
 

Questions from the Community

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What do you like most about Marketo?
One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...
What needs improvement with Marketo?
The user interface could be improved. I would like to see an updated UI for 2025.
What is your primary use case for Marketo?
As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...
 

Comparisons

 

Also Known As

Teradata Aprimo
No data available
 

Overview

 

Sample Customers

AT&T, Bank of America, Ubisoft, Splunk, Pacific Life, Cigna, Asos, 
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: January 2026.
880,511 professionals have used our research since 2012.