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Oracle Eloqua vs SAP Marketing Cloud comparison

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Oracle Eloqua

Read 32 Oracle Eloqua reviews
3,712 views|1,889 comparisons
93% willing to recommend
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SAP Marketing Cloud

502 views|470 comparisons
Comparison Buyer's Guide
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Buyer's Guide
Marketing Automation
April 2024
Executive Summary

We performed a comparison between Oracle Eloqua and SAP Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: April 2024).
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768,415 professionals have used our research since 2012.
Featured Review
Parag Shah
A well-known and flexible solution that provides a lot of features for B2B email marketing
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Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
  • "Our licensing costs are yearly."
  • "The solution is expensive."
  • "The tool is pricey compared to products like Marketo."
  • "Oracle Eloqua's pricing is medium."
  • "Oracle Eloqua is quite an affordable solution."

    • More Oracle Eloqua Pricing and Cost Advice →

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    Questions from the Community
    What needs improvement with Oracle Eloqua?
    Top Answer:The solution should consider adding functionality related to event listening, such as webhooks. The solution should provide an omnichannel approach rather than just email and a message, neither of… more »
    Read all 7 answers   →
    What is your primary use case for Oracle Eloqua?
    Top Answer:We use the solution for digital marketing, especially for email marketing. We have B2B as well as B2C customers.
    Read all 5 answers   →
    What do you like most about Oracle Eloqua?
    Top Answer:The solution's engine framework is quite simple, giving you the agility you need in the business.
    Read all 6 answers   →
    Ask a question

    Earn 20 points

    Ranking
    3rd
    out of 61 in Marketing Automation
    Views
    3,712
    Comparisons
    1,889
    Reviews
    4
    Average Words per Review
    284
    Rating
    8.5
    11th
    out of 61 in Marketing Automation
    Views
    502
    Comparisons
    470
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    Comparisons
    Also Known As
    Eloqua, Oracle Marketing Cloud
    SAP Hybris Marketing Cloud
    Learn More
    Oracle
    SAP
    Overview

    Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

    SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

    Sample Customers
    Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
    PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
    Top Industries
    REVIEWERS
    Manufacturing Company33%
    Computer Software Company17%
    Media Company17%
    Financial Services Firm17%
    VISITORS READING REVIEWS
    Educational Organization71%
    Computer Software Company6%
    Financial Services Firm4%
    Manufacturing Company3%
    VISITORS READING REVIEWS
    Computer Software Company14%
    Manufacturing Company13%
    Financial Services Firm13%
    Real Estate/Law Firm7%
    Company Size
    REVIEWERS
    Small Business28%
    Midsize Enterprise23%
    Large Enterprise49%
    VISITORS READING REVIEWS
    Small Business6%
    Midsize Enterprise73%
    Large Enterprise21%
    VISITORS READING REVIEWS
    Small Business27%
    Midsize Enterprise8%
    Large Enterprise65%
    Buyer's Guide
    Marketing Automation
    April 2024
    Download Free Report
    Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: April 2024.
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    768,415 professionals have used our research since 2012.

    Oracle Eloqua is ranked 3rd in Marketing Automation with 32 reviews while SAP Marketing Cloud is ranked 11th in Marketing Automation. Oracle Eloqua is rated 8.8, while SAP Marketing Cloud is rated 0.0. The top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". On the other hand, Oracle Eloqua is most compared with Salesforce Marketing Cloud, Marketo, Pardot, HubSpot Marketing Hub and Oracle CRM, whereas SAP Marketing Cloud is most compared with Salesforce Marketing Cloud, SAP CRM, Marketo, HubSpot Marketing Hub and Pardot.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.