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Oracle Eloqua vs SAP Marketing Cloud comparison

Oracle and SAP are both solutions in the Marketing Automation category. Oracle is ranked #4 with an average rating of 8.5, while SAP is ranked #8 with an average rating of 7.0. Oracle holds a 7.3% mindshare in MA, compared to SAP’s 4.0% mindshare. Additionally, 94% of Oracle users are willing to recommend the solution, compared to 100% of SAP users who would recommend it.
Oracle Eloqua
Read 39 Oracle Eloqua reviews
  • 1,127 Views
  • 1,116 Comparison Views
94% willing to recommend
SAP Marketing Cloud
Read 2 SAP Marketing Cloud reviews
  • 560 Views
  • 403 Comparison Views
100% willing to recommend
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between Oracle Eloqua and SAP Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

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To learn more, read our detailed Oracle Eloqua vs. SAP Marketing Cloud Report (Updated: September 2025).
Buyer's Guide
Oracle Eloqua vs. SAP Marketing Cloud
September 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Oracle Eloqua
Ranking in Marketing Automation
4th
Average Rating
8.8
Reviews Sentiment
5.9
Number of Reviews
39
Ranking in other categories
No ranking in other categories
SAP Marketing Cloud
Ranking in Marketing Automation
8th
Average Rating
7.0
Reviews Sentiment
7.2
Number of Reviews
2
Ranking in other categories
Marketing Resource Management (2nd)
 

Mindshare comparison

As of October 2025, in the Marketing Automation category, the mindshare of Oracle Eloqua is 7.3%, down from 10.7% compared to the previous year. The mindshare of SAP Marketing Cloud is 4.0%, up from 3.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Market Share Distribution
ProductMarket Share (%)
Oracle Eloqua7.3%
SAP Marketing Cloud4.0%
Other88.7%
Marketing Automation
 

Featured Reviews

Madhan Krishnamoorthy - PeerSpot reviewer
Integration with CRM and third-party systems significantly boosts campaign management
The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.
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Abhijit Misra - PeerSpot reviewer
Integrates well with master data but user experience and integration need improvement
Predictive Analytics in SAP Marketing Cloud is effective, but it requires two essential elements. The data should be correct and sufficient enough to run Predictive Analytics, and the right algorithms need to be included in the marketing decision-making process. In Predictive Analytics, certain algorithms can be used, but it has limited use because it does not cater to the complete business needs of the client. The solution is easy to customize, but it requires having the right data model attached to the dashboard. If the data model is correct, the data on the dashboard can be manipulated very easily. However, if the data model is incorrect and does not bring in the right elements of KPIs and dashboards, upgrading the data model becomes a challenging exercise. SAP's user interface from a user story point of view rates six to seven out of ten. The user experience could be improved, but in terms of flexibility, it functions adequately when data is available. Without available data, none of the dashboards can function.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The ease of maintenance is the most valuable feature."
"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"In Oracle Eloqua, the most valuable feature from the marketer's user experience perspective is the design editor, which is very feasible, allowing a marketer to design emails and landing pages in a very short amount of time through drag and drop of email components, making them ready to use instantly."
"Lead scoring has helped with the process of qualifying leads."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript."
"It is a user-friendly product."
More Oracle Eloqua pros
"SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing."
"Segmentation and campaigning are very important features."
 

Cons

"The reporting features should be improved."
"The solution does not have a good database architecture."
"The cost of the solution has room for improvement."
"​Reporting is very clunky and not user friendly.​"
"Oracle Eloqua requires maintenance because downtime or crashes can affect form submissions and integrations."
"The solution could improve by having a more user-friendly interface."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"This product hasn't kept up to date on features."
More Oracle Eloqua cons
"Integration with third-party solutions is challenging with SAP Marketing Cloud."
"Email response could be improved."
 

Pricing and Cost Advice

"The tool is pricey compared to products like Marketo."
"Our licensing costs are yearly."
"Oracle Eloqua can be expensive compared to alternatives."
"It's quite expensive."
"Oracle Eloqua's pricing is medium."
"The solution is expensive."
"Oracle Eloqua is quite an affordable solution."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Manufacturing Company
11%
Computer Software Company
9%
Insurance Company
9%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise9
Large Enterprise21
No data available
 

Questions from the Community

What needs improvement with Oracle Eloqua?
Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...
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What is your primary use case for Oracle Eloqua?
In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...
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What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.
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What is your experience regarding pricing and costs for SAP Marketing Cloud?
The pricing for SAP products rates four out of ten.
See all answers
What needs improvement with SAP Marketing Cloud?
There are three main areas for improvement in SAP Marketing Cloud. The user experience side needs enhancement to improve the interface so that more marketing analytics can be used. Pre-configured c...
See all answers
What is your primary use case for SAP Marketing Cloud?
My clients mainly use SAP Marketing Cloud for campaign management, sales force effectiveness, and marketing analytics that is supposed to be captured and insights need to come out of that data side...
See all answers
 

Comparisons

Salesforce Marketing Cloud vs Oracle Eloqua Logo
Salesforce Marketing Cloud vs Oracle Eloqua
Compared 34% of the time
Marketo vs Oracle Eloqua Logo
Marketo vs Oracle Eloqua
Compared 31% of the time
Pardot vs Oracle Eloqua Logo
Pardot vs Oracle Eloqua
Compared 16% of the time
Oracle CRM vs Oracle Eloqua Logo
Oracle CRM vs Oracle Eloqua
Compared 9% of the time
HubSpot Marketing Hub vs Oracle Eloqua Logo
HubSpot Marketing Hub vs Oracle Eloqua
Compared 9% of the time
More Oracle Eloqua Competitors
Salesforce Marketing Cloud vs SAP Marketing Cloud Logo
Salesforce Marketing Cloud vs SAP Marketing Cloud
Compared 46% of the time
Marketo vs SAP Marketing Cloud Logo
Marketo vs SAP Marketing Cloud
Compared 22% of the time
SAP CRM vs SAP Marketing Cloud Logo
SAP CRM vs SAP Marketing Cloud
Compared 17% of the time
SAS Customer Intelligence 360 vs SAP Marketing Cloud Logo
SAS Customer Intelligence 360 vs SAP Marketing Cloud
Compared 15% of the time
More SAP Marketing Cloud Competitors
 

Product Reports

Buyer's Guide
Oracle Eloqua
October 2025
Oracle Eloqua reportDownload Oracle Eloqua product report
Buyer's Guide
Marketing Automation
October 2025
SAP Marketing Cloud reportDownload SAP Marketing Cloud product report
 

Also Known As

Eloqua, Oracle Marketing Cloud
SAP Hybris Marketing Cloud
 

Overview

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

SAP
 

Sample Customers

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
Buyer's Guide
Oracle Eloqua vs. SAP Marketing Cloud
September 2025
Free Report: Oracle Eloqua vs. SAP Marketing Cloud
Find out what your peers are saying about Oracle Eloqua vs. SAP Marketing Cloud and other solutions. Updated: September 2025.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.