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Adobe Campaign vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on May 21, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Campaign
Ranking in Marketing Management
8th
Average Rating
7.6
Reviews Sentiment
7.3
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Salesforce Marketing Cloud
Ranking in Marketing Management
1st
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
60
Ranking in other categories
Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of September 2025, in the Marketing Management category, the mindshare of Adobe Campaign is 5.4%, up from 4.1% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 16.3%, up from 16.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management Market Share Distribution
ProductMarket Share (%)
Salesforce Marketing Cloud16.3%
Adobe Campaign5.4%
Other78.3%
Marketing Management
 

Featured Reviews

Pritam Deb - PeerSpot reviewer
Easy to learn because it has quite a lot of documentation
Depending on your business scenarios, you can use it, but the initial knowledge of Java scripts, API integrations, and data management. The tool is not a complex platform if you know about the aforementioned areas. Adobe Campaign has features for creating templates, importing templates, and creating various workflows. We used these features to launch the emails, and everything else features. In our company, we integrated Adobe Campaign with Tealium Customer Data Hub. Tealium Customer Data Hub was useful for sending some information to Adobe Campaign for various email campaigns. Whatever data we received in Adobe Campaign was sent back to the Tealium Customer Data Hub for further segmentation. Adobe Campaign can be integrated with other various platforms as well. I think the tool is easy to learn because Adobe has quite a lot of documentation, which includes a broad range of documentation along with various training portals and training materials. The tool is not that complex. From the functionality perspective, it is a very good tool. The tool's UI seems a bit slow, and since it needs enhancement, I rate it a nine out of ten.
Napitch K - PeerSpot reviewer
Integration challenges impact workflow efficiency
The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Analytics was a good part of Adobe Campaign."
"It is a stable solution."
"The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere."
"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"The most valuable part of the solution are the selling features."
"Its ability to integrate data and provide a comprehensive view of customer engagement sets it apart."
"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."
"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."
"We have found the solution to be scalable."
 

Cons

"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."
"The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem."
"Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow."
"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."
"I've noticed on one-to-one leads, the customer objection option is not available."
"An additional feature needed would be better capacity for personalization."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
"The cost is always a concern for anyone using a SaaS product."
 

Pricing and Cost Advice

"The solution is cheaper than Salesforce. It is useful for small banks that want to trigger emails."
"It will be a bit expensive because it is an Adobe product."
"Salesforce is an expensive solution."
"The price is expensive."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
"The solution is a bit expensive."
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."
"It's normal pricing."
"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."
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Top Industries

By visitors reading reviews
Financial Services Firm
24%
Comms Service Provider
7%
Healthcare Company
6%
Retailer
6%
Computer Software Company
13%
Financial Services Firm
12%
Manufacturing Company
10%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise14
Large Enterprise28
 

Questions from the Community

What do you like most about Adobe Campaign?
Analytics was a good part of Adobe Campaign.
What needs improvement with Adobe Campaign?
The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty...
What is your primary use case for Adobe Campaign?
We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
An area of Salesforce Marketing Cloud that could be improved is the connectivity between Sales Cloud and Marketing Cloud platforms. The issues with integration between different platforms arise bec...
 

Also Known As

Neolane Campaign
ExactTarget
 

Overview

 

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Adobe Campaign vs. Salesforce Marketing Cloud and other solutions. Updated: July 2025.
866,685 professionals have used our research since 2012.