Adobe Campaign vs Salesforce Marketing Cloud comparison

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Executive Summary

We performed a comparison between Adobe Campaign and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management.
To learn more, read our detailed Marketing Management Report (Updated: March 2024).
763,955 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Analytics was a good part of Adobe Campaign."

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"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent.""The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business.""The automation is great. It saves us a lot of time and it makes us move faster.""We haven't had any issues with integration.""Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth.""It is easy to send emails and SMS's.""We use this solution for reporting, pipeline generation, and forecasting.""The most valuable feature is the ability to get quotes out in a timely manner."

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Cons
"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."

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"I've noticed on one-to-one leads, the customer objection option is not available.""Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop.""The UA could be better designed for a mobile connection.""The product could use a little bit of BI in the sense of rule-based building.""The customization of Salesforce, a generic CRM software, has room for improvement.""The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want.""The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges.""Managing large volumes of data takes too long."

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Pricing and Cost Advice
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  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Top Answer:Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns.
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Top Answer:Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly.
    Ranking
    7th
    Views
    1,155
    Comparisons
    917
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    1st
    Views
    4,248
    Comparisons
    2,595
    Reviews
    35
    Average Words per Review
    368
    Rating
    8.3
    Comparisons
    Also Known As
    Neolane Campaign
    ExactTarget
    Learn More
    Salesforce
    Video Not Available
    Overview

    It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.

    - Simplify campaign management

    Manage your data and monitor the performance of your cross-channel campaigns from one place.

    - Deliver engaging email

    Use personalized, contextual and real-time email messages to deliver a compelling customer experience.

    - Automate campaigns

    Use marketing automation to increase your campaign productivity and reduce your time to market.

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Sample Customers
    Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    VISITORS READING REVIEWS
    Financial Services Firm19%
    Educational Organization18%
    Computer Software Company9%
    Insurance Company9%
    REVIEWERS
    Computer Software Company44%
    Financial Services Firm12%
    Marketing Services Firm8%
    Consumer Goods Company4%
    VISITORS READING REVIEWS
    Educational Organization45%
    Computer Software Company11%
    Financial Services Firm7%
    Manufacturing Company4%
    Company Size
    VISITORS READING REVIEWS
    Small Business7%
    Midsize Enterprise30%
    Large Enterprise63%
    REVIEWERS
    Small Business27%
    Midsize Enterprise25%
    Large Enterprise47%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise51%
    Large Enterprise35%
    Buyer's Guide
    Marketing Management
    March 2024
    Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management. Updated: March 2024.
    763,955 professionals have used our research since 2012.

    Adobe Campaign is ranked 7th in Marketing Management with 1 review while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 35 reviews. Adobe Campaign is rated 7.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Adobe Campaign writes "Though it is good for the analytics part, it needs to be made less complex for users". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "A leading marketing automation tool with great versatility ". Adobe Campaign is most compared with Microsoft Dynamics CRM, Google Campaign Manager, Amazon Pinpoint, HCL Campaign and Siebel Marketing Resource Management, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and BloomReach.

    See our list of best Marketing Management vendors.

    We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.