We performed a comparison between Adobe Campaign and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management."Analytics was a good part of Adobe Campaign."
"I like the user interface it has a nice look and feel."
"Salesforce is constantly evolving and have a good release cycle."
"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
"The most valuable feature is the ability to get quotes out in a timely manner."
"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."
"It is very easy to use from a marketing standpoint."
"The solution is very, very scalable."
"We haven't had any issues with integration."
"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
"Clarity around new features could be improved when they are released."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
"Salesforce Marketing Cloud should include more point-and-click functionality."
"The solution can be difficult to set up for non-technical individuals."
"An additional feature needed would be better capacity for personalization."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"We'd like to see more integrations with third-party products."
Adobe Campaign is ranked 7th in Marketing Management with 1 review while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 50 reviews. Adobe Campaign is rated 7.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Adobe Campaign writes "Though it is good for the analytics part, it needs to be made less complex for users". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Adobe Campaign is most compared with Microsoft Dynamics CRM, Google Campaign Manager, Amazon Pinpoint, HCL Campaign and Siebel Marketing Resource Management, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and BloomReach.
See our list of best Marketing Management vendors.
We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
