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HPE Zerto Software vs Rubrik vs Veeam Data Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.0
Users praise HPE Zerto for saving time and costs in disaster recovery, despite challenges in quantifying financial returns.
Sentiment score
7.1
Rubrik enhances ROI with time savings, reduced costs, data protection, improved productivity, seamless backups, and compliance benefits.
Sentiment score
7.4
Veeam Data Platform reduces backup time, management efforts, and costs, offering quick ROI through efficiency and uptime improvements.
Before, it was a huge cost. It was several thousand dollars to do a DR test, whereas now, I click a button.
CTO at Erisa Administrative Services, Inc.
It saves us a lot of time and gives us the ability to perform other DR plans for other systems.
System Engineer at a wholesaler/distributor with 1,001-5,000 employees
It's not only in the cloud; it's DR as a service, which means that the recovery operations are performed by a dedicated team specializing in this area.
Founder & CEO at Itix Cyber Ltd
Rubrik provides long-term return on investment for my customers, as well as immediate benefits because of deduplication and compression, drastically reducing the cost on the storage side from traditional to Rubrik.
Technical Architect at a tech vendor with 10,001+ employees
 

Customer Service

Sentiment score
7.5
HPE Zerto Software's customer service is praised for responsiveness and expertise, though some report delays with complex issues.
Sentiment score
8.3
Rubrik's support excels with quick responses, proactive issue resolution, and incorporates user feedback, surpassing other vendors in service.
Sentiment score
7.4
Veeam Data Platform receives high praise for effective support, despite some communication challenges and occasional slow response outside business hours.
I have never had an issue that was not resolved, and I have never been in a situation where they did not respond.
Sr. Systems Engineer at a legal firm with 1,001-5,000 employees
I would give them a rating of ten because it represents the highest level of support based on the technical knowledge of the support team, response time, and effectiveness of the provided resolutions.
Disaster Recovery Manager at a financial services firm with 10,001+ employees
When I open a ticket, I usually get a call within an hour or two.
Systems Engineering Manager at a legal firm with 1,001-5,000 employees
They offer 24/7 support and even have a dedicated ransomware hotline with a team ready to engage immediately.
Rubrik administrator at Freelance
Rubrik's support has been good, better than many other vendors like Microsoft, VMware, and Dell.
IT Program Manager at a government with 1,001-5,000 employees
Rubrik provides excellent customer service and technical support.
Senior System Engineer at Goya Foods
Most cases are handled perfectly.
Applications section Head at Raya Integration
I would rate their technical support a 10 out of 10.
Sr. Production Analyst at a logistics company with 1,001-5,000 employees
The escalation from first, second to third tier is sometimes very long-lasting, but the resolve rate is quite high.
Managing Director at INT/box GmbH
 

Scalability Issues

Sentiment score
7.5
HPE Zerto Software excels in scaling smoothly for various infrastructures, with seamless growth and minimal issues reported by users.
Sentiment score
7.8
Rubrik offers scalable, high-performance data management with seamless integration and expansion, praised for adaptability and non-intrusive scaling.
Sentiment score
7.5
Veeam Data Platform is scalable, adaptable, and suitable for diverse environments, with some cost concerns on additional licenses.
I would rate it a ten out of ten for scalability.
Head of IT at TWM SOLICITORS LLP
Customers need to follow good engineering practices for optimal product use.
Tech Lead, Storage and Data Protection at a energy/utilities company with 10,001+ employees
By adding more hosts and installing VRAs on each, tasks can be efficiently managed.
Senior Systems Engineer at a financial services firm with 51-200 employees
It can scale out horizontally as well as vertically, and the availability of expansion is very quick.
Technical Architect at a tech vendor with 10,001+ employees
Azure Backup solution offers faster restoration for data over six terabytes compared to on-premises.
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Rubrik is highly scalable, with a rating of nine out of ten based on its seamless integration.
Sales Manager at Beta Information Technology
It involves acquiring additional licenses as needed.
Solutions Architect at a comms service provider with 10,001+ employees
I would rate the scalability part of Veeam Data Platform 10 out of 10 because we have the ability to scale out the product at any time with scale-out backup repositories and can add licenses as needed.
Associate Technical Specialist at a consultancy with 10,001+ employees
In order to scale Veeam Data Platform, we have to pay a lot more money.
L3 Infrastructure Engineer at Specsavers
 

Stability Issues

Sentiment score
8.0
Users praise HPE Zerto Software for stability and performance, with minor issues mostly due to external factors.
Sentiment score
8.1
Rubrik is praised for stability and reliability, offering seamless integration and prompt support for minor issues.
Sentiment score
7.8
Veeam Data Platform is praised for high stability, reliability, quick issue resolution, and continuous improvement through updates.
I promptly delete the malfunctioning elements and set them up again to resume replication, ensuring stability.
Technical Architect at a manufacturing company with 10,001+ employees
The ease of use was so good with Zerto that they were able to migrate things much quicker.
Inside Sales Representative at a tech services company with 51-200 employees
It is very reliable.
Systems Engineering Manager at a legal firm with 1,001-5,000 employees
Rubrik has been stable, and we have not experienced any downtime.
IT Program Manager at a government with 1,001-5,000 employees
When you do the restore, it is also stable and quickly delivering what we have been looking for.
Senior Technical Support Engineer at a tech services company with 10,001+ employees
The prerequisite dependencies with the cost team site, infrastructure, port opening, and adding the complete Rubrik console module take time, depending on the volume of servers and storage occupancy.
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
There are no issues with stability in Veeam Data Platform.
Solutions Architect at a comms service provider with 10,001+ employees
I can say the stability of Veeam Data Platform is almost 8 to 9, as the cluster functionality was not there in earlier platforms such as version 12, but is provided in version 13.
Associate Technical Specialist at a consultancy with 10,001+ employees
 

Room For Improvement

HPE Zerto Software needs better documentation, reporting, integration, automation, licensing flexibility, and disaster recovery features for improved user experience.
Rubrik users suggest improvements in UI, integration, database compatibility, and pricing while praising their receptiveness to feedback.
Veeam Data Platform needs better integration, speed, support, flexibility, and affordability to meet user demands for large environments.
If I have 350 objects that I am protecting, I would like Zerto to be able to fire them up in one order, rather than having to manually bring them up in a sequence.
Enterprise data management supervisor at a insurance company with 1,001-5,000 employees
If the host has a lot of VMs on it, there may not always be enough time to relocate all of the VMs from a protection group standpoint to other hosts before the replication appliance that Zerto uses to manage that powers itself down.
Systems Engineering Manager at a legal firm with 1,001-5,000 employees
If HPE Zerto Software has it built-in where we're going to vCenter and you click on it, it will build the VPG and indicate configuration requirements, that would be amazing.
Senior Converged Infrastructure Engineer at a educational organization with 1,001-5,000 employees
We need more efficient search capabilities that allow searching by last name or login ID.
IT Program Manager at a government with 1,001-5,000 employees
I need a better output from the existing reports as they currently do not provide comprehensive metrics.
Senior System Engineer at Goya Foods
Including packaged training with the product at the time of purchase would be beneficial.
Rubrik administrator at Freelance
The improvement we would like to see is the option to scale Veeam Data up in smaller sections rather than large sections, which requires paying much more.
L3 Infrastructure Engineer at Specsavers
Reducing it by 20% would make it more accessible to a broader range of customers.
Solutions Architect at a comms service provider with 10,001+ employees
OpenStack is something Veeam Data Platform doesn't support, and they haven't indicated that they will support it in the future.
Applications section Head at Raya Integration
 

Setup Cost

HPE Zerto Software's high pricing reflects robust features and efficiency; value varies based on business needs and workload importance.
Rubrik's cost is justified by its simplicity, comprehensive features, and potential TCO savings through multi-year agreements.
Veeam Data Platform offers reasonable pricing with predictable per-CPU socket licensing but can be costly for smaller businesses.
If you want a good-quality tool that is robust and does a good job for you, you have to pay a higher price to get that, and Zerto is no different.
IT Manager at American Pioneer Federal Credit Union
However, it can become quite expensive when you start looking at the number of workloads you have in the environment and what you would like to do.
Cloud and Infrastructure Services Manager at a healthcare company with 1,001-5,000 employees
Zerto is easier to set up and use, and it's less expensive.
Professional Services Engineer at US Signal
Rubrik is considered expensive, with a price rating of three out of ten.
Sales Manager at Beta Information Technology
We could mix and match to optimize costs for our needs.
IT Program Manager at a government with 1,001-5,000 employees
Rubrik is expensive due to its robust hardware.
Rubrik administrator at Freelance
I don't consider the price expensive given its importance.
Sr. Production Analyst at a logistics company with 1,001-5,000 employees
A reduction of 20% in the current cost would make the solution more attractive to clients.
Solutions Architect at a comms service provider with 10,001+ employees
Veeam Data Platform is more expensive than OpenStack because we pay for it in US dollars, while we pay for OpenStack in Egyptian pounds.
Applications section Head at Raya Integration
 

Valuable Features

HPE Zerto offers seamless VMware integration, ease of use, fast recovery, ransomware protection, and robust data protection with minimal downtime.
Rubrik features instant recovery, a user-friendly interface, automation, and immutability, providing efficient, secure, and cost-effective backup management.
Veeam Data Platform offers ease of use, fast backups, reliable restores, seamless integration, and comprehensive insights for versatile backup strategies.
Zerto offers excellent technical support with responsive and helpful experts.
Assistant Manager-Networks at a university with 1,001-5,000 employees
If we were attacked, I could revert to a backup from five seconds before the attack, and no one would know we were attacked.
Senior Systems Engineer at a financial services firm with 51-200 employees
The replication time and the minor amount of time it takes to sync a new server outside of any of my huge 40-terabyte boxes is ridiculously quick.
Sr. Systems Engineer at a legal firm with 1,001-5,000 employees
The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks.
Sales Manager at Beta Information Technology
Since switching to Rubrik, our backup times have decreased significantly, going from two and a half days to one and a half hours for certain systems.
IT Program Manager at a government with 1,001-5,000 employees
Even if my network is compromised by ransomware, the file system does not allow overwriting of the backups, ensuring that my backups remain safe.
Rubrik administrator at Freelance
The platform is user-friendly, comprehensive, and compatible with numerous market solutions, including virtualization and bare metal servers.
Solutions Architect at a comms service provider with 10,001+ employees
The most important aspect of this platform is data security with immutable data in the storage.
Sr. Production Analyst at a logistics company with 1,001-5,000 employees
Veeam Data Platform is valuable for its stability and the ability to easily contact support for assistance.
L3 Infrastructure Engineer at Specsavers
 

Mindshare comparison

As of February 2026, in the Backup and Recovery category, the mindshare of HPE Zerto Software is 2.0%, down from 2.9% compared to the previous year. The mindshare of Rubrik is 3.9%, down from 7.8% compared to the previous year. The mindshare of Veeam Data Platform is 7.0%, down from 17.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Veeam Data Platform7.0%
HPE Zerto Software2.0%
Rubrik3.9%
Other87.1%
Backup and Recovery
 

Featured Reviews

DR
Enterprise data management supervisor at a insurance company with 1,001-5,000 employees
An all-in-one and cost-efficient solution that does what it promises
Zerto is very easy to use. Installation is about half an hour, and then it starts protecting the data and VMs. It is not very cumbersome. The UI is built very well. It is fairly self-explanatory. To be able to stand up a product you have never seen in half an hour and get it functioning and protecting speaks to how good the UI and workflow are. Zerto has near-synchronous replication. As a change is made on site A, it gets copied across the network to site B. We are five or six seconds behind production. If I have a heavily used system and I use traditional backups, I could be anywhere from 5 minutes to 23 hours behind. With Zerto, I am single-digit seconds behind. That works well for us. Our disaster recovery test, which used to span an entire week, now takes two days. We used to recover our servers in the first two or three days with a backup product and then test for two days before tearing it all down. Now, we spend half a day on new servers and ensuring things work with networking, etc. We test the next day, and we are done in two days. Across the entire company, we are able to save significant man-hours by shortening the test from a week to two days. We are now doing smaller tests once a month and larger tests once a year. Zerto has reduced our DR testing time by 60% to 70%. We are also able to do more disaster recovery testing. Previously, we were doing it once a year, whereas now, we are doing smaller tests once a month and our large tests once a year. In recovery point objectives, we are single-digit seconds behind. In terms of RTOs, I can recover 350 VMs in 30 minutes. It takes less than several seconds to restore a single VM. From days to 30 minutes for 350 compared to 100 VMs is an incredible time-saving in terms of RTOs and RPOs for us.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.
JitendraSadaye - PeerSpot reviewer
Associate Technical Specialist at a consultancy with 10,001+ employees
Backup operations have become reliable and reporting now simplifies hybrid cloud protection
Veeam Data Platform has Veeam Enterprise Manager as well as Veeam ONE as valuable features, which allow us to generate various kinds of reports that are required for the customer. Instant VM Recovery is a good feature of the high-speed recovery features in Veeam Data Platform, and Continuous Data Protection (CDP) is also a good feature. Ransomware protection is a good feature added in Veeam Data Platform from version 12 onwards, and the ability to create immutable repositories is also a good feature in Veeam. The analytics part of Veeam Data Platform is a good solution because I have worked on various backup technologies such as EMC NetWorker and NetBackup. However, I have not used the analytical parts currently but will check it out. Streamlining processes as well as saving money are benefits that Veeam Data Platform provides for the end user, as it allows for application-aware backups and database backups without the need for various kinds of licenses that other backup software requires. Veeam offers socket-based licenses, instance-based licenses, and capacity-based licenses, which is a great feature.
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Comparison Review

it_user159711 - PeerSpot reviewer
Architect at a tech services company with 51-200 employees
Nov 9, 2014
VMware SRM vs. Veeam vs. Zerto
Disaster recovery planning is something that seems challenging for all businesses. Virtualization in addition to its operational flexibility, and cost reduction benefits, has helped companies improve their DR posture. Virtualization has made it easier to move machines from production to…
 

Top Industries

By visitors reading reviews
Computer Software Company
10%
Financial Services Firm
9%
Manufacturing Company
9%
Healthcare Company
8%
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
10%
Government
7%
Computer Software Company
12%
Manufacturing Company
9%
Financial Services Firm
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business90
Midsize Enterprise87
Large Enterprise197
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
By reviewers
Company SizeCount
Small Business217
Midsize Enterprise99
Large Enterprise139
 

Questions from the Community

What advice do you have for others considering Oracle Data Guard?
Ik fluister:VM Host Oracle en DataGuard hebben we per toeval vervangen door Zerto :-) tijdens de Zerto implementatie ...
What do you like most about Zerto?
Its ability to roll back if the VM or the server that you are recovering does not come up right is also valuable. You...
What is your experience regarding pricing and costs for Zerto?
From a pricing perspective, HPE Zerto Software is expensive in comparison to other products on the market, but I thin...
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
Major Differences Between These 4 Backup and Disaster Recovery Solutions?
Comparing the features of the four is not the right approach. You need to develop a list of requirements for backup ...
How do the backup solutions of Veeam and Veritas compare?
Technically, Veeam is best for hyper-v & VMWare replications, snapshots, HA failover, also support for file syste...
How does Nakivo compare with Veeam Backup & Replication?
Nakivo is my favorite backup software. Below are the main benefits of Nakivo compared to Veeam 1. Low cost. 2. Backup...
 

Also Known As

Zerto Virtual Replication
No data available
Veeam Backup & Replication, Veeam ONE, Veeam Backup & Replication
 

Overview

 

Sample Customers

United Airlines, HCA, XPO Logistics, TaxSlayer, McKesson, Insight Global, American Airlines, Tencate, Aaron’s, Grey’s County, Kingston Technologies
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Information Not Available
Find out what your peers are saying about Veeam Software, Hewlett Packard Enterprise, Commvault and others in Backup and Recovery. Updated: January 2026.
881,757 professionals have used our research since 2012.