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Dell PowerProtect Data Domain vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.5
Dell PowerProtect Data Domain optimizes data handling and storage for enterprises, offering high returns but may not suit SMEs.
Sentiment score
7.2
Rubrik boosted productivity, reduced errors, and saved costs, despite initial expenses, by replacing legacy systems and automating processes.
One is less floor space in the data center and the ability to pack more data into the backup storage on Dell PowerProtect Data Domain as compared to the traditional backup storage.
Vice President - Information Technology Systems Engineering at Broadridge
Rubrik provides long-term return on investment for my customers, as well as immediate benefits because of deduplication and compression, drastically reducing the cost on the storage side from traditional to Rubrik.
Technical Architect at Wipro Limited
 

Customer Service

Sentiment score
7.3
Dell PowerProtect Data Domain support is reliable and expert, though some users experience inconsistent response times and quality.
Sentiment score
8.3
Rubrik is renowned for outstanding customer support, offering quick responses, knowledgeable assistance, and excellent issue resolution and communication.
They respond within 24 hours of case submission, which is crucial for maintaining the solution.
Sr System Expert at a healthcare company with 10,001+ employees
I have dedicated support from Dell for Vietnam, and they are responsive.
Information Technology Technician at Lac Viet Computing
I have encountered an issue before with other brands that would not have occurred with Dell.
Senior Sells at Enterprise Sigma Technology
They offer 24/7 support and even have a dedicated ransomware hotline with a team ready to engage immediately.
Rubrik administrator at Freelance
Rubrik's support has been good, better than many other vendors like Microsoft, VMware, and Dell.
IT Program Manager at a government with 1,001-5,000 employees
Rubrik provides excellent customer service and technical support.
Senior System Engineer at Goya Foods
 

Scalability Issues

Sentiment score
6.8
Dell PowerProtect Data Domain offers scalable solutions for medium to large enterprises, though entry-level models need careful planning.
Sentiment score
7.9
Rubrik offers efficient scalability, supporting cloud and on-premises growth, with users praising its easy expansion and architecture.
The scalability depends on the IT department's strategy.
Sr System Expert at a healthcare company with 10,001+ employees
Dell PowerProtect Data Domain is very scalable; it expands easily with new enclosures.
Storage Engineer at Comtrade Group
By keeping the increasing data in mind, we decided to go for Data Domain.
Sr. Area Technical Manager at tata elxsi
It can scale out horizontally as well as vertically, and the availability of expansion is very quick.
Technical Architect at Wipro Limited
Azure Backup solution offers faster restoration for data over six terabytes compared to on-premises.
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Rubrik is highly scalable, with a rating of nine out of ten based on its seamless integration.
Sales Manager at Beta Information Technology
 

Stability Issues

Sentiment score
8.2
Dell PowerProtect Data Domain is highly stable and reliable, with minimal issues and praised for its long-term performance.
Sentiment score
8.1
Rubrik is praised for high reliability, robust performance, and effective support, making it a preferred choice for seamless operations.
We have never encountered issues such as data corruption with these systems.
Storage Engineer at Comtrade Group
Dell is especially more stable in the enterprise product.
Senior Sells at Enterprise Sigma Technology
Dell PowerProtect Data Domain is reliable and stable.
Head Of Systems Group at NCCPL
Rubrik has been stable, and we have not experienced any downtime.
IT Program Manager at a government with 1,001-5,000 employees
The prerequisite dependencies with the cost team site, infrastructure, port opening, and adding the complete Rubrik console module take time, depending on the volume of servers and storage occupancy.
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
 

Room For Improvement

Dell PowerProtect Data Domain users seek better cloud integration, user interface, security features, and support alongside pricing and installation improvements.
Rubrik needs UI improvements, cost efficiency, better integration, enhanced security, multi-tenant support, and more comprehensive backup options.
Local support must be available in the country.
Head Of Systems Group at NCCPL
We can leverage writing NAS level backup into Dell PowerProtect Data Domain rather than utilizing any other software tools such as Networker.
Vice President - Information Technology Systems Engineering at Broadridge
Dell PowerProtect Data Domain represents the fastest and most reliable solution, ensuring great integration with backup software.
Storage Engineer at Comtrade Group
We need more efficient search capabilities that allow searching by last name or login ID.
IT Program Manager at a government with 1,001-5,000 employees
I need a better output from the existing reports as they currently do not provide comprehensive metrics.
Senior System Engineer at Goya Foods
Including packaged training with the product at the time of purchase would be beneficial.
Rubrik administrator at Freelance
 

Setup Cost

Dell PowerProtect Data Domain pricing is high but offers value in performance, with potential discounts affecting final costs.
Rubrik is a premium solution with high costs, offering good value and scalability for medium to large enterprises.
It is almost four times the earlier price.
Head of Sales and Operations at New Horizon Computers
The pricing has become higher since July, and the license costs are more expensive compared to the past.
Technical manager at Advanced Computer Technology (ACT)
The price for PowerProtect DD is not suitable for my customers. It is very high.
Information Technology Technician at Lac Viet Computing
Rubrik is considered expensive, with a price rating of three out of ten.
Sales Manager at Beta Information Technology
We could mix and match to optimize costs for our needs.
IT Program Manager at a government with 1,001-5,000 employees
Rubrik is expensive due to its robust hardware.
Rubrik administrator at Freelance
 

Valuable Features

Dell PowerProtect Data Domain is praised for deduplication, reliability, scalability, and ease of use, ensuring efficient data management.
Rubrik excels with instant recovery, intuitive interface, strong security, cloud support, and SLA-driven automation for seamless IT operations.
The most valuable feature of Dell PowerProtect DD (Data Domain) is its deduplication capability.
Technical manager at Advanced Computer Technology (ACT)
Dell PowerProtect DD (Data Domain) is highly consistent, durable, easy to install, scalable, and compatible with any software today.
Head of Sales and Operations at New Horizon Computers
The most beneficial features in the product are compatibility, which is the most valuable function.
Head Of Systems Group at NCCPL
The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks.
Sales Manager at Beta Information Technology
Since switching to Rubrik, our backup times have decreased significantly, going from two and a half days to one and a half hours for certain systems.
IT Program Manager at a government with 1,001-5,000 employees
Even if my network is compromised by ransomware, the file system does not allow overwriting of the backups, ensuring that my backups remain safe.
Rubrik administrator at Freelance
 

Categories and Ranking

Dell PowerProtect Data Domain
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
80
Ranking in other categories
Deduplication Software (1st), Disk Based Backup Systems (1st)
Rubrik
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Backup and Recovery (4th), Cloud Backup (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

While both are Backup and Replication solutions, they serve different purposes. Dell PowerProtect Data Domain is designed for Deduplication Software and holds a mindshare of 26.6%, down 29.0% compared to last year.
Rubrik, on the other hand, focuses on Backup and Recovery, holds 5.2% mindshare, down 7.3% since last year.
Deduplication Software Market Share Distribution
ProductMarket Share (%)
Dell PowerProtect DD (Data Domain)26.6%
HPE StoreOnce18.6%
Dell PowerProtect Data Manager13.7%
Other41.099999999999994%
Deduplication Software
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Rubrik5.2%
Veeam Data Platform9.9%
Commvault Cloud5.5%
Other79.4%
Backup and Recovery
 

Q&A Highlights

Miriam Tover - PeerSpot reviewer
Service Delivery Manager at PeerSpot
Apr 02, 2020
 

Featured Reviews

reviewer2776245 - PeerSpot reviewer
Vice President - Information Technology Systems Engineering at Broadridge
Uses advanced compression and deduplication to minimize storage footprint and improve backup efficiency
One of the areas we are looking at is interconnects for Dell PowerProtect Data Domain. I know Dell PowerProtect Data Domain connects with PowerStore, but we are also potentially looking at PowerStore and PowerScale connecting or interacting with Dell PowerProtect Data Domain directly, so that we can leverage writing NAS level backup into Dell PowerProtect Data Domain rather than utilizing any other software tools such as Networker or any other tools.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.
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Answers from the Community

Miriam Tover - PeerSpot reviewer
Service Delivery Manager at PeerSpot
Apr 2, 2020
Apr 2, 2020
As Neil Mistry said, they are quite different products: Rubrik is a complete solution where Data Domain is deduplicating storage that requires software to drive. I used to manage a B&R for a company that had a Data Domain in each data center which supported 4, Tivoli Storage Manager instances at each site and the Data Domain replicated all data cross-site. It was a simple setup but we did r...
2 out of 3 answers
NM
Founder and Ceo at MIS3 inc.
Jul 9, 2019
The biggest difference is Rubrik has native software and hardware on one platform. Data Domain is only a disk target and a very good one but you still need backup software such as Networker, Veritas, Commvault, etc. That software requires both a master and media server which drives a lot of complexity. Rubrik is hyperconverged data management, there is not software licensing, end of year true-ups or additional infrastructure. Policy-based backup and restore functions with cloud archiving integration. It’s also really fast! Finally, if you’re running Nutanix and its native hypervisor AHV then Rubrik can protect that hypervisor and VMware.
it_user1132758 - PeerSpot reviewer
Sys Admin 4 at UC Davis Health System
Jul 9, 2019
As Neil Mistry said, they are quite different products: Rubrik is a complete solution where Data Domain is deduplicating storage that requires software to drive. I used to manage a B&R for a company that had a Data Domain in each data center which supported 4, Tivoli Storage Manager instances at each site and the Data Domain replicated all data cross-site. It was a simple setup but we did run into some performance issues since our TSM servers were all VMs and networking inside VMware is hard to determine performance. In the end, the customer didn't like the cost of DD disk and our devices ran out of capacity. Turns out only database full backups deduplicate well. All else, including transaction logs, can go to much less expensive disk and simply be compressed.
 

Top Industries

By visitors reading reviews
Computer Software Company
13%
Manufacturing Company
10%
Financial Services Firm
10%
Government
7%
Financial Services Firm
12%
Computer Software Company
10%
Manufacturing Company
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business33
Midsize Enterprise22
Large Enterprise34
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise54
 

Questions from the Community

What is your primary use case for Dell EMC PowerProtect DD (Data Domain)?
Dell PowerProtect DD (Data Domain) is an integrated backup appliance-based solution, and our installed base in Pakistan is substantial. We possess high expertise in both pre-sales and post-sales ac...
What do you like most about Dell PowerProtect DD (Data Domain)?
The product, a disk backup solution, improves our data application tasks. We used tape libraries with Dev drives in legacy architectures, resulting in slow backups compared to modern drives like NV...
What is your experience regarding pricing and costs for Dell PowerProtect DD (Data Domain)?
Dell PowerProtect DD (Data Domain)'s licensing cost was excellent in 2023, but after 2023, the operating environment licensing cost is huge. It is almost four times the earlier price.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Also Known As

DataDomain, Dell EMC Data Domain, PowerProtect Data Domain
No data available
 

Overview

 

Sample Customers

The US Army, City of Houston, Lloyds TSB, TiVo, Teck, Ingram Entertainment, The New York Mets
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about Dell Technologies, Hewlett Packard Enterprise, NetApp and others in Deduplication Software. Updated: October 2025.
874,056 professionals have used our research since 2012.