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AWS Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in Cloud Backup
10th
Average Rating
8.0
Reviews Sentiment
7.4
Number of Reviews
27
Ranking in other categories
SaaS Backup (4th)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of October 2025, in the Cloud Backup category, the mindshare of AWS Backup is 3.4%, up from 3.2% compared to the previous year. The mindshare of Rubrik is 8.6%, down from 10.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup Market Share Distribution
ProductMarket Share (%)
Rubrik8.6%
AWS Backup3.4%
Other88.0%
Cloud Backup
 

Featured Reviews

MuhammadAzhar Khan - PeerSpot reviewer
Simplify compliance and management of multiple backups with centralized cloud solutions
AWS Backup could benefit from including more services. Currently, it only includes around ten services, while AWS offers over three hundred plus services. Also, it would be helpful if AWS Backup could integrate logs more thoroughly. This would allow not only new users but also experienced users to more easily check logs directly from AWS Backup.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is highly scalable for both SMEs and large enterprises."
"The most valuable features of AWS Backup are point-in-time recovery and support resources."
"AWS Backup's most valuable feature is that you can configure it remotely to create backups."
"The solution has an effective overwrite feature."
"It works well as a backup and as a service."
"The most valuable features we have found are the flexibility in the services offered."
"I rate the tool's stability a nine out of ten."
"The snapshots we take through AWS Backup are very effective."
"In the event of any issues or questions, the support is top-notch. We rarely need to use support, but when they are needed, they are always quick to respond and very knowledgeable."
"Rubrik's customer service is excellent."
"Not having to specify a time to run a backup with a fixed schedule is something that's really beneficial. In the past we had to schedule and try to manually stagger things over the window, to back up everything. Because Rubrik is SLA-based, you say, "Well, I need it to fit in this window here," and it just backs it up when it's most convenient for the Brik and for the third-party system. It looks at the CPU usage and says, "Okay, it's not as busy now. I know I've got time to take the backup." That's a real advantage."
"In terms of usage, Rubrik has allowed us to retrieve data 80 to 90 percent faster than our previous technology."
"Rubrik is highly scalable and is easy to do."
"The initial setup is easy."
"We have a great success rate for backups with Rubrik and because of the ease of automating tasks, we also run periodical restores to check the quality of the backups."
"Product support team is excellent, with issues typically being resolved on the same day."
 

Cons

"AWS Backup could improve because you cannot use Glacier or anything but EFS."
"There are multiple enhancements needed in terms of compatibility with all database services, as AWS Backup is currently limited to specific ones."
"There could be a centralized dashboard with a reporting feature notifying us of daily backup status."
"There are some limitations to partial backup in AWS Backup."
"One improvement I would like to see in AWS Backup is the implementation of incremental backups."
"The service disconnects a lot."
"The AWS Backup backend reporting is a major area that needs improvement. We would be very excited if we can see some reporting, such as trends. We do understand that there are reports available for S3 Bucket, in which the AWS backend stores the data. However, if we can receive holistic reporting, then it would be very helpful for us."
"To create a plan and for all the configuration, one has to do multiple steps, which could be organized in a much simpler way, making the user experience better."
"There is room for improvement in pricing. After the licensing, the price tends to go up as time goes by."
"There are some corner cases where the Rubrik Connector (Agent) still doesn't work for our clients."
"A singular system is needed to manage all of the clusters."
"I don't like Rubrik's user interface because it's not intuitive, and I find it hard to get the information I need."
"Two areas I would like to see improvement in Rubrik are pricing and localization."
"The solution's reporting feature could be better."
"Could be improved from an analytics point of view."
"One improvement I would suggest for Rubrik is to have an inbuilt media layer facility for direct backups to tape."
 

Pricing and Cost Advice

"The pricing is decent."
"There are no licensing costs for AWS Backup. You pay only for the amount of backup storage you use and then the data transferred between regions. Overall AWS Backup is priced reasonably."
"Our customers pay a monthly AWS fee that includes the AWS Backup service."
"AWS Backup is free of cost, but we need to pay for the backup storage being used."
"The clients pay for the whole AWS bundle. It is an affordable solution."
"Price-wise, I rate the solution a six out of ten. One only has to pay for the storage cost of AWS solutions, which is the standard cost provided by AWS."
"Its price is much cheaper than some vendors but more expensive than others."
"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."
"Rubrik's support is definitely on the expensive side, but I consider it to be top of the line. We incur no additional costs beyond the standard licensing fees."
"Rubrik is an expensive solution."
"It’s simple, straightforward, and we were able to see 50% hard savings."
"Originally, we bought the units on perpetual licenses. Now, we have switched to Rubrik Go. I think the Rubrik Go subscription is a better model, where it is based on your onsite environment and you consume what you use."
"The setup cost is a bit high, but the solution is an all-in-one solution."
"Due to this effective, faster backup and recovery solution, we are now able to focus on other creative tasks to meet our entire pipeline. So, we have seen ROI in terms of the improvement of productivity in our team. We save around one million dollars a year."
"When we compared the overall costs, Rubrik was cheaper because the engineering and operational side required FAR LESS dedication. So, all in all, they actually were cheaper than the competition."
"Rubrik is priced high, but it was the solution that was providing us encryption and was secure. The solution price is high, but you get what you pay for."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
14%
Manufacturing Company
8%
Retailer
6%
Financial Services Firm
11%
Computer Software Company
10%
Manufacturing Company
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise4
Large Enterprise15
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise54
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
Regarding disadvantages of AWS Backup, it can be expensive and not particularly user-friendly. To perform backups, we need to follow specific steps and queries. When refreshing, if we want to do da...
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

TransferWise
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about AWS Backup vs. Rubrik and other solutions. Updated: September 2025.
872,655 professionals have used our research since 2012.