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AWS Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in Cloud Backup
11th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
28
Ranking in other categories
SaaS Backup (4th)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Backup and Recovery (3rd), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of March 2026, in the Cloud Backup category, the mindshare of AWS Backup is 2.7%, down from 3.5% compared to the previous year. The mindshare of Rubrik is 5.6%, down from 10.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup Mindshare Distribution
ProductMindshare (%)
Rubrik5.6%
AWS Backup2.7%
Other91.7%
Cloud Backup
 

Featured Reviews

RiteshPurbey - PeerSpot reviewer
Senior Analyst at ESRI INDIA
Manages virtual machine backups smoothly and simplifies restoration across environments
It is quite easy to manage AWS Backup's centralized console for multiple environments. The product's interface is intuitive. AWS Backup has a much higher price if you compare it with the snapshots. I have to pay for the whole environment by AWS. We have a backup solution with only virtual machines. The rest of it, we have a restore point.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The snapshots we take through AWS Backup are very effective."
"AWS is the primary platform that we use for our internal needs and we are trying to best use whatever comes with it."
"What I like about AWS Backup is its simple approach to a complex problem."
"The technical support is amazing, it is the best."
"Overall, AWS Backup is easy to use and I find that it is a good product."
"AWS Backup's most valuable feature is that you can configure it remotely to create backups."
"The most valuable feature is the daily incremental site backup."
"The replication in the recovery region is the most valuable feature."
"Overall, it makes operational life way easier."
"It improved the backup/restore process by a factor of a 1000."
"There is a lot of flexibility in how it can be deployed, and where their data can be backed up (i.e. on-premise or in the cloud)."
"Rubrik's customer service is excellent."
"In terms of usage, Rubrik has allowed us to retrieve data 80 to 90 percent faster than our previous technology."
"Time dedicated to backup was drastically reduced."
"What I like the most about Rubrik is its user-friendly interface."
"If you are looking for a product that offers backups and DR capabilities, which is easy to use, look no further than Rubrik."
 

Cons

"This backup tool does the full backup of the entire snapshot server. I would like to have the option to not do the full server backup."
"When it comes to encrypting data, it is not so convenient."
"The solution's reporting features and restore features can be improved."
"There could be a centralized dashboard with a reporting feature notifying us of daily backup status."
"To create a plan and for all the configuration, one has to do multiple steps, which could be organized in a much simpler way, making the user experience better."
"Regarding disadvantages of AWS Backup, it can be expensive and not particularly user-friendly."
"The time it takes to complete the backups could be reduced."
"AWS Backup could improve because you cannot use Glacier for anything but EFS."
"Troubleshooting failed backups is difficult, and deciphering the logs without the help of support is usually almost impossible."
"Setup is immediate but pricing is not cheap."
"Based on my experience with Rubrik, I think they could improve by providing more customer-friendly technical support, even though they currently offer the best support."
"I wish there was more training readily available, not just the expensive classes that require purchasing Rubrik credits."
"The price of Rubrik is too high, especially when you are considering a change in the total backup solution."
"Its cost is high."
"The solution could improve by having fewer VM Stuns."
"Capacity reports could definitely be improved. It's hard to determine what is using the space and why. For instance, you can see that some host is using 2 TB on the Rubrik node and the disk space on that host is 400 GBs. It's hard to explain how there can be 2 TBs of data on local storage when nothing has changed on the host for the past three days."
 

Pricing and Cost Advice

"The pricing is decent."
"It's a myth that Cloud is cheap. Cloud is cheap initially, but the cost over time can be equal to your own infrastructure if you consume a lot."
"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."
"Our customers pay a monthly AWS fee that includes the AWS Backup service."
"Its price is much cheaper than some vendors but more expensive than others."
"We don't use a lot of space, only approximately 900 GB, so the price is reasonable. For standing, it's okay. We normally do a payment to SSML, and they are the ones who pay over there. It is around $100 monthly."
"The pricing is okay."
"Price-wise, I rate the solution a six out of ten. One only has to pay for the storage cost of AWS solutions, which is the standard cost provided by AWS."
"Rubrik's support is definitely on the expensive side, but I consider it to be top of the line. We incur no additional costs beyond the standard licensing fees."
"The setup cost is a bit high, but the solution is an all-in-one solution."
"The initial setup cost includes support and maintenance costs, followed by a monthly fee."
"Rubrik is priced high, but it was the solution that was providing us encryption and was secure. The solution price is high, but you get what you pay for."
"The pricing has been quite good from our perspective, in terms of being able to negotiate with the Rubrik team to get the product that we want and be able to sell that out to our end customers."
"Some people say it is expensive, but you get what you pay for. If you want a Maserati, you have to pay for it. If you want to buy a Porsche, you have to pay for it."
"There is just one cost, and it includes software and hardware. So, everything is included. It is better than other solutions in terms of cost. We also have Dell EMC Avamar in our environment, and we have to pay for the hardware and data domain. We also have to pay for the software license for the data protection suite. So, based on my calculations, I find Rubrik cheaper, and we are also getting good performance."
"It is an expensive product."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
9%
Manufacturing Company
8%
University
6%
Financial Services Firm
11%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise6
Large Enterprise15
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
I would need to get feedback from my colleague to see what additional features I would like to see in AWS Backup in the next release to make it closer to ten.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about AWS Backup vs. Rubrik and other solutions. Updated: March 2026.
884,976 professionals have used our research since 2012.