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AWS Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in Cloud Backup
10th
Average Rating
8.0
Reviews Sentiment
7.4
Number of Reviews
27
Ranking in other categories
SaaS Backup (5th)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of July 2025, in the Cloud Backup category, the mindshare of AWS Backup is 3.3%, up from 3.0% compared to the previous year. The mindshare of Rubrik is 10.0%, down from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup
 

Featured Reviews

MuhammadAzhar Khan - PeerSpot reviewer
Simplify compliance and management of multiple backups with centralized cloud solutions
AWS Backup could benefit from including more services. Currently, it only includes around ten services, while AWS offers over three hundred plus services. Also, it would be helpful if AWS Backup could integrate logs more thoroughly. This would allow not only new users but also experienced users to more easily check logs directly from AWS Backup.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is an easy-to-use solution."
"It also saves costs and is quick."
"The most valuable features of AWS Backup are point-in-time recovery and support resources."
"The auto-scaling feature and the time efficiency of setting up AWS Backup are the most valuable aspects for us."
"It works well as a backup and as a service."
"The solution has an effective overwrite feature."
"The most valuable features we have found are the flexibility in the services offered."
"The advantage that AWS Backup has over competitors is that it's very simple."
"The web-based approach is the most valuable feature."
"The archiving, off-of-box, is awesome. It lets you put your data where you want it and gives you the peace of mind of having more than one copy of it. And it's smart about the way that it does the archiving. It doesn't just copy one-for-one. It does all of its processing of the deduplication and compression before it sends it off to the archive, which helps with our cloud costs."
"The most valuable feature has been the Live Mount feature."
"A reduced infrastructure complexity and fast to rack and go."
"The initial setup is easy."
"Cut backup remediation to nearly nothing."
"The most valuable feature is the Instant Recovery, where we can restore a VM or SQL database or any server or application, and have it up and running on their appliance within a few seconds."
"The ease of use is the most valuable feature. It is a very simple system compared to just about any other back up technology. It is extremely easy to use and very versatile."
 

Cons

"The notifications on the backup and on the mobile app could be more useful. If they could arrange notes or notifications properly and offer services for managing it in our region, it would be helpful for us."
"AWS Backup could benefit from including more services. Currently, it only includes around ten services, while AWS offers over three hundred plus services."
"The initial setup of the solution is complex."
"If AWS Backup were a hybrid solution that also supported on-premises backups then it would be very helpful, especially if you are doing a migration to the cloud."
"It requires a lot of time to connect the snapshot, identify the files, and restore a single file manually."
"There could be a centralized dashboard with a reporting feature notifying us of daily backup status."
"This backup tool does the full backup of the entire snapshot server. I would like to have the option to not do the full server backup."
"AWS Backup could improve because you cannot use Glacier or anything but EFS."
"The solution needs to be more secure and needs to better protect against ransomware."
"The product’s user interface needs improvement."
"Capacity reports could definitely be improved. It's hard to determine what is using the space and why. For instance, you can see that some host is using 2 TB on the Rubrik node and the disk space on that host is 400 GBs. It's hard to explain how there can be 2 TBs of data on local storage when nothing has changed on the host for the past three days."
"The main pain points we experienced was the stability of the system. We received a lot of instability when we have upgraded from a certain version to a new version. The newer version was completely filled with bugs and we needed to purge the system every week until we update to a newer version that was available one year later. The stability of the code is the main problem, they need to make it better."
"I would love to be able to just get from the dashboard to a file that I need, or a system that I need."
"I would rate the stability a seven out of ten. There is always room for improvement."
"The functionality is missing, but they are very receptive to our thoughts and ideas."
"The Office 365 protection could be improved."
 

Pricing and Cost Advice

"AWS Backup is a very cheap solution."
"There are no licensing costs for AWS Backup. You pay only for the amount of backup storage you use and then the data transferred between regions. Overall AWS Backup is priced reasonably."
"The pricing is okay."
"The solution's price is reasonable."
"AWS Backup is free of cost, but we need to pay for the backup storage being used."
"Price-wise, I rate the solution a six out of ten. One only has to pay for the storage cost of AWS solutions, which is the standard cost provided by AWS."
"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."
"We don't use a lot of space, only approximately 900 GB, so the price is reasonable. For standing, it's okay. We normally do a payment to SSML, and they are the ones who pay over there. It is around $100 monthly."
"Due to this effective, faster backup and recovery solution, we are now able to focus on other creative tasks to meet our entire pipeline. So, we have seen ROI in terms of the improvement of productivity in our team. We save around one million dollars a year."
"The setup cost is a bit high, but the solution is an all-in-one solution."
"There is a license requirement for the solution. If you expand or if the maintenance period expires, there's a license renewal as well."
"As a technical person, I don't have the details, but from what I have heard, it can be expensive."
"Rubrik is not the cheapest solution, but we've been happy with the time savings that we have seen. At least from what we have spent so far, we have been happy with the return on investment."
"We pay annually for the license for Rubrik. There are no additional costs. Initially, we needed to set it up, negotiate and finalize the offer."
"Its price tends to go up with time. Its pricing definitely has room for improvement. If you negotiate right with them, you might get a good price. Support is a part of the package, and every three years, when we renew our contract, we get new hardware."
"Originally, we bought the units on perpetual licenses. Now, we have switched to Rubrik Go. I think the Rubrik Go subscription is a better model, where it is based on your onsite environment and you consume what you use."
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Financial Services Firm
13%
Manufacturing Company
7%
Government
7%
Computer Software Company
11%
Financial Services Firm
11%
Manufacturing Company
10%
Government
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
Regarding disadvantages of AWS Backup, it can be expensive and not particularly user-friendly. To perform backups, we need to follow specific steps and queries. When refreshing, if we want to do da...
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

TransferWise
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about AWS Backup vs. Rubrik and other solutions. Updated: July 2025.
864,053 professionals have used our research since 2012.