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AWS Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in Cloud Backup
9th
Average Rating
8.0
Reviews Sentiment
7.4
Number of Reviews
27
Ranking in other categories
SaaS Backup (4th)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of September 2025, in the Cloud Backup category, the mindshare of AWS Backup is 3.5%, up from 3.2% compared to the previous year. The mindshare of Rubrik is 8.8%, down from 10.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup Market Share Distribution
ProductMarket Share (%)
Rubrik8.8%
AWS Backup3.5%
Other87.7%
Cloud Backup
 

Featured Reviews

MuhammadAzhar Khan - PeerSpot reviewer
Simplify compliance and management of multiple backups with centralized cloud solutions
AWS Backup could benefit from including more services. Currently, it only includes around ten services, while AWS offers over three hundred plus services. Also, it would be helpful if AWS Backup could integrate logs more thoroughly. This would allow not only new users but also experienced users to more easily check logs directly from AWS Backup.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features of AWS Backup are point-in-time recovery and support resources."
"It also saves costs and is quick."
"RDS backup is one of the most crucial components of any client's cloud environment, so we generally use that. Additionally, we store EBS snapshots in S3."
"The auto-scaling feature and the time efficiency of setting up AWS Backup are the most valuable aspects for us."
"It is highly scalable for both SMEs and large enterprises."
"It is an easy-to-use solution."
"We can directly back up EC2 instances in AWS without using any third-party applications."
"AWS Backup is secure and comes with a vault that ensures data is never deleted, offering great security."
"The security and the ransomware protection are most valuable."
"The ease of use is the most valuable feature. It is a very simple system compared to just about any other back up technology. It is extremely easy to use and very versatile."
"Management is so simple that anyone can check the backups and do restores when necessary."
"CloudOn allows for backed up virtual machines stored offsite in Azure to be instantiated as an Azure virtual machine and spun up."
"The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks."
"The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks."
"The most valuable feature has been the Live Mount feature."
"The product's most valuable feature is the immutability of a backup."
 

Cons

"One of the limitations of AWS Backup is that it only does file-based copying."
"AWS Backup could improve because you cannot use Glacier or anything but EFS."
"The initial setup of the solution is complex."
"The service disconnects a lot."
"When it comes to encrypting data, it is not so convenient."
"The solution's reporting features and restore features can be improved."
"It requires a lot of time to connect the snapshot, identify the files, and restore a single file manually."
"Its cost could be better than a few of its competitors."
"The recovery of Oracle databases is too complicated. It is not something that helps the DBA, the Database Administrator, but it should be done by the backup person like many other solutions. Everything is ready for the DBA to recover the database. It is a way of doing things, but I don't think you should give the backup people the ability to do it."
"I don't like Rubrik's user interface because it's not intuitive, and I find it hard to get the information I need."
"I would like to see more information on encryption with the next release."
"They need to find a solution for SMBs. It is currently only suitable for enterprises or big customers. They need to find a solution that suits SMBs."
"There are some features to improve on in Rubrik. For instance, they should have a tool where we can integrate with our SAP HANA. Directly from the HANA studio, we should be able to do a backup. That's what I'm looking forward to in the future."
"I hope to see enhancements in areas like data governance and the incorporation of new features in future updates."
"The integrated reporting is not really that nicely built. The reporting functionality could definitely be a little bit more customizable from an administration perspective, with an easier to understand interface."
"I have a personal want which might not necessarily make sense with Rubrik as a company or Rubrik as a software, but it'd be really nice if they could also handle things like item-level backups and restores of Active Directory objects and DNS and DCP objects."
 

Pricing and Cost Advice

"AWS Backup is free of cost, but we need to pay for the backup storage being used."
"It's a myth that Cloud is cheap. Cloud is cheap initially, but the cost over time can be equal to your own infrastructure if you consume a lot."
"The product is inexpensive."
"The clients pay for the whole AWS bundle. It is an affordable solution."
"Price-wise, I rate the solution a six out of ten. One only has to pay for the storage cost of AWS solutions, which is the standard cost provided by AWS."
"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."
"We don't use a lot of space, only approximately 900 GB, so the price is reasonable. For standing, it's okay. We normally do a payment to SSML, and they are the ones who pay over there. It is around $100 monthly."
"AWS Backup is a very cheap solution."
"The pricing has been quite good from our perspective, in terms of being able to negotiate with the Rubrik team to get the product that we want and be able to sell that out to our end customers."
"You pay a premium for Rubrik, but you're getting a premium service that comes with immutable backups, instant recovery, and world-class support."
"There are additional costs like maintenance, and there are some features on their central management piece that don't come with our licensing."
"Rubrik is an expensive solution."
"We pay yearly and it's based on the number of bricks."
"Rubrik's support is definitely on the expensive side, but I consider it to be top of the line. We incur no additional costs beyond the standard licensing fees."
"Rubrik is a little bit expensive, but it's worth the price."
"We do perpetual licensing... It was all based on the amount of storage we needed to use. We did a cost analysis compared to Tivoli and it was in line with other solutions."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
14%
Manufacturing Company
8%
Government
7%
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise4
Large Enterprise15
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise54
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
Regarding disadvantages of AWS Backup, it can be expensive and not particularly user-friendly. To perform backups, we need to follow specific steps and queries. When refreshing, if we want to do da...
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

TransferWise
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about AWS Backup vs. Rubrik and other solutions. Updated: September 2025.
867,349 professionals have used our research since 2012.