Rubrik Reviews

Name: Rubrik
Brand: Rubrik
Rating: 4.5 (95 reviews)

4.5 out of 5

95 reviews
97% willing to recommend

What is Rubrik?

Rubrik is a backup and recovery solution that can be used as a converged data management platform for physical, virtual, and hybrid environments. The solution works to protect your data and applications from ransomware, operational failures, and rogue employees, and also helps your organization simplify data management and accelerate cloud mobility. In addition, Rubrik is designed for cloud integration and infinite scalability to enable hybrid cloud for all enterprises.

Get the Rubrik Buyer's Guide and find out what your peers are saying about Rubrik, Veeam Data Platform, Commvault Cloud and more!

Rubrik is the #4 ranked solution in best Backup and Recovery Software, #4 ranked solution in top Cloud Backup solutions, and #5 ranked solution in top Disaster Recovery Software. PeerSpot users give Rubrik an average rating of 9.0 out of 10. Rubrik is most commonly compared to Veeam Data Platform: Rubrik vs Veeam Data Platform. Rubrik is popular among the large enterprise segment, accounting for 62% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a financial services firm, accounting for 11% of all views.

Helped 863,901 peers since 2012

Featured Rubrik reviews

AmarpreetSingh

Technical Architect at Wipro Limited

I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Read full review

Pramod-Talekar

Sr Service Engineer at a healthcare company with 1,001-5,000 employees

Rubrik has their cluster application and hardware that allow the leverage to configure the backup on that cluster, which is on-prem, and they also provide the facility to configure that type of cluster on the cloud infrastructure, which is a good feature. Rubrik's Instant Recovery and file level recovery features are good and work fine for me. Rubrik has automation capabilities that help streamline my workflows. Rubrik is integrable with different applications, various storages, and cloud solutions through APIs. It is easy to integrate their product. Rubrik supports Azure and all types of clouds for multi-cloud environments.

Read full review

Kammara Bheemanna

Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC

The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.

Read full review

Rubrik mindshare

Product category:

As of July 2025, the mindshare of Rubrik in the Backup and Recovery category stands at 7.5%, up from 7.4% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Backup and Recovery

PeerResearch reports based on Rubrik reviews

Type	Title	Date
Category	Backup and Recovery	Jul 30, 2025	Download
Product	Reviews, tips, and advice from real users	Jul 30, 2025	Download
Comparison	Rubrik vs Veeam Data Platform	Jul 30, 2025	Download
Comparison	Rubrik vs HPE Zerto Software	Jul 30, 2025	Download
Comparison	Rubrik vs Commvault Cloud	Jul 30, 2025	Download

Title	Rating	Mindshare	Recommending
Veeam Data Platform	4.3	14.8%	94%	428 interviews Add to research
Commvault Cloud	4.3	7.3%	95%	111 interviews Add to research

Valuable Features

Rubrik's standout features include instant recovery, reducing restore times to seconds. The interface is intuitive and user-friendly, with SLA-based policy automation simplifying operations. Global search and rapid mounting speed up data retrieval. Users appreciate the cloud integration for backup and archival capabilities. The system supports strong ransomware protection through immutable infrastructure. Automation through APIs enhances flexibility, while database backup and restoration are straightforward and efficient. Rubrik's ease of use and scalability are highly valued.

"Rubrik has automation capabilities that help streamline my workflows."
"The implementation process is straightforward with simple clicks, cluster implementation, discovery, and adding components."
"Rubrik's automation has really impacted my operations positively by providing smooth automation for most backup and recovery tasks."

Room for Improvement

Rubrik requires enhancements in GUI usability, reporting clarity, and integration with physical and cloud environments. Troubleshooting needs simplification, and more versatile application support is demanded. Pricing is a concern for some users. Improvements in backup management, particularly for Office 365 and Active Directory, are necessary. Users suggest better support for open-source databases, streamlined deployment processes, and more detailed documentation. Enhanced search and indexing features are also requested for efficient data management.

"Based on my experience with Rubrik, I think they could improve by providing more customer-friendly technical support, even though they currently offer the best support."
"The same test case in Rubrik takes more than six to seven times longer, meaning the on-premises SLA is significantly faster."
"I would improve the cost part of Rubrik; they should improve in that area."

ROI

Rubrik significantly reduces management time and costs through effective automation and data management, offering customers rapid recovery and decreased downtime. Users experience substantial time savings, often reallocating resources to more productive tasks. Many cite improved efficiency and cost savings, with faster data retrieval and less need for manual intervention. Numerous entities report that despite not quantifying exact ROI, the transition led to notable benefits compared to previous complex systems, enhancing overall productivity and compliance assurance.

Pricing

Rubrik is generally considered expensive, especially for small businesses, but provides value through robust features and operational efficiency. Licensing is comprehensive, often including both software and hardware, with options for subscription models like Rubrik Go. Many users note its higher upfront costs are offset by reduced management overhead and strong return on investment, making it a competitive choice against other solutions such as Commvault and Data Domain. Operational and maintenance costs are minimal once set up.

"The initial setup cost includes support and maintenance costs, followed by a monthly fee."
"Rubrik is fairly priced."
"Rubrik is expensive, but due to its data management capabilities, customers can save a lot by reducing hardware and storage."

Popular Use Cases

Organizations primarily use Rubrik for backing up virtual and physical servers, VMware environments, SQL databases, and Office 365. They value Rubrik for its ease of management, automation, and scalable backup capabilities. Rubrik helps replace unreliable legacy systems, supports ransomware protection, and facilitates cloud and disaster recovery operations. Some entities utilize Rubrik for compliance with data archiving regulations, ensuring rapid recovery, and maintaining efficient backup operations across diverse environments.

Service and Support

Rubrik's customer service and support receive high praises for their responsiveness and expertise. Users appreciate the swift resolution of issues, quick escalation processes, and knowledgeable staff. Many note the ease of contacting Rubrik's support through various channels. Feature requests are incorporated in updates, showing customer feedback is valued. Across different regions, support is recognized as impressive, with communication and preparedness largely meeting users' high expectations for responsiveness and effective assistance.

Deployment

Rubrik's initial setup is generally straightforward and quick. Most organizations find the installation easy, completing it within a few hours. Rubrik provides strong support, often deploying engineers to assist on-site. Challenges sometimes include network configuration and ensuring adequate port availability. Many describe their experience as plug-and-play, with simple integration into existing infrastructures. A few teams noted that while straightforward, understanding specific features required some learning. Overall, Rubrik setup is consistently described as efficient and user-friendly.

Scalability

Rubrik supports effortless scalability, allowing organizations to expand by adding Briks or nodes without service disruption. Users appreciate Rubrik's ability to handle increased capacity across diverse environments. The scalability process is praised for its simplicity and reliability, enabling seamless management and adaptation to growing data needs. Users frequently mention the solution's strong performance and consistent support for large-scale deployments, emphasizing its suitability for enterprises of various sizes and needs.

Stability

Rubrik is praised for its remarkable stability and reliability. Users report no significant downtime, reliable hardware and software performance, and prompt resolutions for minor issues. Even during power failures, Rubrik continues operating seamlessly. Occasional bugs and glitches have been quickly addressed by Rubrik support, and upgrades are non-disruptive. Some challenges with specific configurations have been mentioned, but Rubrik consistently delivers dependable stability across different environments, earning high ratings from users.

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our Rubrik Buyer's Guide for additional reliable information.

Review data by company size

By reviewers

By visitors reading reviews

Top industries

By visitors reading reviews

Computer Software Company

11%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Healthcare Company

Educational Organization

University

Retailer

Insurance Company

Construction Company

Energy/Utilities Company

Comms Service Provider

Non Profit

Media Company

Real Estate/Law Firm

Wholesaler/Distributor

Transportation Company

Performing Arts

Outsourcing Company

Legal Firm

Hospitality Company

Consumer Goods Company

Pharma/Biotech Company

Recreational Facilities/Services Company

Logistics Company

Aerospace/Defense Firm

Compare Rubrik with alternative products

Learn more about Rubrik

Rubrik’s software is also built to support most operating systems, databases, hypervisors, clouds, and SaaS applications, and the solution integrates with on-premises hardware if necessary.

Rubrik Features

Rubrik has many valuable key features. Some of the most useful ones include:

Instant recovery
Live-restore
Single console
Automatic incremental backups
Policy-driven automation
Instant search
Live Mount capability
Compliance and capacity customized reporting
Quick and efficient snapshots
Multiple backup destinations
Deduplication and file compression
Intuitive web interface
Good performance
Easy to use
Low maintenance
Flexible deployment

Rubrik Benefits

There are several benefits to implementing Rubrik. Some of the biggest advantages the solution offers include:

Single policy engine: Because Rubrik is policy-driven, it functions through a single policy engine that orchestrates service level agreements (SLAs) across the data lifecycle. Management is automated through one programmatic interface.

Customized reports: With Rubrik, you can create customized reports and utilize data visualizations.

Advanced security: Regardless of location, data remains secure in transit and at rest throughout its lifecycle, as it is stored and backed up.

Compliance: With Rubrik, you gain granular role-based access control while automating compliance reporting, which helps complete various industry and internal audits.

Reviews from Real Users

Below are some reviews and helpful feedback written by Rubrik users.

PeerSpot user Chadd B., System Administrator at a manufacturing company, says, “The solution is easy to use with an intuitive web interface, helpful support, good performance, and saves us time. The most valuable feature is the Instant Recovery, where we can restore a VM or SQL database or any server or application, and have it up and running on their appliance within a few seconds. The VM backup and the SQL backup are blazingly fast for both backup and recovery.”

A Storage Administrator at a healthcare company explains that the solution “Cut our backup management time significantly, and the near-instant recovery reduces our downtime. He also comments that “The scalability is wonderful. That is one of our biggest advantages with this.”

Burhan S., Systems Engineer at Harvard University, mentions, "There is a live-restore feature, their Live Mount, and the way it works we can instantly recover a VM, a past backup, to be directly attached to our VMware environment. Rubrik will act as a disk for it. It's like an instant restore. Within a few minutes our VM is up and running. And then, if we want to restore it, we can just migrate it to our actual storage."

Kevin M., Head Of Operations at University of Reading, states, “The solution’s SLA-based functionality means we don't have to manually manage backup windows, and recovery times have been notably reduced. Its web interface is really easy to use. It's just click and go. It's fast and intuitive. We've never had any problems in navigating.”