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Azure Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.6
Azure Backup delivers cost-effective, automated security and stability, offering potential ROI influenced by environment size and modernization efforts.
Sentiment score
7.2
Rubrik boosted productivity, reduced errors, and saved costs, despite initial expenses, by replacing legacy systems and automating processes.
Rubrik provides long-term return on investment for my customers, as well as immediate benefits because of deduplication and compression, drastically reducing the cost on the storage side from traditional to Rubrik.
 

Customer Service

Sentiment score
9.0
Azure Backup's support is responsive but inconsistent, with mixed feedback on speed, communication, and technical expertise.
Sentiment score
8.3
Rubrik is renowned for outstanding customer support, offering quick responses, knowledgeable assistance, and excellent issue resolution and communication.
The technical support from Microsoft is good
They offer 24/7 support and even have a dedicated ransomware hotline with a team ready to engage immediately.
Rubrik provides excellent customer service and technical support.
Rubrik's support has been good, better than many other vendors like Microsoft, VMware, and Dell.
 

Scalability Issues

Sentiment score
8.4
Azure Backup is highly scalable, ideal for varied business sizes, with noted improvements needed for horizontal scaling across regions.
Sentiment score
7.9
Rubrik offers efficient scalability, supporting cloud and on-premises growth, with users praising its easy expansion and architecture.
Azure Backup is scalable since it is a global solution.
It can scale out horizontally as well as vertically, and the availability of expansion is very quick.
Azure Backup solution offers faster restoration for data over six terabytes compared to on-premises.
It is highly scalable, evidenced by its ability to handle significant throughput.
 

Stability Issues

Sentiment score
7.9
Azure Backup is highly stable, reliable, and resilient, often rated 7-10 for stability, outperforming traditional solutions.
Sentiment score
8.1
Rubrik is praised for high reliability, robust performance, and effective support, making it a preferred choice for seamless operations.
I would rate the stability of Azure Backup as nine out of ten; it shows high stability in my experience.
Azure Backup is stable for Microsoft environments.
Rubrik has been stable, and we have not experienced any downtime.
The prerequisite dependencies with the cost team site, infrastructure, port opening, and adding the complete Rubrik console module take time, depending on the volume of servers and storage occupancy.
 

Room For Improvement

Azure Backup needs interface improvement, better database support, and enhanced features like VMware integration, notifications, and user experience.
Rubrik needs UI improvements, cost efficiency, better integration, enhanced security, multi-tenant support, and more comprehensive backup options.
It is not a perfect tool for restoring SQL databases since it requires replacing everything instead of restoring specific files.
The reporting functionality of Azure Backup needs improvement.
The area that I believe needs improvement in Azure Backup is the restoring time.
I need a better output from the existing reports as they currently do not provide comprehensive metrics.
The remainder still needs improvement, particularly in providing technical support.
We need more efficient search capabilities that allow searching by last name or login ID.
 

Setup Cost

Azure Backup offers moderate, flexible pricing with cost-effectiveness appealing to enterprises, despite potential high costs without proper management.
Rubrik is a premium solution with high costs, offering good value and scalability for medium to large enterprises.
Azure Backup is expensive relative to the value we get from it.
The pricing of Azure Backup is fine; it is a low-cost solution.
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
Rubrik is considered expensive, with a price rating of three out of ten.
There are no extra expansions or expenses after purchasing the product.
 

Valuable Features

Azure Backup offers seamless integration, automation, scalability, and security for cost-effective, efficient data protection and disaster recovery.
Rubrik excels with instant recovery, intuitive interface, strong security, cloud support, and SLA-driven automation for seamless IT operations.
Another valuable feature is its retention policies, which offer both archive and standard options.
It has a good impact on our cost savings and operational efficiency as it is a low-cost solution.
We use the normal features for Azure Backup, specifically to make backups of the VMs.
Even if my network is compromised by ransomware, the file system does not allow overwriting of the backups, ensuring that my backups remain safe.
Since switching to Rubrik, our backup times have decreased significantly, going from two and a half days to one and a half hours for certain systems.
The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks.
 

Categories and Ranking

Azure Backup
Ranking in Backup and Recovery
10th
Average Rating
7.8
Reviews Sentiment
7.5
Number of Reviews
57
Ranking in other categories
No ranking in other categories
Rubrik
Ranking in Backup and Recovery
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Cloud Backup (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of June 2025, in the Backup and Recovery category, the mindshare of Azure Backup is 3.3%, down from 4.7% compared to the previous year. The mindshare of Rubrik is 7.7%, up from 7.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery
 

Featured Reviews

RituparnaBhattacharya - PeerSpot reviewer
Achieve cost savings and efficiency with high-level restore capabilities
I use Azure Backup mainly for backing up virtual machines The feature I find most effective in Azure Backup is the high-level restore. Additionally, it has a good impact on our cost savings and operational efficiency as it is a low-cost solution. The area that I believe needs improvement in…
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
12%
Manufacturing Company
8%
Government
7%
Computer Software Company
12%
Financial Services Firm
11%
Government
10%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Azure Backup differ from Veeam Backup & Replication?
Veeam has a version for Azure but there are organizations, like ours, that are considering moving to an Azure environment and wonder if Azure Backup is better than Veeam Backup and Replication (Vee...
What do you like most about Azure Backup?
Azure Backup is easy to configure and restore.
What is your experience regarding pricing and costs for Azure Backup?
The pricing of Azure Backup is fine; it is a low-cost solution.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
There are no extra expansions or expenses after purchasing the product. They use storage-based licensing, which is good without anything extra.
 

Overview

 

Sample Customers

Russell Reynolds Associates, Somerset County Council, Kardem, PCL Construction
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about Azure Backup vs. Rubrik and other solutions. Updated: June 2025.
856,873 professionals have used our research since 2012.