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Azure Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
3.3
Azure Backup provides long-term ROI through affordability, security, and automation, reducing costs by eliminating data center requirements.
Sentiment score
7.1
Rubrik enhances ROI with time savings, reduced costs, data protection, improved productivity, seamless backups, and compliance benefits.
Rubrik provides long-term return on investment for my customers, as well as immediate benefits because of deduplication and compression, drastically reducing the cost on the storage side from traditional to Rubrik.
Technical Architect at a tech vendor with 10,001+ employees
 

Customer Service

Sentiment score
7.3
Azure Backup support is generally praised but has mixed reviews on response times, communication, and resolution speed.
Sentiment score
8.3
Rubrik's support excels with quick responses, proactive issue resolution, and incorporates user feedback, surpassing other vendors in service.
The support from Microsoft is actually good; I have had positive experiences with it.
Project Manager at Capgemini
The technical support from Microsoft is good
Senior Infrastructure Engineer at MIC Global
They offer 24/7 support and even have a dedicated ransomware hotline with a team ready to engage immediately.
Rubrik administrator at Freelance
Rubrik's support has been good, better than many other vendors like Microsoft, VMware, and Dell.
IT Program Manager at a government with 1,001-5,000 employees
Rubrik provides excellent customer service and technical support.
Senior System Engineer at Goya Foods
 

Scalability Issues

Sentiment score
7.5
Azure Backup offers high scalability, supporting companies of all sizes with seamless growth and adaptability to large data volumes.
Sentiment score
7.8
Rubrik offers scalable, high-performance data management with seamless integration and expansion, praised for adaptability and non-intrusive scaling.
Azure Backup is scalable since it is a global solution.
Ambassador at a pharma/biotech company with 5,001-10,000 employees
The scalability of Azure Backup is quite easy and affordable to scale, with many improved features like data transfer.
Project Manager at Capgemini
It can scale out horizontally as well as vertically, and the availability of expansion is very quick.
Technical Architect at a tech vendor with 10,001+ employees
Azure Backup solution offers faster restoration for data over six terabytes compared to on-premises.
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Rubrik is highly scalable, with a rating of nine out of ten based on its seamless integration.
Sales Manager at Beta Information Technology
 

Stability Issues

Sentiment score
6.4
Azure Backup is highly stable with a 95% success rate, praised for reliability but needs zone-redundant architecture.
Sentiment score
8.1
Rubrik is praised for stability and reliability, offering seamless integration and prompt support for minor issues.
I would rate the stability of Azure Backup as nine out of ten; it shows high stability in my experience.
Senior Infrastructure Engineer at MIC Global
Azure Backup is stable for Microsoft environments.
AI Solution Architect at Bitscape Infotech Pvt. Ltd.
Rubrik has been stable, and we have not experienced any downtime.
IT Program Manager at a government with 1,001-5,000 employees
When you do the restore, it is also stable and quickly delivering what we have been looking for.
Senior Technical Support Engineer at a tech services company with 10,001+ employees
The prerequisite dependencies with the cost team site, infrastructure, port opening, and adding the complete Rubrik console module take time, depending on the volume of servers and storage occupancy.
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
 

Room For Improvement

Azure Backup requires improvements in user interface, integration, pricing, backup efficiency, technical support, and security features.
Rubrik users suggest improvements in UI, integration, database compatibility, and pricing while praising their receptiveness to feedback.
It is not a perfect tool for restoring SQL databases since it requires replacing everything instead of restoring specific files.
Ambassador at a pharma/biotech company with 5,001-10,000 employees
Azure Backup needs improvements for specific backup options beyond just full VM snapshots.
Project Manager at Capgemini
The reporting functionality of Azure Backup needs improvement.
AI Solution Architect at Bitscape Infotech Pvt. Ltd.
We need more efficient search capabilities that allow searching by last name or login ID.
IT Program Manager at a government with 1,001-5,000 employees
I need a better output from the existing reports as they currently do not provide comprehensive metrics.
Senior System Engineer at Goya Foods
Including packaged training with the product at the time of purchase would be beneficial.
Rubrik administrator at Freelance
 

Setup Cost

Azure Backup pricing is based on consumption without licensing fees, considered moderately priced and cost-effective within Microsoft's ecosystem.
Rubrik's cost is justified by its simplicity, comprehensive features, and potential TCO savings through multi-year agreements.
Azure Backup is expensive relative to the value we get from it.
Ambassador at a pharma/biotech company with 5,001-10,000 employees
The pricing of Azure Backup is fine; it is a low-cost solution.
Senior Infrastructure Engineer at MIC Global
Rubrik is considered expensive, with a price rating of three out of ten.
Sales Manager at Beta Information Technology
We could mix and match to optimize costs for our needs.
IT Program Manager at a government with 1,001-5,000 employees
Rubrik is expensive due to its robust hardware.
Rubrik administrator at Freelance
 

Valuable Features

Azure Backup offers seamless integration, security, scalability, cost-effectiveness, centralized monitoring, and user-friendly access, ensuring data protection and efficiency.
Rubrik features instant recovery, a user-friendly interface, automation, and immutability, providing efficient, secure, and cost-effective backup management.
The most valuable feature of Azure Backup is its simplicity.
AI Solution Architect at Bitscape Infotech Pvt. Ltd.
It has a good impact on our cost savings and operational efficiency as it is a low-cost solution.
Senior Infrastructure Engineer at MIC Global
The benefits I see from Azure Backup are that this solution is beneficial; we can access the data or files in Azure Backup anywhere, anytime.
Project Manager at Capgemini
The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks.
Sales Manager at Beta Information Technology
Since switching to Rubrik, our backup times have decreased significantly, going from two and a half days to one and a half hours for certain systems.
IT Program Manager at a government with 1,001-5,000 employees
Even if my network is compromised by ransomware, the file system does not allow overwriting of the backups, ensuring that my backups remain safe.
Rubrik administrator at Freelance
 

Categories and Ranking

Azure Backup
Ranking in Backup and Recovery
14th
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
59
Ranking in other categories
No ranking in other categories
Rubrik
Ranking in Backup and Recovery
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Cloud Backup (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of January 2026, in the Backup and Recovery category, the mindshare of Azure Backup is 1.6%, down from 3.6% compared to the previous year. The mindshare of Rubrik is 4.1%, down from 7.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Rubrik4.1%
Azure Backup1.6%
Other94.3%
Backup and Recovery
 

Featured Reviews

Sanjay Sahu - PeerSpot reviewer
Project Manager at Capgemini
Has supported secure data storage with incremental backups and centralized monitoring
Azure Backup supports all the features that we need, so additional features are not an immediate need for me. The documentation for Azure Backup seems okay for me; it is good overall, but it should be more descriptive for each item. It should elaborate more on how backup and restore are fulfilled in different scenarios. One of the reviews indicates that Azure Backup needs improvements for specific backup options beyond just full VM snapshots. I believe it should be improved actually. Regarding specific backup options, I say there should be improvements compared to how they provided them in older days.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.
report
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
11%
Manufacturing Company
8%
Government
5%
Financial Services Firm
12%
Computer Software Company
10%
Manufacturing Company
10%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business26
Midsize Enterprise11
Large Enterprise23
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
 

Questions from the Community

How does Azure Backup differ from Veeam Backup & Replication?
Veeam has a version for Azure but there are organizations, like ours, that are considering moving to an Azure environment and wonder if Azure Backup is better than Veeam Backup and Replication (Vee...
What do you like most about Azure Backup?
Azure Backup is easy to configure and restore.
What is your experience regarding pricing and costs for Azure Backup?
The pricing of Azure Backup is fine; it is a low-cost solution.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Russell Reynolds Associates, Somerset County Council, Kardem, PCL Construction
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about Azure Backup vs. Rubrik and other solutions. Updated: December 2025.
879,711 professionals have used our research since 2012.