Rubrik Reviews

Name: Rubrik
Brand: Rubrik
Rating: 4.6 (89 reviews)

Vendor: Rubrik

4.6 out of 5

89 reviews
98% willing to recommend

3,719 followers

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What is Rubrik?

Rubrik is a backup and recovery solution that can be used as a converged data management platform for physical, virtual, and hybrid environments. The solution works to protect your data and applications from ransomware, operational failures, and rogue employees, and also helps your organization simplify data management and accelerate cloud mobility. In addition, Rubrik is designed for cloud integration and infinite scalability to enable hybrid cloud for all enterprises.

Get the Rubrik Buyer's Guide and find out what your peers are saying about Rubrik, Veeam Data Platform, Commvault Cloud and more!

Rubrik is the #4 ranked solution in best Backup and Recovery Software, top Cloud Backup solutions, and top Disaster Recovery Software. PeerSpot users give Rubrik an average rating of 9.2 out of 10. Rubrik is most commonly compared to Veeam Data Platform: Rubrik vs Veeam Data Platform. Rubrik is popular among the large enterprise segment, accounting for 64% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 12% of all views.

Helped 848,253 peers since 2012

Featured Rubrik reviews

Ibrahim Hasan

Sales Manager at Beta Information Technology

Our customers primarily use Rubrik for secure backup, with a guarantee of ten million dollars in case of any attack on the backup. It is also used for seamless integration and as an appliance, which eliminates the need for additional storage The most valuable feature of Rubrik is its concept of a…

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BurhanShakil

Systems Engineer at Harvard University

Capacity reports could definitely be improved. It's hard to determine what is using the space and why. For instance, you can see that some host is using 2 TB on the Rubrik node and the disk space on that host is 400 GBs. It's hard to explain how there can be 2 TBs of data on local storage when nothing has changed on the host for the past three days. They have improved a lot on the SLA reports. We used to get a lot of false alerts before, because a snapshot was missed. In the reports it would remain a "non-compliant to an SLA for 42 days, until the 42 cycles were done. They've removed that. If it misses an SLA and if you take another snapshot or to take an automatic backup, it automatically fixes the SLA report to show us it's protected. Most of their documentation for cloud stuff can be improved. This could be old information, as we did the PoC last year and maybe their documentation has been updated now, but we literally had to contact support every day, and at every step for things like, "Okay, what do we do with the AMIs? How do we get Rubrik configured? How do we convert the image?" None of that was available in a single documentation format. It was spread around in different documentation.

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Lee Apps

Cloud Services Manager at Tecala Group

The ease of use and innovation are the features that stand out for us. It provides the capability to drive down to the end-user, service desk level one, and use the system with minimal training. The web interface is excellent, and we really like it. The Google search, capability for file restore, and the ability to integrate the API into third-party products are really good. The archival functionality is excellent, supporting all the major cloud vendors. For our situation, it supports pretty much all of the archival methods that we would want to use for long-term retention. We archive data for up to seven years. We have used the API support for integration with vCloud director to create a tenant self-service portal. Our next project will be looking into automation with ServiceNow. We have used the predictive search feature and it drastically reduces the time it takes to find and restore data for people. It used to take perhaps hours to hot mount an image and then search it for a file. Now, we use the Google-like search to look not only across an individual VM but across the whole environment, with all of the VMs. We can find any file across terabytes of data in under 30 seconds and have a restore done, depending on the size of the file, in generally under five minutes.

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Rubrik mindshare

Product category:

As of April 2025, the mindshare of Rubrik in the Backup and Recovery category stands at 7.8%, up from 7.2% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Backup and Recovery

PeerAnalyst reports based on Rubrik reviews

Type	Title	Date
Category	Backup and Recovery	Apr 19, 2025	Download
Product	Reviews, tips, and advice from real users	Apr 19, 2025	Download
Comparison	Rubrik vs Veeam Data Platform	Apr 19, 2025	Download
Comparison	Rubrik vs Zerto	Apr 19, 2025	Download
Comparison	Rubrik vs Commvault Cloud	Apr 19, 2025	Download

Title	Rating	Mindshare	Recommending
Veeam Data Platform	4.3	16.4%	94%	423 interviews Add to research
Commvault Cloud	4.3	7.4%	95%	109 interviews Add to research

Valuable Features

Rubrik users appreciate features like instant recovery for rapid data restoration and Google-like search for efficient file retrieval. The intuitive web interface, automation capabilities, and SLA-based policies are highly valued. Users benefit from fast recovery, integration with hybrid clouds, and robust security, including ransomware protection. Archival functionality for long-term data retention in cloud and automation through APIs are also praised, providing ease of backup management across various environments.

"The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks."
"The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks."
"I think the best feature is its masterless architecture."

Room for Improvement

The user interface and reporting features of Rubrik require enhancement, especially in multi-tenancy and alert clarity. AD integration is cumbersome and better physical server agent capabilities are needed. The solution also needs improved pricing, expanded application support, and robust cloud failover options. Cross-hypervisor restores and advanced features for disaster recovery and security, particularly in ransomware protection, would enhance Rubrik's usability for diverse environments. Expanded support for Office 365 and open source databases is also desirable.

"Price-wise, Rubrik needs improvement as it is considered expensive compared to similar competitors."
"Price-wise, Rubrik needs improvement as it is considered expensive compared to similar competitors."
"One improvement I would suggest for Rubrik is to have an inbuilt media layer facility for direct backups to tape."

ROI

Users reported significant time savings and cost reduction with Rubrik. Many experienced faster data recovery and minimized downtime. While exact ROI is often undetermined, users see a positive impact through reduced management time and improved productivity. Some observed substantial total cost of ownership savings and easier data protection management. By consolidating previous solutions, users also noted financial benefits and operational efficiencies, despite some challenges in precisely calculating ROI.

Pricing

Enterprise users view Rubrik as a high-cost but valuable solution, offering simplicity and reliability. The pricing can initially seem expensive, particularly for small businesses, but many organizations report cost efficiency over time due to reduced management and operational needs. Licensing is generally bundled, and Rubrik Go provides a flexible subscription model. Costs can vary based on data volume and features, but the included hardware and software often justify the expense with long-term savings in operational efficiency.

"The initial setup cost includes support and maintenance costs, followed by a monthly fee."
"Rubrik is fairly priced."
"Rubrik is expensive, but due to its data management capabilities, customers can save a lot by reducing hardware and storage."

Popular Use Cases

Organizations primarily use Rubrik for backup and recovery of virtual and physical environments, including VMware, SQL databases, and Microsoft applications. It simplifies management, automates processes, and replaces unreliable legacy systems. Rubrik is valued for its ease of use, quick recovery, and integration capabilities, while safeguarding data against ransomware. It supports both on-premises and cloud environments, aiding in disaster recovery, long-term archiving, and facilitates cloud migrations efficiently.

Service and Support

Rubrik customer service and support are highly rated, often described as exceptional with quick responses and knowledgeable staff. Many users praise their proactive approach, resolving issues efficiently and implementing feature requests. The technical support is characterized by a high level of expertise, effective escalation processes, and ease of communication. Most users appreciate Rubrik's readiness to assist in upgrades and deployment, contributing to the positive perception surrounding their customer service and support.

Deployment

Rubrik's initial setup is described as straightforward and quick. Users note its ease of deployment, with many completing installation within hours and starting the backup process immediately. Deployment is often assisted by Rubrik engineers, providing additional support and ensuring smooth integration with existing systems. Although some encountered network configuration challenges, the overall impression emphasizes Rubrik's user-friendly implementation that allows for rapid initialization of backup operations.

Scalability

Rubrik is praised for its impressive scalability, allowing easy expansion by adding nodes or Briks. Users have experienced seamless growth and appreciated Rubrik's ability to handle large environments without disruption. Organizations report minimal issues, and enhancements align with operational needs, ensuring consistent performance. Scalability extends to cloud integration, benefiting various industries. Rubrik's architecture simplifies scaling, accommodating different sizes, making it a favored choice for many administrators seeking flexible backup solutions.

Stability

Rubrik demonstrates high reliability with frequent mentions of stability and minimal downtime. Users report that issues are rare and quickly resolved with effective support. Some challenges with large AD user object sizes and initial bugs have mostly been addressed. While minor concerns exist, users generally rate Rubrik's stability positively, often an eight or ten out of ten. Many appreciate its consistent performance, integration with hardware, and resilience during updates or unexpected events.

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our Rubrik Buyer's Guide for additional reliable information.

Review data by company size

By reviewers

By visitors reading reviews

Top industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

11%

Government

10%

Manufacturing Company

Healthcare Company

Educational Organization

University

Retailer

Insurance Company

Energy/Utilities Company

Construction Company

Comms Service Provider

Real Estate/Law Firm

Wholesaler/Distributor

Media Company

Non Profit

Outsourcing Company

Transportation Company

Legal Firm

Hospitality Company

Performing Arts

Recreational Facilities/Services Company

Consumer Goods Company

Pharma/Biotech Company

Logistics Company

Aerospace/Defense Firm

Compare Rubrik with alternative products

Learn more about Rubrik

Rubrik’s software is also built to support most operating systems, databases, hypervisors, clouds, and SaaS applications, and the solution integrates with on-premises hardware if necessary.

Rubrik Features

Rubrik has many valuable key features. Some of the most useful ones include:

Instant recovery
Live-restore
Single console
Automatic incremental backups
Policy-driven automation
Instant search
Live Mount capability
Compliance and capacity customized reporting
Quick and efficient snapshots
Multiple backup destinations
Deduplication and file compression
Intuitive web interface
Good performance
Easy to use
Low maintenance
Flexible deployment

Rubrik Benefits

There are several benefits to implementing Rubrik. Some of the biggest advantages the solution offers include:

Single policy engine: Because Rubrik is policy-driven, it functions through a single policy engine that orchestrates service level agreements (SLAs) across the data lifecycle. Management is automated through one programmatic interface.

Customized reports: With Rubrik, you can create customized reports and utilize data visualizations.

Advanced security: Regardless of location, data remains secure in transit and at rest throughout its lifecycle, as it is stored and backed up.

Compliance: With Rubrik, you gain granular role-based access control while automating compliance reporting, which helps complete various industry and internal audits.

Reviews from Real Users

Below are some reviews and helpful feedback written by Rubrik users.

PeerSpot user Chadd B., System Administrator at a manufacturing company, says, “The solution is easy to use with an intuitive web interface, helpful support, good performance, and saves us time. The most valuable feature is the Instant Recovery, where we can restore a VM or SQL database or any server or application, and have it up and running on their appliance within a few seconds. The VM backup and the SQL backup are blazingly fast for both backup and recovery.”

A Storage Administrator at a healthcare company explains that the solution “Cut our backup management time significantly, and the near-instant recovery reduces our downtime. He also comments that “The scalability is wonderful. That is one of our biggest advantages with this.”

Burhan S., Systems Engineer at Harvard University, mentions, "There is a live-restore feature, their Live Mount, and the way it works we can instantly recover a VM, a past backup, to be directly attached to our VMware environment. Rubrik will act as a disk for it. It's like an instant restore. Within a few minutes our VM is up and running. And then, if we want to restore it, we can just migrate it to our actual storage."

Kevin M., Head Of Operations at University of Reading, states, “The solution’s SLA-based functionality means we don't have to manually manage backup windows, and recovery times have been notably reduced. Its web interface is really easy to use. It's just click and go. It's fast and intuitive. We've never had any problems in navigating.”