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Amazon WorkMail vs SendGrid vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of April 2026, in the Cloud Email category, the mindshare of Amazon WorkMail is 7.0%, down from 9.5% compared to the previous year. The mindshare of SendGrid is 9.7%, down from 20.0% compared to the previous year. The mindshare of Zoho Campaigns is 3.5%, down from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
SendGrid9.7%
Amazon WorkMail7.0%
Zoho Campaigns3.5%
Other79.8%
Cloud Email
 

Featured Reviews

Ramkumar  Kolpurath - PeerSpot reviewer
Co-Founder & CTO at a consultancy with 11-50 employees
Seamless email communication improves cost-effectiveness and security with valuable tracking features
The features of Amazon WorkMail that I have found the most valuable so far include sending emails and tracking whether the email is read or not. I find the feature that checks how many emails have been successfully sent and how many of them have been opened very useful, because in our application, we know the usage of the emails. The encryption of emails, both in transit and at rest, has benefited our security strategy as it is a layer of security that provides us better confidence for customers and also internally tracks the security aspects. The encryption meets my expectations.
Niranjan Sharma - PeerSpot reviewer
Software Developer at a healthcare company with 11-50 employees
Saves server load by sending bulk email notifications efficiently
The best feature SendGrid offers is the ability to send multiple emails at the same time. The ability to send multiple emails at the same time helps my workflow and organization because I do not have to run a loop every time. Once I set all the emails in a comma separator, I can send them to multiple users without creating too much load on my server. SendGrid has positively impacted my organization by solving the notification problem. By using SendGrid, I can easily send notifications to users, and it is simple to use in my Node.js project. SendGrid has helped with notifications because when I send an email, the user knows who is sending it and they can revert back to our CRM team. That is positive for our business and organization.
Collince Dundo - PeerSpot reviewer
Co-Founder at Youth Initiative Development Programme
It's easy to use and integrate, but I have a problem with messages getting marked as spam
When we use Zoho Campaigns, our emails often get routed to the spam or promotion module instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their promotion module or folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly routed to the inbox.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We have cut our costs in half."
"There is no need for me to set up security."
"It is highly available and scalable, and it is also highly reliable; I don't lose any of the messages or emails because if there is an issue where the email sent operation failed, Amazon as a platform ensures that the send operation is retried and the email reaches its destination."
"It is very stable. I haven't faced any issues."
"It is highly available and scalable. It is also highly reliable. I don't lose any of the messages or emails. If there is an issue where the email sent operation failed, Amazon as a platform ensures that the send operation is retried, and the email reaches its destination. This way, it is highly reliable."
"The product is very user-friendly."
"We use the tool for transactional emails and marketing."
"WorkMail works very well, and the functionality is fine."
"They have pretty good support in terms of any issues."
"In my experience, the best features SendGrid offers include the dashboard, which is very nice to review if emails were delivered or if something was wrong."
"SendGrid is a most powerful third-party tool to use for email sending, and it improves the delivery rates compared to other services."
"My integration team likes that it's very easy to integrate and very easy to automate based on activities that happen on our core banking application."
"SendGrid offers features that stand out for me, including that it is very easy to use, especially for a developer."
"The API configuration is much cleaner in SendGrid."
"The most valuable feature is the conditions in automation."
"SendGrid provides the best analytics a competent postmaster needs."
"The solution is very inexpensive and very reasonably priced."
"Zoho Campaigns is a good software for email marketing."
"The initial setup is easy."
"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."
"The solution generates a good return on investment."
"It is a very reliable and stable tool."
"Putting the campaigns together on Zoho is reasonably straightforward; they have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"It's a very simple solution for email."
 

Cons

"If we can have a completely managed backup solution where we have a tiered backup or a tiered archival to be able to retrieve emails, it would be great."
"It would be nice if they had a what you say is what you get editor to build newsletters like MailChimp has."
"There is room for improvement in the support. It's just that customer support, though good, takes time to resolve issues."
"The solution is quite low-level and lacks some advanced features. For example, it doesn't provide tracking capabilities, such as knowing how many users opened an email, which is crucial for email marketing. You would need to integrate these analytics with other tools to get them. I need to know if there has been a bounce and how customers interacted with the email."
"When we first set up an email on Amazon SES, they had to verify it, which was not fast enough."
"The only issue is the price, which is far too expensive."
"The product should improve technical support."
"I would like to see detailed reports on email success and failure rates."
"I would prefer an easy plugin for Linux mail installation."
"SendGrid has positively impacted my organization as we moved to it from our own email servers, though it also gives us less control over everything."
"SendGrid has room for improvement in the UI/UX or dashboard usability for users. Another area for improvement in the tool is its conditional logic facilities. The response time of SendGrid technical support needs improvement."
"The documentation is not fine, so I believe the documentation needs to be improved."
"They should make the solution more user-friendly."
"The reporting part needs improvement."
"So, don't think that you could do anything with SendGrid on email matters."
"The biggest problem that we have faced is with the authentication during login. For certain people, SendGrid requires MFA, which is good as a security feature, but it doesn't always work in all geographies. We've got people and users who are based in Nigeria, and some of those people had real trouble logging into SendGrid because the MFA wouldn't send codes to people on their numbers. The security mechanism that they use for login doesn't work in all geographies."
"There is room for improvement with integration with other applications like MailChimp."
"Its deliverability could be improved."
"My usage is limited to the basic features."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"The support team takes a while to respond to our request."
"They need to improve their anti-spam capabilities."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"The reports are not so clear."
 

Pricing and Cost Advice

"WorkMail does require a license, it is, per user."
"The solution should improve its price."
"I rate the solution's pricing as one out of ten. It is close to being cheap. Sometimes, the tool offers a generous amount of free messages, up to 40,000, which is great for startups like ours. This means that we don't accumulate any costs for some months because we stay within the free usage tier. When we exceed the free allocation, the costs are reasonable, and no hidden charges exist."
"It's very cheap. The cheapest among all the services available."
"My company pays for SendGrid monthly, and though I cannot share the amount, my feedback is that the vendor should accept other modes of payment apart from a credit card."
"We are using the Advanced plan,10K. That is about $100 per month but sometimes we do go over the limit of the plan."
"Its cost can vary. It can go as low as $10 or $15 to $1,000 depending on how much you use it."
"The solution is relatively inexpensive."
"The basic plan starts at €90 per month."
"I use the essential plan which is $20 a month. After that, we use the pro which is $90 a month, and had all our costs bundled in."
"Zoho Campaigns is cheaper compared to other products."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"The solution's pricing is reasonable."
"The tool is priced less compared to other applications."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"The solution's price is reasonable."
"Since the product is part of a bundle, it is definitely very cost-efficient."
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Top Industries

By visitors reading reviews
Comms Service Provider
10%
University
9%
Computer Software Company
7%
Financial Services Firm
7%
Construction Company
9%
Manufacturing Company
9%
Government
9%
Financial Services Firm
8%
Marketing Services Firm
12%
Comms Service Provider
10%
University
8%
Construction Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise1
Large Enterprise5
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise1
 

Questions from the Community

What needs improvement with Amazon WorkMail?
We are satisfied with Amazon WorkMail, as it is able to send emails and provide receipts, including the read and othe...
What advice do you have for others considering Amazon WorkMail?
From the communication aspects, working with Amazon WorkMail has been seamless and cost-effective. My customers do no...
What is your primary use case for Amazon SES?
We are an integrator, and we have a product in which we use Amazon WorkMail. We send emails on a daily basis in a bat...
What is your experience regarding pricing and costs for SendGrid?
The pricing experience was reasonable at the beginning, but it increased as my email volume grew.
What needs improvement with SendGrid?
I think SendGrid is great already as it is. If they keep developing it, that would be beneficial. If I were a power u...
What is your primary use case for SendGrid?
Our main use case is integrating SendGrid with Sentinel, and we use the .NET API. For SendGrid with the .NET API, any...
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Also Known As

Amazon SES
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Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
ScoutMob
Altus
Find out what your peers are saying about Twilio, Amazon Web Services (AWS), Intuit and others in Cloud Email. Updated: March 2026.
885,789 professionals have used our research since 2012.