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Fortinet FortiMail Cloud vs SendGrid comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fortinet FortiMail Cloud
Ranking in Cloud Email
4th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
24
Ranking in other categories
Secure Email Gateway (SEG) (8th)
SendGrid
Ranking in Cloud Email
1st
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
24
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Cloud Email category, the mindshare of Fortinet FortiMail Cloud is 3.5%, up from 2.8% compared to the previous year. The mindshare of SendGrid is 8.3%, down from 17.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
SendGrid8.3%
Fortinet FortiMail Cloud3.5%
Other88.2%
Cloud Email
 

Featured Reviews

HR
Senior Network Security Engineer at Vibs
Provides solid functionality and allows room for enhancing content management and support services
They can improve their CDR content profile and some anti-spam features. They don't have any direct script to run to add personalization, and we have to do it manually one by one. There are many tasks which we have to complete individually. We can't import files into the Fortinet FortiMail Cloud sensors. That's a drawback, as they need to provide a feature to import files. We can make the format, but we cannot import the file into Fortinet FortiMail Cloud. Additionally, in Fortinet FortiMail Cloud, not in FortiSandbox, they need to improve the block and allow list functionality to block URLs and allow specific types of URLs or regex.
Amrit Dash - PeerSpot reviewer
Automation Engineer at a educational organization with 11-50 employees
Dynamic templates have streamlined student and parent email campaigns and build consistent engagement
The activity log is a little slower at times, but that is probably just nitpicking an issue. Overall, in general, there are not really very difficult pain points. There are certain issues sometimes when we are trying to handle a very big campaign; we might end up having a little bit less reputation in terms of bounces or spam reports that get detected when we send out the emails. Apart from that, there is not anything that would become a significant pain point. If you don't really have an advanced subscription for SendGrid, it might take a while for you to reach the customer support.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The return on investment for us was achieved since we did not have similar incidents again in our environment."
"It has the best feature for processed mail analysis."
"The quarantine feature of FortiMail is the most valuable, as it quarantines emails based on my policies."
"Cost-wise, it's a bit expensive, but it's totally worth it."
"Fortinet and other software ensure that my company's email remains safe, helping to avoid access issues at some cost in production."
"This solution is easy to install."
"The most valuable features are email ATB and Malware Analysis."
"Fortinet FortiMail Cloud has had a positive effect on our organization since we can classify each email coming to our organization."
"The solution scales well."
"SendGrid provides the best analytics a competent postmaster needs."
"The API side of things is valuable. It is flexible enough to handle pretty much anything that needs to be done in an automated manner."
"SendGrid is a most powerful third-party tool to use for email sending, and it improves the delivery rates compared to other services."
"I use SendGrid for sending marketing emails and confirmation emails from our web pages."
"With SendGrid, we have found a perfect solution to that scenario, and we don't have to involve infrastructure team anymore."
"Their REST API feature is the most amazing and easy API I have used."
"The best features SendGrid offers is the template customization, which really helps in creating templates according to client demand and their UI/UX experience."
 

Cons

"The customer service and technical support from Fortinet could improve. While they rate between seven and eight, reaching support can sometimes be challenging and time-consuming."
"The product could be improved by extending reporting tools and adding options for notification."
"This ease of use and user-friendliness is something we believe could be improved in FortiMail."
"Its GUI needs improvement."
"Networking should be simplified."
"I would like to see more advanced sandbox features, where you can actually download to a machine where you can test."
"They could look at strengthening anti-spam with the newly observed domains."
"Email sorting is missing from this solution."
"The documentation is not fine, so I believe the documentation needs to be improved."
"SendGrid is already nice, but it could be improved by providing the company ID when sending the email."
"SendGrid has positively impacted my organization as we moved to it from our own email servers, though it also gives us less control over everything."
"SendGrid could improve pricing flexibility and offer more detailed analytics without extra cost."
"They should make the solution more user-friendly."
"I forgot my password, and when I tried to log in, it indicated that a reset link was sent to my email, but I did not receive it."
"So, don't think that you could do anything with SendGrid on email matters."
"Pricing can be improved for SendGrid, as this is the only area I have seen that needs enhancement."
 

Pricing and Cost Advice

"It's on a subscribed basis."
"The licensing is for three years. In the beginning, we did not pay monthly, it was paid once for three years."
"The price of this solution could be more competitive."
"The pricing depends on various factors, including the type of licenses and subscriptions you have procured"
"The product's price is reasonable."
"It should cost around $60,000. We bought it as a bundle, so everything comes together in the license. That is standard."
"A license for our company using FortiMail and FortiCare (filtering and support) was $4000."
"I rate the price of Fortinet FortiMail Cloud a five on a one to ten scale, where one is the low price, and ten is the high price. It is an averagely priced product."
"The solution is relatively inexpensive."
"We are using the Advanced plan,10K. That is about $100 per month but sometimes we do go over the limit of the plan."
"Its cost can vary. It can go as low as $10 or $15 to $1,000 depending on how much you use it."
"I use the essential plan which is $20 a month. After that, we use the pro which is $90 a month, and had all our costs bundled in."
"The basic plan starts at €90 per month."
"My company pays for SendGrid monthly, and though I cannot share the amount, my feedback is that the vendor should accept other modes of payment apart from a credit card."
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Top Industries

By visitors reading reviews
Comms Service Provider
8%
Construction Company
8%
Financial Services Firm
7%
University
7%
Manufacturing Company
17%
Outsourcing Company
14%
Construction Company
11%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise8
Large Enterprise2
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

What is your experience regarding pricing and costs for Fortinet FortiMail Cloud?
The price of Fortinet FortiMail Cloud in Egypt is very competitive against other products, including the setup cost and licensing of this solution.
What needs improvement with Fortinet FortiMail Cloud?
The improvement in Fortinet FortiMail Cloud can be made regarding the classification process itself because it has some false positives.
What is your primary use case for Fortinet FortiMail Cloud?
I have experience working with Fortinet FortiMail Cloud as a mail gateway, not a firewall, and we have been using it for about three or four years. I have worked with Fortinet FortiMail Cloud for t...
What needs improvement with SendGrid?
I think there is room for improvement in customer service, up-to-date documentation, and better training.
What is your primary use case for SendGrid?
I use SendGrid for sending marketing emails and confirmation emails from our web pages.
 

Overview

 

Sample Customers

Black Gold Regional Schools, Amadeus Hospitality, Jefferson County, Chunghwa Telecom, City of Boroondara, Dimension Data
ScoutMob
Find out what your peers are saying about Fortinet FortiMail Cloud vs. SendGrid and other solutions. Updated: September 2026.
914,109 professionals have used our research since 2012.