MailChimp vs Zoho Campaigns comparison

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MailChimp Logo
1,982 views|1,427 comparisons
82% willing to recommend
Zoho Logo
548 views|437 comparisons
85% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between MailChimp and Zoho Campaigns based on real PeerSpot user reviews.

Find out in this report how the two Cloud Email solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed MailChimp vs. Zoho Campaigns Report (Updated: March 2024).
768,415 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"It allows for dragging and dropping, which is much faster than writing HTML and CSS.""Running email campaigns is easy and straightforward.""I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites.""MailChimp's most important functionality is its automation feature.""The email scheduling has been quite useful.""MailChimp has many capabilities."

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"The solution generates a good return on investment.""Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated.""The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.""We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports.""It is a very reliable and stable tool.""It's a very simple solution for email.""The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction.""Zoho Campaigns is a good software for email marketing."

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Cons
"A standalone system for private servers would be ideal.""The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into.""The solution could be easier to use.""Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user.""It needs more formatting flexibility, such as the ability to wrap text around photos.""I don't have any issues with the service."

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"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest.""The text area for social media posting in Zoho Campaigns is not very responsive.""Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging.""Its deliverability could be improved.""The support team takes a while to respond to our request.""It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly.""My usage is limited to the basic features.""The reports are not so clear."

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Pricing and Cost Advice
  • "MailChimp is affordable."
  • "I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
  • More MailChimp Pricing and Cost Advice →

  • "We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
  • "Price-wise, the solution is expensive."
  • "Since the product is part of a bundle, it is definitely very cost-efficient."
  • "The tool is priced less compared to other applications."
  • "The solution's pricing is reasonable."
  • "The solution's price is reasonable."
  • "Zoho Campaigns is cheaper compared to other products."
  • "Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
  • More Zoho Campaigns Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites.
    Top Answer:I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages. So, I use a combination of the free version and paid plans depending… more »
    Top Answer:Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be… more »
    Top Answer:The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.
    Top Answer:A lot of people choose Zoho because it is priced very low compared to its competitors. Zoho Campaigns is cheaper compared to other products. However, the add-ons can get very expensive.
    Top Answer:The product must provide users more control over improving the worthiness of our domain. We can follow certain best practices to improve our reputation within a community so that our emails do not go… more »
    Ranking
    2nd
    out of 33 in Cloud Email
    Views
    1,982
    Comparisons
    1,427
    Reviews
    4
    Average Words per Review
    366
    Rating
    9.3
    4th
    out of 33 in Cloud Email
    Views
    548
    Comparisons
    437
    Reviews
    10
    Average Words per Review
    486
    Rating
    8.2
    Comparisons
    Mandrill logo
    Compared 33% of the time.
    Mailgun logo
    Compared 16% of the time.
    SendGrid logo
    Compared 11% of the time.
    Amazon WorkMail logo
    Compared 8% of the time.
    Mailjet logo
    Compared 3% of the time.
    Learn More
    MailChimp
    Video Not Available
    Overview

    MailChimp is a powerful email marketing platform that helps businesses of all sizes to create, send, and track professional email campaigns. With its user-friendly interface and robust features, MailChimp makes it easy for companies to connect with their audience and drive engagement.

    One of the key features of MailChimp is its drag-and-drop email builder, which allows users to create stunning email campaigns without any coding knowledge. The platform offers a wide range of customizable templates, making it easy to create professional-looking emails that align with your brand.

    MailChimp also provides advanced segmentation and targeting options, allowing businesses to send personalized emails to specific audience segments. This helps to improve open rates and click-through rates, as well as overall campaign performance.

    In addition to email marketing, MailChimp offers a range of other features to help businesses grow their audience and drive conversions. These include landing pages, signup forms, and social media integration. With these tools, businesses can capture leads, grow their email list, and engage with their audience across multiple channels.

    MailChimp also provides detailed analytics and reporting, allowing businesses to track the performance of their email campaigns in real-time. Users can see open rates, click-through rates, and other key metrics, helping them to optimize their campaigns and drive better results.

    With Zoho Campaigns, you can create, send and track effective email campaigns that help you build lasting relationships with your customers. Email deliverability is our highest priority and we make sure that our software delivers your emails straight to your recipients' inboxes. Zoho Campaigns gives you a multi-user account. You can maintain a single account for your entire marketing team.
    Sample Customers
    The Atlantic, WNYC, Sierra Nevada, New York Times
    Altus
    Top Industries
    REVIEWERS
    Financial Services Firm29%
    Marketing Services Firm24%
    Computer Software Company14%
    Media Company10%
    VISITORS READING REVIEWS
    Computer Software Company18%
    Financial Services Firm10%
    Comms Service Provider10%
    Real Estate/Law Firm7%
    VISITORS READING REVIEWS
    Computer Software Company15%
    Healthcare Company9%
    Media Company7%
    Hospitality Company7%
    Company Size
    REVIEWERS
    Small Business71%
    Midsize Enterprise7%
    Large Enterprise21%
    VISITORS READING REVIEWS
    Small Business41%
    Midsize Enterprise13%
    Large Enterprise46%
    REVIEWERS
    Small Business71%
    Midsize Enterprise14%
    Large Enterprise14%
    VISITORS READING REVIEWS
    Small Business48%
    Midsize Enterprise9%
    Large Enterprise44%
    Buyer's Guide
    MailChimp vs. Zoho Campaigns
    March 2024
    Find out what your peers are saying about MailChimp vs. Zoho Campaigns and other solutions. Updated: March 2024.
    768,415 professionals have used our research since 2012.

    MailChimp is ranked 2nd in Cloud Email with 32 reviews while Zoho Campaigns is ranked 4th in Cloud Email with 12 reviews. MailChimp is rated 8.2, while Zoho Campaigns is rated 8.2. The top reviewer of MailChimp writes "Great templates, easy to configure and offers A/B testing functionality". On the other hand, the top reviewer of Zoho Campaigns writes "A solution that allows its users to conduct effective email and social media marketing campaigns". MailChimp is most compared with Mandrill, Mailgun, SendGrid, Amazon WorkMail and Mailjet, whereas Zoho Campaigns is most compared with ZeptoMail and SendGrid. See our MailChimp vs. Zoho Campaigns report.

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    We monitor all Cloud Email reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.