MailChimp vs Zoho Campaigns comparison

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MailChimp Logo
1,967 views|1,412 comparisons
82% willing to recommend
Zoho Logo
548 views|440 comparisons
85% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between MailChimp and Zoho Campaigns based on real PeerSpot user reviews.

Find out in this report how the two Cloud Email solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed MailChimp vs. Zoho Campaigns Report (Updated: May 2024).
771,212 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"MailChimp has many capabilities.""I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites.""The email scheduling has been quite useful.""It allows for dragging and dropping, which is much faster than writing HTML and CSS.""Running email campaigns is easy and straightforward.""MailChimp's most important functionality is its automation feature."

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"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction.""Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated.""We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports.""Zoho Campaigns is a very good solution that we use to carry out our email marketing campaigns successfully.""It's a very simple solution for email.""Zoho Campaigns is a good software for email marketing.""The solution generates a good return on investment.""The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."

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Cons
"A standalone system for private servers would be ideal.""The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into.""I don't have any issues with the service.""Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user.""It needs more formatting flexibility, such as the ability to wrap text around photos.""The solution could be easier to use."

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"They need to improve their anti-spam capabilities.""When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox.""The support team takes a while to respond to our request.""It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly.""Its deliverability could be improved.""The reports are not so clear.""My usage is limited to the basic features.""The text area for social media posting in Zoho Campaigns is not very responsive."

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Pricing and Cost Advice
  • "MailChimp is affordable."
  • "I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
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  • "We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
  • "Price-wise, the solution is expensive."
  • "Since the product is part of a bundle, it is definitely very cost-efficient."
  • "The tool is priced less compared to other applications."
  • "The solution's pricing is reasonable."
  • "The solution's price is reasonable."
  • "Zoho Campaigns is cheaper compared to other products."
  • "Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
  • More Zoho Campaigns Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites.
    Top Answer:I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages. So, I use a combination of the free version and paid plans depending… more »
    Top Answer:Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be… more »
    Top Answer:The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.
    Top Answer:A lot of people choose Zoho because it is priced very low compared to its competitors. Zoho Campaigns is cheaper compared to other products. However, the add-ons can get very expensive.
    Top Answer:The product must provide users more control over improving the worthiness of our domain. We can follow certain best practices to improve our reputation within a community so that our emails do not go… more »
    Ranking
    2nd
    out of 33 in Cloud Email
    Views
    1,967
    Comparisons
    1,412
    Reviews
    3
    Average Words per Review
    356
    Rating
    9.0
    4th
    out of 33 in Cloud Email
    Views
    548
    Comparisons
    440
    Reviews
    10
    Average Words per Review
    486
    Rating
    8.2
    Comparisons
    Mandrill logo
    Compared 33% of the time.
    Mailgun logo
    Compared 17% of the time.
    SendGrid logo
    Compared 12% of the time.
    Amazon WorkMail logo
    Compared 8% of the time.
    SendinBlue logo
    Compared 3% of the time.
    Learn More
    MailChimp
    Video Not Available
    Overview

    MailChimp is a powerful email marketing platform that helps businesses of all sizes to create, send, and track professional email campaigns. With its user-friendly interface and robust features, MailChimp makes it easy for companies to connect with their audience and drive engagement.

    One of the key features of MailChimp is its drag-and-drop email builder, which allows users to create stunning email campaigns without any coding knowledge. The platform offers a wide range of customizable templates, making it easy to create professional-looking emails that align with your brand.

    MailChimp also provides advanced segmentation and targeting options, allowing businesses to send personalized emails to specific audience segments. This helps to improve open rates and click-through rates, as well as overall campaign performance.

    In addition to email marketing, MailChimp offers a range of other features to help businesses grow their audience and drive conversions. These include landing pages, signup forms, and social media integration. With these tools, businesses can capture leads, grow their email list, and engage with their audience across multiple channels.

    MailChimp also provides detailed analytics and reporting, allowing businesses to track the performance of their email campaigns in real-time. Users can see open rates, click-through rates, and other key metrics, helping them to optimize their campaigns and drive better results.

    With Zoho Campaigns, you can create, send and track effective email campaigns that help you build lasting relationships with your customers. Email deliverability is our highest priority and we make sure that our software delivers your emails straight to your recipients' inboxes. Zoho Campaigns gives you a multi-user account. You can maintain a single account for your entire marketing team.
    Sample Customers
    The Atlantic, WNYC, Sierra Nevada, New York Times
    Altus
    Top Industries
    REVIEWERS
    Financial Services Firm29%
    Marketing Services Firm24%
    Computer Software Company14%
    Media Company10%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Financial Services Firm11%
    Comms Service Provider10%
    Real Estate/Law Firm8%
    VISITORS READING REVIEWS
    Computer Software Company13%
    Healthcare Company9%
    Hospitality Company8%
    Retailer8%
    Company Size
    REVIEWERS
    Small Business71%
    Midsize Enterprise7%
    Large Enterprise21%
    VISITORS READING REVIEWS
    Small Business42%
    Midsize Enterprise14%
    Large Enterprise44%
    REVIEWERS
    Small Business71%
    Midsize Enterprise14%
    Large Enterprise14%
    VISITORS READING REVIEWS
    Small Business47%
    Midsize Enterprise9%
    Large Enterprise44%
    Buyer's Guide
    MailChimp vs. Zoho Campaigns
    May 2024
    Find out what your peers are saying about MailChimp vs. Zoho Campaigns and other solutions. Updated: May 2024.
    771,212 professionals have used our research since 2012.

    MailChimp is ranked 2nd in Cloud Email with 32 reviews while Zoho Campaigns is ranked 4th in Cloud Email with 12 reviews. MailChimp is rated 8.2, while Zoho Campaigns is rated 8.2. The top reviewer of MailChimp writes "Great templates, easy to configure and offers A/B testing functionality". On the other hand, the top reviewer of Zoho Campaigns writes "A solution that allows its users to conduct effective email and social media marketing campaigns". MailChimp is most compared with Mandrill, Mailgun, SendGrid, Amazon WorkMail and SendinBlue, whereas Zoho Campaigns is most compared with ZeptoMail and SendGrid. See our MailChimp vs. Zoho Campaigns report.

    See our list of best Cloud Email vendors.

    We monitor all Cloud Email reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.