MailChimp vs Zoho Campaigns comparison

Intuit and Zoho are both solutions in the Cloud Email category. Intuit is ranked #3, while Zoho is ranked #7. Intuit holds a 7.7% mindshare in CE, compared to Zoho’s 3.2% mindshare. Additionally, 82% of Intuit users are willing to recommend the solution, compared to 84% of Zoho users who would recommend it.

MailChimp

Read 32 MailChimp reviews

1,488 Views
1,488 Comparison Views

82% willing to recommend

Zoho Campaigns

Read 11 Zoho Campaigns reviews

643 Views
643 Comparison Views

84% willing to recommend

MailChimp

Zoho Campaigns

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between MailChimp and Zoho Campaigns based on real PeerSpot user reviews.

Find out in this report how the two Cloud Email solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed MailChimp vs. Zoho Campaigns Report (Updated: April 2026).

Buyer's Guide

MailChimp vs. Zoho Campaigns

April 2026

Download the complete report

Helped 886,468 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

MailChimp

Ranking in Cloud Email

3rd

Average Rating

8.2

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho Campaigns

Ranking in Cloud Email

7th

Average Rating

8.0

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2026, in the Cloud Email category, the mindshare of MailChimp is 7.7%, down from 15.0% compared to the previous year. The mindshare of Zoho Campaigns is 3.2%, down from 9.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Email Mindshare Distribution
Product	Mindshare (%)
MailChimp	7.7%
Zoho Campaigns	3.2%
Other	89.1%

Cloud Email

Featured Reviews

Ghias Ahmad

Network Officer at Punjab Information Technology Board

Good for digital marketing purposes, such as creating and managing email campaigns

Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.

Read full review

Collince Dundo

Co-Founder at Youth Initiative Development Programme

It's easy to use and integrate, but I have a problem with messages getting marked as spam

When we use Zoho Campaigns, our emails often get routed to the spam or promotion module instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their promotion module or folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly routed to the inbox.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Dragging and dropping is much faster than writing HTML and CSS."

"This is the cheapest, simplest and easiest white-listed provider to use."

"I like the ease of configuration and the templated emails."

"MailChimp is solid and easy to use for clients, but has all the power we need to build great campaigns, A/B test them, get them delivered, tracked, and report."

"Seeing the click rates, i.e., what people are clicking on to gauge what the subscribers to our emails are interested in is the most valuable feature."

"MailChimp almost doubled our email marketing delivery and open rates."

"We used to use VerticalResponse but made the switch because we found MailChimp to be easier and faster to work with."

"I only use the free version of MailChimp and I find it to be perfect for my needs."

More MailChimp pros

"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."

"The solution is very inexpensive and very reasonably priced."

"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."

"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."

"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."

"Zoho Campaigns is a good software for email marketing."

"Putting the campaigns together on Zoho is reasonably straightforward; they have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."

"It’s a very easy product to use, you do not need to be tech savvy or a whizz at email marketing."

More Zoho Campaigns pros

Cons

"The WYSIWYG editor doesn't work in the email client that IBM uses, so I've had to completely code out the email."

"MailChimp’s reports on audience engagement are not the most robust."

"While it has many capabilities it could be more user-friendly."

"It needs more formatting flexibility, such as the ability to wrap text around photos."

"MailChimp should have a better offering for ready made modern templates but this is usually supplied by the community."

"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."

"The training materials need work."

"I don't have any issues with the service."

More MailChimp cons

"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."

"There is room for improvement with integration with other applications like MailChimp."

"The emails were going to spam a lot despite us making various changes, and it appeared to be more because it was being sent from Zoho than anything else."

"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."

"It takes a lot of work to get it set up the way you want. It's not an intuitive product."

"They need to improve their anti-spam capabilities."

"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."

"The reports are not so clear."

More Zoho Campaigns cons

Pricing and Cost Advice

"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."

"MailChimp is affordable."

"The tool is priced less compared to other applications."

"The solution's pricing is reasonable."

"Since the product is part of a bundle, it is definitely very cost-efficient."

"Zoho Campaigns is cheaper compared to other products."

"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."

"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."

"There are additional charges, like whenever I add additional users, I need to pay extra."

"The solution's price is reasonable."

See which vendors are best for you

Use our free recommendation engine to learn which Cloud Email solutions are best for your needs.

See recommendations

886,468 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

16%

Manufacturing Company

Construction Company

Computer Software Company

Marketing Services Firm

12%

Construction Company

University

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	30
Midsize Enterprise	3
Large Enterprise	9

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	2
Large Enterprise	1

Comparisons

Mailgun vs MailChimp

Compared 15% of the time

SendGrid vs MailChimp

Compared 13% of the time

Constant Contact vs MailChimp

Compared 11% of the time

Brevo vs MailChimp

Compared 10% of the time

SendPulse vs MailChimp

Compared 5% of the time

More MailChimp Competitors

Constant Contact vs Zoho Campaigns

Compared 25% of the time

Amazon WorkMail vs Zoho Campaigns

Compared 21% of the time

ZeptoMail vs Zoho Campaigns

Compared 21% of the time

SendGrid vs Zoho Campaigns

Compared 15% of the time

More Zoho Campaigns Competitors

Product Reports

Buyer's Guide

MailChimp

March 2026

Download MailChimp product report

Buyer's Guide

Zoho Campaigns

March 2026

Download Zoho Campaigns product report

Overview

MailChimp is a powerful email marketing platform that helps businesses of all sizes to create, send, and track professional email campaigns. With its user-friendly interface and robust features, MailChimp makes it easy for companies to connect with their audience and drive engagement.

One of the key features of MailChimp is its drag-and-drop email builder, which allows users to create stunning email campaigns without any coding knowledge. The platform offers a wide range of customizable templates, making it easy to create professional-looking emails that align with your brand.

MailChimp also provides advanced segmentation and targeting options, allowing businesses to send personalized emails to specific audience segments. This helps to improve open rates and click-through rates, as well as overall campaign performance.

In addition to email marketing, MailChimp offers a range of other features to help businesses grow their audience and drive conversions. These include landing pages, signup forms, and social media integration. With these tools, businesses can capture leads, grow their email list, and engage with their audience across multiple channels.

MailChimp also provides detailed analytics and reporting, allowing businesses to track the performance of their email campaigns in real-time. Users can see open rates, click-through rates, and other key metrics, helping them to optimize their campaigns and drive better results.

Intuit

With Zoho Campaigns, you can create, send and track effective email campaigns that help you build lasting relationships with your customers. Email deliverability is our highest priority and we make sure that our software delivers your emails straight to your recipients' inboxes. Zoho Campaigns gives you a multi-user account. You can maintain a single account for your entire marketing team.

Zoho

Sample Customers

The Atlantic, WNYC, Sierra Nevada, New York Times

Altus

Buyer's Guide

MailChimp vs. Zoho Campaigns

April 2026

Free Report: MailChimp vs. Zoho Campaigns

Find out what your peers are saying about MailChimp vs. Zoho Campaigns and other solutions. Updated: April 2026.

DOWNLOAD NOW

886,468 professionals have used our research since 2012.

See our MailChimp vs. Zoho Campaigns report.

See our list of best Cloud Email vendors.

We monitor all Cloud Email reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.