MailChimp vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

MailChimp
Ranking in Cloud Email
2nd
Average Rating
8.2
Number of Reviews
32
Ranking in other categories
No ranking in other categories
Zoho Campaigns
Ranking in Cloud Email
4th
Average Rating
8.2
Number of Reviews
12
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2024, in the Cloud Email category, the mindshare of MailChimp is 17.0%, down from 20.6% compared to the previous year. The mindshare of Zoho Campaigns is 16.0%, up from 8.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
Unique Categories:
No other categories found
No other categories found
 

Featured Reviews

LuisYndigoyen - PeerSpot reviewer
Nov 7, 2022
Great templates, easy to configure and offers A/B testing functionality
We use the solution for marketing communication. Any marketing is sent via MailChimp. If a lead doesn't complete the onboarding process, we'll let them know about some new feature or some new business offer.  It allows the marketing team to run everything by themselves. It allows them to be very…
Deepa Govind - PeerSpot reviewer
Jul 14, 2023
A stable solution that has the ability to set up chain campaigns depending on the user's reaction
Zoho Campaigns comes under Zoho Cloud. I'm happy with the generic report stack available on Zoho Campaigns. I am not a data analyst. I understand simple English and simple sentences. So these reports help me understand how many people open my email, and beyond that, I don't need other insights. If somebody clicks on a Zoho Creator course, I know it's the right target I have to reach. In the same email, if somebody clicks on my website, I know they are more interested in understanding my credibility before they get interested in the course. This way, my needs are solved based on the generic reports. Since it interfaces with other parts of Zoho, I would recommend Zoho Campaigns to other users. Overall, I rate Zoho Campaigns an eight or nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Running email campaigns is easy and straightforward."
"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites."
"The email scheduling has been quite useful."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
"MailChimp has many capabilities."
"MailChimp's most important functionality is its automation feature."
"The solution generates a good return on investment."
"Zoho Campaigns is a very good solution that we use to carry out our email marketing campaigns successfully."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"It is a very reliable and stable tool."
"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."
"Zoho Campaigns is a good software for email marketing."
"The initial setup is easy."
"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."
 

Cons

"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
"It needs more formatting flexibility, such as the ability to wrap text around photos."
"I don't have any issues with the service."
"The solution could be easier to use."
"A standalone system for private servers would be ideal."
"The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into."
"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."
"Its deliverability could be improved."
"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"The reports are not so clear."
"The support team takes a while to respond to our request."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"They need to improve their anti-spam capabilities."
 

Pricing and Cost Advice

"MailChimp is affordable."
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
"The solution's price is reasonable."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"Price-wise, the solution is expensive."
"The solution's pricing is reasonable."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"Zoho Campaigns is cheaper compared to other products."
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793,295 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
11%
Comms Service Provider
9%
Real Estate/Law Firm
8%
Computer Software Company
14%
Retailer
8%
Hospitality Company
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about MailChimp?
I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites.
What is your experience regarding pricing and costs for MailChimp?
I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages. So, I use a combination of the free version and paid plans depend...
What needs improvement with MailChimp?
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time...
What do you like most about Zoho Campaigns?
The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.
What is your experience regarding pricing and costs for Zoho Campaigns?
A lot of people choose Zoho because it is priced very low compared to its competitors. Zoho Campaigns is cheaper compared to other products. However, the add-ons can get very expensive.
What needs improvement with Zoho Campaigns?
The product must provide users more control over improving the worthiness of our domain. We can follow certain best practices to improve our reputation within a community so that our emails do not ...
 

Comparisons

 

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Overview

 

Sample Customers

The Atlantic, WNYC, Sierra Nevada, New York Times
Altus
Find out what your peers are saying about MailChimp vs. Zoho Campaigns and other solutions. Updated: July 2024.
793,295 professionals have used our research since 2012.