MailChimp vs SendGrid comparison

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Executive Summary

We performed a comparison between MailChimp and SendGrid based on real PeerSpot user reviews.

Find out in this report how the two Cloud Email solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed MailChimp vs. SendGrid Report (Updated: January 2024).
756,650 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites.""MailChimp has many capabilities.""The email scheduling has been quite useful.""It allows for dragging and dropping, which is much faster than writing HTML and CSS.""MailChimp's most important functionality is its automation feature.""Running email campaigns is easy and straightforward."

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"Easy API documentation is the most valuable feature of SendGrid, including its deliverability rate.""They have pretty good support in terms of any issues.""The most valuable feature is the conditions in automation.""My integration team likes that it's very easy to integrate and very easy to automate based on activities that happen on our core banking application.""It is easy to set up.""It is a stable and scalable solution.""The API side of things is valuable. It is flexible enough to handle pretty much anything that needs to be done in an automated manner.""The solution scales well."

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Cons
"I don't have any issues with the service.""The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into.""It needs more formatting flexibility, such as the ability to wrap text around photos.""A standalone system for private servers would be ideal.""The solution could be easier to use.""Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."

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"They should make the solution more user-friendly.""A long time ago, I may have had an issue, and I had to wait for support, which wasn't that helpful. However, that was a very long time ago. Overall, I've had a good experience.""SendGrid is a great solution. I don't have any areas of improvement.""The contact limit alerts need to be improved.""The biggest problem that we have faced is with the authentication during login. For certain people, SendGrid requires MFA, which is good as a security feature, but it doesn't always work in all geographies. We've got people and users who are based in Nigeria, and some of those people had real trouble logging into SendGrid because the MFA wouldn't send codes to people on their numbers. The security mechanism that they use for login doesn't work in all geographies.""The reporting part needs improvement.""Maybe they could have a mobile application to give to admins, so they could see some insights related to the data.""SendGrid has room for improvement in the UI/UX or dashboard usability for users. Another area for improvement in the tool is its conditional logic facilities. The response time of SendGrid technical support needs improvement."

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Pricing and Cost Advice
  • "MailChimp is affordable."
  • "I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
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  • "We are using the Advanced plan,10K. That is about $100 per month but sometimes we do go over the limit of the plan."
  • "I use the essential plan which is $20 a month. After that, we use the pro which is $90 a month, and had all our costs bundled in."
  • "Its cost can vary. It can go as low as $10 or $15 to $1,000 depending on how much you use it."
  • "The basic plan starts at €90 per month."
  • "My company pays for SendGrid monthly, and though I cannot share the amount, my feedback is that the vendor should accept other modes of payment apart from a credit card."
  • "The solution is relatively inexpensive."
  • More SendGrid Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites.
    Top Answer:I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages. So, I use a combination of the free version and paid plans depending… more »
    Top Answer:Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be… more »
    Top Answer:I would choose MailChimp. The main reason I chose MailChimp is the wide variety of default templates available on it.  Also, I can schedule the emails to go at the specific time zone of each user,… more »
    Top Answer:It is a stable and scalable solution.
    Top Answer:The solution is relatively inexpensive. We have to purchase only one license.
    Ranking
    2nd
    out of 33 in Cloud Email
    Views
    2,016
    Comparisons
    1,475
    Reviews
    4
    Average Words per Review
    366
    Rating
    9.3
    1st
    out of 33 in Cloud Email
    Views
    1,480
    Comparisons
    1,295
    Reviews
    8
    Average Words per Review
    827
    Rating
    8.4
    Comparisons
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    Mailjet logo
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    Mailgun logo
    Compared 17% of the time.
    ZeptoMail logo
    Compared 13% of the time.
    Amazon SES logo
    Compared 13% of the time.
    Zoho Campaigns logo
    Compared 9% of the time.
    SendinBlue logo
    Compared 8% of the time.
    Learn More
    MailChimp
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    Twilio
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    Overview

    MailChimp is a powerful email marketing platform that helps businesses of all sizes to create, send, and track professional email campaigns. With its user-friendly interface and robust features, MailChimp makes it easy for companies to connect with their audience and drive engagement.

    One of the key features of MailChimp is its drag-and-drop email builder, which allows users to create stunning email campaigns without any coding knowledge. The platform offers a wide range of customizable templates, making it easy to create professional-looking emails that align with your brand.

    MailChimp also provides advanced segmentation and targeting options, allowing businesses to send personalized emails to specific audience segments. This helps to improve open rates and click-through rates, as well as overall campaign performance.

    In addition to email marketing, MailChimp offers a range of other features to help businesses grow their audience and drive conversions. These include landing pages, signup forms, and social media integration. With these tools, businesses can capture leads, grow their email list, and engage with their audience across multiple channels.

    MailChimp also provides detailed analytics and reporting, allowing businesses to track the performance of their email campaigns in real-time. Users can see open rates, click-through rates, and other key metrics, helping them to optimize their campaigns and drive better results.

    SendGrid is a versatile email delivery platform for sending transactional and marketing emails, with APIs for connecting with existing email marketing software. It is used by Fintechs, e-commerce stores, and event management platforms for sending high volumes of emails while following compliance requirements. 

    The platform offers easy integration and automation, a stable and scalable solution, flexible API, and a high deliverability rate. SendGrid has helped organizations automate communication with clients for commercial campaigns, marketing activities, and transactional tasks, and is the preferred way to communicate with clients for guaranteed delivery.

    Sample Customers
    The Atlantic, WNYC, Sierra Nevada, New York Times
    ScoutMob
    Top Industries
    REVIEWERS
    Financial Services Firm29%
    Marketing Services Firm24%
    Computer Software Company14%
    Media Company10%
    VISITORS READING REVIEWS
    Computer Software Company18%
    Comms Service Provider11%
    Financial Services Firm10%
    Real Estate/Law Firm7%
    VISITORS READING REVIEWS
    Computer Software Company21%
    Wholesaler/Distributor9%
    Educational Organization7%
    Media Company6%
    Company Size
    REVIEWERS
    Small Business71%
    Midsize Enterprise7%
    Large Enterprise21%
    VISITORS READING REVIEWS
    Small Business41%
    Midsize Enterprise12%
    Large Enterprise47%
    REVIEWERS
    Small Business75%
    Large Enterprise25%
    VISITORS READING REVIEWS
    Small Business26%
    Midsize Enterprise16%
    Large Enterprise59%
    Buyer's Guide
    MailChimp vs. SendGrid
    January 2024
    Find out what your peers are saying about MailChimp vs. SendGrid and other solutions. Updated: January 2024.
    756,650 professionals have used our research since 2012.

    MailChimp is ranked 2nd in Cloud Email with 4 reviews while SendGrid is ranked 1st in Cloud Email with 8 reviews. MailChimp is rated 8.2, while SendGrid is rated 8.6. The top reviewer of MailChimp writes "Great templates, easy to configure and offers A/B testing functionality". On the other hand, the top reviewer of SendGrid writes "Great dashboard, good performance, and allows for API integration". MailChimp is most compared with Mandrill, Zoho Campaigns, Mailgun, Amazon SES and Mailjet, whereas SendGrid is most compared with Mailgun, ZeptoMail, Amazon SES, Zoho Campaigns and SendinBlue. See our MailChimp vs. SendGrid report.

    See our list of best Cloud Email vendors.

    We monitor all Cloud Email reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.