MailChimp vs SendGrid comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

MailChimp
Ranking in Cloud Email
2nd
Average Rating
8.2
Number of Reviews
32
Ranking in other categories
No ranking in other categories
SendGrid
Ranking in Cloud Email
1st
Average Rating
8.6
Number of Reviews
12
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2024, in the Cloud Email category, the mindshare of MailChimp is 17.0%, down from 20.6% compared to the previous year. The mindshare of SendGrid is 25.0%, up from 20.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
Unique Categories:
No other categories found
No other categories found
 

Featured Reviews

LuisYndigoyen - PeerSpot reviewer
Nov 7, 2022
Great templates, easy to configure and offers A/B testing functionality
We use the solution for marketing communication. Any marketing is sent via MailChimp. If a lead doesn't complete the onboarding process, we'll let them know about some new feature or some new business offer.  It allows the marketing team to run everything by themselves. It allows them to be very…
AG
Nov 11, 2022
API integrations are easy for email automation, but their security mechanism for login doesn't work in all geographies
The biggest problem that we have faced is with the authentication during login. For certain people, SendGrid requires MFA, which is good as a security feature, but it doesn't always work in all geographies. We've got people and users who are based in Nigeria, and some of those people had real trouble logging into SendGrid because the MFA wouldn't send codes to people on their numbers. The security mechanism that they use for login doesn't work in all geographies. Our people in Nigeria had to figure out their own mechanism of how to get things set up on their end, but it was very difficult because SendGrid doesn't have an alternative for their security mechanisms. For example, if you look at some of the other players who do multiple authentications, you can either get a code or you can call, you can get different ways of doing that authentication. SendGrid doesn't allow anything else. There is exactly one way of initiating that authentication, and when that doesn't work, there is no way. Their system isn't built for handling anything else. So, even support people couldn't help us. The Single Send that they have is not very intuitive for people who are not tech-savvy. Those who, for example, don't understand HTML find it a little difficult to build it. I've had cases where I've had to train our marketing folks to understand how to create that email.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The email scheduling has been quite useful."
"MailChimp's most important functionality is its automation feature."
"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites."
"MailChimp has many capabilities."
"Running email campaigns is easy and straightforward."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
"Easy API documentation is the most valuable feature of SendGrid, including its deliverability rate."
"The API side of things is valuable. It is flexible enough to handle pretty much anything that needs to be done in an automated manner."
"My integration team likes that it's very easy to integrate and very easy to automate based on activities that happen on our core banking application."
"It is a stable and scalable solution."
"They have pretty good support in terms of any issues."
"The most valuable feature is the conditions in automation."
"The solution scales well."
"It is easy to set up."
 

Cons

"The solution could be easier to use."
"The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into."
"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
"It needs more formatting flexibility, such as the ability to wrap text around photos."
"I don't have any issues with the service."
"A standalone system for private servers would be ideal."
"Maybe they could have a mobile application to give to admins, so they could see some insights related to the data."
"The contact limit alerts need to be improved."
"A long time ago, I may have had an issue, and I had to wait for support, which wasn't that helpful. However, that was a very long time ago. Overall, I've had a good experience."
"The reporting part needs improvement."
"SendGrid has room for improvement in the UI/UX or dashboard usability for users. Another area for improvement in the tool is its conditional logic facilities. The response time of SendGrid technical support needs improvement."
"SendGrid is a great solution. I don't have any areas of improvement."
"The biggest problem that we have faced is with the authentication during login. For certain people, SendGrid requires MFA, which is good as a security feature, but it doesn't always work in all geographies. We've got people and users who are based in Nigeria, and some of those people had real trouble logging into SendGrid because the MFA wouldn't send codes to people on their numbers. The security mechanism that they use for login doesn't work in all geographies."
"They should make the solution more user-friendly."
 

Pricing and Cost Advice

"MailChimp is affordable."
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
"The solution is relatively inexpensive."
"We are using the Advanced plan,10K. That is about $100 per month but sometimes we do go over the limit of the plan."
"My company pays for SendGrid monthly, and though I cannot share the amount, my feedback is that the vendor should accept other modes of payment apart from a credit card."
"The basic plan starts at €90 per month."
"Its cost can vary. It can go as low as $10 or $15 to $1,000 depending on how much you use it."
"I use the essential plan which is $20 a month. After that, we use the pro which is $90 a month, and had all our costs bundled in."
report
Use our free recommendation engine to learn which Cloud Email solutions are best for your needs.
793,295 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
11%
Comms Service Provider
9%
Real Estate/Law Firm
8%
Computer Software Company
20%
Wholesaler/Distributor
9%
Educational Organization
7%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about MailChimp?
I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites.
What is your experience regarding pricing and costs for MailChimp?
I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages. So, I use a combination of the free version and paid plans depend...
What needs improvement with MailChimp?
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time...
MailChimp vs SendGrid: which one would you choose?
I would choose MailChimp. The main reason I chose MailChimp is the wide variety of default templates available on it. Also, I can schedule the emails to go at the specific time zone of each user, ...
What do you like most about SendGrid?
It is a stable and scalable solution.
What is your experience regarding pricing and costs for SendGrid?
The solution is relatively inexpensive. We have to purchase only one license.
 

Comparisons

 

Learn More

Video not available
Video not available
 

Overview

 

Sample Customers

The Atlantic, WNYC, Sierra Nevada, New York Times
ScoutMob
Find out what your peers are saying about MailChimp vs. SendGrid and other solutions. Updated: July 2024.
793,295 professionals have used our research since 2012.