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Zoho Campaigns pros and cons

Vendor: Zoho
4.0 out of 5
 

Zoho Campaigns Pros review quotes

reviewer971370 - PeerSpot reviewer
CEO at a tech services company with 11-50 employees
Nov 11, 2021
It's a very simple solution for email.
John Cunningham - PeerSpot reviewer
Director, International Sales and Marketing at a tech services company with 11-50 employees
Oct 25, 2022
Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated.
Collince Dundo - PeerSpot reviewer
Co-Founder at Youth Initiative Development Programme
Jun 1, 2023
Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better.
Learn what your peers think about Zoho Campaigns. Get advice and tips from experienced pros sharing their opinions. Updated: December 2025.
879,422 professionals have used our research since 2012.
Matheus Ferraz - PeerSpot reviewer
CRM Team Leader at a tech company with 201-500 employees
Jun 27, 2023
It is a very reliable and stable tool.
Deepa Govind - PeerSpot reviewer
Zoho Product Consultant, Solution Architect, Creator Trainer at Homepreneur
Jul 14, 2023
The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction.
SI
Senior Zoho Developoer at Techloyce
Jul 11, 2023
We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports.
reviewer2234451 - PeerSpot reviewer
Zoho Developer and Consultant at a consultancy with 10,001+ employees
Jul 13, 2023
The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.
AliRaza7 - PeerSpot reviewer
Zoho Developer at Techloyce
Jul 14, 2023
The solution generates a good return on investment.
Manav Sharma - PeerSpot reviewer
Project Manager at a tech services company with 1-10 employees
Aug 4, 2023
Zoho Campaigns is a good software for email marketing.
Kishor Lamdande - PeerSpot reviewer
Zoho Developer at Megnet Limited
Aug 9, 2023
The initial setup is easy.
 

Zoho Campaigns Cons review quotes

reviewer971370 - PeerSpot reviewer
CEO at a tech services company with 11-50 employees
Nov 11, 2021
They need to improve their anti-spam capabilities.
John Cunningham - PeerSpot reviewer
Director, International Sales and Marketing at a tech services company with 11-50 employees
Oct 25, 2022
It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly.
Collince Dundo - PeerSpot reviewer
Co-Founder at Youth Initiative Development Programme
Jun 1, 2023
When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox.
Learn what your peers think about Zoho Campaigns. Get advice and tips from experienced pros sharing their opinions. Updated: December 2025.
879,422 professionals have used our research since 2012.
Matheus Ferraz - PeerSpot reviewer
CRM Team Leader at a tech company with 201-500 employees
Jun 27, 2023
The reports are not so clear.
Deepa Govind - PeerSpot reviewer
Zoho Product Consultant, Solution Architect, Creator Trainer at Homepreneur
Jul 14, 2023
My usage is limited to the basic features.
SI
Senior Zoho Developoer at Techloyce
Jul 11, 2023
I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest.
reviewer2234451 - PeerSpot reviewer
Zoho Developer and Consultant at a consultancy with 10,001+ employees
Jul 13, 2023
The support team takes a while to respond to our request.
AliRaza7 - PeerSpot reviewer
Zoho Developer at Techloyce
Jul 14, 2023
Its deliverability could be improved.
Manav Sharma - PeerSpot reviewer
Project Manager at a tech services company with 1-10 employees
Aug 4, 2023
Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging.
Kishor Lamdande - PeerSpot reviewer
Zoho Developer at Megnet Limited
Aug 9, 2023
There is room for improvement with integration with other applications like MailChimp.