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Zoho Campaigns pros and cons

Vendor: Zoho
4.1 out of 5
180 followers
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Zoho Campaigns Pros review quotes

Walwasa Mulutazah Yahaya - PeerSpot reviewer
Mar 15, 2023
Zoho Campaigns is a very good solution that we use to carry out our email marketing campaigns successfully.
Matheus Ferraz - PeerSpot reviewer
Jun 27, 2023
It is a very reliable and stable tool.
John Cunningham - PeerSpot reviewer
Oct 25, 2022
Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated.
Learn what your peers think about Zoho Campaigns. Get advice and tips from experienced pros sharing their opinions. Updated: April 2024.
771,862 professionals have used our research since 2012.
Deepa Govind - PeerSpot reviewer
Jul 14, 2023
The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction.
Manav Sharma - PeerSpot reviewer
Aug 4, 2023
Zoho Campaigns is a good software for email marketing.
SS
Jul 13, 2023
The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.
Collince Dundo - PeerSpot reviewer
Jun 1, 2023
Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better.
MM
Nov 11, 2021
It's a very simple solution for email.
SI
Jul 11, 2023
We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports.
AliRaza7 - PeerSpot reviewer
Jul 14, 2023
The solution generates a good return on investment.
 

Zoho Campaigns Cons review quotes

Walwasa Mulutazah Yahaya - PeerSpot reviewer
Mar 15, 2023
The text area for social media posting in Zoho Campaigns is not very responsive.
Matheus Ferraz - PeerSpot reviewer
Jun 27, 2023
The reports are not so clear.
John Cunningham - PeerSpot reviewer
Oct 25, 2022
It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly.
Learn what your peers think about Zoho Campaigns. Get advice and tips from experienced pros sharing their opinions. Updated: April 2024.
771,862 professionals have used our research since 2012.
Deepa Govind - PeerSpot reviewer
Jul 14, 2023
My usage is limited to the basic features.
Manav Sharma - PeerSpot reviewer
Aug 4, 2023
Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging.
SS
Jul 13, 2023
The support team takes a while to respond to our request.
Collince Dundo - PeerSpot reviewer
Jun 1, 2023
When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox.
MM
Nov 11, 2021
They need to improve their anti-spam capabilities.
SI
Jul 11, 2023
I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest.
AliRaza7 - PeerSpot reviewer
Jul 14, 2023
Its deliverability could be improved.