ZeptoMail vs Zoho Campaigns comparison

ZeptoMail and Zoho Campaigns are both solutions in the Cloud Email category. ZeptoMail is ranked #6, while Zoho Campaigns is ranked #7. ZeptoMail holds a 10.7% mindshare in CE, compared to Zoho Campaigns’s 6.0% mindshare. Additionally, 100% of ZeptoMail users are willing to recommend the solution, compared to 84% of Zoho Campaigns users who would recommend it.

ZeptoMail

Read 1 ZeptoMail review

632 Views
632 Comparison Views

100% willing to recommend

Zoho Campaigns

Read 11 Zoho Campaigns reviews

479 Views
479 Comparison Views

84% willing to recommend

ZeptoMail

Zoho Campaigns

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between ZeptoMail and Zoho Campaigns based on real PeerSpot user reviews.

Find out what your peers are saying about MailChimp, Twilio, Amazon Web Services (AWS) and others in Cloud Email.

To learn more, read our detailed Cloud Email Report (Updated: August 2025).

Buyer's Guide

Cloud Email

August 2025

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Helped 867,497 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ZeptoMail

Ranking in Cloud Email

6th

Average Rating

9.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho Campaigns

Ranking in Cloud Email

7th

Average Rating

8.0

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of September 2025, in the Cloud Email category, the mindshare of ZeptoMail is 10.7%, up from 9.5% compared to the previous year. The mindshare of Zoho Campaigns is 6.0%, down from 8.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Email Market Share Distribution
Product	Market Share (%)
ZeptoMail	10.7%
Zoho Campaigns	6.0%
Other	83.3%

Cloud Email

Featured Reviews

reviewer2253765

Product Manager at a computer software company with 10,001+ employees

A scalable and easy-to-use solution that has a good user interface and a responsive support team

The product had a couple of bugs. However, the vendor resolved the bugs quickly. People wanting to use the solution must try it out. If they like it, they can switch it on. I have seen and tried many other products. ZeptoMail is pretty easy and straightforward. Overall, I rate the tool a nine out of ten.

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Collince Dundo

Co-Founder at Youth Initiative Development Programme

It's easy to use and integrate, but I have a problem with messages getting marked as spam

When we use Zoho Campaigns, our emails often get routed to the spam or promotion module instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their promotion module or folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly routed to the inbox.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The user interface is valuable to me."

"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."

"Zoho Campaigns is a good software for email marketing."

"The initial setup is easy."

"It is a very reliable and stable tool."

"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."

"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."

"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."

"It's a very simple solution for email."

More Zoho Campaigns pros

Cons

"We had some minor bugs."

"The support team takes a while to respond to our request."

"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."

"My usage is limited to the basic features."

"Its deliverability could be improved."

"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."

"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."

"They need to improve their anti-spam capabilities."

"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."

More Zoho Campaigns cons

Pricing and Cost Advice

"The solution is the cheapest in the market."

"Since the product is part of a bundle, it is definitely very cost-efficient."

"The tool is priced less compared to other applications."

"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."

"There are additional charges, like whenever I add additional users, I need to pay extra."

"Zoho Campaigns is cheaper compared to other products."

"The solution's pricing is reasonable."

"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."

"The solution's price is reasonable."

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Top Industries

By visitors reading reviews

Computer Software Company

23%

Hospitality Company

10%

University

Comms Service Provider

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	2
Large Enterprise	1

Comparisons

SendGrid vs ZeptoMail

Compared 45% of the time

Mailgun vs ZeptoMail

Compared 17% of the time

MailChimp vs ZeptoMail

Compared 8% of the time

Amazon WorkMail vs ZeptoMail

Compared 7% of the time

More ZeptoMail Competitors

MailChimp vs Zoho Campaigns

Compared 30% of the time

SendGrid vs Zoho Campaigns

Compared 19% of the time

More Zoho Campaigns Competitors

Product Reports

Buyer's Guide

Cloud Email

August 2025

Download ZeptoMail product report

Buyer's Guide

Zoho Campaigns

August 2025

Download Zoho Campaigns product report

Overview

Secure transactional email with email tracking, detailed logs and reports. ZeptoMail is tailor-made for sending transactional emails, ensuring fast delivery and inbox placement for your application emails.

Zoho

With Zoho Campaigns, you can create, send and track effective email campaigns that help you build lasting relationships with your customers. Email deliverability is our highest priority and we make sure that our software delivers your emails straight to your recipients' inboxes. Zoho Campaigns gives you a multi-user account. You can maintain a single account for your entire marketing team.

Zoho

Sample Customers

Information Not Available

Altus

Find out what your peers are saying about MailChimp, Twilio, Amazon Web Services (AWS) and others in Cloud Email. Updated: August 2025.

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