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ZeptoMail vs Zoho Campaigns comparison

ZeptoMail and Zoho Campaigns are both solutions in the Cloud Email category. ZeptoMail is ranked #5 with an average rating of 9.0, while Zoho Campaigns is ranked #4 with an average rating of 8.5. ZeptoMail holds a 12.9% mindshare in CE, compared to Zoho Campaigns’s 7.3% mindshare. Additionally, 100% of ZeptoMail users are willing to recommend the solution, compared to 84% of Zoho Campaigns users who would recommend it.
ZeptoMail
Read 1 ZeptoMail review
  • 649 Views
  • 649 Comparison Views
100% willing to recommend
Zoho Campaigns
Read 11 Zoho Campaigns reviews
  • 506 Views
  • 506 Comparison Views
84% willing to recommend
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between ZeptoMail and Zoho Campaigns based on real PeerSpot user reviews.

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Cloud Email
June 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ZeptoMail
Ranking in Cloud Email
5th
Average Rating
9.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Zoho Campaigns
Ranking in Cloud Email
4th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the Cloud Email category, the mindshare of ZeptoMail is 12.9%, up from 8.0% compared to the previous year. The mindshare of Zoho Campaigns is 7.3%, down from 8.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
 

Featured Reviews

reviewer2253765 - PeerSpot reviewer
A scalable and easy-to-use solution that has a good user interface and a responsive support team
The product had a couple of bugs. However, the vendor resolved the bugs quickly. People wanting to use the solution must try it out. If they like it, they can switch it on. I have seen and tried many other products. ZeptoMail is pretty easy and straightforward. Overall, I rate the tool a nine out of ten.
Read full review
Manav Sharma - PeerSpot reviewer
A good software for email marketing that integrates well with other third-party software, but its UI should be improved
I have found two or three issues with Zoho Campaigns. If we add any email content, Zoho Campaigns takes a lot of time to review by the back end. Two years back, a client set up Zoom Campaigns, and the lead was not entered into the campaign. The flow and everything else was fine, but entering the journey or the campaign took time. My company lost a customer because it took two weeks to review the emails we entered into that content. Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging. So that's why people have started moving to Zoho marketing automation instead of Zoho Campaigns. Zoho Campaigns should include immediate sync for the deals model because it's still not there. Whenever a lead is entered, it is immediately synced, but there is no immediate sync for the deals.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The user interface is valuable to me."
"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."
"Zoho Campaigns is a good software for email marketing."
"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."
"The solution generates a good return on investment."
"It's a very simple solution for email."
"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"The initial setup is easy."
More Zoho Campaigns pros
 

Cons

"We had some minor bugs."
"Its deliverability could be improved."
"They need to improve their anti-spam capabilities."
"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"There is room for improvement with integration with other applications like MailChimp."
"My usage is limited to the basic features."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"The support team takes a while to respond to our request."
More Zoho Campaigns cons
 

Pricing and Cost Advice

"The solution is the cheapest in the market."
"The solution's pricing is reasonable."
"Zoho Campaigns is cheaper compared to other products."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"The solution's price is reasonable."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"The tool is priced less compared to other applications."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"Since the product is part of a bundle, it is definitely very cost-efficient."
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Top Industries

By visitors reading reviews
Computer Software Company
30%
Hospitality Company
8%
University
8%
Manufacturing Company
6%
Computer Software Company
10%
Retailer
9%
University
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about ZeptoMail?
The user interface is valuable to me.
See all answers
What is your experience regarding pricing and costs for ZeptoMail?
The solution is the cheapest in the market. The product has a pay-as-you-go pricing model. It’s pretty easy for us. We can just purchase the tool and use it. The pricing is pretty clear and easy. I...
See all answers
What needs improvement with ZeptoMail?
We had some minor bugs. Analytics can be made better The product must add SMS-sending features along with emails.
See all answers
What do you like most about Zoho Campaigns?
The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.
See all answers
What is your experience regarding pricing and costs for Zoho Campaigns?
A lot of people choose Zoho because it is priced very low compared to its competitors. Zoho Campaigns is cheaper compared to other products. However, the add-ons can get very expensive.
See all answers
What needs improvement with Zoho Campaigns?
The product must provide users more control over improving the worthiness of our domain. We can follow certain best practices to improve our reputation within a community so that our emails do not ...
See all answers
 

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Compared 32% of the time
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Compared 18% of the time
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Product Reports

Buyer's Guide
Cloud Email
June 2025
ZeptoMail reportDownload ZeptoMail product report
Buyer's Guide
Zoho Campaigns
June 2025
Zoho Campaigns reportDownload Zoho Campaigns product report
 

Overview

Secure transactional email with email tracking, detailed logs and reports. ZeptoMail is tailor-made for sending transactional emails, ensuring fast delivery and inbox placement for your application emails.

Zoho
With Zoho Campaigns, you can create, send and track effective email campaigns that help you build lasting relationships with your customers. Email deliverability is our highest priority and we make sure that our software delivers your emails straight to your recipients' inboxes. Zoho Campaigns gives you a multi-user account. You can maintain a single account for your entire marketing team.
Zoho
 

Sample Customers

Information Not Available
Altus
Buyer's Guide
Cloud Email
June 2025
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We monitor all Cloud Email reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.