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ZeptoMail vs Zoho Campaigns comparison

ZeptoMail and Zoho Campaigns are both solutions in the Cloud Email category. ZeptoMail is ranked #6, while Zoho Campaigns is ranked #7. ZeptoMail holds a 10.7% mindshare in CE, compared to Zoho Campaigns’s 6.0% mindshare. Additionally, 100% of ZeptoMail users are willing to recommend the solution, compared to 84% of Zoho Campaigns users who would recommend it.
ZeptoMail
Read 1 ZeptoMail review
  • 632 Views
  • 632 Comparison Views
100% willing to recommend
Zoho Campaigns
Read 11 Zoho Campaigns reviews
  • 479 Views
  • 479 Comparison Views
84% willing to recommend
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between ZeptoMail and Zoho Campaigns based on real PeerSpot user reviews.

Find out what your peers are saying about MailChimp, Twilio, Amazon Web Services (AWS) and others in Cloud Email.

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To learn more, read our detailed Cloud Email Report (Updated: August 2025).
Buyer's Guide
Cloud Email
August 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ZeptoMail
Ranking in Cloud Email
6th
Average Rating
9.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Zoho Campaigns
Ranking in Cloud Email
7th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the Cloud Email category, the mindshare of ZeptoMail is 10.7%, up from 9.5% compared to the previous year. The mindshare of Zoho Campaigns is 6.0%, down from 8.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Market Share Distribution
ProductMarket Share (%)
ZeptoMail10.7%
Zoho Campaigns6.0%
Other83.3%
Cloud Email
 

Featured Reviews

reviewer2253765 - PeerSpot reviewer
A scalable and easy-to-use solution that has a good user interface and a responsive support team
The product had a couple of bugs. However, the vendor resolved the bugs quickly. People wanting to use the solution must try it out. If they like it, they can switch it on. I have seen and tried many other products. ZeptoMail is pretty easy and straightforward. Overall, I rate the tool a nine out of ten.
Read full review
Collince Dundo - PeerSpot reviewer
It's easy to use and integrate, but I have a problem with messages getting marked as spam
When we use Zoho Campaigns, our emails often get routed to the spam or promotion module instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their promotion module or folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly routed to the inbox.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The user interface is valuable to me."
"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."
"The initial setup is easy."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"The solution generates a good return on investment."
"Zoho Campaigns is a good software for email marketing."
"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."
"It's a very simple solution for email."
"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."
More Zoho Campaigns pros
 

Cons

"We had some minor bugs."
"There is room for improvement with integration with other applications like MailChimp."
"The support team takes a while to respond to our request."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"Its deliverability could be improved."
"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."
"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."
"They need to improve their anti-spam capabilities."
"My usage is limited to the basic features."
More Zoho Campaigns cons
 

Pricing and Cost Advice

"The solution is the cheapest in the market."
"The tool is priced less compared to other applications."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"Zoho Campaigns is cheaper compared to other products."
"The solution's pricing is reasonable."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"The solution's price is reasonable."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
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Top Industries

By visitors reading reviews
Computer Software Company
23%
Hospitality Company
10%
University
8%
Comms Service Provider
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise1
 

Comparisons

SendGrid vs ZeptoMail Logo
SendGrid vs ZeptoMail
Compared 48% of the time
Mailgun vs ZeptoMail Logo
Mailgun vs ZeptoMail
Compared 18% of the time
MailChimp vs ZeptoMail Logo
MailChimp vs ZeptoMail
Compared 9% of the time
More ZeptoMail Competitors
MailChimp vs Zoho Campaigns Logo
MailChimp vs Zoho Campaigns
Compared 30% of the time
SendGrid vs Zoho Campaigns Logo
SendGrid vs Zoho Campaigns
Compared 19% of the time
More Zoho Campaigns Competitors
 

Product Reports

Buyer's Guide
Cloud Email
August 2025
ZeptoMail reportDownload ZeptoMail product report
Buyer's Guide
Zoho Campaigns
August 2025
Zoho Campaigns reportDownload Zoho Campaigns product report
 

Overview

Secure transactional email with email tracking, detailed logs and reports. ZeptoMail is tailor-made for sending transactional emails, ensuring fast delivery and inbox placement for your application emails.

Zoho
With Zoho Campaigns, you can create, send and track effective email campaigns that help you build lasting relationships with your customers. Email deliverability is our highest priority and we make sure that our software delivers your emails straight to your recipients' inboxes. Zoho Campaigns gives you a multi-user account. You can maintain a single account for your entire marketing team.
Zoho
 

Sample Customers

Information Not Available
Altus
Buyer's Guide
Cloud Email
August 2025
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We monitor all Cloud Email reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.