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Zapier Reviews

Vendor: Zapier
4.2 out of 5
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What is Zapier?

Zapier is a tool for primarily non-technical users to connect together web apps.

Get the Zapier Buyer's Guide and find out what your peers are saying about Zapier, webMethods.io, AWS Glue and more!
Zapier is the #11 ranked solution in top Cloud Data Integration solutions. PeerSpot users give Zapier an average rating of 8.4 out of 10. Zapier is most commonly compared to webMethods.io: Zapier vs webMethods.io. Zapier is popular among the large enterprise segment, accounting for 52% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a financial services firm, accounting for 9% of all views.
Buyer's Guide
Zapier
August 2025
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Helped 866,088 peers since 2012

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Zapier mindshare

As of August 2025, the mindshare of Zapier in the Cloud Data Integration category stands at 2.3%, up from 1.6% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Cloud Data Integration Market Share Distribution
ProductMarket Share (%)
Zapier2.3%
AWS Glue17.2%
AWS Database Migration Service13.4%
Other67.1%
Cloud Data Integration

PeerResearch reports based on Zapier reviews

TypeTitleDate
CategoryCloud Data IntegrationAug 28, 2025Download
ProductReviews, tips, and advice from real usersAug 28, 2025Download
ComparisonZapier vs AWS GlueAug 28, 2025Download
ComparisonZapier vs AWS Database Migration ServiceAug 28, 2025Download
ComparisonZapier vs Informatica Intelligent Data Management Cloud (IDMC)Aug 28, 2025Download
Suggested products
TitleRatingMindshareRecommending
webMethods.io4.05.0%94%93 interviewsAdd to research
AWS Glue3.917.2%90%50 interviewsAdd to research
 
 
Key learnings from peers

Valuable Features

Zapier's most valuable features include its extensive app integrations, user-friendly interface, and automation capabilities. Users appreciate the ability to connect disparate systems with ease, saving development time. The flexibility to create custom workflows using webhooks and multi-step processes is highly regarded. The wide range of available integrations empowers businesses to automate tasks efficiently. Users also value the platform's intuitive design, making it accessible for non-technical users, along with the drag-and-drop functionality.
  • "The main thing I appreciate about Zapier is that it has maximum availability of apps, with most tools being available compared to different solutions."
  • "The most valuable aspect is the ability to integrate with over 20,000 applications, which is a superior feature compared to Make.com that has limited applications access."
  • "I recommend Zapier because there is demand and it is easy to use."

Room for Improvement

Zapier needs enhancements in Google Sheets features, better customer support, and improved interface. Users want more integration with less-known tools, advanced workflow capabilities, and system-to-user task management. API connections remain complicated, so improvements in Zap builder flow and better documentation are essential. Pricing is seen as high, and there's demand for more Zapier-built apps. Integration issues, particularly with Salesforce, and lack of intuitive error messages are noted, while two-way synchronization and advanced logic features are desired.
  • "If the scenario or automation is complex, it becomes difficult to create and deploy because of various routes. For example, with 20 routes, it becomes really difficult to create them due to certain limits, and the UI is not conducive for viewing all the routes."
  • "Zapier is user-friendly, but when we have an application version that we want to connect with Zapier, sometimes it does not support us."
  • "It can be challenging to get timely responses as they typically answer questions after a long period, sometimes taking up to a month to respond."

ROI

Many users find Zapier to yield a positive return on investment, noting its value in automation and time-saving. Some highlight significant savings compared to hiring staff, while others feel the cost justifies the benefits, especially during initial weeks. However, a few users express difficulty in quantifying ROI or perceive little cost-effectiveness. The service's maturity is an asset for many, but opinions vary regarding cost efficiency when a technical team is involved.

Pricing

Enterprise buyers evaluating Zapier find the pricing structure varies with needs and usage, often seen as expensive but worthwhile for significant automation. The free plan offers initial testing while paid tiers enable higher volume and advanced features. Monthly plans start around $20, and can rise to $800 for larger organizations. Some users report it cheaper than hiring a developer, but costly compared to alternatives like Make or N8N. Pricing is transparent with no hidden fees.
  • "The product is reasonably priced."
  • "Zapier's price is good."
  • "The least expensive plan is $24 a month, and you can go all the way to $800 a month if you're a huge company using many tasks."

Popular Use Cases

Zapier users employ it primarily for automating workflows and integrating various third-party applications. They connect Google Sheets, HubSpot, Salesforce, and other tech tools for notification handling, data orchestration, and task automation. Through Zapier, users enhance CRM integrations, manage tasks across platforms like AirTable, and create complex multi-step workflows. This automation extends to marketing, logistics, and data management, allowing seamless API interactions and supporting diverse industry-specific use cases.

Service and Support

Zapier's customer support receives mixed feedback. Many find it responsive, helpful, and deserving of high ratings, noting fast analysis and effective resolution. Some highlight average performance, citing delays without instant chat or call-in functions. Others feel support isn't needed due to Zapier's user-friendly interface and helpful documentation. A few users report rare interaction but appreciate available resources, including AI features and community support. Some users experience slower responses, occasionally taking longer for complex issues.

Deployment

Users found Zapier's initial setup generally straightforward and user-friendly, aided by a clear interface and support. Some experienced confusion or difficulty, notably non-technical individuals. Assistance was occasionally needed for complex tasks, particularly involving webhooks. Many completed the process quickly without needing extensive help. Learning more advanced features required time, yet was manageable. The use of OAuth and intuitive guidance facilitated easy integrations, making Zapier accessible for basic automation tasks.

Scalability

Zapier scales effectively for many users, supporting small to mid-size businesses well. It often requires upgrades as tasks grow, but pricing is generally affordable. Users note potential limitations for complex tasks, making it better suited for smaller automations. Scaling can become expensive compared to competitors, but users can integrate multiple applications. Some organizations rate scalability highly, continuing to increase usage. Challenges exist with API stability, potentially affecting large enterprise reliability.

Stability

Users generally find Zapier stable, though there are occasional issues with triggers not firing or downtime. Most problems are linked to external applications or setup errors. Some report connectivity problems, and subscription downgrades can impact service stability. Users rate its stability from eight to ten, noting it's reliable but suggest room for improvement. Logging features assist troubleshooting, and while some face maintenance challenges, reliability is typically high for daily use and various applications.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our Zapier Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company SizeCount
Small Business25
Midsize Enterprise10
Large Enterprise4
By reviewers
By visitors reading reviews
Company SizeCount
Small Business49
Midsize Enterprise33
Large Enterprise89
By visitors reading reviews

Top industries

By visitors reading reviews
Computer Software Company
9%
Financial Services Firm
9%
University
8%
Retailer
7%
Educational Organization
6%
Healthcare Company
5%
Comms Service Provider
5%
Construction Company
5%
Performing Arts
5%
Non Profit
4%
Manufacturing Company
3%
Pharma/Biotech Company
3%
Government
3%
Legal Firm
3%
Media Company
3%
Logistics Company
2%
Insurance Company
2%
Energy/Utilities Company
2%
Wholesaler/Distributor
2%
Marketing Services Firm
2%
Real Estate/Law Firm
2%
Recreational Facilities/Services Company
2%
Transportation Company
2%
Leisure / Travel Company
1%
Agriculture
1%
Outsourcing Company
1%
Local Government
1%
Consumer Goods Company
1%
Renewables & Environment Company
1%
Hospitality Company
1%
Individual & Family Service
1%

Compare Zapier with alternative products

Go!

Learn more about Zapier

An integration between two apps is called a Zap. A Zap is made up of a Trigger and one or more Actions or Searches.

Whenever the trigger happens in one app, Zapier will automatically perform the actions or searches in another app in order.

Zaps are very lightweight and easy to set up. Zaps do not import or export old data (they only operate on new items created after the Zap is enabled). Zaps are also not kept in sync ("two way syncing") after the Zap is triggered.

Zaps are deceivingly simple if you're used to dealing with complex and difficult integrations. Their simplicity is what enables anyone to create them.


Zapier customers

BuzzFeed, Groupon, Spotify, Columbia University, FOX

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Cloud Data Integration

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Zapier Reviews Summary
Author infoRatingReview Summary
Chief Executive Officer at FlowVeo4.5I've used Zapier for five years, finding it user-friendly and effective for creating automations, though pricing and certain bugs need improvement. Despite this, its ease of use and AI features significantly enhance productivity by automating tasks.
Product Owner | Integration3.5As a software company, we use Zapier for integrating customer templates due to its extensive connectors. Its ease of use and structured setup are beneficial, though it can become costly. We explore alternatives for cost-effective solutions when needed.
Automation Engineer at Axe Automation3.5I use Zapier for automation tasks requiring social media, CRM, and e-commerce integrations due to its wide app availability. Although its UI is easy to navigate, it lacks a drag-and-drop feature, making complex scenarios challenging to manage.
Webflow Developer at Qureos2.5I've used Zapier for two years to automate SaaS integrations, finding its features practical for connecting various apps. While it's generally handy, improvements in error messaging and integration with Notion are needed. Make.com offers a more user-friendly alternative.
Go High Level Manager at Virtual Worker Now5.0I began using Zapier in 2020 as a CRM and automation specialist, valuing its integration with over 20,000 applications and multi-step workflows. However, it occasionally struggles with application compatibility and has limitations with Salesforce. Prior tools like Pabbly were less effective.
Chief Technology Advocate at PURESOFT GLOBAL LLC3.5I use Zapier primarily for integrating CRM systems with APIs. It's user-friendly but needs UI improvements and more custom integration flexibility. Despite some UI limitations, it offers significant cost savings compared to manual development efforts.
Business Intelligence Developer at a consultancy with 51-200 employees3.5I use Zapier to connect multiple CRMs with visualization tools like Power BI. It simplifies data integration and automation, although complex workflows could improve. It's user-friendly, eliminating manual tasks and integrates with many applications I've previously used.
Automations and CRM developer at LodhranGPT.com4.0I use Zapier primarily for automating tasks between apps like Highrise and Hotspot. Its numerous advanced features outshine competitors like Make.com, though integration could improve. Despite its complexities, Zapier remains user-friendly, with alternatives such as Wire Pocket offering similar premium features.