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Automation Anywhere vs Zapier comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.7
Automation Anywhere users report significant time and cost savings, improved productivity, and noticeable ROI, enhancing operations and satisfaction.
Sentiment score
6.1
Zapier offers time-saving automation with varied ROI, often seen as cost-effective and a valuable investment despite indirect impacts.
In terms of cost, we participated in projects achieving two to three million dollars in annual savings.
Software Developer at Boston Scientific
As a return on investment, we have achieved a 250% ROI in six to nine months, and sometimes it increases up to 380% percent.
Software Engineer Intern at a university with 11-50 employees
Automation Anywhere has helped us save money.
RPA Solution Architect at a computer software company with 51-200 employees
In a scenario where employing three resources for three months might cost approximately $18,000 to $20,000, Zapier provides substantial cost savings.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Customer Service

Sentiment score
6.9
Automation Anywhere's support is praised for responsiveness and resources, though some users note occasional delays in response quality.
Sentiment score
7.0
Zapier's customer support is generally rated positively for efficiency, though some desire improved live chat options.
Whenever we need help, we can reach out to them, and they help us out.
Software Developer at Boston Scientific
We also have dedicated account managers and technical experts to solve our problems related to Automation Anywhere.
Software Engineer Intern at a university with 11-50 employees
We just have to raise a ticket, after which we receive a call, email, or ping from the Automation Anywhere team.
Solution architect at Boston Scientific
Their technical support is good; they respond promptly and are very helpful.
Go High Level Manager at Virtual Worker Now
This can help if you need assistance, as you can communicate with the community and support system, and most issues are already resolved by AI.
Automation Engineer at Axe Automation
The experience was positive with prompt responses from their team.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Scalability Issues

Sentiment score
7.3
Automation Anywhere is highly scalable, efficiently supporting growth, diverse environments, and rapid cloud scaling, with seamless integration and performance.
Sentiment score
7.4
Zapier is adaptable for small to mid-size businesses, but scaling can be costly and less suitable for complex automations.
As we are using Microsoft Copilot for our AI agents, I look forward to integrating it with Automation Anywhere and its solutions, seeing it as a beneficial partnership as Automation progresses toward AI as the main solution.
Sr. Manager, Finance Transformation at Amkor Technology, Inc.
The centralized control room allows us to orchestrate and manage bots seamlessly.
Associate Leadership Team at a financial services firm with 10,001+ employees
I can scale it in terms of hundreds of bots and configure hundreds of parallel robots easily.
Director at a computer software company with 51-200 employees
Zapier is suitable for small or simpler automation but not for complex ones.
Automation Engineer at Axe Automation
Scaling it gets quite expensive, and while I cannot evaluate it purely from a technology perspective, compared to Workato, I would give Zapier a seven for scalability.
Product Owner | Integration
 

Stability Issues

Sentiment score
6.9
Automation Anywhere is stable with minimal downtime, excels in cloud environments, but may vary based on infrastructure and practices.
Sentiment score
6.7
Most users find Zapier reliable, despite occasional connectivity issues and challenges with integration changes affecting performance.
With the latest applications, there are no significant issues like freezing or crashing.
Senior RPA Team Leader at a tech services company with 11-50 employees
From a stability and reliability perspective, we can remain confident that the product performs as an enterprise solution and meets expected standards.
Director Automation CEO at a financial services firm with 10,001+ employees
If you have good best practices, reusable code, an effective framework, and a solid development methodology, bots can be very stable.
Intelligent Automation Engineering Manager at a financial services firm with 5,001-10,000 employees
In my current company, we had significant challenges with Zapier regarding maintenance, as Zaps were often broken, not necessarily due to Zapier, but due to changes in the input variables.
Product Owner | Integration
 

Room For Improvement

Automation Anywhere users are frustrated with its limitations, complex interface, high costs, and desire improved scalability and integrations.
Zapier needs better Google Sheets features, API support, UI improvements, enhanced logic functions, documentation, and integration capabilities.
It is better to write a Python script instead of using Automation Anywhere's package when dealing with Excel because it is buggy and tends to break.
Low Code Developer at a manufacturing company with 10,001+ employees
Making the product more lightweight by reducing its dependency on infrastructure could greatly help in the long run.
Software Developer at Boston Scientific
It would be beneficial if the platform provided options for power developers to integrate seamlessly with languages like Java or C#, allowing them to write their own scripts and code.
Rpa Infrastructure Lead at a tech vendor with 10,001+ employees
The error message options in the dashboard should be improved. It should be user-friendly so that beginners or non-technical users can figure out the problems and solutions on their own.
Webflow Developer at Qureos
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records.
Product Owner | Integration
Having flexibility in creating more complex automation would eliminate the need to transform data within the source or destination.
Business Intelligence Developer at a consultancy with 51-200 employees
 

Setup Cost

Automation Anywhere offers flexible pricing attractive to enterprises, but costs can be high for small to medium businesses.
Zapier's pricing ranges from free to $800, depending on usage, with mixed opinions on cost versus time-saving benefits.
It is more cost-efficient compared to all other RPA platforms.
AI/Robotics Process Automation Specialist at Bell
Automation Anywhere costs are aligned with UiPath and Blue Prism, which are also expensive.
Developer at a consultancy with 10,001+ employees
It is not cheap, with costs ranging between 700 to 800 dollars per month.
Director, Co-Founder & CEO at HEDEHI Solutions Pvt. Ltd.
The pricing is in accordance with market standards and even lower in some cases.
Chief Technology Advocate at PURESOFT GLOBAL LLC
The pricing of Zapier is slightly higher compared to other market automation tools such as Pabbly, Make.com, and N8N, which have good features but are priced lower than Zapier.
Go High Level Manager at Virtual Worker Now
 

Valuable Features

Automation Anywhere boosts productivity with intuitive automation, strong security, and seamless integration, efficiently handling unstructured data and repetitive tasks.
Zapier seamlessly connects apps for task automation, offering intuitive interfaces with advanced features like webhooks and multi-step zaps.
I can set it up to provide users with a form to fill in all required information, and then the bot operates based on those specifications.
Low Code Developer at a manufacturing company with 10,001+ employees
For example, the email module has been enhanced over the years to support all the latest authentication technologies. That is very important as we move away from username and password and embrace multi-factor authentication.
Automation Manager at a manufacturing company with 1,001-5,000 employees
Automation Anywhere has undergone drastic changes over the past five years, transitioning from version 10 to A360, including desktop-based and cloud-based options.
Solution architect at Boston Scientific
They have approximately 7,000 connections.
Product Owner | Integration
The automation capabilities are impressive.
Business Intelligence Developer at a consultancy with 51-200 employees
Creating integration points through webhooks is particularly useful for anyone working on integration projects.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Categories and Ranking

Automation Anywhere
Ranking in Business Orchestration and Automation Technologies
2nd
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
620
Ranking in other categories
Business Process Management (BPM) (2nd), Robotic Process Automation (RPA) (2nd), Process Mining (1st), Intelligent Document Processing (IDP) (3rd), Agentic Automation (1st), AI Legal & Compliance (2nd), AI Finance & Accounting (1st), AI Procurement & Supply Chain (1st)
Zapier
Ranking in Business Orchestration and Automation Technologies
16th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
Data Integration (17th), Cloud Data Integration (12th), AI Software Development (14th)
 

Mindshare comparison

As of January 2026, in the Business Orchestration and Automation Technologies category, the mindshare of Automation Anywhere is 8.3%, down from 8.6% compared to the previous year. The mindshare of Zapier is 0.6%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Orchestration and Automation Technologies Market Share Distribution
ProductMarket Share (%)
Automation Anywhere8.3%
Zapier0.6%
Other91.1%
Business Orchestration and Automation Technologies
 

Featured Reviews

Venkat Sivaprakash - PeerSpot reviewer
Management Consultant at Accenture
Has significantly improved document-driven workflows and reduced processing time across finance and HR functions
Automation Anywhere has evolved significantly and upgraded itself to provide agentic AI and AI-based automation solutions for document automation. The product has matured considerably over time. We can create workflows that can call an API. We can include prompts in particular workflows for ChatGPT-related functions, connecting to an LLM and RAG to perform tasks. For document automation, modern features are available to train documents, ensuring high accuracy and repeatability over time. The system is very easy to use. I recently completed a course in document automation, typically designed for people involved in coding and technical aspects. Though I understand coding comprehensively, I don't do actual coding. The course was very accessible. Currently, extensive coding isn't necessary due to the hybrid model incorporating GenAI aspects, low-code, no-code capabilities, APIs, and numerous pre-built objects in Automation Anywhere. The features include GenAI-driven prompting methods and workflow creation capabilities. In these workflows, we can create decision boxes and call APIs without coding. We simply pull objects, drop them, connect them, and add minimal coding when needed. The most crucial aspect isn't coding but rather sizing the automation and fleshing out the details. Automation Co-pilot takes notes and performs automated analysis. It can extract details from videos, summarize conversations, and provide detailed information. During calls, it identifies instructions and performs tasks such as preparing reports and reconciliation. Automation Anywhere can also connect with Microsoft Co-pilot. Through Co-pilot, real-time operations can be executed, allowing direct interaction between vendors and automation through this component.
RL
Product Owner | Integration
Diverse integration options support workflow automation while pricing and support need improvements
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records. I would appreciate quicker response times and more direct interactions. It would be great to have a direct contact person for support, but bigger companies usually have solution partners handling support. I do not have a solution partner for Zapier due to using it for small use cases.
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Use our free recommendation engine to learn which Business Orchestration and Automation Technologies solutions are best for your needs.
881,114 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Manufacturing Company
10%
Computer Software Company
10%
Healthcare Company
5%
University
10%
Financial Services Firm
10%
Retailer
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business145
Midsize Enterprise80
Large Enterprise519
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise10
Large Enterprise7
 

Questions from the Community

How good is Automation Anywhere for RPA processes?
It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is very good in certain situations but lacks in others. For me, it's more the team tha...
How good is Automation Anywhere for RPA processes?
From my experience using AA tool, it depends on the applications that you want to automate, because there some applications that AA has limitations for, such as the Oracle. For web-based applicatio...
How good is Automation Anywhere for RPA processes?
It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.
What do you like most about Zapier?
The product's most valuable feature is automation.
What is your experience regarding pricing and costs for Zapier?
The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.
What needs improvement with Zapier?
In my opinion, what could be improved in Zapier is its UI, which operates as a one-line system. Compared to Make.com and other tools that have a drag-and-drop system, this is lacking. If the scenar...
 

Comparisons

 

Also Known As

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise, Agentic Process Automation System (Now Certified for WorkSpaces)
No data available
 

Overview

 

Sample Customers

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics
BuzzFeed, Groupon, Spotify, Columbia University, FOX
Find out what your peers are saying about Automation Anywhere vs. Zapier and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.