Informatica Intelligent Data Management Cloud (IDMC) vs Zapier comparison

Informatica Intelligent Dat...

Read 41 Zapier reviews

658 Views
462 Comparison Views

95% willing to recommend

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Dec 3, 2024

Informatica Intelligent Data Management Cloud and Zapier are leading competitors in the data management and integration tools category. Informatica offers a robust solution for complex data management tasks, while Zapier provides ease of use for everyday automation and integrations, favoring it among non-technical users.

Features: IDMC offers seamless integration across data quality, MDM, and integration modules, along with advanced data replication and cleansing features. Zapier is known for connecting disparate systems easily without coding and having an expansive app connection library.

Room for Improvement: IDMC could enhance its UI and SAP integrations, add preconfigured business rules, and improve data stewardship. Zapier could expand its integration library and improve reliability for complex automations, while users also desire better reporting features.

Ease of Deployment and Customer Service: IDMC, tailored for on-premises, hybrid, and private cloud environments, requires complex deployment but offers flexibility. Zapier offers quick deployment as a public cloud service. IDMC’s customer service varies, while Zapier delivers consistent, timely support.

Pricing and ROI: IDMC's pricing can be high, but offers value when fully leveraged by enterprises. Zapier's flexible, affordable pricing suits startups, with a free tier and scalable paid plans providing a good ROI by saving development time.

To learn more, read our detailed Informatica Intelligent Data Management Cloud (IDMC) vs. Zapier Report (Updated: April 2025).

Informatica Intelligent Data Management Cloud (IDMC) vs. Zapier

Download the complete report

Helped 850,076 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Informatica Intelligent Dat...

Ranking in Cloud Data Integration

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

182

Ranking in other categories

Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (13th), Business-to-Business Middleware (4th), API Management (8th), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)

Zapier

Ranking in Cloud Data Integration

10th

Average Rating

8.6

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2025, in the Cloud Data Integration category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 5.9%, down from 10.6% compared to the previous year. The mindshare of Zapier is 2.0%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Data Integration

Featured Reviews

Raj Sethupathi

Data Integration Consultant GCP/AWS at Infogrators Inc

Offers profiling and address standardization but can be complicated

Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data. The cleansed version of the data is stored in the data warehouse. It integrates with PowerCenter and other Informatica tools. The integration details can be complex, but a regional setup is involved in this process. Profiling smaller datasets, such as 10,000-50,000 records, worked fine. However, unexpected issues could arise with larger datasets, such as thousands of records or more, especially with tables containing many columns. Handling tables with fifty or more columns can be challenging, even in Excel. A mismatch in data types could cause the entire system to crash. Continual enhancements are being made to address these issues, which can be unique to specific industries like finance and healthcare.

Read full review

FrankHo

Analyst at MSXI

Though the tool offers a visually appealing UI, it needs to improve its documentation

With Zapier, improvements are required in the areas of concerns like bugs, ease of use, and documentation. The product has many bugs, so users have to wait for a period ranging from five minutes to an hour to see where the Zap went. In Zapier, Zaps aren't very understandable owing to the way they work. As a user, you would think that in Zapier, a Zap works in a particular way once you set it up, but it won't happen. At times, some Zaps can interfere with each other, because of which there might be infinite loops that may occur, owing to which multiple Zaps continue to run or break down in general, after which nothing would run in your environment. You would not be notified about the breakdown of Zaps. The bugs in the product may be considered to understand or get an explanation of how Zaps works between software systems, so for something between Gmail and HubSpot, Zapier would explain through better documentation what would work and what wouldn't work. Maybe if Zapier had better functionality with Python or any other coding language in general, it would make the product a lot better.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I think the integration feature is probably one of the key features in Informatica MDM...Stability-wise, I rate the solution a ten out of ten."

"It has been leading the market with hierarchy management and all the different match concepts and algorithms. They're very robust."

"The ability to clean out data and improve the data quality is the best feature."

"Informatica provides a comprehensive solution for on-the-fly or real-time data masking."

"The most valuable feature of Informatica Axon has been the data marketplace."

"The solution's scalability is high."

"It can automatically connect or associate business terms with various options, providing flexibility beyond general capabilities."

"I like the fact that you can find almost any product connection that you need and the list is always expanding."

More Informatica Intelligent Data Management Cloud (IDMC) pros

"The ability to connect web applications to trigger actions in another app after having enriched, formatted, delayed, grouped, and filtered is really valuable for many businesses."

"Zapier luckily has a wide range of integrations, I would say."

"The connection between Facebook lead forms and MailChimp integrations is the most valuable feature."

"There are a few valuable features, like the stability that it comes with and also the number of features that it offers. I've used other services like Pabbly, but they don't offer similar numbers of applications that Zapier has or allows to integrate with – it's maximum."

"Zapier's interface, for me, is the solution's greatest value proposition. It is designed and developed for people who don't have a clue about what they're trying to do. It has a very user-friendly interface."

"Zapier handles everything under the sun that you would think you need in automation. It is the most mature integration platform and service on the market."

"With the previous CRM we were using – the Google Ads landing pages we had – we were collecting leads manually. That process was not efficient and took a sales team a lot of time to insert these leads manually. Currently, the process is smooth and we use Zapier to collect the leads for us."

"The initial setup is pretty easy to do."

More Zapier pros

Cons

"The biggest challenge I see is the IDE's for the cloud and automization are different."

"There could be a lot more application integration."

"One area where Informatica Cloud Data Integration could improve is in providing more accelerators for certain functionalities."

"The error information provided is not informative, as compared to Power Center."

"The cost of Informatica MDM is expensive and has room for improvement."

"Error reporting and debugging need improvement."

"The regions in which the data resides are still limited. This could be an issue in terms of the data residency laws of some of the countries. They should get more regions."

"I would like to see more functionality added so that it is a bit closer to how much you can do with Informatica PowerCenter."

More Informatica Intelligent Data Management Cloud (IDMC) cons

"After mapping them out, and they'd worked for a while, I've had Zapier fail."

"I would like to see them improve the Quickbase integration. Currently, it only allows triggering actions when records are added, but it would be more useful if we could also trigger actions when records are modified or deleted."

"Zapier could be a little faster, but that might not be possible. I would encourage Zapier to make more API endpoints for each application"

"I think that this solution should have more apps connected to it."

"The pricing of the solution is quite expensive."

"My biggest concern with Zapier would be their pricing strategy."

"Being able to share Zaps and organize them with teammates would allow sharing and refining scenarios and even combining steps that require different people's credentials."

"The pricing could be a little cheaper."

More Zapier cons

Pricing and Cost Advice

"We are quite happy with the licensing model."

"It's offers value for money. They're more competitive with respect to pricing and offerings."

"The product is very expensive"

"Informatica Axon is expensive."

"Informatica MDM is a costly solution because it comes as a bundle. They are also globally positioning themselves and are definitely working on very upgraded technologies. If someone wanted to do it on the cloud, they have a lot of flexibility because they upgrade themselves according to the current needs. It definitely comes with a lot of features and that's the reason why it's costly. The licensing cost should be approximately one million dollars. It's about four to five times that of other vendors."

"The pricing is high compared to other tools on the market."

"I rate the licensing cost of Informatica MDM a five out of ten."

"I rate the product's pricing a nine on a scale of one to ten, where one is low price, and ten is high price."

More Informatica Intelligent Data Management Cloud (IDMC) pricing and cost advice

"Zapier's price is good."

"It's very affordable."

"The product is reasonably priced."

"Think your Zaps through to make sure you don't use more Zaps than you need."

"Per task, there is a monthly plan involving 15 euros...Also, in different forms, they just give you the ability to use different features. They charge 18.58 euros for the first standard plan, which includes 750 tasks. So, it is about 25 cents per task."

"There is a free plan that is, of course, limited. However, it allows you to understand and check true scenarios for a while."

"The price of Zapier is approximately $75 monthly."

"Zapier is a paid service. Its license renews monthly, and Zapier will downgrade your subscription to the free version when your credit card doesn't have funds. That significantly impacts your service because everything halts completely. Zapier doesn't have any hidden costs."

More Zapier pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Cloud Data Integration solutions are best for your needs.

See recommendations

850,076 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

17%

Computer Software Company

12%

Manufacturing Company

10%

Insurance Company

Computer Software Company

15%

Financial Services Firm

10%

University

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?

Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...

Which Informatica product would you choose - PowerCenter or Cloud Data Integration?

Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...

What are the biggest benefits of using Informatica Cloud Data Integration?

When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...

What do you like most about Zapier?

The product's most valuable feature is automation.

What is your experience regarding pricing and costs for Zapier?

The pricing is suitable. It's not cheap, but not expensive.

What needs improvement with Zapier?

The pricing could be a little cheaper.

Azure Data Factory vs Informatica Intelligent Data Management Cloud (IDMC)

Comparisons

Compared 5% of the time

Informatica PowerCenter vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 5% of the time

Microsoft Purview Data Governance vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 5% of the time

Reltio Cloud vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 4% of the time

TIBCO EBX vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 4% of the time

More Informatica Intelligent Data Management Cloud (IDMC) Competitors

Coefficient vs Zapier

Compared 22% of the time

Fivetran vs Zapier

Compared 14% of the time

SnapLogic vs Zapier

Compared 10% of the time

AWS Glue vs Zapier

Compared 10% of the time

Coupler.io vs Zapier

Compared 9% of the time

More Zapier Competitors

Product Reports

Informatica Intelligent Data Management Cloud (IDMC)

Download Informatica Intelligent Data Management Cloud (IDMC) product report

Informatica Intelligent Data Management Cloud (IDMC) report

Download Zapier product report

Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration

No data available

Overview

Informatica Intelligent Data Management Cloud (IDMC) is a robust platform used by banks, financial institutions, and health sector organizations for data management, governance, and compliance.

IDMC provides comprehensive tools for data discovery, profiling, masking, and transformation. It supports Salesforce integration, real-time data streaming, and scalable data management solutions. Health organizations manage national product catalogs while financial entities focus on data protection and regulatory compliance. Its intuitive interface, flexible features, and robust tools make it valuable across sectors, though enhancements in data integration and human workflow are being sought.

What are the most important features?

Data discovery: Facilitates identifying and understanding data sources.
Data profiling: Analyzes old databases for data quality.
Data and platform masking: Ensures data protection.
Salesforce integration: Seamless connectivity with Salesforce.
Mastering data: Centralizing and standardizing data.
UI intuitiveness: User-friendly interface.
Feature map flexibility: Adapts to user needs.
Business glossary creation: Defines business terms.
Data lineage: Tracks data flow and transformations.
Automation: Streamlines data processes.
Enterprise data cataloging: Organizes extensive data assets.
Scalability: Supports expanding data requirements.
Easy setup: Quick deployment process.
Bulk upload: Efficiently handles large data volumes.
Customizable data management: Tailors data solutions.
Real-time data streaming: Manages live data streams.
Integration with Hadoop and NoSQL: Connects with big data platforms.

What benefits and ROI should be considered?

Regulatory compliance: Ensures adherence to regulations.
Data protection: Safeguards sensitive information.
Enhanced data quality: Improves accuracy and reliability.
Centralized data: Consolidates data for better management.
Process automation: Reduces manual tasks and errors.

Banks and financial institutions use IDMC for data masking, transformation, and compliance, while health sector organizations leverage it for national product catalogs. Industry applications focus on automating business processes, centralizing data, and managing data catalogs to meet regulatory demands and ensure data protection.

Informatica

Zapier is a tool for primarily non-technical users to connect together web apps.

An integration between two apps is called a Zap. A Zap is made up of a Trigger and one or more Actions or Searches.

Whenever the trigger happens in one app, Zapier will automatically perform the actions or searches in another app in order.

Zaps are very lightweight and easy to set up. Zaps do not import or export old data (they only operate on new items created after the Zap is enabled). Zaps are also not kept in sync ("two way syncing") after the Zap is triggered.

Zaps are deceivingly simple if you're used to dealing with complex and difficult integrations. Their simplicity is what enables anyone to create them.

Sample Customers

The Travel Company, Carbonite

BuzzFeed, Groupon, Spotify, Columbia University, FOX

Informatica Intelligent Data Management Cloud (IDMC) vs. Zapier