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Informatica Intelligent Data Management Cloud (IDMC) vs Zapier comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.1
Informatica IDMC enhances data quality, efficiency, and analytics, offering secure integration and reduced cloud migration costs for businesses.
Sentiment score
6.1
Users experience benefits from Zapier's automation and cost savings, though calculating specific ROI can be challenging.
We see return on investment from this solution in terms of time; time reduction or cost benefits is what we are getting very good results from.
In a scenario where employing three resources for three months might cost approximately $18,000 to $20,000, Zapier provides substantial cost savings.
 

Customer Service

Sentiment score
6.9
Informatica's customer service is praised for quick, knowledgeable support, though response times can vary with customization and membership levels.
Sentiment score
7.0
Mixed experiences with Zapier support: praised for responsiveness and knowledge, yet some note delays and lack of chat.
Due to the tool's maturity limitations, solutions are not always simple and often require workarounds.
The response time is pretty good because we have someone in-house, who is an expert from Informatica, in our team who can help us with any sort of queries usually.
If they are unsure how to resolve an issue, they keep customers informed, providing updates about progress and ensuring communication with the product team to deliver accurate responses.
Their technical support is good; they respond promptly and are very helpful.
This can help if you need assistance, as you can communicate with the community and support system, and most issues are already resolved by AI.
Sometimes, in my early days, when I was stuck with something, they helped me solve these issues, and even helped me solve some of my automations.
 

Scalability Issues

Sentiment score
7.3
Informatica IDMC delivers scalable, flexible data management across cloud and on-premise environments, accommodating diverse enterprise needs efficiently.
Sentiment score
7.4
Zapier is ideal for small businesses prioritizing simple tasks, though costs and stability may concern larger organizations.
As a SaaS platform, IDMC is quite scalable and provides complete flexibility.
I find Informatica Intelligent Data Management Cloud (IDMC) to be a sustainable and scalable solution.
Zapier is suitable for small or simpler automation but not for complex ones.
Scaling it gets quite expensive, and while I cannot evaluate it purely from a technology perspective, compared to Workato, I would give Zapier a seven for scalability.
 

Stability Issues

Sentiment score
7.7
Informatica Cloud is highly rated for stability, despite occasional issues; support effectively resolves any reported bugs.
Sentiment score
6.7
Users find Zapier reliable, with minor issues often linked to third-party tools, and rate stability highly for varied needs.
Stability is crucial because IDMC holds business-critical data, and it needs to be available all the time for business users.
In my current company, we had significant challenges with Zapier regarding maintenance, as Zaps were often broken, not necessarily due to Zapier, but due to changes in the input variables.
 

Room For Improvement

Informatica IDMC requires improvements in integration, user interface, performance, support consistency, connectivity, automation, data tagging, and pricing.
Zapier users face issues with Google Sheets, insufficient integrations, complex workflows, high costs, and limited customization and support.
The tool needs to mature in terms of category-specific attributes or dynamic attributes.
I also want to see integration with other Informatica products, such as IICS, to leverage the metadata from EDC.
The licenses are too expensive compared to before, which is why customers are now preferring other data metadata management tools like OneTrust, Collibra, and Azure Purview.
The error message options in the dashboard should be improved. It should be user-friendly so that beginners or non-technical users can figure out the problems and solutions on their own.
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records.
I would appreciate if there would be a feature where we can use actions right after loops. Currently, you cannot use any other action after the loop. Everything needs to be within the loop.
 

Setup Cost

Informatica IDMC, a costly solution for large enterprises, offers extensive features and flexibility, justifying its premium pricing.
Enterprise buyers find Zapier cost-effective for its integrations, despite some viewing it as pricier than alternatives.
It ranges from a quarter million to a couple of million a year.
The licenses are too expensive compared to before, which is why customers are now preferring other data metadata management tools like OneTrust, Collibra, and Azure Purview.
I think the costs are reasonable for the kinds of features that Informatica Intelligent Data Management Cloud (IDMC) has.
The pricing is in accordance with market standards and even lower in some cases.
The pricing of Zapier is slightly higher compared to other market automation tools such as Pabbly, Make.com, and N8N, which have good features but are priced lower than Zapier.
 

Valuable Features

Informatica IDMC excels in data management with strong integration, AI-driven analytics, and a flexible user interface.
Zapier offers over 20,000 integrations, automating workflows without coding, enhancing productivity with user-friendly, drag-and-drop functionality.
The platform's ability to pull in data from other platforms without the need for an additional integration tool enhances its appeal.
Informatica Intelligent Data Management Cloud (IDMC) can connect to pretty much any application, including Oracle Analytics and Power BI, and it works quite seamlessly.
In on-premise, we call it EDC for metadata management, while in cloud-based technologies, it is known as the Metadata Command Center, which serves the same purpose as EDC concerning CDGC.
They have approximately 7,000 connections.
Even a person with no technical knowledge can use Zapier to create automations.
The automation capabilities are impressive.
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Cloud Data Integration
3rd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
Zapier
Ranking in Cloud Data Integration
11th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
49
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Cloud Data Integration category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 5.6%, down from 8.4% compared to the previous year. The mindshare of Zapier is 2.6%, up from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Data Integration Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)5.6%
Zapier2.6%
Other91.8%
Cloud Data Integration
 

Featured Reviews

SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.
Sachin Shrtivastava - PeerSpot reviewer
Automation of simple tasks improves with user-friendly interface but needs enhancement in handling complex scenarios
In my opinion, what could be improved in Zapier is its UI, which operates as a one-line system. Compared to Make.com and other tools that have a drag-and-drop system, this is lacking. If the scenario or automation is complex, it becomes difficult to create and deploy because of various routes. For example, with 20 routes, it becomes really difficult to create them due to certain limits, and the UI is not conducive for viewing all the routes.
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
10%
Insurance Company
7%
Financial Services Firm
10%
Computer Software Company
9%
University
8%
Retailer
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise10
Large Enterprise7
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What do you like most about Zapier?
The product's most valuable feature is automation.
What is your experience regarding pricing and costs for Zapier?
The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.
What needs improvement with Zapier?
In my opinion, what could be improved in Zapier is its UI, which operates as a one-line system. Compared to Make.com and other tools that have a drag-and-drop system, this is lacking. If the scenar...
 

Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
No data available
 

Overview

 

Sample Customers

The Travel Company, Carbonite
BuzzFeed, Groupon, Spotify, Columbia University, FOX
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Zapier and other solutions. Updated: September 2025.
869,760 professionals have used our research since 2012.