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Microsoft Power Automate vs Zapier comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.8
Microsoft Power Automate enhances efficiency, cost-effectiveness, and ROI through automation and familiar UI, providing substantial productivity improvements.
Sentiment score
6.1
Zapier offers time-saving automation with varied ROI, often seen as cost-effective and a valuable investment despite indirect impacts.
On a daily basis, it saves about two to three hours.
Customer Solution Provider at Wema Bank
It has helped us save time, and we've saved thousands of hours through automation.
Assistant Manager, Data Science & Analytics at American International Group
There has been around 20% to 30% productivity improvement, which will definitely save money and costs.
Engineering Manager at a wholesaler/distributor with 10,001+ employees
In a scenario where employing three resources for three months might cost approximately $18,000 to $20,000, Zapier provides substantial cost savings.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Customer Service

Sentiment score
6.3
Microsoft Power Automate's customer service varies; premium plans and regional support improve responsiveness, while community aids overall experience.
Sentiment score
7.0
Zapier's customer support is generally rated positively for efficiency, though some desire improved live chat options.
Having experience with coding is essential to fully utilize Power Automate.
Assistant Manager, Data Science & Analytics at American International Group
On a scale of one to ten, the technical support of Microsoft Power Automate rates as three within India, and eight or nine for support from outside India.
Power Platform Developer at a tech services company with 11-50 employees
They offer 24-hour technical support that consistently answers inquiries.
Talent Acquisition Specialist at APERCE
Their technical support is good; they respond promptly and are very helpful.
Go High Level Manager at Virtual Worker Now
This can help if you need assistance, as you can communicate with the community and support system, and most issues are already resolved by AI.
Automation Engineer at Axe Automation
The experience was positive with prompt responses from their team.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Scalability Issues

Sentiment score
6.6
Microsoft Power Automate is scalable and cost-effective, yet struggles with advanced tasks, better for small to medium organizations.
Sentiment score
7.4
Zapier is adaptable for small to mid-size businesses, but scaling can be costly and less suitable for complex automations.
Microsoft Power Automate is scalable enough for me and my customers.
Senior Operations and Group Information Technology Manager at a computer software company with 201-500 employees
Zapier is suitable for small or simpler automation but not for complex ones.
Automation Engineer at Axe Automation
Scaling it gets quite expensive, and while I cannot evaluate it purely from a technology perspective, compared to Workato, I would give Zapier a seven for scalability.
Product Owner | Integration
 

Stability Issues

Sentiment score
7.5
Microsoft Power Automate is stable and reliable, with high user satisfaction and minor issues that are quickly resolved.
Sentiment score
6.7
Most users find Zapier reliable, despite occasional connectivity issues and challenges with integration changes affecting performance.
In my current company, we had significant challenges with Zapier regarding maintenance, as Zaps were often broken, not necessarily due to Zapier, but due to changes in the input variables.
Product Owner | Integration
 

Room For Improvement

Microsoft Power Automate users seek better stability, integration, user-friendliness, error handling, connectors, documentation, and clearer licensing and environments.
Zapier needs better Google Sheets features, API support, UI improvements, enhanced logic functions, documentation, and integration capabilities.
Developers should have discretion over which view they want to use, either the old designer view or the new designer view, as Microsoft is forcing the new designer view, which most developers don't prefer.
Power Platform Developer at a tech services company with 11-50 employees
It would be better to make it a wizard more than requiring coding.
Senior Operations and Group Information Technology Manager at a computer software company with 201-500 employees
We haven't gone into depth to explore the integration with AI, so I am not really sure.
Engineering Manager at a wholesaler/distributor with 10,001+ employees
The error message options in the dashboard should be improved. It should be user-friendly so that beginners or non-technical users can figure out the problems and solutions on their own.
Webflow Developer at Qureos
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records.
Product Owner | Integration
Having flexibility in creating more complex automation would eliminate the need to transform data within the source or destination.
Business Intelligence Developer at a consultancy with 51-200 employees
 

Setup Cost

Microsoft Power Automate offers cost-effective automation, often bundled with Office 365, though premium features may increase costs for enterprises.
Zapier's pricing ranges from free to $800, depending on usage, with mixed opinions on cost versus time-saving benefits.
The price of Microsoft Power Automate was affordable for our clients, who are small companies.
Talent Acquisition Specialist at APERCE
I don't remember paying anything excessively or overpriced.
Sales Manager at a comms service provider with 51-200 employees
Microsoft Power Automate is reasonably priced compared to others in the market.
Senior Operations and Group Information Technology Manager at a computer software company with 201-500 employees
The pricing is in accordance with market standards and even lower in some cases.
Chief Technology Advocate at PURESOFT GLOBAL LLC
The pricing of Zapier is slightly higher compared to other market automation tools such as Pabbly, Make.com, and N8N, which have good features but are priced lower than Zapier.
Go High Level Manager at Virtual Worker Now
 

Valuable Features

Microsoft Power Automate streamlines task automation with low-code tools, seamless integration, and robust connectors, enhancing productivity and efficiency.
Zapier seamlessly connects apps for task automation, offering intuitive interfaces with advanced features like webhooks and multi-step zaps.
We have saved thousands of hours by automating tasks that would have been labor-intensive and error-prone if done manually.
Assistant Manager, Data Science & Analytics at American International Group
If I want to fill something in Power Platform and need to fill another item in Salesforce, instead of doing the same task in different platforms, I can directly fill it in Power Platform and integrate it with Salesforce through API in Microsoft Power Automate, and my work is complete.
Power Platform Developer at a tech services company with 11-50 employees
Microsoft Power Automate has positively impacted my organization as it has saved a lot of time and effort.
Customer Solution Provider at Wema Bank
They have approximately 7,000 connections.
Product Owner | Integration
The automation capabilities are impressive.
Business Intelligence Developer at a consultancy with 51-200 employees
Creating integration points through webhooks is particularly useful for anyone working on integration projects.
Chief Technology Advocate at PURESOFT GLOBAL LLC
 

Categories and Ranking

Microsoft Power Automate
Ranking in Business Orchestration and Automation Technologies
4th
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
133
Ranking in other categories
Robotic Process Automation (RPA) (3rd), Process Mining (4th), Agentic Automation (3rd)
Zapier
Ranking in Business Orchestration and Automation Technologies
16th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
Data Integration (17th), Cloud Data Integration (12th), AI Software Development (14th)
 

Mindshare comparison

As of January 2026, in the Business Orchestration and Automation Technologies category, the mindshare of Microsoft Power Automate is 10.1%, down from 14.7% compared to the previous year. The mindshare of Zapier is 0.6%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Orchestration and Automation Technologies Market Share Distribution
ProductMarket Share (%)
Microsoft Power Automate10.1%
Zapier0.6%
Other89.3%
Business Orchestration and Automation Technologies
 

Featured Reviews

Ayobami Shobaloju - PeerSpot reviewer
Customer Solution Provider at Wema Bank
Automating processes has saved time and improved communication
Something frustrates me concerning Microsoft Power Automate, and that is about the integration with Microsoft Forms and Excel. The issue now is that I don't get my responses synchronized automatically, and that frustrates me a lot. If the team could take this as feedback, the synchronization of the feedback responses from the forms and the Excel sheets should be seamless. This synchronization issue happens frequently, and it causes a lot of delays in the sense that the mails that ought to go out to the agents fail at some point. I have to reload these responses so that the agents can get their responses as when submitted. What I notice is that the responses don't go out without proper synchronization, so I reload the field responses, and this works afterwards. I would say probably a seamless walkthrough process for new users would be beneficial. For those using it for the first time, a seamless walkthrough process would be fine.
RL
Product Owner | Integration
Diverse integration options support workflow automation while pricing and support need improvements
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records. I would appreciate quicker response times and more direct interactions. It would be great to have a direct contact person for support, but bigger companies usually have solution partners handling support. I do not have a solution partner for Zapier due to using it for small use cases.
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881,114 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Manufacturing Company
9%
Computer Software Company
9%
Insurance Company
5%
University
10%
Financial Services Firm
10%
Retailer
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business50
Midsize Enterprise17
Large Enterprise66
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise10
Large Enterprise7
 

Questions from the Community

RPA that Bots can run without centralized control?
Yes, Attended Bots which can run without centralized control Module. RPA Tools like Automation Anywhere, uiPath ,Power Automation they do support this.
How do I choose between UiPath and Microsoft Power Automate?
Microsoft‌ ‌Power‌ ‌Automate‌ ‌is‌ ‌intuitive‌ ‌and‌ ‌easy‌ ‌to‌ ‌integrate‌ ‌and‌ ‌use.‌ ‌I‌ ‌like‌ ‌that‌ ‌there‌ ‌is‌ ‌no‌ ‌coding‌ ‌experience‌ ‌necessary,‌ ‌and‌ ‌appreciate‌ ‌the‌ ‌automated‌...
How is Automation Anywhere compared to Microsoft Power Automate?
‌Neither‌ ‌solution‌ ‌requires‌ ‌any‌ ‌coding‌ ‌experience,‌ ‌and‌ ‌both‌ ‌are‌ ‌easy‌ ‌to‌ ‌use‌ ‌and‌ ‌have‌ ‌great‌ ‌drag-and‌ ‌drop‌ ‌functionality.‌ ‌The‌ ‌training‌ ‌and‌ ‌resources‌ ‌for‌ ‌A...
What do you like most about Zapier?
The product's most valuable feature is automation.
What is your experience regarding pricing and costs for Zapier?
The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.
What needs improvement with Zapier?
In my opinion, what could be improved in Zapier is its UI, which operates as a one-line system. Compared to Make.com and other tools that have a drag-and-drop system, this is lacking. If the scenar...
 

Also Known As

Power Automate, Microsoft Flow, MS Power Automate, WinAutomation by Softomotive, ProcessRobot by Softomotive, Minit
No data available
 

Overview

 

Sample Customers

1. Coca-Cola 2. General Electric 3. Siemens 4. Accenture 5. Deloitte 6. Johnson & Johnson 7. Ford 8. Nestle 9. Procter & Gamble 10. IBM 11. Amazon 12. Google 13. Microsoft 14. Adobe 15. Cisco 16. Oracle 17. SAP 18. Intel 19. HP 20. Dell 21. Verizon 22. AT&T 23. T-Mobile 24. Walmart 25. Target 26. Home Depot 27. McDonald's 28. Starbucks 29. Nike 30. Apple 31. Facebook 32. Twitter
BuzzFeed, Groupon, Spotify, Columbia University, FOX
Find out what your peers are saying about Microsoft Power Automate vs. Zapier and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.