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Zapier pros and cons

Vendor: Zapier
4.2 out of 5

Pros & Cons summary

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Prominent pros & cons

PROS

Zapier effectively connects web applications for automating business processes, enriching, formatting, and filtering data.
Facebook lead forms and MailChimp integrations are highly valued features within Zapier.
Zapier's ability to interconnect a wide range of applications, over 20,000, offers superior integration capabilities.
Automating repetitive tasks saves considerable time and development effort using Zapier.
Zapier's drag and drop functionality facilitates easy integration across multiple platforms.

CONS

Zapier can be expensive, which may not be justified for users with a technical background.
Some apps are not available yet, and additional app connections such as with Joomla! are requested.
Zapier's one-way communication limits its orchestration capabilities when user interaction is needed.
Errors and automation failures in Zapier are not easily diagnosed, leading to difficulties in identifying issues.
Zapier needs to offer more detailed and visual documentation, alongside better support and more video tutorials.
 

Zapier Pros review quotes

it_user664647 - PeerSpot reviewer
Co-Founder - CTO & Customer Success at a tech vendor with 11-50 employees
Oct 16, 2017
The ability to connect web applications to trigger actions in another app after having enriched, formatted, delayed, grouped, and filtered is really valuable for many businesses.
it_user666717 - PeerSpot reviewer
Your Online Marketing Manager at a tech services company with 11-50 employees
Oct 19, 2017
The connection between Facebook lead forms and MailChimp integrations is the most valuable feature.
reviewer1466271 - PeerSpot reviewer
Founder & CEO at a tech services company with 11-50 employees
Dec 13, 2020
We find it effortless to set up. We really don't have to do anything other than finding the application in the Zapier catalog. And as long as the application has been re-integrated into Zapier, they're able to then just provide the connection details and hook it up.
Learn what your peers think about Zapier. Get advice and tips from experienced pros sharing their opinions. Updated: December 2025.
879,371 professionals have used our research since 2012.
reviewer1595568 - PeerSpot reviewer
Technical Content Writer at a computer software company with 51-200 employees
Dec 22, 2021
The solution is a SaaS and does not require a complex setup.
Sarthak Swain - PeerSpot reviewer
Salesforce Developer at a tech services company with 201-500 employees
Jan 27, 2022
Zapier is user friendly and makes it easy to integrate different tools. It has a drag and drop functionality which makes it easy to connect environments.
reviewer1466271 - PeerSpot reviewer
Founder & CEO at a tech services company with 11-50 employees
May 31, 2022
The most valuable aspect of this solution is that it is very intuitive and has a very flat learning curve.
Fabien Sarran - PeerSpot reviewer
Founder at Leadspotion
Aug 25, 2022
The most valuable feature of Zapier is it saves me time doing repetitive tasks.
Abdulrahman Alrasheed - PeerSpot reviewer
CEO at a financial services firm with 1,001-5,000 employees
Nov 22, 2022
What's most valuable in Zapier is its simplicity, seamlessness, and smooth plug-in, so you won't need to build code for every action. I'm not a developer, but I can use Zapier.
Claudio Chalom - PeerSpot reviewer
Marketing Director at Berlitz Canada Inc.
Mar 24, 2023
With the previous CRM we were using – the Google Ads landing pages we had – we were collecting leads manually. That process was not efficient and took a sales team a lot of time to insert these leads manually. Currently, the process is smooth and we use Zapier to collect the leads for us.
Dimitris Goudis - PeerSpot reviewer
Airtable developer - Tableau analyst at Freelance
May 16, 2023
Zapier's interface, for me, is the solution's greatest value proposition. It is designed and developed for people who don't have a clue about what they're trying to do. It has a very user-friendly interface.
 

Zapier Cons review quotes

it_user664647 - PeerSpot reviewer
Co-Founder - CTO & Customer Success at a tech vendor with 11-50 employees
Oct 16, 2017
Being able to share Zaps and organize them with teammates would allow sharing and refining scenarios and even combining steps that require different people's credentials.
it_user666717 - PeerSpot reviewer
Your Online Marketing Manager at a tech services company with 11-50 employees
Oct 19, 2017
Some apps are not available yet. For instance, a connection with Joomla! would be great. In general, all the most-used apps are available, but I bumped into Joomla! with a client.
reviewer1466271 - PeerSpot reviewer
Founder & CEO at a tech services company with 11-50 employees
Dec 13, 2020
System-to-system is fine, but when it comes to system-to-user, where Zapier is helping to communicate to a user, that's a one-way communication. If that user has to perform some action on that notification, the action isn't handled by Zapier. So there's no way to orchestrate that and it's very cumbersome.
Learn what your peers think about Zapier. Get advice and tips from experienced pros sharing their opinions. Updated: December 2025.
879,371 professionals have used our research since 2012.
reviewer1595568 - PeerSpot reviewer
Technical Content Writer at a computer software company with 51-200 employees
Dec 22, 2021
The pricing of the solution is quite expensive.
Sarthak Swain - PeerSpot reviewer
Salesforce Developer at a tech services company with 201-500 employees
Jan 27, 2022
The user interface for Zapier could be improved. It also takes some time to sync the data between different environments.
reviewer1466271 - PeerSpot reviewer
Founder & CEO at a tech services company with 11-50 employees
May 31, 2022
Some recent changes to the solution have made it bulky and not as intuitive to use as it previously was.
Fabien Sarran - PeerSpot reviewer
Founder at Leadspotion
Aug 25, 2022
Zapier needs to improve in the same way most RPA solutions should, such as Robocorp, Make, or UiPath. They are not good at helping you find the connections that you need for the problem that you have. For example, if need something on Instagram. I'm going to have to do research for hours to be able to find the components or the app, which is going to do what I need it to do. It makes it difficult to use the system when you don't know what to use.
Abdulrahman Alrasheed - PeerSpot reviewer
CEO at a financial services firm with 1,001-5,000 employees
Nov 22, 2022
Zapier needs more YouTube or video tutorials or more training for people. That would help a lot. In particular, Zapier should have documentation for every connector. Its documentation needs to be more detailed and visual.
Claudio Chalom - PeerSpot reviewer
Marketing Director at Berlitz Canada Inc.
Mar 24, 2023
I think that this solution should have more apps connected to it.
Dimitris Goudis - PeerSpot reviewer
Airtable developer - Tableau analyst at Freelance
May 16, 2023
It is not worth the money if you have a little bit of a technical mind...Zapier is not able to set up different modules. When automation doesn't work, it's not that easy to find why it didn't work.