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Zapier pros and cons

Vendor: Zapier

4.2 out of 5

49 reviews
94% willing to recommend

Pros & Cons summary

Zapier enhances efficiency through automation with connectivity to over 20,000 apps, featuring an intuitive interface suitable for non-developers. Its drag-and-drop functionality boosts process automation, yet concerns exist regarding cost, stability issues, and integration limitations. Users find complex workflows challenging, with improvements needed in support and documentation. Despite benefits in automating CRM and email connections, some users seek less expensive alternatives due to Zapier's high cost and inconsistent connectors.

Buyer's Guide

Get pricing advice, tips, use cases and valuable features from real users of this product.

Prominent pros & cons

PROS

Zapier provides powerful automation capabilities that save considerable time on repetitive tasks and improve efficiency.

It offers an extensive range of integrations, allowing connectivity with over 20,000 applications.

Users find Zapier intuitive with a flat learning curve, making it accessible for non-developers.

The ability to automate various business processes, like CRM and email system connections, improves productivity.

Zapier's drag and drop functionality facilitates seamless integration of different systems, enhancing workflow automation.

CONS

Zapier is considered expensive compared to other options like Tableau and can be costly for users, prompting some to switch to cheaper alternatives.

There are concerns with Zapier's ability to facilitate finding necessary connectors, particularly for specific apps, which can make the service difficult to use.

Zapier suffers from stability issues with Zaps sometimes failing to trigger actions reliably, leading to disruptions in automation workflows.

Documentation and support are areas where Zapier could improve, with users noting a need for more detailed and visual documentation, as well as more responsive support.

Complex workflows can be challenging to create and manage in Zapier, with limitations on app integrations and complexity posing difficulties for large-scale operations.

Zapier Pros review quotes

Automation Engineer at a educational organization with 11-50 employees

Jun 4, 2026

With Zapier, I am able to handle workflows much faster, reduce the effort the manual onboarding team and the operations team had to do in terms of employee onboarding, reduce the workflow time, make things more efficient and smoother, and avoid any repetitive tasks in the day-to-day workflow of a team member.

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MI

Go High Level Manager at Virtual Worker Now

Jun 18, 2025

The most valuable aspect is the ability to integrate with over 20,000 applications, which is a superior feature compared to Make.com that has limited applications access.

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RL

Product Owner | Integration

Jun 3, 2025

Zapier is the tool with the most connectors and has been quite forward in that case.

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Sachin Shrtivastava

Automation Engineer at Axe Automation

Jun 20, 2025

The main thing I appreciate about Zapier is that it has maximum availability of apps, with most tools being available compared to different solutions.

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Webflow Developer at Qureos

Jun 16, 2025

I utilized Zapier's feature of connecting over 2000 apps for various automations in my business processes.

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TK

Tarkeshwar Kumar

Chief Technology Advocate at PURESOFT GLOBAL LLC

Jun 10, 2025

The solution is time efficient and has saved considerable development effort.

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MU

Automations and CRM developer at LodhranGPT.com

Jun 16, 2025

I recommend Zapier because there is demand and it is easy to use.

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reviewer2716083

Business Intelligence Developer at a consultancy with 51-200 employees

Jun 5, 2025

Zapier is user-friendly and most information is available within the page for specific automation.

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Analyst at MSXI

Dec 27, 2023

The product's initial setup phase was very easy.

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Micah Oren Feldkamp

Lead Consultant for Cloud Implementations at ZeroClick.ai

Sep 8, 2023

Zapier handles everything under the sun that you would think you need in automation. It is the most mature integration platform and service on the market.

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Zapier Cons review quotes

Automation Engineer at a educational organization with 11-50 employees

Jun 4, 2026

Zapier can be improved by having more complex running scenarios, such as running code and more custom modules, and maybe multi-router cases which will make the workflows even tighter and more complex.

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MI

Go High Level Manager at Virtual Worker Now

Jun 18, 2025

Zapier is user-friendly, but when we have an application version that we want to connect with Zapier, sometimes it does not support us.

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RL

Product Owner | Integration

Jun 3, 2025

We currently switch from Zapier because it was so expensive. My experience shows that for our use cases, other tools are cheaper.

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Free Report: Zapier Reviews and More

Learn what your peers think about Zapier. Get advice and tips from experienced pros sharing their opinions. Updated: July 2026.

907,372 professionals have used our research since 2012.

Sachin Shrtivastava

Automation Engineer at Axe Automation

Jun 20, 2025

If the scenario or automation is complex, it becomes difficult to create and deploy because of various routes. For example, with 20 routes, it becomes really difficult to create them due to certain limits, and the UI is not conducive for viewing all the routes.

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Webflow Developer at Qureos

Jun 16, 2025

One issue I experienced was that when Zapier did not automate or threw an error, the error was not user-friendly.

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TK

Tarkeshwar Kumar

Chief Technology Advocate at PURESOFT GLOBAL LLC

Jun 10, 2025

To make it a complete BPM solution, the UI component needs significant enhancement.

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MU

Automations and CRM developer at LodhranGPT.com

Jun 16, 2025

It can be challenging to get timely responses as they typically answer questions after a long period, sometimes taking up to a month to respond.

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reviewer2716083

Business Intelligence Developer at a consultancy with 51-200 employees

Jun 5, 2025

There could be improvements in creating more complex workflows within the data domain.

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Analyst at MSXI

Dec 27, 2023

With Zapier, improvements are required in the areas of concerns like bugs, ease of use, and documentation.

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Micah Oren Feldkamp

Lead Consultant for Cloud Implementations at ZeroClick.ai

Sep 8, 2023

Zapier could be a little faster, but that might not be possible. I would encourage Zapier to make more API endpoints for each application

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Show 10 more reviews (out of 44)

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