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Zapier pros and cons

Vendor: Zapier
4.2 out of 5

Pros & Cons summary

Buyer's Guide

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Prominent pros & cons

PROS

Zapier effectively connects web applications for automating business processes, enriching, formatting, and filtering data.
Facebook lead forms and MailChimp integrations are highly valued features within Zapier.
Zapier's ability to interconnect a wide range of applications, over 20,000, offers superior integration capabilities.
Automating repetitive tasks saves considerable time and development effort using Zapier.
Zapier's drag and drop functionality facilitates easy integration across multiple platforms.

CONS

Zapier can be expensive, which may not be justified for users with a technical background.
Some apps are not available yet, and additional app connections such as with Joomla! are requested.
Zapier's one-way communication limits its orchestration capabilities when user interaction is needed.
Errors and automation failures in Zapier are not easily diagnosed, leading to difficulties in identifying issues.
Zapier needs to offer more detailed and visual documentation, alongside better support and more video tutorials.
 

Zapier Pros review quotes

it_user660594 - PeerSpot reviewer
Cofounder & COO at a marketing services firm with 11-50 employees
May 8, 2017
Zapier has allowed our company to focus on important goals and run smoothly, rather than spend our time getting bogged down in mundane, busy work.
it_user660618 - PeerSpot reviewer
Senior System Executive at a tech services company with 201-500 employees
May 8, 2017
The included actions that satisfy our requirements are very useful.
it_user660624 - PeerSpot reviewer
Director of Marketing Operations at a tech vendor with 201-500 employees
May 8, 2017
Zapier's ability to connect disparate systems is incredibly valuable.
Learn what your peers think about Zapier. Get advice and tips from experienced pros sharing their opinions. Updated: March 2026.
885,376 professionals have used our research since 2012.
it_user660636 - PeerSpot reviewer
Digital Marketing Specialist at a tech services company with 11-50 employees
May 8, 2017
This product has made our daily reporting task simpler, by automating and integrating different apps.
it_user664608 - PeerSpot reviewer
Project Consultant/Project Manager at a tech vendor with 10,001+ employees
May 14, 2017
I think it’s brilliant because the webhook feature allows you to basically send information from any application and connect to all the most common applications on the market.
it_user664644 - PeerSpot reviewer
Partnerships and Tech Marketing Manager at a tech services company with 11-50 employees
May 14, 2017
Requeue is a time saver.
it_user664647 - PeerSpot reviewer
Co-Founder - CTO & Customer Success at a tech vendor with 11-50 employees
Oct 16, 2017
The ability to connect web applications to trigger actions in another app after having enriched, formatted, delayed, grouped, and filtered is really valuable for many businesses.
it_user664656 - PeerSpot reviewer
Head of Customer Relationship & Operations - Digital Division at a leisure / travel company with 10,001+ employees
May 14, 2017
Technical support is very good, I got the proper answer immediately via webchat.
it_user666711 - PeerSpot reviewer
Salesforce and Database Coordinator at a real estate/law firm with 11-50 employees
May 17, 2017
The ability to link Google Sheets to Salesforce is the most valuable feature.
it_user666714 - PeerSpot reviewer
Sr Customer Solutions Expert at a tech vendor with 201-500 employees
May 17, 2017
Webhooks and multi-step zaps are the most valuable features.
 

Zapier Cons review quotes

it_user660594 - PeerSpot reviewer
Cofounder & COO at a marketing services firm with 11-50 employees
May 8, 2017
Zapier could improve on some Google Sheets features. For example, having the Zaps not break down when one row has been moved, but the header has stayed the same.
it_user660618 - PeerSpot reviewer
Senior System Executive at a tech services company with 201-500 employees
May 8, 2017
In our case, very limited actions and limited objects are supported.
it_user660624 - PeerSpot reviewer
Director of Marketing Operations at a tech vendor with 201-500 employees
May 8, 2017
Occasionally, there are instances where it seems like actions that should have triggered a Zap did not trigger it.
Learn what your peers think about Zapier. Get advice and tips from experienced pros sharing their opinions. Updated: March 2026.
885,376 professionals have used our research since 2012.
it_user660636 - PeerSpot reviewer
Digital Marketing Specialist at a tech services company with 11-50 employees
May 8, 2017
The Google Analytics integrations (especially the Facebook Lead Forms to Google Analytics) HubSpot, that leads to Android phone integration
it_user664608 - PeerSpot reviewer
Project Consultant/Project Manager at a tech vendor with 10,001+ employees
May 14, 2017
The only frustrating thing was the support. Most applications have a chat or call center function for support.
it_user664644 - PeerSpot reviewer
Partnerships and Tech Marketing Manager at a tech services company with 11-50 employees
May 14, 2017
Some colleagues don’t find the chat/email channels that intuitive.
it_user664647 - PeerSpot reviewer
Co-Founder - CTO & Customer Success at a tech vendor with 11-50 employees
Oct 16, 2017
Being able to share Zaps and organize them with teammates would allow sharing and refining scenarios and even combining steps that require different people's credentials.
it_user664656 - PeerSpot reviewer
Head of Customer Relationship & Operations - Digital Division at a leisure / travel company with 10,001+ employees
May 14, 2017
So, if I use Zapier and I end up having to code, it loses its sense in my opinion.
it_user666711 - PeerSpot reviewer
Salesforce and Database Coordinator at a real estate/law firm with 11-50 employees
May 17, 2017
Technical support is very bad. But, thankfully, not needed often.
it_user666714 - PeerSpot reviewer
Sr Customer Solutions Expert at a tech vendor with 201-500 employees
May 17, 2017
Zapier is good for small businesses, but it’s not reliable enough for large enterprise businesses where you need to automate business critical services.