Zapier Reviews

Name: Zapier
Brand: Zapier
Rating: 4.2 (49 reviews)

Vendor: Zapier

4.2 out of 5

49 reviews
94% willing to recommend

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What is Zapier?

Zapier is a tool for primarily non-technical users to connect together web apps.

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Zapier is the #11 ranked solution in top Cloud Data Integration solutions. PeerSpot users give Zapier an average rating of 8.4 out of 10. Zapier is most commonly compared to webMethods.io: Zapier vs webMethods.io. Zapier is popular among the large enterprise segment, accounting for 53% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a financial services firm, accounting for 9% of all views.

Helped 865,384 peers since 2012

Featured Zapier reviews

Sachin Shrtivastava

Automation Engineer at Axe Automation

In my opinion, what could be improved in Zapier is its UI, which operates as a one-line system. Compared to Make.com and other tools that have a drag-and-drop system, this is lacking. If the scenario or automation is complex, it becomes difficult to create and deploy because of various routes. For example, with 20 routes, it becomes really difficult to create them due to certain limits, and the UI is not conducive for viewing all the routes.

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Awais Mehmood

Webflow Developer at Qureos

I would to improve the integration between Zapier and Notion since Notion did not allow it previously. One issue I experienced was that when Zapier did not automate or threw an error, the error was not user-friendly. I searched extensively in browsers and the Zapier community to find solutions. The error page or the Zapier error message should be user-friendly, and the error message should relate to the user so they can easily understand the error and solve that specific problem. The error message options in the dashboard should be improved. It should be user-friendly so that beginners or non-technical users can figure out the problems and solutions on their own.

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Muhammad Bazal Iqbal

Chief Executive Officer at FlowVeo

I do not think that I would want something improved, but there is a bug that bothers me whenever you try to open a workflow. There is this chatbot that opens up automatically, and you have to close it always manually, so that is something that is really irritating, so I would want that removed. I would appreciate if there would be a feature where we can use actions right after loops. Currently, you cannot use any other action after the loop. Everything needs to be within the loop. If there can be a loop where we can perform certain actions, then there is a loop, and then we can start using our other actions, or maybe use two or three loops in an automation, that would be great. The pricing is reasonable, but since there are a lot of tools now Make.com, and then there is natively Integromat offering less pricing structure, that has influenced a lot of Zapier users to move to these different tools. If Zapier reduces its prices, I think that could be a great help.

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Zapier mindshare

As of August 2025, the mindshare of Zapier in the Cloud Data Integration category stands at 2.3%, up from 1.6% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Cloud Data Integration

PeerResearch reports based on Zapier reviews

Type	Title	Date
Category	Cloud Data Integration	Aug 20, 2025	Download
Product	Reviews, tips, and advice from real users	Aug 20, 2025	Download
Comparison	Zapier vs AWS Glue	Aug 20, 2025	Download
Comparison	Zapier vs AWS Database Migration Service	Aug 20, 2025	Download
Comparison	Zapier vs Informatica Intelligent Data Management Cloud (IDMC)	Aug 20, 2025	Download

Title	Rating	Mindshare	Recommending
webMethods.io	4.0	5.0%	94%	93 interviews Add to research
AWS Glue	3.9	17.2%	90%	50 interviews Add to research

Valuable Features

Zapier's most valuable features include its extensive app integrations, user-friendly interface, and automation capabilities. Users appreciate the ability to connect disparate systems with ease, saving development time. The flexibility to create custom workflows using webhooks and multi-step processes is highly regarded. The wide range of available integrations empowers businesses to automate tasks efficiently. Users also value the platform's intuitive design, making it accessible for non-technical users, along with the drag-and-drop functionality.

"The main thing I appreciate about Zapier is that it has maximum availability of apps, with most tools being available compared to different solutions."
"The most valuable aspect is the ability to integrate with over 20,000 applications, which is a superior feature compared to Make.com that has limited applications access."
"I recommend Zapier because there is demand and it is easy to use."

Room for Improvement

Zapier needs enhancements in Google Sheets features, better customer support, and improved interface. Users want more integration with less-known tools, advanced workflow capabilities, and system-to-user task management. API connections remain complicated, so improvements in Zap builder flow and better documentation are essential. Pricing is seen as high, and there's demand for more Zapier-built apps. Integration issues, particularly with Salesforce, and lack of intuitive error messages are noted, while two-way synchronization and advanced logic features are desired.

"If the scenario or automation is complex, it becomes difficult to create and deploy because of various routes. For example, with 20 routes, it becomes really difficult to create them due to certain limits, and the UI is not conducive for viewing all the routes."
"Zapier is user-friendly, but when we have an application version that we want to connect with Zapier, sometimes it does not support us."
"It can be challenging to get timely responses as they typically answer questions after a long period, sometimes taking up to a month to respond."

ROI

Many users find Zapier to yield a positive return on investment, noting its value in automation and time-saving. Some highlight significant savings compared to hiring staff, while others feel the cost justifies the benefits, especially during initial weeks. However, a few users express difficulty in quantifying ROI or perceive little cost-effectiveness. The service's maturity is an asset for many, but opinions vary regarding cost efficiency when a technical team is involved.

Pricing

Enterprise buyers evaluating Zapier find the pricing structure varies with needs and usage, often seen as expensive but worthwhile for significant automation. The free plan offers initial testing while paid tiers enable higher volume and advanced features. Monthly plans start around $20, and can rise to $800 for larger organizations. Some users report it cheaper than hiring a developer, but costly compared to alternatives like Make or N8N. Pricing is transparent with no hidden fees.

"The product is reasonably priced."
"Zapier's price is good."
"The least expensive plan is $24 a month, and you can go all the way to $800 a month if you're a huge company using many tasks."

Popular Use Cases

Zapier users employ it primarily for automating workflows and integrating various third-party applications. They connect Google Sheets, HubSpot, Salesforce, and other tech tools for notification handling, data orchestration, and task automation. Through Zapier, users enhance CRM integrations, manage tasks across platforms like AirTable, and create complex multi-step workflows. This automation extends to marketing, logistics, and data management, allowing seamless API interactions and supporting diverse industry-specific use cases.

Service and Support

Zapier's customer support receives mixed feedback. Many find it responsive, helpful, and deserving of high ratings, noting fast analysis and effective resolution. Some highlight average performance, citing delays without instant chat or call-in functions. Others feel support isn't needed due to Zapier's user-friendly interface and helpful documentation. A few users report rare interaction but appreciate available resources, including AI features and community support. Some users experience slower responses, occasionally taking longer for complex issues.

Deployment

Users found Zapier's initial setup generally straightforward and user-friendly, aided by a clear interface and support. Some experienced confusion or difficulty, notably non-technical individuals. Assistance was occasionally needed for complex tasks, particularly involving webhooks. Many completed the process quickly without needing extensive help. Learning more advanced features required time, yet was manageable. The use of OAuth and intuitive guidance facilitated easy integrations, making Zapier accessible for basic automation tasks.

Scalability

Zapier scales effectively for many users, supporting small to mid-size businesses well. It often requires upgrades as tasks grow, but pricing is generally affordable. Users note potential limitations for complex tasks, making it better suited for smaller automations. Scaling can become expensive compared to competitors, but users can integrate multiple applications. Some organizations rate scalability highly, continuing to increase usage. Challenges exist with API stability, potentially affecting large enterprise reliability.

Stability

Users generally find Zapier stable, though there are occasional issues with triggers not firing or downtime. Most problems are linked to external applications or setup errors. Some report connectivity problems, and subscription downgrades can impact service stability. Users rate its stability from eight to ten, noting it's reliable but suggest room for improvement. Logging features assist troubleshooting, and while some face maintenance challenges, reliability is typically high for daily use and various applications.

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our Zapier Buyer's Guide for additional reliable information.

Review data by company size

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Top industries

By visitors reading reviews

Computer Software Company

University

Financial Services Firm

Educational Organization

Retailer

Construction Company

Healthcare Company

Performing Arts

Comms Service Provider

Non Profit

Government

Manufacturing Company

Energy/Utilities Company

Media Company

Insurance Company

Legal Firm

Pharma/Biotech Company

Wholesaler/Distributor

Logistics Company

Marketing Services Firm

Real Estate/Law Firm

Recreational Facilities/Services Company

Transportation Company

Leisure / Travel Company

Agriculture

Outsourcing Company

Local Government

Consumer Goods Company

Renewables & Environment Company

Hospitality Company

Individual & Family Service

Compare Zapier with alternative products

Learn more about Zapier

An integration between two apps is called a Zap. A Zap is made up of a Trigger and one or more Actions or Searches.

Whenever the trigger happens in one app, Zapier will automatically perform the actions or searches in another app in order.

Zaps are very lightweight and easy to set up. Zaps do not import or export old data (they only operate on new items created after the Zap is enabled). Zaps are also not kept in sync ("two way syncing") after the Zap is triggered.

Zaps are deceivingly simple if you're used to dealing with complex and difficult integrations. Their simplicity is what enables anyone to create them.