We performed a comparison between Oracle Eloqua and SAS Marketing Automation based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The initial setup was straightforward."
"The ease of maintenance is the most valuable feature."
"Lead scoring has helped with the process of qualifying leads."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"The solution is good for B2B email marketing."
"The solution is stable."
"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"It is a user-friendly product."
"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."
"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."
"The reporting features should be improved."
"This product hasn't kept up to date on features."
"The solution does not have a good database architecture."
"Reporting is very clunky and not user friendly."
"The cost of the solution has room for improvement."
"The solution could improve by having a more user-friendly interface."
"The product's initial setup process could be better."
"The solution should consider adding functionality related to event listening, such as webhooks."
"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."
"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."
Oracle Eloqua is ranked 3rd in Marketing Automation with 32 reviews while SAS Marketing Automation is ranked 7th in Marketing Automation with 2 reviews. Oracle Eloqua is rated 8.8, while SAS Marketing Automation is rated 7.6. The top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". On the other hand, the top reviewer of SAS Marketing Automation writes "It's good at visualizing large amounts of data ". Oracle Eloqua is most compared with Salesforce Marketing Cloud, Marketo, Pardot, HubSpot Marketing Hub and Oracle CRM, whereas SAS Marketing Automation is most compared with Salesforce Marketing Cloud, SAP CRM and Siebel Marketing Resource Management. See our Oracle Eloqua vs. SAS Marketing Automation report.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
