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Act-On Software vs SAS Marketing Automation comparison

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Act-On Software Logo
Act-On Software
Read 7 Act-On Software reviews
219 views|134 comparisons
100% willing to recommend
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SAS Marketing Automation
Read 2 SAS Marketing Automation reviews
368 views|311 comparisons
100% willing to recommend
Comparison Buyer's Guide
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Buyer's Guide
Act-On Software vs. SAS Marketing Automation
May 2024
Executive Summary

We performed a comparison between Act-On Software and SAS Marketing Automation based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Act-On Software vs. SAS Marketing Automation Report (Updated: May 2024).
Download the complete report
770,141 professionals have used our research since 2012.
Featured Review
Anonymous User
The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most.
Act-On improved our account-based marketing, delivered product-driven marketing material, increased lead rates with specific sales targets, and... Read more →
Anonymous User
Highly customizable but should have more out-of-the-box features
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
Information Not Available
  • "I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

    • More SAS Marketing Automation Pricing and Cost Advice →

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    Questions from the Community
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    What do you like most about SAS Marketing Automation?
    Top Answer:You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a… more »
    Read all 2 answers   →
    What needs improvement with SAS Marketing Automation?
    Top Answer:The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern… more »
    Read all 2 answers   →
    What is your primary use case for SAS Marketing Automation?
    Top Answer:I'm using it for micro-segmentation-based campaigns and inbound and outbound campaigns. I'm using its latest on-prem version.
    Read all 2 answers   →
    Ranking
    19th
    out of 61 in Marketing Automation
    Views
    219
    Comparisons
    134
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    9th
    out of 61 in Marketing Automation
    Views
    368
    Comparisons
    311
    Reviews
    1
    Average Words per Review
    707
    Rating
    7.0
    Comparisons
    Also Known As
    SAS Campaign Management
    Learn More
    Act-On Software
    SAS
    Overview
    Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant level quality with everyday customer support. Act-On Software has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.

    SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

    Sample Customers
    NYU, Tableau, Xerox, ASPCA, Lego Education, Hoopla, Avery Dennison and SolarWorld.
    Staples
    Top Industries
    No Data Available
    VISITORS READING REVIEWS
    Financial Services Firm29%
    Computer Software Company17%
    Comms Service Provider10%
    Insurance Company8%
    Company Size
    REVIEWERS
    Small Business71%
    Midsize Enterprise14%
    Large Enterprise14%
    VISITORS READING REVIEWS
    Small Business28%
    Midsize Enterprise11%
    Large Enterprise61%
    Buyer's Guide
    Act-On Software vs. SAS Marketing Automation
    May 2024
    Free Report: Act-On Software vs. SAS Marketing Automation
    Find out what your peers are saying about Act-On Software vs. SAS Marketing Automation and other solutions. Updated: May 2024.
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    770,141 professionals have used our research since 2012.

    Act-On Software is ranked 19th in Marketing Automation while SAS Marketing Automation is ranked 9th in Marketing Automation with 2 reviews. Act-On Software is rated 9.0, while SAS Marketing Automation is rated 7.6. The top reviewer of Act-On Software writes "The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most". On the other hand, the top reviewer of SAS Marketing Automation writes "It's good at visualizing large amounts of data ". Act-On Software is most compared with , whereas SAS Marketing Automation is most compared with Salesforce Marketing Cloud and SAP CRM. See our Act-On Software vs. SAS Marketing Automation report.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.