SAS Marketing Automation and Act-On Software compete in the marketing automation category. SAS Marketing Automation holds an advantage in data management and analytics, while Act-On Software stands out for design and integration flexibility.
Features: SAS Marketing Automation provides robust data analytics, aiding organizations in decision-making. It also excels in handling large datasets and offers comprehensive marketing tools. Act-On Software is noted for strong email marketing capabilities and seamless CRM integration, facilitating dynamic and targeted campaigns. It also provides an intuitive interface that enhances user experience.
Ease of Deployment and Customer Service: SAS Marketing Automation might require complex deployment due to its extensive capabilities, while Act-On Software offers more straightforward setup. Act-On benefits from ease of use and responsive customer support, making implementation simpler.
Pricing and ROI: SAS Marketing Automation may have higher initial setup costs because of its extensive functionality, providing potential for high ROI through detailed analytics. Act-On Software offers a cost-effective initial setup, with a quicker path to ROI, as its features are easy to use without extensive training.
| Product | Market Share (%) |
|---|---|
| Act-On Software | 1.8% |
| SAS Marketing Automation | 1.5% |
| Other | 96.7% |
| Company Size | Count |
|---|---|
| Small Business | 5 |
| Midsize Enterprise | 1 |
| Large Enterprise | 1 |
SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.
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