We performed a comparison between Marketo and Microsoft Power BI based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation."The smart campaign looks quite interesting and useful."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."
"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."
"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."
"The most valuable features are the Marketo emails, both sending and tracking."
"I like that the solution is flexible."
"The product has been stable."
"The flexibility of the program is valuable. We are able to add other information to the reporting information and expand upon it."
"The user interface is easy to work with."
"What I like about Power BI is how fast you are able to create dashboards and how fast you are able to fetch the data. You can connect to the database or data source, and then you can design your dashboards very easily."
"It has provided customer purchase patterns and great visualization."
"It provides good visibility."
"It integrates with all of the Microsoft tools."
"Provides good data flow related to the container and control flow."
"The most valuable feature is shareability, where we can publish work to the cloud and share it with team members."
"Marketo should give more power to the users for data manipulation."
"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"Revenue management, attribution, and ABM can all be improved."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."
"The Microsoft BI interface should be simpler and more user-friendly. I find it very difficult to move between their data sources and their analytics section."
"It should have more report outputs. They should expand the report outputs. Its documentation should also be better."
"We need more integration capabilities."
"The product could have better analytics capabilities."
"Its setup and support should be improved. We would like to see more material for developers that provides clear explanations about how we can do data mining by using Microsoft BI. It would also be good if we can connect a feature to other customized machine learning solutions."
"The solution could improve by simplifying the user interface and adding integration or compatibility with APA."
"Right now, their premium pricing is keeping us out of the premium market. The premium price per user just doesn't make sense for us, but we haven't reached the limit of 500 users to justify the premium."
"The upgrade process could be improved."
Marketo is ranked 4th in Marketing Automation with 20 reviews while Microsoft Power BI is ranked 1st in BI (Business Intelligence) Tools with 297 reviews. Marketo is rated 8.4, while Microsoft Power BI is rated 8.0. The top reviewer of Marketo writes "Good for many things: generating leads and scoring leads". On the other hand, the top reviewer of Microsoft Power BI writes "A complete ecosystem with an builtin ETL tool, good integrations with python and R, and support of DAX and Power Query (M languages)". Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Microsoft Dynamics CRM, whereas Microsoft Power BI is most compared with Tableau, Amazon QuickSight, KNIME, Domo and Oracle OBIEE.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
