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Dell VMAX All Flash vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Dell VMAX All Flash
Ranking in All-Flash Storage
24th
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
Pure Storage FlashArray
Ranking in All-Flash Storage
4th
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
202
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.8%, up from 0.5% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.4%, down from 7.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
Pure Storage FlashArray6.4%
Pure FlashArray X NVMe1.0%
Dell VMAX All Flash0.8%
Other91.8%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
BrijeshKumar - PeerSpot reviewer
With an easy initial setup phase, the tool is useful for multi-site replication and DR
The configuration part of the product is an area with certain shortcomings where improvements are required. If the product is up and running after, if it goes down, my company has observed that there are multiple failures that occur in the tool, so it needs to be reinstalled from scratch. The tool should have an automated feature or an automated option to handle the aforementioned scenario, which one can simply go and reset, after which the tool should be reinstalled with the same configuration.
Parul-Patel - PeerSpot reviewer
Expands capacity and requires minimal management
The main drawback is the support. I’ve been working for four years without a local representative, and although I’ve submitted many requests, nothing has changed. They sometimes call me in the middle of the night, even though I’ve informed them about my working hours. I often raise cases to speak with someone directly because I prefer to discuss issues over the phone rather than via email. I specifically request them to call me when I open a ticket, but they continually reply by email instead. This ongoing situation has been very frustrating in terms of the support I receive. As a technical professional, I lack visibility into the system logs. Whenever an issue arises, a ticket is opened for us. While I'm glad they take this step, it can be frustrating. They inform me, “Hey, we opened this ticket for you. It’s critical. Call me so we can discuss what’s going on.” However, as a product manager for my institution, I don’t have access to the logs, which are withheld due to, as they say, proprietary code. I understand that, but I have been working in storage for many years and am not new to this field. In fact, I spent 17 years at IBM Storage, dealing with large enterprise systems, not just small vendor products. I wish I could access the normal logs to diagnose issues myself, rather than relying solely on their information. Before I can escalate issues or open a checklist, I need to have a clear understanding of what’s happening based on the logs. Sometimes the situation feels rushed, and I end up having to push my support team for answers. There are moments when I feel like I’m left in the dark about the log details until I actually call them for clarification. It can be quite challenging. Pure Storage can improve FlashArray by providing more logging visibility to customers. Currently, there is no log visibility. They could include an audit log, but I cannot see any system logs when problems occur.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has good, reliable, fast storage."
"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."
"The initial setup was extremely simple and straightforward."
"The high availability of the product is the most valuable feature."
"The database workloads are pretty fast because I frequently move data from here to there."
"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."
"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."
"The solution uses newer technology for deduplication and compression."
"It works very well."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"The most valuable features of VMAX are its performance and GUI interface."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"The product's initial setup phase was good."
"We were actually able to do multiple upgrades, including head upgrades and moving between the platforms, M20 and M50, over the years. We have never once lost a ping and have never had an outage due to an OS upgrade or a complete head upgrade."
"The most valuable feature is its speed."
"It allows engineers to focus on other things rather than doing the more manual tasks. It automates tasks, so the ease of use is extreme. It simplifies the storage."
"It is pretty much just plug and play. There is not that much to do with it. It is very easy to use."
"The most valuable feature of Pure Storage FlashArray is its high stability level."
"There was a dramatic improvement in operating costs just as a result of the environmentals and space, let alone the cost of the unit itself."
"It helps to simplify storage because it has an easy front-end to access everything."
"Data reduction and compression. Sub millisecond latency."
 

Cons

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."
"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."
"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."
"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."
"Maybe the price can be reduced since the solution is very expensive."
"We need better data deduplication."
"It feels more suitable for small and medium-sized businesses rather than enterprises."
"The tool's pricing is higher than competitors."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability."
"Improvements are needed in both partition recovery and scalability."
"There is room for improvement in the centralized administration."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"They can also include file services such as NAS shares and CIFS shares. There should be provisioning of the file shares from a unified array."
"With scalability, I have run into a little problem with our last upgrade. There were some undocumented limitations to the number of drives that our controller could run on. So, instead of putting in a new data pack as we had anticipated, we had to keep adding and removing to get up to the capacity that we needed to be. What should have been a one day process (or a few hours) turned into a month and a half process."
"Most of our upgrades have not been as smooth as they should have been."
"The credentials on the iSCSI interface are only available to type in with the Chrome browser, and not with the Firefox browser."
"The initial setup of the product is complex."
"Areas for improvement would be the financial operations. In the next release, I would like to see a NAS protocol included."
"Had some issues with Purity not being entirely compatible with VMware ESXi."
"The price of the solution can improve."
 

Pricing and Cost Advice

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"The licensing is on a yearly basis."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"We pay approximately $50,000 USD per year in licensing fees."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"The product is expensive."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"It is not a cheap product."
"The cost has room for improvement."
"I would rate the pricing of Pure Storage FlashArray a five out of ten. It is expensive but not too much."
"We evaluated Oracle and Hitachi, but Pure Storage had the better pricing."
"The cost has room for improvement."
"The pricing is very attractive and it delivers performance for the money."
"It is cheaper than NetApp."
"In comparison to the competitors, Pure is very price-competitive for the future functionality that it provides."
"It's a good price point and it's a solid product for the price."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Manufacturing Company
11%
Financial Services Firm
10%
Government
6%
Computer Software Company
21%
Financial Services Firm
16%
Retailer
6%
Government
6%
Computer Software Company
16%
Manufacturing Company
12%
Financial Services Firm
10%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
No data available
By reviewers
Company SizeCount
Small Business60
Midsize Enterprise34
Large Enterprise137
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What do you like most about Dell EMC VMax?
The product's initial setup phase was good.
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't have the billing details right now, but the pricing is high.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about Dell VMAX All Flash vs. Pure Storage FlashArray and other solutions. Updated: September 2025.
869,566 professionals have used our research since 2012.