Dell PowerStore vs Dell VMAX All Flash comparison

Dell PowerStore and Dell VMAX All Flash are both solutions in the All-Flash Storage category. Dell PowerStore is ranked #1 with an average rating of 8.8, while Dell VMAX All Flash is ranked #25 with an average rating of 8.2. Dell PowerStore holds a 16.8% mindshare in AFS, compared to Dell VMAX All Flash’s 0.7% mindshare. Additionally, 96% of Dell PowerStore users are willing to recommend the solution, compared to 100% of Dell VMAX All Flash users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

Dell PowerStore and Dell VMAX All Flash are two high-performance storage solutions. Dell PowerStore seems to have the upper hand due to its modern architecture and cost-efficiency, while Dell VMAX All Flash is favored for its reliability and extensive feature set.

Features: Dell PowerStore is valued for its data-centric design, automation, and operational simplicity. Dell VMAX All Flash is recognized for its proven robustness, integration capabilities, and comprehensive data services.

Room for Improvement: For Dell PowerStore, users suggest enhancing scalability and advanced analytics features. For Dell VMAX All Flash, users point to the need for simplification and refined management tools.

Ease of Deployment and Customer Service: Dell PowerStore is noted for its quick setup and excellent customer support, providing a seamless deployment experience. Dell VMAX All Flash, while stable, has a more complex deployment process and requires significant assistance from support services.

Pricing and ROI: Dell PowerStore offers competitive upfront costs and visible ROI for mid-range solutions. Dell VMAX All Flash has higher initial costs but delivers long-term value and substantial ROI for enterprise-level applications.

To learn more, read our detailed Dell PowerStore vs. Dell VMAX All Flash Report (Updated: July 2025).

Buyer's Guide

Dell PowerStore vs. Dell VMAX All Flash

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Dell PowerStore is 16.8%, up from 16.4% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Hassan_Zaki

Senior Presales Manager at a tech services company with 51-200 employees

Integrated AI and clustering enhance storage operations effectively

I promote and recommend Dell PowerStore for all workloads to my clients and customers. Most of my customers have one appliance per site. Approximately 80% of my customers have Dell PowerStore implemented in their data centers. We always use CLS as another Dell solution for cybersecurity and data security. The CLS is integrated with the Data Domain, PowerProtect Data Domain, not with Dell PowerStore. Windows, Linux, and some customers use Red Hat or SUSE. We have many operating systems working with Dell PowerStore in the same environments and data centers. CloudIQ and Storage IQ are used by some customers, but Apex AIOps has not been widely adopted yet. Dell PowerStore has integration with VMware and Kubernetes. Most workloads work fine and have very good integration with Dell PowerStore, except for one or two specific workloads in the market. On a scale of one to ten, I rate Dell PowerStore a nine.

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BrijeshKumar

Technical Lead at L&T Technology Services

With an easy initial setup phase, the tool is useful for multi-site replication and DR

The configuration part of the product is an area with certain shortcomings where improvements are required. If the product is up and running after, if it goes down, my company has observed that there are multiple failures that occur in the tool, so it needs to be reinstalled from scratch. The tool should have an automated feature or an automated option to handle the aforementioned scenario, which one can simply go and reset, after which the tool should be reinstalled with the same configuration.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"The latency is good."

More Pure FlashArray X NVMe pros

"The best feature of Dell PowerStore is its flexibility for expanding data storage."

"Gives us flexibility, performance, and ease of use. It also has some very good compression capabilities. We were looking for a solution that was easy to install in our VMware environment, that was flexible. PowerStore X is a type of a VMware cluster that you install inside your environment. If you have a VMware environment, like we have in production, it's easy to install and use."

"The solution is easy to use and has good performance."

"The most valuable feature is the encryption in the loop because we can manage data center data from a different perspective, reducing the space used while growing data using the same equipment."

"The simplicity and ease of use have been very valuable features. I have a very small team, and only half of the team is well versed in the HP product. Whereas if I bring PowerStore in, everyone can learn it because it will be new on the floor."

"The simplicity and performance are great."

"Pricing is very good. It's very competitive against those of all the others that I looked at in the marketplace, such as Hitachi, IBM, HP, and Pure. Dell is right there in the mix as far as providing the best price point as well as meeting the performance requirements that we have."

"I have seen a return on investment with Dell PowerStore as it does what we wanted it to do. It gives me peace of mind."

More Dell PowerStore pros

"The most valuable features of VMAX are its performance and GUI interface."

"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."

"The product's initial setup phase was good."

"It works very well."

"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."

"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."

Cons

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"The software layer has to improve."

"They could add more support for file storage and different types of storage."

"It is on the expensive side."

"The tool's portfolio is minimal. It is expensive."

"I'd like to see the product implement active replication for vehicles such as VMware."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"Adding some functions to the product would be beneficial."

More Pure FlashArray X NVMe cons

"The storage could be improved. I would like a feature for how to best secure an appliance and the storage since we are connecting the container to the public cloud. I would like them to develop another level of security, making it more secure than from what they have now."

"The design needs to be something similar to Pure Storage. It would be beneficial if there are different color or lighting options for different product casings."

"The support is not very good."

"The product can improve by offering AI-based functionalities to users...Dell PowerStore's throughput limit of the boxes can be improved."

"When you create a case on Dell's support website, you don't always get someone who is experienced in the kind of systems you need help with...making it an area where Dell's support team needs to make improvements."

"The upgrades themselves are running fine, but after the upgrade is when we have a problem. With the update to 1.4, we had a head crash. They told us, 'This is a known issue. Please upgrade to 2.' We upgraded to 2 and, one week later they told us, 'Yeah, there are some issues in 2.0.0. You can lose data. Please upgrade to 2.0.1.' Overall, they need to make the system stable."

"We have not seen an ROI and it would be good to have an ROI calculator made available by Dell."

"The pricing could be lower. It is very expensive."

More Dell PowerStore cons

"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."

"The scalability of VMAX is somewhat limited, especially in terms of cache scalability."

"We encountered some challenges during large data migrations that could be addressed for smoother transitions."

"The configuration part of the product is an area with certain shortcomings where improvements are required."

"Improvements are needed in both partition recovery and scalability."

"There is room for improvement in the centralized administration."

Pricing and Cost Advice

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"We pay approximately $50,000 USD per year in licensing fees."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"As far as the licensing costs, everything is included in the license."

"Given its price, Pure is not the first option."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"With VMware, we pay $300,000 annually."

"Our licensing fees are $500,000+ USD."

More Pure FlashArray X NVMe pricing and cost advice

"Licensing is very simple. Everything is included in the basic license. There are no concerns about having to pay to add a feature. Everything is there."

"With compression, we were able to have a solution within our company's budget. We include a clause in the contract with Dell that states if the compression ratio is not met, we will adjust the workload accordingly."

"It is very expensive though when you get to this point of using the 3000 with a client. They will start to think about using another vendor. There are a lot of solutions similar to PowerStore in regards to networking capacity and their prices are very cheap compared to PowerStore."

"We are happy with the pricing that we get from Dell."

"When we compared it with the other solutions, the pricing of PowerStore was equal. The pricing is good."

"We are currently using Dell PowerStore for our smaller storage and there is no competition for pricing."

"It is easy to work with Dell from the licensing perspective."

"I rate the price of Dell PowerStore a seven out of ten."

More Dell PowerStore pricing and cost advice

"It is not a cheap product."

"The price falls within the mid-range, neither inexpensive nor high-priced."

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

17%

Manufacturing Company

10%

Financial Services Firm

Government

Computer Software Company

22%

Financial Services Firm

17%

Government

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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What do you think about Dell EMC PowerStore? Is it actually a new product?

PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...

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How does Dell's EMC PowerStore compare with its EMC Unity XT?

Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...

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What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What do you like most about Dell EMC VMax?

The product's initial setup phase was good.

See all answers

What is your experience regarding pricing and costs for Dell EMC VMax?

The pricing provided by EMC is reasonable.

See all answers

What needs improvement with Dell EMC VMax?

The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...

See all answers

Comparisons

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 18% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 9% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs Dell PowerStore

Compared 15% of the time

Dell Unity XT vs Dell PowerStore

Compared 13% of the time

Dell PowerVault vs Dell PowerStore

Compared 11% of the time

NetApp AFF vs Dell PowerStore

Compared 8% of the time

IBM FlashSystem vs Dell PowerStore

Compared 8% of the time

More Dell PowerStore Competitors

Dell PowerMax vs Dell VMAX All Flash

Compared 66% of the time

Dell Unity XT vs Dell VMAX All Flash

Compared 7% of the time

NetApp AFF vs Dell VMAX All Flash

Compared 6% of the time

More Dell VMAX All Flash Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

July 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerStore

July 2025

Download Dell PowerStore product report

Buyer's Guide

All-Flash Storage

July 2025

Download Dell VMAX All Flash product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

PowerStore

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerStore stands out for its high performance, flexibility, and easy integration with VMware. It offers notable data compression and deduplication capabilities while providing powerful NVMe support and machine learning to optimize IT operations.

Dell PowerStore is designed to offer a comprehensive approach to IT infrastructure by enhancing performance and simplifying management. It is particularly suitable for companies that require scalable solutions to increase compute or capacity independently. Featuring built-in intelligence, PowerStore allows efficient storage consolidation and reduced footprint, while integration with CloudIQ enhances monitoring and analytics. However, there are areas for improvement, such as stability, enterprise features, and the user interface. Pricing is high, and support responsiveness needs attention. Organizations primarily use PowerStore for VMware environments, storage, and data protection, supporting high-performance databases and VMware workloads. It is utilized in data centers for disaster recovery and hybrid setups.

What are the key features of Dell PowerStore?

Flexibility: Independently scales compute or capacity
High Performance: Offers powerful NVMe support and machine learning
Integration: Easily integrates with VMware
Data Efficiency: Provides data compression and deduplication
Simplified Management: Built-in intelligence for efficient storage management

What benefits should users consider?

Performance Optimization: Enhance IT operations with machine learning
Scalability: Increase compute or storage capacity as needed
Integration Potential: Improve efficiency with VMware and CloudIQ
Data Protection: Reliable for disaster recovery and hybrid environments

In industries like IT, finance, and healthcare, Dell PowerStore supports efficient data management and enhances infrastructure performance. Organizations leverage it to manage extensive data, streamline virtualization processes, and facilitate migration from legacy systems, while integrating cloud and on-premises infrastructures for improved operations.

Dell Technologies

Dell VMAX All Flash is utilized in hyper-converged solutions like VxRail deployments, critical for Data Domain in backup tasks. It supports multi-site replication, disaster recovery, banking IT operations, and high-performance applications.

Dell VMAX All Flash plays a key role in data-intensive environments due to its robust capabilities in storage, data protection, and high throughput tasks. It is crucial in hyper-converged solutions and VxRail deployments, facilitating multi-site replication and disaster recovery. Its applications span across banking and other critical IT operations requiring high performance. The system's ability to support efficient data compression and provide ransomware protection addresses significant security concerns. Multi-site replication and redundancy safeguard data even during power outages or hardware failures, while the snapshot feature aids in testing, application development, and environment management.

What are the key features of Dell VMAX All Flash?

Compression: Efficient data compression capabilities.
Ransomware Protection: Tackles ransomware threats effectively.
Multi-site Replication and Redundancy: Ensures data safety during power outages or hardware issues.
Snapshots: Aids in testing, application development, and environment management.

What benefits should users look for in Dell VMAX All Flash reviews?

Data Protection: Enhanced data security with ransomware protection.
Performance: High throughput for demanding applications.
Reliability: Multi-site replication and redundancy for critical operations continuity.
Support: Adheres to IP strategies with excellent customer support.

Dell VMAX All Flash is critical in industries like banking, where it supports IT operations requiring high performance, and in environments demanding stringent data protection measures. Its role in multi-site replication and disaster recovery makes it invaluable for business continuity and critical data security across sectors.

Dell Technologies

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

Dell PowerStore vs. Dell VMAX All Flash

July 2025

Free Report: Dell PowerStore vs. Dell VMAX All Flash

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