Dell PowerStore vs Pure FlashArray X NVMe comparison

Dell Technologies and Pure Storage are both solutions in the NVMe All-Flash Storage Arrays category. Dell Technologies is ranked #1 with an average rating of 8.8, while Pure Storage is ranked #6 with an average rating of 8.6. Dell Technologies holds a 23.4% mindshare in N, compared to Pure Storage’s 2.8% mindshare. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 100% of Pure Storage users who would recommend it.

Dell PowerStore

Read 112 Dell PowerStore reviews

6,067 Views
1,889 Comparison Views

97% willing to recommend

Pure FlashArray X NVMe

Read 35 Pure FlashArray X NVMe reviews

917 Views
371 Comparison Views

100% willing to recommend

Dell PowerStore

Pure FlashArray X NVMe

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Pure FlashArray X NVMe and Dell PowerStore are competing storage solutions. Dell PowerStore seems to have the upper hand due to its robust features like built-in machine learning and extensive automation, while Pure FlashArray X NVMe is distinguished for its intuitive management and low latency.

Features: Pure FlashArray X NVMe is noted for high performance, ease of management, and non-disruptive upgrades. Dell PowerStore provides superior data reduction capabilities, integration with VMware, and powerful automation features.

Room for Improvement: Pure FlashArray X NVMe could improve in reporting and long-term data retention. Dell PowerStore users request enhancements in the documentation and initial setup guides.

Ease of Deployment and Customer Service: Pure FlashArray X NVMe is favored for straightforward deployment and reliable support. Dell PowerStore has a more complex setup but offers comprehensive support.

Pricing and ROI: Pure FlashArray X NVMe users find the pricing competitive with a good return on investment. Dell PowerStore, while more expensive, is considered worth the cost due to its advanced features and performance benefits.

To learn more, read our detailed Dell PowerStore vs. Pure FlashArray X NVMe Report (Updated: May 2025).

Buyer's Guide

Dell PowerStore vs. Pure FlashArray X NVMe

May 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Dell PowerStore

Ranking in All-Flash Storage

1st

Ranking in NVMe All-Flash Storage Arrays

1st

Average Rating

8.8

Reviews Sentiment

7.1

Number of Reviews

112

Ranking in other categories

Data Warehouse (4th), NAS (1st), Enterprise SAN (1st)

Pure FlashArray X NVMe

Ranking in All-Flash Storage

15th

Ranking in NVMe All-Flash Storage Arrays

6th

Average Rating

9.0

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of June 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Dell PowerStore is 23.4%, down from 26.1% compared to the previous year. The mindshare of Pure FlashArray X NVMe is 2.8%, down from 2.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays

Featured Reviews

Brian Ricci

President at Pinnacle Computer Services, Inc.

It's constantly enhanced and has impressive reliability and data compression

The maintenance is a bit expensive. The service and support are there for three years, but after the third year, it is pretty pricey for renewal. I hope Dell addresses that. Everything is pricey these days anyway. It is not like the old days of Compellent. We used to be able to see the metrics for our customers. On Compellent, we could look up that customer and see all the metrics. That is not allowed for us now. We cannot do that anymore. I have to be explicitly allowed by the customer to do that, and some companies' security does not allow that.

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Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is very easy to implement."

"The most valuable feature is the encryption in the loop because we can manage data center data from a different perspective, reducing the space used while growing data using the same equipment."

"The thing that I appreciate the most about Dell PowerStore is how easy it is to upgrade; the upgrade process is very simple, and I really appreciate how easy it is to connect my hosts to Dell PowerStore, as the environment automatically detects new fiber channel HBA ports for all the hosts that we connect to."

"Dell PowerStore is very easy to deploy."

"I have found that Dell PowerStore scales with my organization."

"With Dell PowerStore, we're getting close to 200,000 IOPS, which has doubled our performance."

"The user interface is really simple to get behind and makes it really easy to expand and utilize the tools."

"It's unified storage, so it can cover file, SAN, and block both. It's good storage; it gives good IOPS and less latency."

More Dell PowerStore pros

"What I really like about this program, is that it is easy to use and easy to configurate."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"Everything, especially the VMs inside, is pretty fast."

"The solution is scalable."

"The most valuable feature of this solution is its ease of use."

More Pure FlashArray X NVMe pros

Cons

"There is an issue with Dell PowerStore related to future expansions which are software-related."

"Where the system needs to improve is by adding more enterprise features like replication on other sites. We would also like it to be much more aligned with the VMware version. For example, today we have two different versions of VMware ESXi running to keep the PowerStore online. It would be better if the software cycling was faster."

"I do not like having to use VPLEX for synchronous replication, as opposed to having the store software built-in."

"The design needs to be something similar to Pure Storage. It would be beneficial if there are different color or lighting options for different product casings."

"There is a big pricing increase once you get to our level, and for our size company, it was almost too large when we went from previous generation products to current models. It was a sticker shock, I have to admit."

"I have realized nothing exemplary from using Dell PowerStore, except hat the user interface is clunky, and we've had issues with that."

"The price is on the higher side."

"One thing they need to work on is creating an app sync or the Metro Cluster functionality. Currently, it requires a different hop as we have to add multiple switches to build that functionality for replication from one data center to another."

More Dell PowerStore cons

"We need better data deduplication."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

More Pure FlashArray X NVMe cons

Pricing and Cost Advice

"Dell PowerStore has been priced aggressively, especially when compared to other NVMe storage options. It is likely one of the most cost-effective options for organizations seeking a pure NVMe play in terms of pricing."

"If we use the 500 or 1000, the licensing and pricing are reasonable. PowerStore can compete with any vendor and the price isn't that expensive."

"We are happy with the pricing that we get from Dell."

"We purchased it with a five-year warranty."

"The solution's price was comparable to other products for the use case, size, and setup."

"The price is not cheap, but it's worth it for the features you get from the storage. If you can afford it, you are probably buying the best solution that you can have for this virtual environment."

"The price is high compared to the Tunisian market."

"The pricing rates at seven out of ten as it is considered overpriced. Entry-level models are reasonably priced, starting around $30,000 for a base model with 6 drives. However, upgrades become costly - adding 6 additional drives can cost another $30,000."

More Dell PowerStore pricing and cost advice

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"As far as the licensing costs, everything is included in the license."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"Our licensing fees are $500,000+ USD."

"The product is expensive."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

More Pure FlashArray X NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

18%

Manufacturing Company

10%

Financial Services Firm

Government

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you think about Dell EMC PowerStore? Is it actually a new product?

PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and next-gen apps. It is only Flash and can support many workloads from today's app...

See all answers

How does Dell's EMC PowerStore compare with its EMC Unity XT?

Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated management of resources feature provides a more simple administration. I found the flex...

See all answers

What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell offerings and integrated into the PowerStoreOS. The installation and setup have a ...

See all answers

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges. This is one of the main things organizations need.

See all answers

Comparisons

HPE Alletra Storage vs Dell PowerStore

Compared 14% of the time

Dell Unity XT vs Dell PowerStore

Compared 13% of the time

Dell PowerVault vs Dell PowerStore

Compared 10% of the time

NetApp AFF vs Dell PowerStore

Compared 9% of the time

IBM FlashSystem vs Dell PowerStore

Compared 8% of the time

More Dell PowerStore Competitors

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 19% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

Product Reports

Buyer's Guide

Dell PowerStore

June 2025

Download Dell PowerStore product report

Buyer's Guide

Pure FlashArray X NVMe

May 2025

Download Pure FlashArray X NVMe product report

Also Known As

PowerStore

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Overview

Dell PowerStore stands out for its high performance, flexibility, and easy integration with VMware. It offers notable data compression and deduplication capabilities while providing powerful NVMe support and machine learning to optimize IT operations.

Dell PowerStore is designed to offer a comprehensive approach to IT infrastructure by enhancing performance and simplifying management. It is particularly suitable for companies that require scalable solutions to increase compute or capacity independently. Featuring built-in intelligence, PowerStore allows efficient storage consolidation and reduced footprint, while integration with CloudIQ enhances monitoring and analytics. However, there are areas for improvement, such as stability, enterprise features, and the user interface. Pricing is high, and support responsiveness needs attention. Organizations primarily use PowerStore for VMware environments, storage, and data protection, supporting high-performance databases and VMware workloads. It is utilized in data centers for disaster recovery and hybrid setups.

What are the key features of Dell PowerStore?

Flexibility: Independently scales compute or capacity
High Performance: Offers powerful NVMe support and machine learning
Integration: Easily integrates with VMware
Data Efficiency: Provides data compression and deduplication
Simplified Management: Built-in intelligence for efficient storage management

What benefits should users consider?

Performance Optimization: Enhance IT operations with machine learning
Scalability: Increase compute or storage capacity as needed
Integration Potential: Improve efficiency with VMware and CloudIQ
Data Protection: Reliable for disaster recovery and hybrid environments

In industries like IT, finance, and healthcare, Dell PowerStore supports efficient data management and enhances infrastructure performance. Organizations leverage it to manage extensive data, streamline virtualization processes, and facilitate migration from legacy systems, while integrating cloud and on-premises infrastructures for improved operations.

Dell Technologies

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Sample Customers

Information Not Available

Fremont Bank, Judson ISD, The Nielsen Company

Buyer's Guide

Dell PowerStore vs. Pure FlashArray X NVMe

May 2025

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