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Dell VMAX All Flash vs Hitachi Virtual Storage Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
233
Ranking in other categories
No ranking in other categories
Dell VMAX All Flash
Ranking in All-Flash Storage
32nd
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
13th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (10th), Modular SAN (Storage Area Network) (6th), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (5th)
 

Mindshare comparison

As of November 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.4%, down from 6.5% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, down from 0.8% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.2%, down from 3.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.4%
Hitachi Virtual Storage Platform3.2%
Dell VMAX All Flash0.7%
Other89.7%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
AS
Solution Architect at a agriculture with 10,001+ employees
Performance and interface improve data processing speeds but require complex configuration
The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We noticed a dramatic increase in application performance when moving it from NetApp to Pure Storage."
"One feature that's particularly valuable for our finance customers is Pure Storage's safe mode. It protects against ransomware attacks by taking snapshots. Our customers were very impressed with this capability. The data reduction is also impressive compared to other providers."
"It makes things ten times easier."
"It is fast and reliable. It works."
"Having fast storage allows actual servers to perform in high capacity so we don't have slowdowns on our applications."
"We currently have four Pure Storage FlashArray boxes, and all the storage boxes are on an Evergreen subscription model where we receive the latest hardware and features without any cost in a completely non-intrusive task."
"The solution has great efficiencies because it has scalability."
"It releases those to new teams within minutes at a very small storage cost amount."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"The product's initial setup phase was good."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"The most valuable features of VMAX are its performance and GUI interface."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"It works very well."
"What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good."
"Any organization deciding to put in place a Hitachi storage solution is doing the right thing."
"The most valuable features in Hitachi Virtual Storage Platform F Series are Shadowimage, easy to manage equipment, and upgrading the firewire is very simple."
"The active-active option seemed to be working well and overall, it was a solid product."
"Overall, the solution is strong, easy and fast."
"Its resilience is the most valuable."
"The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good, and we have not had very many issues."
"Its scalability and performance are the most valuable, as it is quite scalable and has a huge capacity."
 

Cons

"The higher education moves slowly. We are still looking forward to implementing the full list of existing features."
"There are scenarios with very specific functionality around VMware integration particularly to do with the way we'd like to manage LUNs in VMware. The tools are pretty good but there's room for improvement there."
"Everything has been good, but we faced one issue last year while migrating volumes from one Pure Storage to another. The snapshots were not visible in the Veeam backup portal."
"I would like to get a weekly report of how our storage has been used, and if there is any storage sitting there not being used."
"The GUI is simplistic and basic. I feel like it's explanatory, but not enough, it needs a little more to it."
"The solution is not cheap."
"On the technical side, the way that the array performs cleanup and garbage collection sometimes pushes it close to 100 percent utilization, causing some stress."
"We would like to see more development on their Copy Automation Tool (CAT) for Oracle, as well as better integration for our customers running Oracle VM."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"There is room for improvement in the centralized administration."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"Improvements are needed in both partition recovery and scalability."
"At the moment, I don't see any room for improvement in Hitachi Virtual Storage Platform G Series because my experience with the product is very good. The software is okay and you can manage the storage well. What I'd like to see in the next release of Hitachi Virtual Storage Platform G Series is for it to be a real NAS solution because right now, you need to use a Hitachi converter called HNAS which makes the process a little bit more expensive. In my opinion, Hitachi should look into the possibility of unifying the HNAS into full storage, meaning that the HNAS should be integrated into the Hitachi Virtual Storage Platform G Series."
"For the support windows to work, maybe they have to upgrade the firmware of the VSP. They changed the hardware or the disk. I don't know if it was the port blade they changed or a VM for a memory cache. Also, replacing the old target with the processor target would be fine. The old equipment is very easy to manage, and I don't have any bad commentary."
"The Management Interface needs to be improved."
"I would like to see Hitachi improve their management software. It's been three years since they introduced Ops Center, their management product, and it still hasn't reached at least 50 percent of the capability we require. We are using legacy software because the product Hitachi offers does not stack up in functionality."
"In terms of what could be improved, it could use a better, faster web console and other consoles. It is so boring waiting, waiting and waiting for it to refresh."
"Its pricing is a big issue for us. We are resellers, and we face some competition from other vendors."
"They should look at the cost because there are other vendors who offer the same cost with more features."
"The solution is stable. However, there have been some software crashes where we had to restart the system. They could improve the hardware to prevent this type of issue."
 

Pricing and Cost Advice

"We have seen a reduction in TCO."
"The cost was initially high, but once more people were using it, the costs came down. This was because the University was reselling it to other departments."
"In terms of other contemporary arrays, Pure is something you need to have a use case for, as it's not priced for you to buy one off-the-shelf. If you have a use case, heavy lift Oracle Databases, any type of noticeable virtual desktop infrastructure (VDI), or need low latency and high throughput, you should consider all-flash at least and probably Pure Storage."
"The solution is expensive."
"Pure is not a cheap product. It is not something that is inexpensive. But, the total cost of ownership tends to be lower than with other solutions, because you don't need a lot of expertise, you don't need a lot of training or very expensive engineers or very expensive consultants."
"We have seen a reduction in total cost of ownership (TCO)."
"We have a seen a reduction in TCO. It is definitely a cost-effective solution for us. We have seen ROI."
"The pricing is reasonable."
"It is not a cheap product."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"It is expensive. Everything is included in the license. There is no additional cost."
"It is an expensive product. I rate its pricing a three out of ten."
"I would like to see better pricing and more discounts."
"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."
"I give the price of Hitachi Virtual Storage Platform a nine out of ten."
"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."
"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."
"Hitachi VSP's pricing is good compared to other brands."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Comms Service Provider
10%
Financial Services Firm
10%
Outsourcing Company
9%
Financial Services Firm
14%
Computer Software Company
12%
Manufacturing Company
10%
Construction Company
7%
Financial Services Firm
16%
Manufacturing Company
10%
Outsourcing Company
10%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise38
Large Enterprise161
No data available
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
When comparing cost, I find that the cost is either the same or slightly higher, but that is returned by the ease of ...
What needs improvement with Pure Storage FlashArray?
The only thing I think could be improved is price. The price is the main concern for our customers.
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What is your primary use case for Dell EMC VMax?
We use the solution for SAP ERP applications. We utilize both VMAX and PowerMax for different aspects of our operations.
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
 

Also Known As

Pure Storage FlashArray
No data available
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Find out what your peers are saying about Dell VMAX All Flash vs. Hitachi Virtual Storage Platform and other solutions. Updated: September 2026.
920,929 professionals have used our research since 2012.