Dell VMAX All Flash vs Hitachi Virtual Storage Platform comparison

Dell Technologies and Hitachi Vantara are both solutions in the All-Flash Storage category. Dell Technologies is ranked #24 with an average rating of 8.2, while Hitachi Vantara is ranked #9 with an average rating of 8.1. Dell Technologies holds a 0.7% mindshare in AFS, compared to Hitachi Vantara’s 3.3% mindshare. Additionally, 100% of Dell Technologies users are willing to recommend the solution, compared to 96% of Hitachi Vantara users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and Dell VMAX All Flash are prominent products in the storage solutions market. Dell VMAX All Flash is often seen as superior due to its robust features, making it worth the investment.

Features:Hitachi Virtual Storage Platform features high availability, scalability, and performance. Dell VMAX All Flash includes advanced data protection, integration capabilities, and efficient storage management.

Room for Improvement:Hitachi Virtual Storage Platform needs better system upgrades, cloud service integration, and cost efficiency. Dell VMAX All Flash requires better cost management, improved documentation, and easier upgrades.

Ease of Deployment and Customer Service:Hitachi Virtual Storage Platform is noted for straightforward deployment and responsive customer support. Dell VMAX All Flash has a slightly more complex initial setup but offers satisfactory customer service.

Pricing and ROI:Hitachi Virtual Storage Platform offers competitive pricing and good ROI. Dell VMAX All Flash, though more expensive, delivers strong ROI due to its advanced capabilities.

To learn more, read our detailed Dell VMAX All Flash vs. Hitachi Virtual Storage Platform Report (Updated: July 2025).

Buyer's Guide

Dell VMAX All Flash vs. Hitachi Virtual Storage Platform

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of August 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.9%, up from 0.8% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, up from 0.4% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.3%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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BrijeshKumar

Technical Lead at L&T Technology Services

With an easy initial setup phase, the tool is useful for multi-site replication and DR

The configuration part of the product is an area with certain shortcomings where improvements are required. If the product is up and running after, if it goes down, my company has observed that there are multiple failures that occur in the tool, so it needs to be reinstalled from scratch. The tool should have an automated feature or an automated option to handle the aforementioned scenario, which one can simply go and reset, after which the tool should be reinstalled with the same configuration.

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Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Overall stability is very good. It is a very stable solution."

"The most valuable feature of this solution is reliability."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"Everything, especially the VMs inside, is pretty fast."

"The database workloads are pretty fast because I frequently move data from here to there."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"On a scale of one to ten, I rate Pure FlashArray as ten."

More Pure FlashArray X NVMe pros

"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."

"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."

"The product's initial setup phase was good."

"The most valuable features of VMAX are its performance and GUI interface."

"It works very well."

"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."

"The biggest benefit of the Hitachi platform is 100 percent storage uptime. It's also highly cost-effective."

"The hybrid array provides scaleable, predictable, high performance with no capacity constraints."

"The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good. We have not had very many issues."

"The solution is very user-friendly in terms of maintenance and configuration. It's also possible to connect the solution to other storage management solutions."

"This is one of the most reliable and dependable products on the market."

"Overall, the solution is strong, easy and fast."

"Data optimization, compression, and deduplication are the most important features for us."

"The performance is very good."

More Hitachi Virtual Storage Platform pros

Cons

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"Adding some functions to the product would be beneficial."

"In the future, I would like to see integration with enterprise backup systems."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"The tool's portfolio is minimal. It is expensive."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

More Pure FlashArray X NVMe cons

"We encountered some challenges during large data migrations that could be addressed for smoother transitions."

"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."

"Improvements are needed in both partition recovery and scalability."

"The scalability of VMAX is somewhat limited, especially in terms of cache scalability."

"The configuration part of the product is an area with certain shortcomings where improvements are required."

"There is room for improvement in the centralized administration."

"We've only faced some minor issues. For example, the documentation of some features isn't as detailed as we would like."

"Its usability can be improved. It can have more management features. Its management tools lack features."

"In the next version I would like to see more intelligence."

"It seemed like every time we turned around it was a statement of work and we'd have to pay for something that our previous vendors would not have billed us for."

"The complex setup, ease of use, and snapshot operations of this product need to be improved."

"In terms of what could be improved, it could use a better, faster web console and other consoles. It is so boring waiting, waiting and waiting for it to refresh."

"The installation procedure it a bit difficult, because it is a high-end solution. With this type of product, the original company is interested in doing the setup for customers in the area, but because of sanctions we were not able to get support in our area. We faced many issued trying to learn to run this product."

"I would like the fan noise to be automatically adjusted based on the drive's current workload."

More Hitachi Virtual Storage Platform cons

Pricing and Cost Advice

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The product is expensive."

"The licensing is on a yearly basis."

"We pay approximately $50,000 USD per year in licensing fees."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"With VMware, we pay $300,000 annually."

More Pure FlashArray X NVMe pricing and cost advice

"The price falls within the mid-range, neither inexpensive nor high-priced."

"It is not a cheap product."

"We pay for a support contract agreement."

"The cost price of this product is better than its competitors."

"This is an expensive solution."

"The product is reasonably priced."

"I would rate the solution's pricing at around eight or nine on a scale of one to ten. While the solution may be priced higher than some competitors, we prioritize the quality and durability of the storage."

"The solution is expensive."

"I give the price of Hitachi Virtual Storage Platform a nine out of ten."

"The price of the solution is reasonable. However, I have not done extensive comparative research on the price. If you want to upgrade the size of the disc you will need to purchase a license that accounts for the size."

More Hitachi Virtual Storage Platform pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Computer Software Company

23%

Financial Services Firm

16%

Government

Healthcare Company

Computer Software Company

17%

Financial Services Firm

16%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you like most about Dell EMC VMax?

The product's initial setup phase was good.

See all answers

What is your experience regarding pricing and costs for Dell EMC VMax?

The pricing provided by EMC is reasonable.

See all answers

What needs improvement with Dell EMC VMax?

The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

See all answers

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 25% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 13% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerMax vs Dell VMAX All Flash

Compared 67% of the time

Dell PowerStore vs Dell VMAX All Flash

Compared 19% of the time

Dell Unity XT vs Dell VMAX All Flash

Compared 8% of the time

NetApp AFF vs Dell VMAX All Flash

Compared 7% of the time

More Dell VMAX All Flash Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 13% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 11% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

August 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

All-Flash Storage

July 2025

Download Dell VMAX All Flash product report

Buyer's Guide

Hitachi Virtual Storage Platform

August 2025

Download Hitachi Virtual Storage Platform product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell VMAX All Flash is utilized in hyper-converged solutions like VxRail deployments, critical for Data Domain in backup tasks. It supports multi-site replication, disaster recovery, banking IT operations, and high-performance applications.

Dell VMAX All Flash plays a key role in data-intensive environments due to its robust capabilities in storage, data protection, and high throughput tasks. It is crucial in hyper-converged solutions and VxRail deployments, facilitating multi-site replication and disaster recovery. Its applications span across banking and other critical IT operations requiring high performance. The system's ability to support efficient data compression and provide ransomware protection addresses significant security concerns. Multi-site replication and redundancy safeguard data even during power outages or hardware failures, while the snapshot feature aids in testing, application development, and environment management.

What are the key features of Dell VMAX All Flash?

Compression: Efficient data compression capabilities.
Ransomware Protection: Tackles ransomware threats effectively.
Multi-site Replication and Redundancy: Ensures data safety during power outages or hardware issues.
Snapshots: Aids in testing, application development, and environment management.

What benefits should users look for in Dell VMAX All Flash reviews?

Data Protection: Enhanced data security with ransomware protection.
Performance: High throughput for demanding applications.
Reliability: Multi-site replication and redundancy for critical operations continuity.
Support: Adheres to IP strategies with excellent customer support.

Dell VMAX All Flash is critical in industries like banking, where it supports IT operations requiring high performance, and in environments demanding stringent data protection measures. Its role in multi-site replication and disaster recovery makes it invaluable for business continuity and critical data security across sectors.

Dell Technologies

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Buyer's Guide

Dell VMAX All Flash vs. Hitachi Virtual Storage Platform

July 2025

Free Report: Dell VMAX All Flash vs. Hitachi Virtual Storage Platform

Find out what your peers are saying about Dell VMAX All Flash vs. Hitachi Virtual Storage Platform and other solutions. Updated: July 2025.

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