Dell VMAX All Flash vs Hitachi Virtual Storage Platform comparison

Dell VMAX All Flash vs. Hitachi Virtual Storage Platform

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.4%, up from 0.7% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.8%, up from 0.6% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.7%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	3.7%
Pure FlashArray X NVMe	1.4%
Dell VMAX All Flash	0.8%
Other	94.1%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Arjun Sadsivam

Solution Architect at a agriculture with 10,001+ employees

Performance and interface improve data processing speeds but require complex configuration

The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.

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ANAND V

Associate Vice President at Federal Bank Ltd

Reliable and secure storage solution supports core banking operations effectively

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"I appreciate the performance."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"The most valuable feature of this solution is reliability."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

More Pure FlashArray X NVMe pros

"It works very well."

"The product's initial setup phase was good."

"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."

"The most valuable features of VMAX are its performance and GUI interface."

"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."

"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."

"The efficiency ratio is just as high as advertised. It's very high relative to other storage solutions as well. The compression and deduplication capabilities are also very high."

"The performance is very good."

"It's a state of the art solution in storage systems. High-availability and performance are the strongest aspects of these machines."

"The hybrid array provides scaleable, predictable, high performance with no capacity constraints."

"The first thing that attracted this model to us was the non-disruptive migration. We had a very large database application that was on older gear and needed to be migrated to these arrays. We had experience with virtualizing behind an array and moving applications and data but this made it even better."

"The most valuable features are external storage virtualization and the 100 percent data guaranteed availability."

"It is very flexible, and it is very useful when you want to virtualize different storage from different vendors."

"I am happy about the storage system and availability."

More Hitachi Virtual Storage Platform pros

Cons

"We need better data deduplication."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"In the future, I would like to see integration with enterprise backup systems."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"In terms of what needs improvement, the dashboard and management could be simplified."

"It is on the expensive side."

More Pure FlashArray X NVMe cons

"The scalability of VMAX is somewhat limited, especially in terms of cache scalability."

"The configuration part of the product is an area with certain shortcomings where improvements are required."

"We encountered some challenges during large data migrations that could be addressed for smoother transitions."

"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."

"There is room for improvement in the centralized administration."

"Improvements are needed in both partition recovery and scalability."

"Hitachi should offer a distinct overview of the various storage choices."

"One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems. There are four or five such solutions. Maybe these could be combined in the future."

"The software has always been lagging a bit compared to the newer features. It usually takes a cycle for it to catch up."

"The solution is priced higher than its competitors."

"Hitachi should launch some small machines in Brazil. The smallest machine here in Brazil is VSP 350, which can be quite big for some of the customers. In China, Hitachi has small models of this equipment, but those models are not available in our region. Its pricing is a big issue for us. We are resellers, and we face some competition from other vendors. Hitachi doesn't always have a good position in terms of the price. Its user interface is also not as good as some of the other competitors, and it can be improved."

"The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field."

"The embedded management for installation feature has neither simplified nor complicated the management process, therefore, there is room for improvement."

"I would like to see Hitachi improve their management software. It's been three years since they introduced Ops Center, their management product, and it still hasn't reached at least 50 percent of the capability we require. We are using legacy software because the product Hitachi offers does not stack up in functionality."

More Hitachi Virtual Storage Platform cons

Pricing and Cost Advice

"We pay approximately $50,000 USD per year in licensing fees."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The support cost per array is about $20,000 a year for 24/7 support."

"The licensing is on a yearly basis."

"As far as the licensing costs, everything is included in the license."

"Our licensing fees are $500,000+ USD."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

More Pure FlashArray X NVMe pricing and cost advice

"It is not a cheap product."

"The price falls within the mid-range, neither inexpensive nor high-priced."

"The costs were primarily in line with every other vendor at the time."

"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."

"The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."

"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."

"The cost price of this product is better than its competitors."

"I give the price of Hitachi Virtual Storage Platform a nine out of ten."

"Architecture-wise, it's actually at a competitive price point. It is not cheap."

"We pay for a support contract agreement."

More Hitachi Virtual Storage Platform pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

17%

Financial Services Firm

16%

Government

Healthcare Company

Financial Services Firm

17%

Computer Software Company

14%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

No data available

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	28

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

What do you like most about Dell EMC VMax?

The product's initial setup phase was good.

What is your experience regarding pricing and costs for Dell EMC VMax?

The pricing provided by EMC is reasonable.

What needs improvement with Dell EMC VMax?

The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

Compared 20% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

Pure Storage FlashArray vs Pure FlashArray X NVMe

Compared 3% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerMax vs Dell VMAX All Flash

Compared 62% of the time

Dell PowerStore vs Dell VMAX All Flash

Compared 10% of the time

Dell Unity XT vs Dell VMAX All Flash

Compared 8% of the time

Huawei OceanStor vs Dell VMAX All Flash

Compared 7% of the time

NetApp AFF vs Dell VMAX All Flash

Compared 6% of the time

More Dell VMAX All Flash Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 11% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 9% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 9% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Dell PowerMax vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

Product Reports

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

All-Flash Storage

Download Dell VMAX All Flash product report

Hitachi Virtual Storage Platform

Download Hitachi Virtual Storage Platform product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell VMAX All Flash is utilized in hyper-converged solutions like VxRail deployments, critical for Data Domain in backup tasks. It supports multi-site replication, disaster recovery, banking IT operations, and high-performance applications.

Dell VMAX All Flash plays a key role in data-intensive environments due to its robust capabilities in storage, data protection, and high throughput tasks. It is crucial in hyper-converged solutions and VxRail deployments, facilitating multi-site replication and disaster recovery. Its applications span across banking and other critical IT operations requiring high performance. The system's ability to support efficient data compression and provide ransomware protection addresses significant security concerns. Multi-site replication and redundancy safeguard data even during power outages or hardware failures, while the snapshot feature aids in testing, application development, and environment management.

What are the key features of Dell VMAX All Flash?

Compression: Efficient data compression capabilities.
Ransomware Protection: Tackles ransomware threats effectively.
Multi-site Replication and Redundancy: Ensures data safety during power outages or hardware issues.
Snapshots: Aids in testing, application development, and environment management.

What benefits should users look for in Dell VMAX All Flash reviews?

Data Protection: Enhanced data security with ransomware protection.
Performance: High throughput for demanding applications.
Reliability: Multi-site replication and redundancy for critical operations continuity.
Support: Adheres to IP strategies with excellent customer support.

Dell VMAX All Flash is critical in industries like banking, where it supports IT operations requiring high performance, and in environments demanding stringent data protection measures. Its role in multi-site replication and disaster recovery makes it invaluable for business continuity and critical data security across sectors.

Dell Technologies

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Dell VMAX All Flash vs. Hitachi Virtual Storage Platform