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Dell VMAX All Flash vs Hitachi Virtual Storage Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
Dell VMAX All Flash
Ranking in All-Flash Storage
29th
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
10th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (6th), Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (5th)
 

Mindshare comparison

As of August 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.9%, up from 6.6% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, down from 0.7% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.5%, up from 3.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.9%
Hitachi Virtual Storage Platform3.5%
Dell VMAX All Flash0.7%
Other88.9%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
AS
Solution Architect at a agriculture with 10,001+ employees
Performance and interface improve data processing speeds but require complex configuration
The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The dashboard is nice. It is easy to manage compared to other storage solutions such as Dell EMC."
"They are quite responsive and our local team was pretty good."
"Non-disruptive upgrades: You can upgrade at anytime without worry."
"It is an easy to use product for all of my team members."
"For an organization, it can take storage from 40 terabytes down to five terabytes."
"It solved many problems and provided unexpected features that improved our business execution, making us more agile internally."
"It's just very easy for general block storage."
"We like the speed. It's very low latency. In virtualization, you can mask lots of problems, and even in code you can mask lots of problems, with low latency. It's just pure speed and low latency."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"It works very well."
"The most valuable features of VMAX are its performance and GUI interface."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"The product's initial setup phase was good."
"The most valuable features are external storage virtualization and the 100 percent data guaranteed availability."
"Storage is the most valuable feature."
"For Hitachi Virtual Storage Platform, the most valuable features are its performance, reliability, scalability, data protection, and a hundred percent data availability guarantee. Additionally, it offers storage virtualization with both internal and external options."
"It's best features are its reliability and stability."
"The first thing that attracted this model to us was the non-disruptive migration. We had a very large database application that was on older gear and needed to be migrated to these arrays. We had experience with virtualizing behind an array and moving applications and data but this made it even better."
"The product's performance is good."
"The technical support is great."
"The deduplication is useful for us because we don't have that much money for our lab infrastructure. Deduplication means we have more storage available. And the IOPS are really fast."
 

Cons

"Historical analytics would be useful. At the moment, they don't have any type of application built for historical analytics."
"We would like to see more cloud support, which we know is coming, although it's not out yet. It's going to be released in the next versions. That would be the biggest win, if additional cloud support is built into the array."
"It's too early to tell if we've seen a reduction in total cost of ownership. The solution is expensive."
"The number of Filesystems is limited, which it is not on the EMC VNX."
"The solution is not cheap."
"Pure Storage can improve FlashArray by providing more logging visibility to customers. Currently, there is no log visibility."
"There are scenarios with very specific functionality around VMware integration particularly to do with the way we'd like to manage LUNs in VMware. The tools are pretty good but there's room for improvement there."
"Pure will probably have to move to other layers of the stack, not only storage but, maybe, hyperconverged."
"There is room for improvement in the centralized administration."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"Improvements are needed in both partition recovery and scalability."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"The user experience is pretty bad in Hitachi. A lot of mandatory tasks take a long time to work through."
"The complex setup, ease of use, and snapshot operations of this product need to be improved."
"The solution is stable. However, there have been some software crashes where we had to restart the system. They could improve the hardware to prevent this type of issue."
"This solution is equipped with virtualization technology inside the storage box. Other companies like TMS have virtual technology outside of their storage boxes."
"In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features. They want to be really sure that the hardware works properly without any kind of problem in new environments, and the implementation or improvement does not affect the customer installation. They really want to make sure that customers are not affected in any way."
"Hitachi Virtual Storage Platform's GUI or interface for storage and management is a little bit difficult compared to Primera and HPE storage products."
"Hitachi Vantara has invested heavily in improving their management interface, however, they still have a way to go to catch up with many of their competitors."
"I would like to see an audit account set up such that the user can log in, see the configuration, and see the logs, but they cannot make any changes."
 

Pricing and Cost Advice

"We have an Evergreen Storage subscription, which I think is a great feature."
"Pure has been flexible with us on the pricing models."
"Our licensing is on a yearly basis. So, every year, we renew. We could do a three-year contract, but right now, we only do a one-year."
"I have had a couple of customers who have complained about the cost. It can be a little more expensive than some of the other platforms. After it has been installed, I have never had a customer say, "I wish we wouldn't have spent all that extra money." They have always been happy with the product after it has been installed. They might be on the fence about it because of the price, but everybody who I have ever seen install it, they are always happy with it."
"There are no fees for licensing. The hardware is paid for only once."
"We are finding the TCO of flash to be lower than SSD implementations."
"We feel that the pricing is fair and the licensing process was easy for both."
"The Evergreen Storage subscription is a really cool concept. As long as we maintain our subscription, we will get new controllers every three years and really never have a forklift upgrade like we currently are doing. Just that future-proofing is an ease off of my mind to know that I won't have to do what I'm dong right now again."
"It is not a cheap product."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"The price per gigabyte is good and it is low when it comes to terabytes."
"The solution is expensive."
"The price of the solution is reasonable. However, I have not done extensive comparative research on the price. If you want to upgrade the size of the disc you will need to purchase a license that accounts for the size."
"Architecture-wise, it's actually at a competitive price point. It is not cheap."
"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."
"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."
"The price of the solution is reasonable compared to others, such as Dell EMC."
"The product is reasonably priced."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Comms Service Provider
7%
Financial Services Firm
14%
Computer Software Company
13%
Manufacturing Company
10%
Construction Company
8%
Financial Services Firm
18%
Manufacturing Company
10%
Outsourcing Company
7%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
No data available
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What is your primary use case for Dell EMC VMax?
We use the solution for SAP ERP applications. We utilize both VMAX and PowerMax for different aspects of our operations.
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
 

Also Known As

Pure Storage FlashArray
No data available
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Find out what your peers are saying about Dell VMAX All Flash vs. Hitachi Virtual Storage Platform and other solutions. Updated: June 2026.
908,834 professionals have used our research since 2012.