Dell VMAX All Flash vs Hitachi Virtual Storage Platform comparison

Dell VMAX All Flash vs. Hitachi Virtual Storage Platform

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Everpure FlashArray X NVMe

Mindshare comparison

As of March 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray X NVMe is 1.6%, up from 0.8% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, up from 0.6% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 4.0%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Mindshare Distribution
Product	Mindshare (%)
Hitachi Virtual Storage Platform	4.0%
Pure FlashArray X NVMe	1.6%
Dell VMAX All Flash	0.7%
Other	93.7%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Arjun Sadsivam

Solution Architect at a agriculture with 10,001+ employees

Performance and interface improve data processing speeds but require complex configuration

The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.

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ANAND V

Associate Vice President at Federal Bank Ltd

Reliable and secure storage solution supports core banking operations effectively

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"The most valuable features of this solution are its ease of use and performance."

"The initial setup was extremely simple and straightforward."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"The most valuable feature of this solution is its ease of use."

More Everpure FlashArray X NVMe pros

"The most valuable features of VMAX are its performance and GUI interface."

"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."

"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."

"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."

"It works very well."

"The product's initial setup phase was good."

"For Hitachi Virtual Storage Platform, the most valuable features are its performance, reliability, scalability, data protection, and a hundred percent data availability guarantee. Additionally, it offers storage virtualization with both internal and external options."

"The solution is very user-friendly in terms of maintenance and configuration. It's also possible to connect the solution to other storage management solutions."

"The setup is very easy to manage and configure. The initial setup and takes one hour more or less."

"The Hitachi VSP has significantly improved data storage scalability by addressing various issues. Through their research and development efforts, they've incorporated customer feedback regarding deployment speed and performance requirements."

"This is one of the most stable, high-end solutions in this area."

"The service provided by Hitachi is good, and I get the IT support I need from the vendors."

"What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good."

"The customer service and support are reasonably good. The environment I work in, there always remains an element of surprise, and there are restrictions. But Hitachi has good technical people."

More Hitachi Virtual Storage Platform pros

Cons

"Maybe the price can be reduced since the solution is very expensive."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"I'd like to see the product implement active replication for vehicles such as VMware."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"I would like to see replication and DR features in the next release of this solution."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

More Everpure FlashArray X NVMe cons

"The configuration part of the product is an area with certain shortcomings where improvements are required."

"Improvements are needed in both partition recovery and scalability."

"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."

"There is room for improvement in the centralized administration."

"We encountered some challenges during large data migrations that could be addressed for smoother transitions."

"The scalability of VMAX is somewhat limited, especially in terms of cache scalability."

"The Hitachi Virtual Storage Platform faces challenges when it comes to features like deduplication and compression. Enabling these features can lead to processor overload, resulting in performance degradation, especially under high loads."

"The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field."

"The controllers in the product do not provide options for scalability."

"The initial deployment was somewhat complex when it came to the installation because of the network connectivity. It was more difficult, in this specific case, than with other platforms."

"The complex setup phase is an area where improvements are needed."

"I would like the fan noise to be automatically adjusted based on the drive's current workload."

"Hitachi Virtual Storage Platform's GUI or interface for storage and management is a little bit difficult compared to Primera and HPE storage products."

"n future releases, I would like to see enhancements in the web GUI capabilities for direct management without additional PCM."

More Hitachi Virtual Storage Platform cons

Pricing and Cost Advice

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The support cost per array is about $20,000 a year for 24/7 support."

"Our licensing fees are $500,000+ USD."

"The licensing is on a yearly basis."

"We pay approximately $50,000 USD per year in licensing fees."

"As far as the licensing costs, everything is included in the license."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

More Everpure FlashArray X NVMe pricing and cost advice

"The price falls within the mid-range, neither inexpensive nor high-priced."

"It is not a cheap product."

"This is an expensive solution."

"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."

"It is an expensive product. I rate its pricing a three out of ten."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"The price per gigabyte is good and it is low when it comes to terabytes."

"It is a little expensive."

"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."

"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."

More Hitachi Virtual Storage Platform pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

18%

Financial Services Firm

15%

Government

Healthcare Company

Financial Services Firm

17%

Computer Software Company

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

No data available

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	28

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

What is your experience regarding pricing and costs for Dell EMC VMax?

The pricing provided by EMC is reasonable.

What needs improvement with Dell EMC VMax?

The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...

What is your primary use case for Dell EMC VMax?

We use the solution for SAP ERP applications. We utilize both VMAX and PowerMax for different aspects of our operations.

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...

Dell PowerStore vs Everpure FlashArray X NVMe

Comparisons

Compared 12% of the time

HPE Alletra Storage vs Everpure FlashArray X NVMe

Compared 10% of the time

Dell PowerMax vs Everpure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Everpure FlashArray X NVMe

Compared 8% of the time

Pavilion HyperParallel Flash Array vs Everpure FlashArray X NVMe

Compared 4% of the time

More Everpure FlashArray X NVMe Competitors

Dell PowerMax vs Dell VMAX All Flash

Compared 58% of the time

Huawei OceanStor vs Dell VMAX All Flash

Compared 10% of the time

Dell PowerStore vs Dell VMAX All Flash

Compared 9% of the time

Dell Unity XT vs Dell VMAX All Flash

Compared 9% of the time

NetApp AFF vs Dell VMAX All Flash

Compared 7% of the time

More Dell VMAX All Flash Competitors

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 10% of the time

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 9% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 7% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 6% of the time

IBM System Storage DS8000 Series vs Hitachi Virtual Storage Platform

Compared 2% of the time

More Hitachi Virtual Storage Platform Competitors

Product Reports

Everpure FlashArray X NVMe

Download Everpure FlashArray X NVMe product report

All-Flash Storage

Download Dell VMAX All Flash product report

Hitachi Virtual Storage Platform

Download Hitachi Virtual Storage Platform product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X, Pure FlashArray X NVMe

No data available

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Overview

Everpure FlashArray X NVMe delivers high performance, reliability, and low latency, making it ideal for block storage in private cloud infrastructures and mission-critical applications.

Boasting robust data reduction, high availability, and seamless scalability, Everpure FlashArray X NVMe supports databases, VMware environments, and machine learning analytics. Known for its intuitive interface, superior support, volume snapshots, and AI-powered analytics, it efficiently manages storage needs, often deployed to replace outdated systems. Users highlight its simplistic management and easy configuration, although opportunities exist to enhance pricing, replication features, VNC integration, and storage capabilities.

What are the key features?

Data Reduction: Effective compression and deduplication improve storage efficiency.
Seamless Scalability: Easily scales to meet growing demands without downtime.
Volume Snapshots: Quickly create snapshots for data protection and recovery.
VMware Compatibility: Integrates smoothly with VMware environments for optimal performance.
AI-Powered Analytics: Provides insights for enhanced storage management and efficiency.

What benefits and ROI should be considered?

Low Latency and High Availability: Ensures rapid data access and uninterrupted service.
Easy Management: Intuitive interface simplifies configuration and monitoring.
Evergreen Model: Continuous upgrades without disruptive migrations.
Enhanced Support: Reliable service and support for critical applications.

Organizations in industries such as finance and healthcare implement Everpure FlashArray X NVMe to bolster data performance and reliability. They leverage its integration capabilities with Oracle databases and SQL workloads, supporting machine learning and virtualization. It's often chosen to upgrade legacy storage systems, ensuring high availability and speed for demanding environments.

Everpure (formerly Pure Storage)

Dell VMAX All Flash is utilized in hyper-converged solutions like VxRail deployments, critical for Data Domain in backup tasks. It supports multi-site replication, disaster recovery, banking IT operations, and high-performance applications.

Dell VMAX All Flash plays a key role in data-intensive environments due to its robust capabilities in storage, data protection, and high throughput tasks. It is crucial in hyper-converged solutions and VxRail deployments, facilitating multi-site replication and disaster recovery. Its applications span across banking and other critical IT operations requiring high performance. The system's ability to support efficient data compression and provide ransomware protection addresses significant security concerns. Multi-site replication and redundancy safeguard data even during power outages or hardware failures, while the snapshot feature aids in testing, application development, and environment management.

What are the key features of Dell VMAX All Flash?

Compression: Efficient data compression capabilities.
Ransomware Protection: Tackles ransomware threats effectively.
Multi-site Replication and Redundancy: Ensures data safety during power outages or hardware issues.
Snapshots: Aids in testing, application development, and environment management.

What benefits should users look for in Dell VMAX All Flash reviews?

Data Protection: Enhanced data security with ransomware protection.
Performance: High throughput for demanding applications.
Reliability: Multi-site replication and redundancy for critical operations continuity.
Support: Adheres to IP strategies with excellent customer support.

Dell VMAX All Flash is critical in industries like banking, where it supports IT operations requiring high performance, and in environments demanding stringent data protection measures. Its role in multi-site replication and disaster recovery makes it invaluable for business continuity and critical data security across sectors.

Dell Technologies

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Dell VMAX All Flash vs. Hitachi Virtual Storage Platform