Dell PowerStore vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide
Executive Summary
Updated on May 22, 2022

We performed a comparison between Dell EMC PowerStore and Pure Storage FlashArray based on our users’ reviews in five categories. After reading all of the collected data, you can find our conclusion below.

  • Ease of Deployment: Users report that the initial setup and deployment of both solutions is straightforward and easy.

  • Features: Reviewers of both solutions are satisfied with their stability, scalability, flexibility, and performance. PowerStore users say it has good compression and machine learning capabilities but they would like better replication options. Pure Storage FlashArray users say it is secure, user-friendly, and fast but they would like the solution’s reporting to improve.

  • Pricing: Dell EMC PowerStore received mixed reviews in the pricing category. Pure Storage FlashArray users feel that it is an expensive solution.

  • ROI: Users of both products report being very satisfied with the ROI.

  • Service and Support: Most Dell EMC PowerStore users are satisfied with the level of support they receive. Several Dell EMC PowerStore users say that the responsiveness of the support team could be improved. Pure Storage FlashArray users report being very satisfied with the level of support they receive.

Comparison Results: Both products received high marks from users. Pure Storage FlashArray has a slight edge in the comparison due to its superior customer support.

To learn more, read our detailed Dell PowerStore vs. Pure Storage FlashArray Report (Updated: January 2024).
757,198 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems.""The most valuable features of this solution are its ease of use and performance.""FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle.""We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion.""The latency is good.""What I really like about this program, is that it is easy to use and easy to configurate.""The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use.""Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

More Pure FlashArray X NVMe Pros →

"The way you're able to manage all your PowerStores as one solution is very good for us. PowerStore enables you to federate or cluster multiple appliances with automated load balancing. In terms of management, it's helpful that we can do it from a single interface where we're able to manage multiple PowerStores. When you have multiple PowerStores it works intelligently by running the workloads based on the needs of the infrastructure.""The support is very good.""Migrations are very easy and fast.""Typically, high-performance and high-availability features, such as application snapshots and remote and local replication, are highly valued.""The solution is extremely stable.""The solution is very easy to implement.""The solution is stable.""The most valuable feature of the solution for me is the deduplication part, especially since most of the servers in our organization are Windows-based servers."

More Dell PowerStore Pros →

"This solution has improved our organization in the way that we used to see latency but now with this solution we don't. It also has good performance. Latencies have come down for our performance in the SQL databases. We can put a lot more in a lot less in terms of space savings. We also save data center space have good deduplication.""It allows engineers to focus on other things rather than doing the more manual tasks. It automates tasks, so the ease of use is extreme. It simplifies the storage.""It's easy to use, and the maintenance upgrades to get free controllers work really well.""This solution has improved our organization. In the past, we had reports that were taking up to two hours and after switching to SSD storage the overall processing power dropped to half an hour. The end users saw an immediate performance gain.""I use all the features of this solution and I find them to be easy to use and functional, such as the compression and capacity to expand.""The best feature is consistently lower latency, even when IOPS crank up to over 75K. The product maintains submillisecond response time, which is incredible.""It is always out of the box, and ready to use.""The solution is easy to scale. I'm running two environments right now, so I need to scale. I'm running a part technology. I've got an A-side and a B-side."

More Pure Storage FlashArray Pros →

Cons
"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient.""We need better data deduplication.""I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center.""They could add more support for file storage and different types of storage.""Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution.""It is on the expensive side.""The software layer has to improve.""The tool's portfolio is minimal. It is expensive."

More Pure FlashArray X NVMe Cons →

"When you create a case on Dell's support website, you don't always get someone who is experienced in the kind of systems you need help with...making it an area where Dell's support team needs to make improvements.""Where the system needs to improve is by adding more enterprise features like replication on other sites. We would also like it to be much more aligned with the VMware version. For example, today we have two different versions of VMware ESXi running to keep the PowerStore online. It would be better if the software cycling was faster.""We would consider this solution if the pricing is competitive with other options, as it offers a very good solution. However, the current price is slightly higher than the competition.""I do not like having to use VPLEX for synchronous replication, as opposed to having the store software built-in.""It doesn't support SSD or Flash.""The upgrades themselves are running fine, but after the upgrade is when we have a problem. With the update to 1.4, we had a head crash. They told us, 'This is a known issue. Please upgrade to 2.' We upgraded to 2 and, one week later they told us, 'Yeah, there are some issues in 2.0.0. You can lose data. Please upgrade to 2.0.1.' Overall, they need to make the system stable.""I would like to see a Snapshot feature. Currently, it is unable to occupy the capacity.""While using Dell PowerStore's interface in our organization, we sometimes miss out on some information."

More Dell PowerStore Cons →

"Pure Storage will have issues with positioning in the near future since its a relatively new company. For now, customers need a PoC to trust using the solution, as it can't stand on its brand name alone. They need to improve Pure Storage's marketing.""I would love to see a true one click upgrade solution. Right now, you have to click and schedule an appointment with Pure Storage to be able to upgrade. I would love for it to automatically download, install, and fall-over every controller as it updates.""The technical support is okay, but could be improved.""The system has dual controllers but does not have a high level of resiliency built-in.""We would like more extended historical data to help with some of the capacity planning. This is something that we are asking for all the time. E.g., what was the historical performance of this particular volume? So, we would like more historicals.""I think replication is one area that still needs improvement. Earlier, Pure Storage FlashArray only had IP-based replication. There was no API-based replication, but they have enhanced the feature now. However, they need to work on API replication for C-type of arrays.""In the next release of this solution, we would like to see automated copy data management for SQL Server.""It would be nice to have a better view of the allocated capacity on their Platform as a Service solution because we have to do some manual calculations to understand how much we are going to pay every month to use the storage that is allocated."

More Pure Storage FlashArray Cons →

Pricing and Cost Advice
  • "With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
  • "We pay approximately $50,000 USD per year in licensing fees."
  • "With VMware, we pay $300,000 annually."
  • "Our licensing fees are $500,000+ USD."
  • "As far as the licensing costs, everything is included in the license."
  • "They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
  • "Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
  • "The licensing is on a yearly basis."
  • More Pure FlashArray X NVMe Pricing and Cost Advice →

  • "The price is not cheap, but it's worth it for the features you get from the storage. If you can afford it, you are probably buying the best solution that you can have for this virtual environment."
  • "There's still a cap on the upgrade path, where you can consume all the engines within the frame before you have to go to another frame... Normally, we exceed the IOPS on the frames before we can ever exhaust the storage, so anything they can do to help us avoid stranded storage capacity, capacity that we couldn't get to, would be beneficial."
  • "When we compared it with the other solutions, the pricing of PowerStore was equal. The pricing is good."
  • "The price of Dell EMC PowerStore could be better, it is a bit expensive."
  • "We only have a single machine and we are currently using half of the hard disk slots. We have asked for an upgrade for the rest of the hard disks but, from my point of view, it costs too much. We have 12 to 15 hard disks inside and if we try to upgrade only the hard disks, it costs the same as the complete system. This is something I don't understand."
  • "We are happy with the pricing that we get from Dell."
  • "Licensing is very simple. Everything is included in the basic license. There are no concerns about having to pay to add a feature. Everything is there."
  • "The licensing for this solution is good and is in the mid-range tier."
  • More Dell PowerStore Pricing and Cost Advice →

  • "We feel that the pricing is fair and the licensing process was easy for both."
  • "There is always room for negotiation."
  • "The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
  • "It is a more expensive solution, but it is worth it. You are getting what you paid for."
  • "For pricing, you have to take into account their performance on deduplication and compression in a $/GB comparison."
  • "We have seen a reduction in total cost of ownership (TCO)."
  • "It is a cheaper solution."
  • "Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning."
  • More Pure Storage FlashArray Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover… more »
    Top Answer:I would rate the solution as an eight out of ten in terms of costliness.
    Top Answer:There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class… more »
    Top Answer:PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and… more »
    Top Answer:Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated management… more »
    Top Answer:Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell… more »
    Top Answer:Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure… more »
    Top Answer:We consume less physical storage because of the solution’s deduplication and compression.
    Top Answer:We have customers who use a three-year or five-year license. We also have customers who use Evergreen.
    Comparisons
    Also Known As
    Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
    PowerStore
    Learn More
    Pure Storage
    Video Not Available
    Dell Technologies
    Video Not Available
    Pure Storage
    Video Not Available
    Overview

    Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

    Dell EMC PowerStore is a midrange next-generation data storage solution. It is designed with a data-centric, intelligent, and adaptable infrastructure and helps consolidate storage and virtual server environments. The Dell EMC PowerStore platform includes two major configurations, including PowerStore T and PowerStore X. Dell EMC PowerStore enables you to deploy the appliance and consolidate data and applications and supports both flash and SCM Optane devices.

    Dell EMC PowerStore Offers:

    • Value
    • Flexibility
    • Simplicity

    Dell EMC PowerStore Features

    Some of the most powerful Dell EMC PowerStore features include:

    • Data-centric design: Dell EMC PowerStore is designed to optimize system performance, scalability, and storage efficiency to support any workload.

    • Intelligent automation: Intelligent automation helps simplify management as well as optimize system resources. Through a programmable infrastructure, it also enables you to easily monitor, analyze, and troubleshoot the environment.

    • Adaptable architecture: Because it has an adaptable architecture, Dell EMC PowerStore is able to provide speed and application mobility and offer flexible deployment models.

    • Scalability: Dell EMC PowerStore can be scaled up and scaled out.

    • Data-in-place upgrades: By providing data-in-place upgrades, you gain a modernized infrastructure without any downtime involved and without impacting applications.

    Dell EMC PowerStore Benefits

    Some of the benefits of using Dell EMC PowerStore include:

    • Flexible deployment: Dell EMC PowerStore is made to modernize the core, edge, and cloud without disruption, leading to flexible deployment.

    • Pay-per-use: Dell EMC PowerStore offers a range of flexible purchase options.

    • Any workload: Because Dell EMC PowerStore is designed to leverage next-gen innovations, it can work with any workload.

    • Programmable infrastructure: Dell EMC PowerStore streamlines application development and also automates storage workflows through integration with VMware and a broad ecosystem of leading management and orchestration frameworks, enabling you to provision services directly from the application tool sets that you use most frequently.

    Reviews from Real Users

    Below are some reviews and helpful feedback written by Dell EMC PowerStore users who are currently using the solution.

    PeerSpot user Maurizio D., who is a CTO at Universita' degli Studi di Pisa, says it "Gives us flexibility, performance, and ease of use. It also has some very good compression capabilities. We were looking for a solution that was easy to install in our VMware environment, that was flexible. PowerStore X is a type of a VMware cluster that you install inside your environment. If you have a VMware environment, like we have in production, it's easy to install and use."

    Another PeerSpot user, Jorg L., who is an IT Administrator at a construction company, mentions "For access from virtual machines, iSCSI, and NFS, it is very good. It helps increase performance."

    "The administration tools take advantage of machine learning and make recommendations to the admins, and that makes the administration easier," says a Chief Information Officer at a computer software company. He also comments that “Overall, we've benefited from the dedupe, compression, and replication, the advanced technology, of this frame. It's all better than what we had in the previous generation of XtremIO appliances, and above what we were getting in the Dell EMC Unitys.”

    Pure Storage FlashArray is the world’s first enterprise-class storage array that runs exclusively on the nonvolatile memory express (NVMe) protocol for memory access and storage. It represents a totally state-of-the-art type of storage technology. It offers users shared accelerated storage that delivers cutting-edge features in the realms of performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure Storage takes the work out of storage ownership and delivers unprecedented customer satisfaction.

    Pure Storage FlashArray is built with simplicity and reliability in mind. The solution can be implemented and optimized in hours, as opposed to other similar solutions that can take days. It has no moving parts, which removes areas where it could potentially be vulnerable to suffering errors. It is highly stable and gives users the ability to manage system shutdowns in a way that  prevents data loss.

    Benefits of Pure Storage FlashArray

    Some of the benefits of using Pure Storage FlashArray include:

    • A much higher level of speed than similar pieces of technology. Pure Storage FlashArray maximizes the speed at which data can be transferred while at the same time minimizing system latencies that might slow the transfer down. Additionally, it offers users quick memory read and data access speeds.

    • A higher bang for your buck in terms of the storage capabilities you get for the money you pay. They are smaller in size than more standard storage technologies, but they offer flash memory, which enables users to store larger amounts of data than the current standard.

    Reviews from Real Users

    Pure Storage FlashArray is a highly effective piece of storage technology which stands out among its competitors for a number of reasons. Two major ones are its overall robustness and the value that it offers by way of its reliability and ease of use. It provides users with many valuable features that allow them to maximize what they can do with this solution. Pure Storage FlashArray’s reliability and ease of use make it a highly valuable solution. 

    PeerSpot user Prabakaran K., a technical consultant at Injazat Data Systems, notes the robustness of this solution when he writes, "FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."

    PeerSpot user Jason D., a cloud solutions architect at a tech services company, notes three features that make this solution valuable when he writes, "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."

    Sample Customers
    Fremont Bank, Judson ISD, The Nielsen Company
    Information Not Available
    Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
    Top Industries
    REVIEWERS
    Computer Software Company26%
    Financial Services Firm16%
    Comms Service Provider16%
    Manufacturing Company16%
    VISITORS READING REVIEWS
    Computer Software Company18%
    Financial Services Firm13%
    Manufacturing Company10%
    Government7%
    REVIEWERS
    Computer Software Company19%
    Financial Services Firm12%
    Healthcare Company12%
    Construction Company8%
    VISITORS READING REVIEWS
    Computer Software Company18%
    Manufacturing Company9%
    Financial Services Firm8%
    Government8%
    REVIEWERS
    Financial Services Firm19%
    Healthcare Company12%
    Manufacturing Company10%
    Computer Software Company8%
    VISITORS READING REVIEWS
    Educational Organization32%
    Computer Software Company12%
    Financial Services Firm8%
    Manufacturing Company8%
    Company Size
    REVIEWERS
    Small Business36%
    Midsize Enterprise29%
    Large Enterprise36%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise17%
    Large Enterprise60%
    REVIEWERS
    Small Business33%
    Midsize Enterprise15%
    Large Enterprise52%
    VISITORS READING REVIEWS
    Small Business26%
    Midsize Enterprise15%
    Large Enterprise59%
    REVIEWERS
    Small Business27%
    Midsize Enterprise16%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business17%
    Midsize Enterprise41%
    Large Enterprise42%
    Buyer's Guide
    Dell PowerStore vs. Pure Storage FlashArray
    January 2024
    Find out what your peers are saying about Dell PowerStore vs. Pure Storage FlashArray and other solutions. Updated: January 2024.
    757,198 professionals have used our research since 2012.

    Dell PowerStore is ranked 1st in All-Flash Storage with 37 reviews while Pure Storage FlashArray is ranked 3rd in All-Flash Storage with 22 reviews. Dell PowerStore is rated 8.6, while Pure Storage FlashArray is rated 9.2. The top reviewer of Dell PowerStore writes "Saves us power and floor space, and we can quickly assign new data stores for our developers' VMs". On the other hand, the top reviewer of Pure Storage FlashArray writes "Reasonably priced with excellent rates of deduplication and compression". Dell PowerStore is most compared with Dell Unity XT, IBM FlashSystem, NetApp AFF, Dell PowerMax NVMe and HPE Nimble Storage, whereas Pure Storage FlashArray is most compared with NetApp AFF, HPE Nimble Storage, IBM FlashSystem, VMware vSAN and Pure Storage FlashBlade. See our Dell PowerStore vs. Pure Storage FlashArray report.

    See our list of best All-Flash Storage vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.