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Dell PowerStore vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Dell PowerStore
Ranking in All-Flash Storage
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
83
Ranking in other categories
Data Warehouse (4th), NAS (2nd), Enterprise SAN (1st), NVMe All-Flash Storage Arrays (1st)
Pure Storage FlashArray
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
198
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of Dell PowerStore is 17.5%, up from 15.7% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.3%, down from 8.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Brian Ricci - PeerSpot reviewer
It's constantly enhanced and has impressive reliability and data compression
The maintenance is a bit expensive. The service and support are there for three years, but after the third year, it is pretty pricey for renewal. I hope Dell addresses that. Everything is pricey these days anyway. It is not like the old days of Compellent. We used to be able to see the metrics for our customers. On Compellent, we could look up that customer and see all the metrics. That is not allowed for us now. We cannot do that anymore. I have to be explicitly allowed by the customer to do that, and some companies' security does not allow that.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."
"It has benefited my organization because it has reduced time to insights."
"The initial setup was extremely simple and straightforward."
"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."
"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."
"We are satisfied with the performance as it is significantly faster compared to traditional storage options."
"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."
"I appreciate the performance."
"The stability has been excellent."
"PowerStore is easy to use. All the drives use soft encryption. To upgrade it, you download the app, and it runs by itself. It's very easy to deploy, share, and create volumes."
"The most valuable features are the three-to-one data reduction and the ability to scale out and up."
"The most valuable features of Dell PowerStore are the resilience, scalability, flexibility of expansion, and ease of managing the entire solution including the servers and storage."
"Typically, high-performance and high-availability features, such as application snapshots and remote and local replication, are highly valued."
"The tool's most valuable features are compression and speed."
"Dell PowerStore has good value for money and some scalability features that are better than other products."
"The most valuable feature is the unwavering performance."
"The scalability is good."
"The most valuable features are extremely low latency, high IOPS with VMware, inline deduplication and compression."
"It solved many problems and provided unexpected features that improved our business execution, making us more agile internally."
"You can even review the devices from your phone. You don't need to be connected to your company's website or VPN to access alerts and reports. While you can't manage the devices using your phone, you can review all the important details about the machine."
"It helps us maintain uptime much better than other solutions we've used in the past, and the support is extremely quick and responsive."
"Pure gives us better compression, it's easier to manage, a lot less hands-on."
"NVMe data storage platform that's easy to set up and easy to use. It's stable, with a lower response time, and quick technical support."
"I have seen a huge increase in speed and performance on our databases."
 

Cons

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."
"Maybe the price can be reduced since the solution is very expensive."
"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."
"In the future, I would like to see integration with enterprise backup systems."
"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."
"We've seen that when we create a POD in synchronous mode, it increases the latency."
"Adding some functions to the product would be beneficial."
"I'd like to see the product implement active replication for vehicles such as VMware."
"It doesn't support SSD or Flash."
"It would be helpful for us to have support for the S3 protocol because our main competitor has the S3 protocol in their system."
"It needs more mature code."
"AI will be a challenge and we must manage different kinds of data with more performance and security."
"I do not like having to use VPLEX for synchronous replication, as opposed to having the store software built-in."
"There are some management issues in Dell PowerStore. I have managed several pieces of Dell PowerStore's hardware area, and I could feel that it was almost like a step back in certain areas when it came to the management interface."
"Could use some additional automation."
"Dell PowerStore should offer more cybersecurity and warehouse data security."
"Its price needs improvement. Its price is almost double than any other flash storage solution."
"For large storage needs, it is expensive."
"Had some issues with Purity not being entirely compatible with VMware ESXi."
"In the next release I would like to see integration into other third-party player providers like Google."
"Beyond a certain amount of petabytes, you have to have a separate system. Basically, it's not infinitely scalable."
"In the next release of the solution I would like to see Vormetric native block encryption."
"Organizations with security concerns that prevent cloud utilization would benefit from a wider range of instruments available for offline operation. Currently, the limited selection of on-premise instruments hinders Pure Storage FlashArray's ability to compete effectively with other vendors."
"In the next release of this solution, we would like to see automated copy data management for SQL Server."
 

Pricing and Cost Advice

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"The licensing is on a yearly basis."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"Our licensing fees are $500,000+ USD."
"As far as the licensing costs, everything is included in the license."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"The pricing structure and licensing model of Dell PowerStore are very good and I like it. We chose it because it was reasonably priced and met our requirements"
"It is easy to work with Dell from the licensing perspective."
"The rate is always too high. Nobody likes paying for it. I have not seen a client yet who says that the price should be higher. Initially, people look at it, but when they see what the benefits are, it is a no-brainer. We can give them good pricing at the outset."
"The solution's price was comparable to other products for the use case, size, and setup."
"Dell PowerStore is more expensive than Dell EMC Unity All Flash. Dell PowerStore's performance metrics were way higher than what Dell EMC Unity All Flash offered."
"The licensing for this solution is good and is in the mid-range tier."
"In terms of licensing, my organization has Dell Technologies End User License Agreement (EULA), but I don't know exactly how it works, though it is a big bundle of licenses for Dell Data Domain, Dell EMC Unity XT, Dell PowerStore, Dell ECS, and all such kinds of storage arrays."
"In the pricing and licensing department, the product is always too expensive."
"For us, as the customer, it reduced the price of the management."
"I have had a couple of customers who have complained about the cost. It can be a little more expensive than some of the other platforms. After it has been installed, I have never had a customer say, "I wish we wouldn't have spent all that extra money." They have always been happy with the product after it has been installed. They might be on the fence about it because of the price, but everybody who I have ever seen install it, they are always happy with it."
"There are no licensing fees aside from the support."
"We have seen a reduction in total cost of ownership."
"We implemented Pure Storage FlashArray nine years ago when it was new to the market and obtained it at a preferential price."
"We have seen a reduction in TCO."
"There should be quite a bit of reduction of TCO with just licensing (and stuff) because we run the VM environment off it."
"It's priced higher than the market."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Computer Software Company
18%
Manufacturing Company
10%
Financial Services Firm
9%
Government
7%
Educational Organization
33%
Computer Software Company
12%
Manufacturing Company
8%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What do you think about Dell EMC PowerStore? Is it actually a new product?
PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...
How does Dell's EMC PowerStore compare with its EMC Unity XT?
Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive th...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
PowerStore
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about Dell PowerStore vs. Pure Storage FlashArray and other solutions. Updated: April 2025.
849,190 professionals have used our research since 2012.