IBM FlashSystem vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide
Executive Summary
Updated on Oct 3, 2022

We performed a comparison between IBM FlashSystems and Pure Storage FlashArray based on our users’ reviews in four categories. After reading all of the collected data, you can find our conclusion below.

  • Ease of Deployment: For the most part, users of both solutions feel their setup is easy and straightforward.
  • Features: Users feel both solutions provide excellent deduplication and compression features.

    IBM Flash System users tell us the solution is very easy to administer and provides good performance. IBM FlashSystems has made a good effort to become a more user-friendly solution and is also easy to configure. Some users feel the overall design is archaic and should be updated.

    Pure Storage FlashArray provides users with a clear management view of all the processes, ease of provision, and deprovision. The solution is user friendly, has fast performance, and provides smooth code upgrades. Users would like to see larger capacity, more storage ports, and feel file functionality could be better.
  • Pricing: Users of both solutions consider the pricing to be expensive.

  • Service and Support: Users of both solutions feel the service and support they receive has been excellent.

Comparison Results: PeerSpot users find Pure Storage FlashArray easy to use and say it offers very low latency and excellent efficiency of their deduplication technology. The features in data protection, snapshotting, and replication between data centers and sites are better than many other solutions in today’s robust marketplace.

To learn more, read our detailed IBM FlashSystem vs. Pure Storage FlashArray Report (Updated: May 2023).
710,326 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The solution is very straightforward to set up.""The solution is scalable.""The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use.""It has good, reliable, fast storage.""The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone.""FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle.""Technical support has been helpful and responsive."

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"This solution is really user friendly. It also offers good performance and is highly reliable.""No queuing and high ops, speed, and performance.""IBM FlashSystem is flexible, quick, and has a solid design.""The solution is very easy to configure and use.""It's very easy to manage.""The most valuable features are flexibility and performance.""The solution is scalable and has varying degrees of scalability.""At the FlashSystem level, customers are especially fond of multi-tier and distributed rate systems, particularly the dynamic rate six arrays."

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"The most valuable feature of Pure Storage FlashArray is its high stability level.""The most valuable features of Pure Storage FlashArray are management and administration user-friendliness, provisioning, and performance.""The solution is very reliable.""We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin.""It worked flawlessly.""The most valuable feature is replication.""The management is simple in Pure Storage FlashArray.""Provides fast access and is user-friendly."

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Cons
"It's more multi-tenant functionality in their Pure1 manage portal that is lacking.""We would like to see more visibility into garbage collection and CPU performance in the GUI.""Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution.""We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly.""They could add more support for file storage and different types of storage.""Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient.""You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

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"In the next release having the next level of high-speed performance would be great.""This solution could be improved by offering greater amounts of storage.""The installation is not easy. You need to have extensive knowledge to handle it.""The technical support in my region is satisfactory but it could improve. Support is very important for customers and downtime is very critical for us. We would like onsite or complete technical support which can help us to minimize our downtime or if problems occur.""The only issue my team faced was transferring the data from the old system to IBM FlashSystem, which is an area for improvement in the solution.""Additional licenses might be added for the fundamental licenses, such as those for copying and flash copies.""Cloud file sharing is an area that needs improvement.""The product needs to improve their scalability."

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"The GUI could improve, it could be more intuitive. There is hidden functionality.""Areas for improvement would be the financial operations. In the next release, I would like to see a NAS protocol included.""Pure Storage FlashArray could improve by being more secure.""Pure Storage FlashArray could improve in the area of cryptographic information in the consoles. The user-friendliness could improve. The Pure Storage FlashArray team should come and log into the system with their maintenance credentials and then pull out the information as evidence of cryptography.""The price could be better.""The price of Pure Storage FlashArray could be better.""There was some complexity in the initial setup.""Pure Storage FlashArray could improve the recent file storage capabilities because it is lacking a lot of features."

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Pricing and Cost Advice
  • "Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
  • "The support cost per array is about $20,000 a year for 24/7 support."
  • More Pure FlashArray X NVMe Pricing and Cost Advice →

  • "You purchase it as a bundle and the price is comparable."
  • "The solution requires a license and could be less expensive."
  • "Overall the price of the solution is expensive and this includes the license."
  • "The cost of the IBM FlashSystem is lower than the HPE solution."
  • "The pricing may be a bit higher than other brands. If you compare the IBM FlashSystems in midrange with Dell EMC in midrange, IBM costs a bit more, but I prefer IBM because it has more specs that I can benefit from."
  • "The cost is pretty high in terms of licensing. We pay at least $100,000 USD in licensing fees for the storage."
  • "The price of IBM FlashSystem is reasonable."
  • "There are no licensing fees, it is a one-time purchase of the IBM FlashSystem."
  • More IBM FlashSystem Pricing and Cost Advice →

  • "My organization has a yearly license, but I believe that Pure Storage FlashArray has capacity-based licenses as well. I'm definitely happy with the pricing."
  • "There is an annual or perpetual license required for this solution."
  • "Pure is typically more expensive than everyone else. You get what you pay for, but I have lost deals to similar solutions because of pricing. They include everything, and that's another positive about Pure Storage. They aren't trying to nickel and dime their customers for different features. It is all included in one price. The license is by capacity, and the price depends on the capacity and the discount we're getting from the vendor. You get the SKU of the physical appliance, support, and maintenance, and that's it. You're licensed for whatever feature they offer. It is all rolled up into the price of the appliance."
  • "The pricing is reasonable."
  • "When we bought the unit, we bought per capacity. So, the licensing is per capacity, and the only thing that we have to buy every year or every three years is maintenance. Included in that maintenance is the upgrade of the controllers every three years at no cost to us."
  • "We consume it as a service, and that's actually something we really like, or at least I really like from the technical perspective. That's because it means there is no hassle when we need to upgrade arrays to add capacity. We just interact directly with technical counterparts, and we say, "Hey, we're filling up," and they say, "All right, here's another data pack." They ship it in, and we install it. So, the as-a-service model has worked very well. Given the outstanding data reduction rates, it has improved our profitability because we're selling allocated volumes as part of the cloud service or recovering those costs from our tenants. It is very efficient, but that has offset the premium price. It started out that way, but over time, as we've added capacity, the price per gig has gone down a lot because we have a lot of it."
  • "There are no fees for licensing. The hardware is paid for only once."
  • "I think that the pricing is less expensive compared to other standard products in the market today. Even the support contract and maintenance services cost less when compared to market-leading products like EMC."
  • More Pure Storage FlashArray Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well… more »
    Top Answer:We don't have any issues with the pricing. It's not too expensive.
    Top Answer:Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers… more »
    Top Answer:As with any engineered solution, it depends on your needs.   However, the bottom line is that for their target markets… more »
    Top Answer:The solution is very easy to configure and use.
    Top Answer:The price is a little bit high so is rated a six out of ten. There is always room for improvement on the solution's… more »
    Top Answer:Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure… more »
    Top Answer:Data deduplication is one feature I found to be the most valuable in the tool...Stability-wise, I rate the solution a… more »
    Comparisons
    Also Known As
    Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
    IBM Storwize
    Learn More
    Overview

    Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

    IBM FlashSystem products are enterprise computer data storage systems that store data on flash memory chips. Unlike storage systems that use standard solid-state drives, IBM FlashSystem products incorporate custom hardware based on technology from the 2012 acquisition of Texas Memory Systems. This hardware provides performance, reliability, and efficiency benefits versus competitive offerings.

    Pure Storage FlashArray is the world’s first enterprise-class storage array that runs exclusively on the nonvolatile memory express (NVMe) protocol for memory access and storage. It represents a totally state-of-the-art type of storage technology. It offers users shared accelerated storage that delivers cutting-edge features in the realms of performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure Storage takes the work out of storage ownership and delivers unprecedented customer satisfaction.

    Pure Storage FlashArray is built with simplicity and reliability in mind. The solution can be implemented and optimized in hours, as opposed to other similar solutions that can take days. It has no moving parts, which removes areas where it could potentially be vulnerable to suffering errors. It is highly stable and gives users the ability to manage system shutdowns in a way that  prevents data loss.

    Benefits of Pure Storage FlashArray

    Some of the benefits of using Pure Storage FlashArray include:

    • A much higher level of speed than similar pieces of technology. Pure Storage FlashArray maximizes the speed at which data can be transferred while at the same time minimizing system latencies that might slow the transfer down. Additionally, it offers users quick memory read and data access speeds.

    • A higher bang for your buck in terms of the storage capabilities you get for the money you pay. They are smaller in size than more standard storage technologies, but they offer flash memory, which enables users to store larger amounts of data than the current standard.

    Reviews from Real Users

    Pure Storage FlashArray is a highly effective piece of storage technology which stands out among its competitors for a number of reasons. Two major ones are its overall robustness and the value that it offers by way of its reliability and ease of use. It provides users with many valuable features that allow them to maximize what they can do with this solution. Pure Storage FlashArray’s reliability and ease of use make it a highly valuable solution. 

    PeerSpot user Prabakaran K., a technical consultant at Injazat Data Systems, notes the robustness of this solution when he writes, "FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."

    PeerSpot user Jason D., a cloud solutions architect at a tech services company, notes three features that make this solution valuable when he writes, "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."

    Offer
    Learn more about Pure FlashArray X NVMe
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    IBM FlashSystem products are enterprise computer data storage systems that store data on flash memory chips. Unlike storage systems that use standard solid-state drives, IBM FlashSystem products incorporate custom hardware based on technology from the 2012 acquisition of Texas Memory Systems. This hardware provides performance, reliability, and efficiency benefits versus competitive offerings.

    Learn more about Pure Storage FlashArray
    Sample Customers
    Fremont Bank, Judson ISD, The Nielsen Company
    Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH
    Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
    Top Industries
    REVIEWERS
    Computer Software Company25%
    Financial Services Firm19%
    Comms Service Provider13%
    Manufacturing Company13%
    VISITORS READING REVIEWS
    Computer Software Company20%
    Financial Services Firm12%
    Government7%
    Manufacturing Company7%
    REVIEWERS
    Financial Services Firm27%
    Computer Software Company12%
    Government8%
    Comms Service Provider8%
    VISITORS READING REVIEWS
    Computer Software Company22%
    Comms Service Provider11%
    Financial Services Firm8%
    Government7%
    REVIEWERS
    Financial Services Firm19%
    Healthcare Company12%
    Manufacturing Company10%
    Computer Software Company7%
    VISITORS READING REVIEWS
    Educational Organization22%
    Computer Software Company14%
    Financial Services Firm9%
    Manufacturing Company7%
    Company Size
    REVIEWERS
    Small Business33%
    Midsize Enterprise33%
    Large Enterprise33%
    VISITORS READING REVIEWS
    Small Business25%
    Midsize Enterprise14%
    Large Enterprise61%
    REVIEWERS
    Small Business37%
    Midsize Enterprise16%
    Large Enterprise47%
    VISITORS READING REVIEWS
    Small Business28%
    Midsize Enterprise15%
    Large Enterprise57%
    REVIEWERS
    Small Business25%
    Midsize Enterprise17%
    Large Enterprise58%
    VISITORS READING REVIEWS
    Small Business19%
    Midsize Enterprise31%
    Large Enterprise50%
    Buyer's Guide
    IBM FlashSystem vs. Pure Storage FlashArray
    May 2023
    Find out what your peers are saying about IBM FlashSystem vs. Pure Storage FlashArray and other solutions. Updated: May 2023.
    710,326 professionals have used our research since 2012.

    IBM FlashSystem is ranked 6th in All-Flash Storage with 38 reviews while Pure Storage FlashArray is ranked 2nd in All-Flash Storage with 44 reviews. IBM FlashSystem is rated 8.6, while Pure Storage FlashArray is rated 9.0. The top reviewer of IBM FlashSystem writes "Reliable and easy to configure with simple data migration capabilities ". On the other hand, the top reviewer of Pure Storage FlashArray writes "Provides protection against ransomware threats with immutable snapshots, and it is well known for its scalability, ease of use, and non-disruptive upgrades". IBM FlashSystem is most compared with Dell PowerStore, HPE Primera, NetApp AFF, HPE Nimble Storage and Hitachi Virtual Storage Platform, whereas Pure Storage FlashArray is most compared with Dell PowerStore, NetApp AFF, VMware vSAN, HPE Nimble Storage and Dell Unity XT. See our IBM FlashSystem vs. Pure Storage FlashArray report.

    See our list of best All-Flash Storage vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.