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IBM FlashSystem vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
IBM FlashSystem
Ranking in All-Flash Storage
13th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
110
Ranking in other categories
NAS (4th), Modular SAN (Storage Area Network) (4th)
Pure Storage FlashArray
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
198
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of IBM FlashSystem is 6.7%, down from 6.8% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.3%, down from 8.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Raanan Sitton - PeerSpot reviewer
Offers cost-effective storage for small companies with budget constraints
IBM FlashSystem 5300 is offered at a very low cost in Israel, which is advantageous for small companies. However, other features like deduplication and compression do not perform effectively. The price sensitivity makes it a viable option for clients with budgetary constraints, as it allows us to secure deals based on the cost rather than advanced performance.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I appreciate the performance."
"The solution uses newer technology for deduplication and compression."
"Everything, especially the VMs inside, is pretty fast."
"The initial setup was extremely simple and straightforward."
"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."
"The latency is good."
"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."
"The high availability of the product is the most valuable feature."
"I would recommend it to other users."
"We are a 100% satisfied with the stability of the solution."
"The most crucial feature of IBM FlashSystem is compression."
"The valuable feature is autoscalling."
"The most valuable features are flexibility and performance."
"The most valuable feature is that is supports a high IOPS rate."
"FlashSystem offers proven technology in a compact package."
"The most valuable features are deduplication and compression, which together, enable you to have more space."
"Before we used Pure Storage it took 93 days of employees who run the database to back up and restore databases. The scale of deployment basically went from several days to a few minutes."
"The solution offers amazing performance."
"The snapshot feature is valuable. It protects data based on the policy."
"The top-tier support and reliable storage are the most valuable features of this solution."
"Has also helped simplify storage for us. The other person we put in there, took about a week to implement. And we had both arrays set up within around four hours with a thirty minute drive time between the two locations."
"We were actually able to do multiple upgrades, including head upgrades and moving between the platforms, M20 and M50, over the years. We have never once lost a ping and have never had an outage due to an OS upgrade or a complete head upgrade."
"The most valuable features of Pure Storage FlashArray are management and administration user-friendliness, provisioning, and performance."
"The most valuable feature is its upgradeability."
 

Cons

"The UI for this solution needs to be improved."
"Maybe the price can be reduced since the solution is very expensive."
"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."
"We need better data deduplication."
"Adding some functions to the product would be beneficial."
"There are some challenges with data encryption and reduction."
"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."
"We've seen that when we create a POD in synchronous mode, it increases the latency."
"The GUI needs some improvement. An additional function that could be helpful is reducing the time it takes to delete volumes, especially if they are compressed or deduplicated."
"The initial setup is complex."
"The solution is quite expensive. That's one of the downsides to using it."
"The only issue my team faced was transferring the data from the old system to IBM FlashSystem, which is an area for improvement in the solution."
"I know they have a flashcopy manager, but it is extra software, an additional license, and some customers don't like to add addition costs to their infrastructure. If IBM could create, or include snapshot management within the GUI, that would really be helpful."
"Events/log analysis tools."
"This solution could be improved by offering greater amounts of storage."
"We use some open-source tools for monitoring, such as Grafana and it should be bundled along with IBM FlashSystem."
"Improved reporting on the deduplication and compression functionality would be beneficial."
"I had to contact customer support when a drive failed as I was doing a couple of OS upgrades."
"It was a little costly. The price was ultimately higher than both of the other solutions that we evaluated. I'd say that's the only downside."
"Pure Storage FlashArray could improve the recent file storage capabilities because it is lacking a lot of features."
"In the next version of this program, I would like to see increased security, higher encryption, and faster throughput."
"The one major gripe I have is that there is no snapshotting enabled by default on the SAN."
"We have not seen a reduction in our TCO nor have we seen ROI."
"When creating a support case, visibility should be extended to others involved in assisting."
 

Pricing and Cost Advice

"The licensing is on a yearly basis."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"Given its price, Pure is not the first option."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"With VMware, we pay $300,000 annually."
"As far as the licensing costs, everything is included in the license."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"The solution requires a license and could be less expensive."
"It pays to go back and get the best price you can from your supplier. The first offer is not always at the best discount."
"I would rate the pricing of this solution a four out of five."
"The price of IBM FlashSystem is reasonable."
"You purchase it as a bundle and the price is comparable."
"Our customers would like IMB FlashSystem to be less expensive."
"The pricing is competitive in our country."
"The tool is cost-efficient."
"The Evergreen Storage subscription is a really cool concept. As long as we maintain our subscription, we will get new controllers every three years and really never have a forklift upgrade like we currently are doing. Just that future-proofing is an ease off of my mind to know that I won't have to do what I'm dong right now again."
"In terms of other contemporary arrays, Pure is something you need to have a use case for, as it's not priced for you to buy one off-the-shelf. If you have a use case, heavy lift Oracle Databases, any type of noticeable virtual desktop infrastructure (VDI), or need low latency and high throughput, you should consider all-flash at least and probably Pure Storage."
"Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning."
"We have seen a reduction in the TCO, because Pure Storage is partnering with Belfrics. This partnership reduces our latency and space."
"The price of the solution can be a bit expensive. There is an additional fee for support."
"The best features come included without any additional cost."
"All storage is expensive so any price improvement would help."
"I would rate it a seven out of ten for pricing. It could be improved."
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Comparison Review

it_user277539 - PeerSpot reviewer
Jul 30, 2015
Hybrid storage, all-flash storage, and hyper-converged products offer software capable of running on commodity hardware, providing a better end-user experience at a reduced price.
Originally posted at https://www.freeitdata.com/ Over the last 15 years, the storage industry has primarily been dominated (market share) by six companies, EMC, NetApp, IBM, Hitachi Data Systems (HDS), HP and Dell. In 2013, these six companies made up approximately 85% of all storage sold in the…
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Computer Software Company
14%
Financial Services Firm
11%
Manufacturing Company
10%
Government
7%
Educational Organization
33%
Computer Software Company
12%
Manufacturing Company
8%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What is your experience regarding pricing and costs for IBM FlashSystem?
Many factors affect purchasing directly from IBM, often involving a multi-step process. Customers, especially in bank...
What needs improvement with IBM FlashSystem?
The GUI needs some improvement. An additional function that could be helpful is reducing the time it takes to delete ...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive th...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
IBM Storwize
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about IBM FlashSystem vs. Pure Storage FlashArray and other solutions. Updated: April 2025.
849,190 professionals have used our research since 2012.