What is our primary use case?
Initially, there were a few use cases we started with when looking at alternative storage platforms. Once upon a time, we were ran a different platform that was physically huge, power hungry, low on capacity and mediocre on performance. Use was complex and did not scale very well. It was also very cost prohibitive to maintain. We quickly outgrew it, especially when we started to adopt VMware vSphere virtualization. We knew we had to replace this beast with something that made more sense for us. We needed to reduce the footprint down to something a lot more reasonable. We wanted to contain costs, especially when it comes to hardware investments and maintenance renewals. We also needed more intelligence, visibility and flexibility in our data storage platform.
We were introduced to Pure Storage through one of our long-term partners in the Chicagoland area who brought them in for a meet and greet. Their presentation was compelling. It was exciting to see what they were doing with technology, especially with the concept of data deduplication, so we decided to give it a go. The results were simply unbelievable. We deployed Pure into multiple datacenters effectively consolidating down entire row's of storage to a single rack. It ran circles around our legacy platform and what it did for VMWare was really something to see. Boot times were drastically reduce, latency went from 30-40ms down to sub millisecond...consistently.
As we continued to use Pure and their products evolved to add in additional features/technologies, we were able to solve other issues we never knew we had. Our BC/DR playbooks were effectively rewritten to take advantage of array to array replication for disaster recovery. Snapshots cut our product upgrade times in half because we no longer needed to rely on taking full backups of our environment before deploying new code. Snaps were immediate and rolling back was almost just as fast. It was a true game changer. Pure had single handedly improved our business strategies and making us more agile in provisioning storage and overall, running our datacenters.
Over the years, we have witnessed Pure continuing to deliver new feature sets and technical enhancements in it's Purity code base. Did I mention that all of these features and enhancements are part of cost of support? Yep...no nickle and diming people to death.
How has it helped my organization?
As alluded to above, our environment is far more performant, reliable and feature rich since going on their platform.
What is most valuable?
Pure has allowed us to minimize the storage footprint with their products. Their Evergreen support model effectively eliminates forklift upgrades and takes it one step further by rewarding customs who stay current on support by giving them free in family controller upgrades to the latest revision. Did I mention it was free??
The Pure1 portal gives me a unified single pane of glass to view my fleet of arrays globally. In addition, it integrates with our VMware vSphere platform, has it's own analytics engine and allows me the ability to self-upgrade the arrays. It is also an invaluable tool for annual budgeting with their built in 'what if' planning tool.
As we needed to grow in capacity, we were able to do so without increasing footprint. This is done by replacing smaller devices with larger ones. The array handles all the internal data migration seamlessly in the background without needing to be taken offline.
The snapshot and replication capabilities of the arrays improved disaster recovery and data protection in events like ransomware attacks by enabling us to revert to good datasets without complete loss of our (and our customers) data.
Lastly, I have to say that their hardware architecture and Purity operating system has been nothing but stellar. In all the years we have been using Pure, we never had an availability event. They are the only platform/technology we have that I can honestly say has had a 100% uptime relative to storage availability.
What needs improvement?
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots.
Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general.
Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.
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Pure Storage FlashArray
December 2025
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For how long have I used the solution?
I have used the solution since 2011.
What do I think about the stability of the solution?
Again, stability has never been an issue and we have enjoyed a 100% uptime experience on Pure. This doesn't mean nothing goes wrong. Sure, there were instances of a controller failover event, a drive or cache module failure, GBIC burns out, etc. Sometimes Pure Support knows about an issue before I do and is already reaching out to me about it.
What do I think about the scalability of the solution?
Phenomenal. I have never seen a platform go through as many generational changes as this one and have it all be done in place. It's truly amazing.
How are customer service and support?
Pure's support is exceptional; no other vendor reaches out proactively to improve something on their array. They're interested in our success, which is also in their best interest. This experience isn't common with other OEM's that I use in my datacenters.
Pure's support organization is responsive with minimal bureaucracy, making support a key factor in customer retention. Their portal simplifies engagement, and they consistently offer friendly, prompt assistance, deserving a ten out of ten.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
As discussed above, yes, we did use several different block storage arrays/vendors. All did their job, but for one reason or another, aged very quickly. They were either limited on features, supportability or became too cost prohibitive to keep after the initial support contract expired. There were not the only reason though. Pure simply had a superior product that changed the game for us and frankly, no one else at that time has anything GA that came close.
How was the initial setup?
When standing up a new array, it is as simple as it gets. Pure does it for us. There is a method of self deployment, but I have found it better to have them ensure the system is properly implemented and functioning to their standards. After all, they know it better than I do. Once the array has been deployed, it is very easy to setup. In fact, the configuration of the SAN fabric will take longer (depending on how many hosts you need to zone up to the array). But once that is done, I am in and out of the array in about 30 min. This includes all the administrative configurations, host and host group creations and volume provisioning.
What about the implementation team?
Pure Storage handles our initial implementation of the array and we handle the rest in-house. We've had the same technician each time. He is familiar with our environment, and I trust him implicitly. This consistency is unusual and greatly valued.
What was our ROI?
This is hard to quantify, but all I can say is that they have been worth the money. I have said this to many people in my 32 years in IT. The technology you forget is running in your datacenter is the best one you own. The ones that constantly remind you that they are there....yeah, those are the ones you should consider replacing.
What's my experience with pricing, setup cost, and licensing?
Well...you know the old saying, you get what you pay for. I wont lie...Pure is no cheap. I could easily buy another vendors AFA (all flash array) and possible save some $$$, but I wouldn't get everything I love about Pure. Switching platforms would be very painful for me.
Which other solutions did I evaluate?
Not really. We were already using best in breed platforms. Pure was the new kid on the block and seamlessly fit into our existing environment. Sure there were other options, but they all kind of looked the same. Pure simply stood out in the crowd and they were committed to proving themselves.
What other advice do I have?
I could spend all day talking about the platform, the portal, their support teams, or their account management. Suffice to say, Pure actually cares about me being successful and I have seen them do the same thing with other customer too. I have been a customer reference for them on many occasions and I tell all of Pure's prospects the same thing. Your not just investing in hardware, your investing in a company committed to your success.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.