We're using Pure Storage FlashArray for VMware; we have all of our VMs on it, and we use it strictly for VMs, management, and also replication, doing the active DR replication.
Storage Administrator at a manufacturing company with 1,001-5,000 employees
Reduces storage footprint and is user-friendly and easy to set up
Pros and Cons
- "Pure Storage FlashArray has helped us decrease the storage footprint in a significant way; the dedupe and compression that they have is really good, and we're getting about four to ten in the deduplication and compression."
- "The best way to improve Pure Storage FlashArray is the active DR because that can get very confusing, especially when you're trying to test a failover and replicate back; better instructions on how to do that would help because we actually lost an entire volume when we were testing out some stuff as the fingerprint got reinitialized, and when you replicated back, it didn't know about that volume, causing a failure in that process."
What is our primary use case?
How has it helped my organization?
Pure Storage FlashArray has helped us decrease the storage footprint in a significant way; the dedupe and compression that they have is really good, and we're getting about four to ten in the deduplication and compression.
What is most valuable?
Pure Storage FlashArray is very easy to use and easy to set up; it's not super complex, it's pretty simple. The interface of Pure Storage FlashArray is really good, helping out with creating volumes or LUNs. It's just very intuitive, making it easy to use. I'm not stumbling around trying to find everything.
What needs improvement?
The best way to improve Pure Storage FlashArray is the active DR because that can get very confusing, especially when you're trying to test a failover and replicate back; better instructions on how to do that would help because we actually lost an entire volume when we were testing out some stuff as the fingerprint got reinitialized, and when you replicated back, it didn't know about that volume, causing a failure in that process. Better documentation on their failover would make a big difference.
Buyer's Guide
Pure Storage FlashArray
January 2026
Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.
882,180 professionals have used our research since 2012.
For how long have I used the solution?
I've been using it for three years.
What do I think about the stability of the solution?
I have not seen any instability with Pure Storage FlashArray.
What do I think about the scalability of the solution?
The scalability of Pure Storage FlashArray is very good; it scales very well.
How are customer service and support?
The quality and speed of support are very good; they will answer the phone and help you through the issue you're running into. I would give them a nine out of ten.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I've used alternatives such as NetApp FlashArray, and for the VMware side, we were using HPE 3PAR before we migrated off of the 3PAR onto Pure Storage FlashArray.
Pure Storage is really good on the LUN presentation; however, I haven't worked with Pure Storage for the NFS and CIFS side because that's what we were using NetApp for, and I think NetApp shines in the NFS and CIFS side. Regarding speed, the speed of the array is really good.
How was the initial setup?
The deployment was quite simple and not difficult to set up. The only issues we encountered involved our security team and allowing traffic to go out to the Internet. We had to navigate various challenges to make everything work. We had it up and running within a day for the first time.
Since we were the government, we weren't allowed to let Pure control our systems, so we did all the upgrades ourselves; their upgrades are very frequent, making it a little difficult to keep up with them. We would stay on one version and not do any incremental upgrades; for example, we would upgrade from 6.15 to 6.17, sticking with the stable version instead of upgrading to a non-stable version. We would stay on the long-term release, and whenever that changed, we would move up to the new long-term release.
What about the implementation team?
It required a whole team, about three of us, working on it and getting it built.
What's my experience with pricing, setup cost, and licensing?
The pricing for Pure Storage FlashArray is in line with all the other vendors; they haven't priced themselves out of the market yet, and the Evergreen side of what they offer is actually really interesting because you can replace your head units or existing storage, and it just migrates, so it's actually really nice.
What other advice do I have?
The dashboard is really good; as long as you're allowed to use it. We're not allowed to use it because we are a government organization, so not all of our Pure Storage showed up there because we don't allow internet access to that equipment. Overall, it gives you a way to see what you have that is presented out to Pure Storage, allowing you to have a central view of all your systems in one pane instead of having to go to all different clusters.
I would rate Pure Storage FlashArray a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Sep 30, 2025
Flag as inappropriateSenior Storage Administrator at a comms service provider with 5,001-10,000 employees
Management is more efficient and cost savings have been achieved through data reduction features
Pros and Cons
- "In Pure Storage FlashArray, the dedupe and compression are excellent, and performance is good too."
- "In Pure Storage FlashArray, the dedupe and compression are excellent, and performance is good too."
- "More cloud connectivity would enhance the solution."
- "For scalability, I rate it a six out of ten. We reach a limit. We never reached this limit, however, the architecture allows you to go until a certain size, and after that, you have to buy another array."
What is our primary use case?
I support Pure Storage FlashArray, so I use it for storage and do some automation; however, the main use is storage.
How has it helped my organization?
The solution has helped decrease our total cost of ownership thanks to the compression, so we don't need to buy as much storage as we use, which helps keep our costs down.
What is most valuable?
In Pure Storage FlashArray, the dedupe and compression are excellent, and performance is good too.
We use the Evergreen architecture for our upgrades and scaling. The portal, which we use for upgrades, is exceptional, and it influences our ability to maintain uptime because we can do most tasks from there. The single management pane of glass works effectively, and the portal is excellent.
The solution has decreased our storage footprint, so instead of using an array with a higher capacity, due to the dedupe and compression, we can use a much smaller array to accommodate our data. It has decreased our storage by four times.
The solution has helped reduce downtime, and downtime is similar to most storage solutions, which have good resilience.
What needs improvement?
More cloud connectivity would enhance the solution. Something that could be slightly enhanced is additional AI capabilities. These areas have room for improvement.
For how long have I used the solution?
I have been using Pure Storage FlashArray since 2008, so I have 17 years of experience.
What do I think about the stability of the solution?
For stability, I rate it a ten out of ten. We don't have many problems.
What do I think about the scalability of the solution?
For scalability, I rate it a six out of ten. We reach a limit. We never reached this limit, however, the architecture allows you to go until a certain size, and after that, you have to buy another array.
The environment is used across multiple locations, spread around the globe. The number of users that use the solution is close to 1000.
How are customer service and support?
I would rate the technical support for Pure Storage FlashArray as an eight out of ten.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
When comparing Pure Storage FlashArray with other products or vendors such as Dell and IBM, I prefer it because the support and management are better and easier. The performance and cost compared to other disk and flash storages is probably better in cost, while the performance is the same today. The main advantage is in management and support.
How was the initial setup?
It's easy to deploy. We have it across multiple locations.
The solution requires maintenance, and it is easy.
What other advice do I have?
I would recommend this product to other users. It is a good product.
I would rate Pure Storage FlashArray overall as an eight out of ten. It is excellent.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Oct 1, 2025
Flag as inappropriateBuyer's Guide
Pure Storage FlashArray
January 2026
Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.
882,180 professionals have used our research since 2012.
Sr Infrastructure Engineer at a financial services firm with 10,001+ employees
Accessing and managing over 90 storage arrays from a single interface has improved operational efficiency and nearly eliminated downtime
What is our primary use case?
Pure Storage FlashArray is used for storage purposes.
What is most valuable?
The best features of Pure Storage FlashArray are the all-flash NVMe, which is the primary one, along with the increased throughput compared to other products, and absolutely close to zero downtime. Pure Storage provides immediate support during any break fixes or outages. In the past 9-10 years, there have been only three to four incidents with serious downtime, and Pure Storage was able to get back on our feet pretty quickly with each of them.
Having a single management pane of glass view is very important for me, as I have 90 to 100 Pure Storage FlashArray arrays. The Pure1 console allows me to access, monitor, and administer all the Pure Storage FlashArray arrays, making it absolutely essential to have the single pane of view. This is a handy way to manage all arrays under one single pane, and this likely goes for other customers as well.
Regarding downtime reduction, Pure Storage FlashArray has reduced downtime by about 98%.
What needs improvement?
Despite liking Pure Storage FlashArray, there is room for improvement in automation. Pure Storage FlashArray needs to enhance this aspect compared to other products. Even though Pure Storage FlashArray has started working on automation, I believe small issues should be fixed automatically without requiring manual intervention from me.
When I say automation, I mean that Pure Storage FlashArray should be able to auto-recover from small failures, as I do not see it doing this right now. For instance, even if there is a port failure, it requires my intervention. At some point, Pure Storage FlashArray should be able to auto-repair and auto-resolve many of these things, unless it is definitely a hardware replacement, which I understand.
For how long have I used the solution?
I work with American Express and Pure Storage FlashArray is used a lot. I have been using Pure Storage FlashArray for the past 9-10 years.
What do I think about the stability of the solution?
Overall, Pure Storage FlashArray has not helped decrease my storage footprint, as I have other solutions. It did not consolidate the other solutions, since we do not work with one storage vendor. We have multiple vendors and products, starting with 30 arrays and now at 90 arrays, which is a pretty big leap we have made. At the same time, it did not encourage us to decrease our footprints on the other products, as we have multiple products for multiple purposes.
What do I think about the scalability of the solution?
For 90 arrays for Pure Storage FlashArray only, we have 20 plus engineers using the solution.
How are customer service and support?
Regarding support for Pure Storage FlashArray, I rate it a nine.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We have experience with other solutions such as Dell, NetApp, and HP. We do not have IBM, but we have Isilon, which is also Dell, along with some object storage and S3 compatible storage.
How was the initial setup?
In terms of deployment experience with Pure Storage FlashArray, I find it to be pretty easy.
Deploying one array takes three to four hours if the rack and cabling are in place. However, a week is a standard time because we have to do a lot of rack and cabling and physical infrastructure as well.
What about the implementation team?
We handle a lot of upgrades ourselves, but if there is something critical, the vendor comes into the picture. In terms of dependability, we are at 80-20, with 80% of the work done by ourselves and 20% requiring Pure Storage FlashArray's help.
What was our ROI?
Pure Storage FlashArray has not helped decrease the total cost of ownership.
What's my experience with pricing, setup cost, and licensing?
Regarding pricing, I think we are around eight on this scale. When I first started with Pure Storage FlashArray, I would say the product was very cheap compared to other storage products. Starting around 10-15 years ago, and obviously to balance in the market, Pure Storage FlashArray had to increase their cost. While I still find it very cost-effective, prices have increased a lot in the past 10 to 12 years. Along with that, there are new capabilities, so I would go with eight.
Which other solutions did I evaluate?
In evaluating Pure Storage FlashArray against other disk and flash storages in terms of performance and power, I think it is on par with the biggest player in the market, which is Dell EMC. There are cheaper software storage solutions available in the market. Therefore, if Pure Storage FlashArray can work on the costing, it will be good for end-users like me.
What other advice do I have?
We are actually using the self-service portal for upgrades. We started doing this for the past one year and are yet to make a transition to Evergreen. It is in the roadmap to use Evergreen because Pure Storage FlashArray has not actually given us the complete view for Evergreen, since a lot of our products are being onboarded on Pure Storage FlashArray. As of now, we are doing the self-service upgrade and it is in the roadmap to have Evergreen onboarded.
Regarding how Pure Storage FlashArray has helped with decreasing downtime, in terms of how it has decreased my storage footprint, I am unsure if I am referring to storage footprints on other products or not.
Pure Storage FlashArray does not require maintenance such as updates, upkeeping, or patching. It was a partner purchase, and I was not actually involved in the purchasing process, as we have a dedicated team. We have a long-standing relationship with Pure Storage FlashArray, so I think it always goes pretty smoothly. As we talk, we are still in the process of buying multiple Pure Storage FlashArray products, so the process has been absolutely smooth and the experience has been good.
I would recommend Pure Storage FlashArray to other users because, first, the speed that I get with Pure Storage FlashArray is not remotely possible with any other product at this price range, and second, the support is absolutely fantastic. For P1 scenarios, we get on a call with an engineer, and the engineers are mostly available throughout the day, whether it is a weekday or a weekend. When we need someone to join the webex, Pure Storage FlashArray joins in very quickly, which is not possible with the other products. We prefer Pure Storage FlashArray, which is why we have a lot of them. Pure Storage FlashArray is the primary solution at the moment for SAN and block storage. I would rate this review a 9.
Which deployment model are you using for this solution?
On-premises
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Nov 25, 2025
Flag as inappropriateHigh-performance storage with simplified management
Pros and Cons
- "It overperforms both in terms of storage capacity and throughput, and bandwidth capability."
- "Pure Storage FlashArray has not helped to decrease the total cost of ownership, and I believe our total cost has probably gone up, but that's balanced by our increased amount of data and number of use cases."
What is our primary use case?
The main use case for this solution is block storage. I deal with the transportation logistics industry.
What is most valuable?
It overperforms both in terms of storage capacity and throughput, and bandwidth capability. The single management pane of glass is pretty useful, and it's nice to be able to get a snapshot of the environment.
We have a dedicated array for our data warehouse, for our SQL Server workloads, which has allowed us to empower the SQL team to give more frequent updates to the business so they can make data-driven decisions.
What needs improvement?
Based on the last Pure Storage FlashArray that we purchased, the only thing that could be made better would be the price.
For how long have I used the solution?
I have been dealing with Pure Storage FlashArray for about two and a half years.
What do I think about the stability of the solution?
The stability of Pure Storage FlashArray is extremely good, as we have never had any issues during many code upgrades, and the controllers have been resilient.
What do I think about the scalability of the solution?
Whether Pure Storage FlashArray is a scalable solution depends on the product you're in; we ended up buying a second array. Theoretically, we can do controller upgrades and get into a larger chassis, but there was a limit to how far we could go without needing to do a full migration, so I do not have direct experience with that.
How are customer service and support?
I would rate the support with Pure Storage FlashArray an eight out of ten.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We previously used Dell EMC as a different solution before switching to Pure Storage. The main reason we switched from Dell to Pure was that the management was more difficult, and we needed faster storage, specifically an all-flash solution.
How was the initial setup?
It was quite simple to get online. We were fortunate that our account manager was able to come out and perform the array initialization before our go-live date. So, when we stuck it in a rack and got it online, it was already ready to go. The initial setup was straightforward.
What was our ROI?
It's hard to determine the return on investment with Pure Storage FlashArray, as the last array we bought replaced the primary one we had run out of space on, and we moved where the SQL workload had been shipped over. Our current workload, particularly the SQL use case, would not be possible on mechanical storage, and the ease of use for the small team for the array is important for supporting that workload.
What's my experience with pricing, setup cost, and licensing?
The pricing and licensing are straightforward, but I do consider it to be expensive.
Which other solutions did I evaluate?
I cannot say how Pure Storage FlashArray compares versus other disk or flash storage solutions in terms of sustainability, as it is not something we were interested in. In terms of cost, I believe Pure Storage FlashArray was probably competitive with other all-flash solutions, but the leading competitor had more complex management.
What other advice do I have?
Pure Storage FlashArray has not helped to decrease our organization's storage footprint, as far as the physical storage or the space it's taking up in the rack. Our physical storage has not decreased because we have actually increased the number of arrays since moving to Pure, but our overall amount of data has also increased. Pure Storage FlashArray has not helped to decrease the total cost of ownership, and I believe our total cost has probably gone up, but that's balanced by our increased amount of data and number of use cases. I cannot say how Pure Storage FlashArray differs in terms of power.
I would rate Pure Storage FlashArray a nine out of ten. It’s really good. The only negative experience I had was related to getting a replication figured out. We encountered a couple of issues with that once, but those problems were compounded by issues with our network architecture.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Oct 18, 2025
Flag as inappropriateComes with intuitive GUI and good support system and analytics
Pros and Cons
- "They have a very good support system, and the GUI is also very intuitive."
- "The best features of Pure Storage are their support and analytics."
- "Based on my experience with various technologies like EMC, NetApp, and Pure Storage, one area for improvement is compliance certifications. NetApp excels in this area, particularly in the American Army or defense sector, where NetApp has approval, whereas others are striving to achieve the same. NetApp also delivers security, ransomware protection, and scale-up capabilities more effectively."
- "Pure Storage had operational challenges between 2016 to 2018, impacting perceived reliability."
What is our primary use case?
I managed Pure Storage in my previous organization for various clients. We had clients from multiple domains, such as the financial domain, the automotive sector, and the banking industry. These customers had three different types of applications using Pure Storage. One of them was the Oracle Database with high throughput and low latency requirements.
The second one had time-sensitive functions, where a two-millisecond delay was acceptable but a five-millisecond delay was not. It required indexing and low latency.
The third type of use was hosting a virtual infrastructure, such as VMware VMs. These are the three areas where people used Pure Storage, specifically FlashArray storage, in their environment.
How has it helped my organization?
They offer a cloud-based solution where in one pane, you can see the entire cluster or Pure FlashArray Storage, even if it is spread across two locations such as America and Europe. You can do health checks to see how your storage is performing and what capacity is being used. You can also generate a report. If one of your clusters is having a capacity or load performance issue, from the Pure portal, you can do a simulation of future capacity. You can also check what kind of workload you want to have on a particular cluster. Based on that, it will tell you whether the upgrade is feasible or not. You can figure this out yourself through the portal as a user. You do not need to reach out to an account manager or a salesperson for that.
It provided simplicity. There was also the option to upgrade the storage cluster every three years. When older technology was becoming obsolete for a client, Pure Storage provided an upgrade path with minimal cost, specifically for controller upgrades. During that project, my interaction with Pure Storage facilitated the transition from an M50 to an X50 controller, which comes in the high-performance category. This feature demonstrates the adaptability and forward-thinking approach of Pure Storage.
It took our clients about a week to realize its benefits. It helped clients decrease their organization’s storage footprint. With the NVMe technology, the footprint was reduced. They were also able to save a lot of rack space and physical space along with the electricity usage.
What is most valuable?
In one of the organizations, people were having issues with the VDI infrastructure. Their data was hosted on a VMware platform, and the backend of those virtual machines, the VDI, was on Pure Storage. Something went wrong in the virtual infrastructure, and they were having long latencies. People were getting disconnected from their virtual infrastructure. At the time, I discovered that the best features of Pure Storage are their support and analytics. Pure Storage and VMware were connected through the SAN infrastructure. I got an email from Pure Storage saying that there is something wrong with one of the hosts. There is a CRC error, which means that there is something wrong at the hardware level. When people were complaining about this issue, I correlated that email and checked that particular VMware host. I realized that the information that I got from Pure Storage almost three days ago was correct. I could fix the issue in 15 minutes. They proactively tell you about the potential issues in your infrastructure.
They have a very good support system, and the GUI is also very intuitive.
What needs improvement?
Based on my experience with various technologies like EMC, NetApp, and Pure Storage, one area for improvement is compliance certifications. NetApp excels in this area, particularly in the American Army or defense sector, where NetApp has approval, whereas others are striving to achieve the same. NetApp also delivers security, ransomware protection, and scale-up capabilities more effectively. These are the areas for improvement.
For how long have I used the solution?
As an admin, I started working with Pure Storage in 2016, and I was working with it till last year.
What do I think about the stability of the solution?
Pure Storage had operational challenges between 2016 to 2018, impacting perceived reliability. I encountered instances where the entire cluster went down due to workload and throughput issues. We were considering alternative solutions like EMC, but I noticed improvements in later projects and encountered no incidents. This indicates a significant improvement in stability over time.
What do I think about the scalability of the solution?
Our clients were enterprises with a very large footprint with multiple petabytes. A big banking client had around 300 petabytes of data on Pure Storage.
I led a team of 11 system administrator engineers while also serving as a Subject Matter Expert (SME) for this technology in India, specifically in Bangalore and Pune. The U.S. team had around the same number of staff, adding up to approximately 30 team members, including managers.
How are customer service and support?
I would rate their customer support a nine out of ten. It is definitely one of the best.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I have worked with various technologies such as EMC, NetApp, and Pure Storage. One of the clients transitioned from a larger reliance on EMC technologies such as VMAX, PowerMAX, and VNX to focusing solely on Pure Storage for SAN infrastructure and NetApp for NAS infrastructure. This strategic shift, established around 2017, reduced their data center technological variety to just Pure Storage and NetApp, highlighting the evolution of their approach.
Deciding on a solution can be challenging. FlashArray technology is maturing, with options based on the infrastructure and user preference. The minimal learning curve makes it a recommended choice. I have extensive experience with NetApp and Pure Storage, and I can confidently endorse both technologies, as they have been significant in my professional life. Their performance is pretty similar, but NetApp leads in scalability. Pure Storage is also more expensive than NetApp.
Both companies are working on sustainability and reducing their footprint. They both are doing well in this area.
How was the initial setup?
Installation is notably simple for Pure Storage. Their technology is devoid of complexities. Once you understand their technology, managing it becomes convenient and efficient.
An on-prem implementation can take months because of multiple points or multiple decisions. You have to work with your solutions partner or the sales, presales, and accounting team.
In terms of maintenance, they have a release every year or six months. We had to do those upgrades.
What was our ROI?
In the long term, spanning three to five years, the total cost of ownership becomes cheaper, considering power consumption, data center footprint, and NVMe technology usage. The initial investment, especially in the first year, could be high due to the hybrid workload and spinning disks, but over three to five years, it reduces.
What's my experience with pricing, setup cost, and licensing?
The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive than NetApp, but it is cheaper than EMC. Performance varies with data workload, making cost considerations complex. There is not a straightforward answer.
What other advice do I have?
Pure Storage is a leader in FlashArray Storage technology. They excel in terms of technology and support but lack the broad ecosystem required for diverse client needs. Pure Storage caters well to niche clients, especially in FlashArray storage technology, but it may not meet the needs of object storage clients.
Overall, I would rate Pure Storage FlashArray an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Director of Engineering at a computer software company with 1,001-5,000 employees
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
Pros and Cons
- "As we needed to grow in capacity, we were able to do so without increasing footprint by replacing smaller devices with larger ones."
- "It solved many problems and provided unexpected features that improved our business execution, making us more agile internally."
- "One requested enhancement yet to manifest is the scheduling of snapshot replications."
- "Once, before Pure went public, we were a member of their customer advisory board and beta tested replication. One requested enhancement yet to manifest is the scheduling of snapshot replications."
What is our primary use case?
Initially, there were a few use cases we started with when looking at alternative storage platforms. Once upon a time, we were ran a different platform that was physically huge, power hungry, low on capacity and mediocre on performance. Use was complex and did not scale very well. It was also very cost prohibitive to maintain. We quickly outgrew it, especially when we started to adopt VMware vSphere virtualization. We knew we had to replace this beast with something that made more sense for us. We needed to reduce the footprint down to something a lot more reasonable. We wanted to contain costs, especially when it comes to hardware investments and maintenance renewals. We also needed more intelligence, visibility and flexibility in our data storage platform.
We were introduced to Pure Storage through one of our long-term partners in the Chicagoland area who brought them in for a meet and greet. Their presentation was compelling. It was exciting to see what they were doing with technology, especially with the concept of data deduplication, so we decided to give it a go. The results were simply unbelievable. We deployed Pure into multiple datacenters effectively consolidating down entire row's of storage to a single rack. It ran circles around our legacy platform and what it did for VMWare was really something to see. Boot times were drastically reduce, latency went from 30-40ms down to sub millisecond...consistently.
As we continued to use Pure and their products evolved to add in additional features/technologies, we were able to solve other issues we never knew we had. Our BC/DR playbooks were effectively rewritten to take advantage of array to array replication for disaster recovery. Snapshots cut our product upgrade times in half because we no longer needed to rely on taking full backups of our environment before deploying new code. Snaps were immediate and rolling back was almost just as fast. It was a true game changer. Pure had single handedly improved our business strategies and making us more agile in provisioning storage and overall, running our datacenters.
Over the years, we have witnessed Pure continuing to deliver new feature sets and technical enhancements in it's Purity code base. Did I mention that all of these features and enhancements are part of cost of support? Yep...no nickle and diming people to death.
How has it helped my organization?
As alluded to above, our environment is far more performant, reliable and feature rich since going on their platform.
What is most valuable?
Pure has allowed us to minimize the storage footprint with their products. Their Evergreen support model effectively eliminates forklift upgrades and takes it one step further by rewarding customs who stay current on support by giving them free in family controller upgrades to the latest revision. Did I mention it was free??
The Pure1 portal gives me a unified single pane of glass to view my fleet of arrays globally. In addition, it integrates with our VMware vSphere platform, has it's own analytics engine and allows me the ability to self-upgrade the arrays. It is also an invaluable tool for annual budgeting with their built in 'what if' planning tool.
As we needed to grow in capacity, we were able to do so without increasing footprint. This is done by replacing smaller devices with larger ones. The array handles all the internal data migration seamlessly in the background without needing to be taken offline.
The snapshot and replication capabilities of the arrays improved disaster recovery and data protection in events like ransomware attacks by enabling us to revert to good datasets without complete loss of our (and our customers) data.
Lastly, I have to say that their hardware architecture and Purity operating system has been nothing but stellar. In all the years we have been using Pure, we never had an availability event. They are the only platform/technology we have that I can honestly say has had a 100% uptime relative to storage availability.
What needs improvement?
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots.
Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general.
Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.
For how long have I used the solution?
I have used the solution since 2011.
What do I think about the stability of the solution?
Again, stability has never been an issue and we have enjoyed a 100% uptime experience on Pure. This doesn't mean nothing goes wrong. Sure, there were instances of a controller failover event, a drive or cache module failure, GBIC burns out, etc. Sometimes Pure Support knows about an issue before I do and is already reaching out to me about it.
What do I think about the scalability of the solution?
Phenomenal. I have never seen a platform go through as many generational changes as this one and have it all be done in place. It's truly amazing.
How are customer service and support?
Pure's support is exceptional; no other vendor reaches out proactively to improve something on their array. They're interested in our success, which is also in their best interest. This experience isn't common with other OEM's that I use in my datacenters.
Pure's support organization is responsive with minimal bureaucracy, making support a key factor in customer retention. Their portal simplifies engagement, and they consistently offer friendly, prompt assistance, deserving a ten out of ten.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
As discussed above, yes, we did use several different block storage arrays/vendors. All did their job, but for one reason or another, aged very quickly. They were either limited on features, supportability or became too cost prohibitive to keep after the initial support contract expired. There were not the only reason though. Pure simply had a superior product that changed the game for us and frankly, no one else at that time has anything GA that came close.
How was the initial setup?
When standing up a new array, it is as simple as it gets. Pure does it for us. There is a method of self deployment, but I have found it better to have them ensure the system is properly implemented and functioning to their standards. After all, they know it better than I do. Once the array has been deployed, it is very easy to setup. In fact, the configuration of the SAN fabric will take longer (depending on how many hosts you need to zone up to the array). But once that is done, I am in and out of the array in about 30 min. This includes all the administrative configurations, host and host group creations and volume provisioning.
What about the implementation team?
Pure Storage handles our initial implementation of the array and we handle the rest in-house. We've had the same technician each time. He is familiar with our environment, and I trust him implicitly. This consistency is unusual and greatly valued.
What was our ROI?
This is hard to quantify, but all I can say is that they have been worth the money. I have said this to many people in my 32 years in IT. The technology you forget is running in your datacenter is the best one you own. The ones that constantly remind you that they are there....yeah, those are the ones you should consider replacing.
What's my experience with pricing, setup cost, and licensing?
Well...you know the old saying, you get what you pay for. I wont lie...Pure is no cheap. I could easily buy another vendors AFA (all flash array) and possible save some $$$, but I wouldn't get everything I love about Pure. Switching platforms would be very painful for me.
Which other solutions did I evaluate?
Not really. We were already using best in breed platforms. Pure was the new kid on the block and seamlessly fit into our existing environment. Sure there were other options, but they all kind of looked the same. Pure simply stood out in the crowd and they were committed to proving themselves.
What other advice do I have?
I could spend all day talking about the platform, the portal, their support teams, or their account management. Suffice to say, Pure actually cares about me being successful and I have seen them do the same thing with other customer too. I have been a customer reference for them on many occasions and I tell all of Pure's prospects the same thing. Your not just investing in hardware, your investing in a company committed to your success.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Consultant at a tech services company with 10,001+ employees
Centralized management simplifies storage tasks and reduces outages
Pros and Cons
- "The most valuable features I have experienced are the centralized management and redundancy under speed of the right disk."
- "The pricing needs to be improved as they offer very high budgeting prices. Searching is a big challenge in Pure Storage FlashArrays, especially when trying to restore a VM."
What is our primary use case?
I use Pure Storage FlashArray for backend storage in our VMware environment.
What is most valuable?
The most valuable features I have experienced are the centralized management and redundancy under speed of the right disk. Everything is in one place with the entire dashboard, all alerts, and usage reports. I can expand the drive and take backups at the VM level to Pure Storage backup files seamlessly. I have also observed minimal outages.
What needs improvement?
The pricing needs to be improved as they offer very high budgeting prices. Searching is a big challenge in Pure Storage FlashArrays, especially when trying to restore a VM. I can only search manually, which is a required improvement.
For how long have I used the solution?
I have been using Pure Storage FlashArray for almost five years.
What was my experience with deployment of the solution?
It was not difficult to deploy. I had help from Pure Storage and was able to migrate our storage easily.
What do I think about the stability of the solution?
I have not seen any instability. It's good.
How are customer service and support?
The support is good, and the response time is satisfactory.
How would you rate customer service and support?
Neutral
Which solution did I use previously and why did I switch?
I used Hitachi and EMC in previous projects.
How was the initial setup?
The initial setup was easy. It was a project that took around four to five months because we had small sites that needed integration.
What about the implementation team?
It required an entire team for deployment. Around four people were involved.
What's my experience with pricing, setup cost, and licensing?
I don't have the billing details right now, but the pricing is high.
Which other solutions did I evaluate?
I like Nutanix better from the presentations I have seen, but I did not work directly with it.
What other advice do I have?
On the scale from 1 to 10, I rate Pure Storage FlashArray nine. I have contacted technical support when there was a data restore challenge, and the support quality was good.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Presales Engineer at a manufacturing company with 1,001-5,000 employees
Allows for instant use and rapid realization of advantages
Pros and Cons
- "Remote assist is a valuable feature that supports customers and engineers in troubleshooting and resolving issues, allowing for easy problem identification and repair."
- "Pure Storage FlashArray provides immediate benefits to our customers with its easy setup process, allowing for instant use and rapid realization of advantages."
- "Organizations with security concerns that prevent cloud utilization would benefit from a wider range of instruments available for offline operation."
- "Organizations with security concerns that prevent cloud utilization would benefit from a wider range of instruments available for offline operation. Currently, the limited selection of on-premise instruments hinders Pure Storage FlashArray's ability to compete effectively with other vendors."
What is our primary use case?
I am an implementation engineer for Pure Storage FlashArray. We sell it through partners to different companies in Kazakhstan.
How has it helped my organization?
The single management interface is advantageous, enabling us to manage all arrays from a centralized location.
Pure Storage FlashArray provides immediate benefits to our customers with its easy setup process, allowing for instant use and rapid realization of advantages.
Pure Storage FlashArray is echo-friendly and helps reduce our carbon footprint.
FlashArray provides high stability and can help reduce downtime for customers. It was helpful when migrating data from one storage to another, achieving this without any downtime.
What is most valuable?
Remote Assist is a valuable feature that supports customers and engineers in troubleshooting and resolving issues, allowing for easy problem identification and repair. Furthermore, the cloud-based log collection enhances convenience and accessibility. FlashArray's integration with the Pure One instrument provides a centralized platform for efficient management of all arrays.
What needs improvement?
Organizations with security concerns that prevent cloud utilization would benefit from a wider range of instruments available for offline operation. Currently, the limited selection of on-premise instruments hinders Pure Storage FlashArray's ability to compete effectively with other vendors.
For how long have I used the solution?
I have been using Pure Storage FlashArray for two years.
What do I think about the stability of the solution?
FlashArray is a highly stable and reliable enterprise storage solution that minimizes downtime.
What do I think about the scalability of the solution?
One advantage of the Evergreen program Pure Storage offers is that it allows for easy upgrades, such as upgrading controllers for more power or increasing data flash memory for capacity.
How are customer service and support?
The support from Pure Storage is excellent. Pure support team provides great maintenance of FlashArray, and their support consists of two parts: hardware support and software support.
How would you rate customer service and support?
Positive
How was the initial setup?
The initial deployment is straightforward, taking approximately 40 minutes from unboxing to operation. Pure Storage systems, including FlashArray and FlashBlade, are equipped with comprehensive features that ensure easy installation and user-friendly operation.
What about the implementation team?
Two people are required to place the FlashArray into the server rack due to its weight of approximately 45 kilograms.
What's my experience with pricing, setup cost, and licensing?
For emerging markets like Kazakhstan and Uzbekistan, pricing is not a problem. However, we lost a lot of customers because we couldn't compete on price with other vendors.
Which other solutions did I evaluate?
The biggest competitor we evaluated is Huawei.
What other advice do I have?
I would rate Pure Storage FlashArray eight out of ten.
To fully utilize Pure Storage's capabilities, explore beyond its basic features. Many companies underutilize this robust platform, often employing only a fraction of its potential. Familiarizing yourself with the full range of features will maximize the benefits and value derived from this tool.
I recommend against attempting to understand Pure Storage FlashArray independently. If necessary, do not hesitate to open a support case.
Disclosure: My company has a business relationship with this vendor other than being a customer. Reseller
Buyer's Guide
Download our free Pure Storage FlashArray Report and get advice and tips from experienced pros
sharing their opinions.
Updated: January 2026
Product Categories
All-Flash StoragePopular Comparisons
Dell PowerStore
Pure FlashArray X NVMe
Pure Storage FlashBlade
NetApp AFF
HPE Alletra Storage
Dell Unity XT
IBM FlashSystem
VAST Data
Hitachi Virtual Storage Platform
Dell PowerMax
HPE 3PAR StoreServ
Huawei OceanStor Dorado
HPE Primera
HPE Nimble Storage
Huawei OceanStor
Buyer's Guide
Download our free Pure Storage FlashArray Report and get advice and tips from experienced pros
sharing their opinions.
Quick Links
Learn More: Questions:
- Pure Storage or NetApp for VDI?
- How do NetApp All Flash FAS and Pure Storage compare? Let the community know what you think.
- Nimble Storage vs Pure Storage, which do you recommend?
- Which is the best storage system for machine learning? Does Pure Storage hold up after two years of usage?
- How would you compare Dell PowerProtect DD vs NetApp FAS series?
- Has anyone tried Dell EMC PowerStore? What do you think of it and how was migration?
- Dell EMC XtremIO Flash Storage OR Hitachi Virtual Storage F Series
- Pure Storage or NetApp for VDI?
- When evaluating Enterprise Flash Array Storage, what aspect do you think is the most important to look for?
- IBM vs. EMC vs. Hitachi Compression












