Bigin by Zoho CRM vs Sage CRM comparison

Zoho and Sage are both solutions in the CRM category. Zoho is ranked #23 with an average rating of 8.0, while Sage is ranked #27 with an average rating of 8.5. Zoho holds a 0.7% mindshare in CRM, compared to Sage’s 0.7% mindshare. Additionally, 100% of Zoho users are willing to recommend the solution, compared to 77% of Sage users who would recommend it.

Bigin by Zoho CRM

Read 4 Bigin by Zoho CRM reviews

828 Views
828 Comparison Views

100% willing to recommend

Sage CRM

Read 8 Sage CRM reviews

739 Views
732 Comparison Views

77% willing to recommend

Bigin by Zoho CRM

Sage CRM

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Executive Summary

We performed a comparison between Bigin by Zoho CRM and Sage CRM based on real PeerSpot user reviews.

Find out in this report how the two CRM solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Bigin by Zoho CRM vs. Sage CRM Report (Updated: December 2025).

Buyer's Guide

Bigin by Zoho CRM vs. Sage CRM

December 2025

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Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Bigin by Zoho CRM

Ranking in CRM

23rd

Average Rating

8.0

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Sage CRM

Ranking in CRM

27th

Average Rating

7.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of Bigin by Zoho CRM is 0.7%, down from 0.9% compared to the previous year. The mindshare of Sage CRM is 0.7%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
Bigin by Zoho CRM	0.7%
Sage CRM	0.7%
Other	98.6%

CRM

Featured Reviews

Vivek_Kumar@

Zoho Developer at KG CRM Solutions LLP - Zoho Authorized Partner

Has supported lead and deal tracking for small businesses but lacks deeper customization options

The pipeline management has helped to streamline the sales processes in that I can develop the business pattern where we can send automated emails and automated calls at different stages. For example, when a lead enters a system, we can automatically generate welcome emails. Once any modification in the lead is done, such as when it's qualified, we can send them qualified emails or acknowledgment emails based on the business pipeline. This user-friendly interface has helped my customers adapt quicker to Bigin by Zoho CRM as, after customization or completion of the project, I will make a Loom video to train the clients through the sessions, and through the Loom videos and SOPs, they can adapt easily to Bigin by Zoho CRM. They can also adapt to all the applications.

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Vaiyapurisankar K

Deputy Manager - IT at Nidec Corporation

Useful to access data anytime and helpful in generating reports quickly

Speaking about the product's ability to improve sales processes, I would say that even though the tool offers project management capabilities along with ERP functionalities, my company doesn't use it for project management or HR-related areas. My company majorly uses the tool for finance, logistics, and inventory control. I haven't had the need for my company to not integrate the tool with other products. Though my company uses the product separately, we can export Sage CRM into Excel, after which the data can be integrated with other software products. Though the tool can be integrated with other products, my company doesn't do it because Sage CRM is enough for us. The analytical reporting part of the business product is good. The analytical reporting part of the product is used for financial years, along with the profit and loss reports and inventory reports. For the sales part in our company, we use the analytical reports generated by the product to help the sales people in a region-wise, sales-wise and product-wise manner. In my company, one of the teams will be changing from Sage CRM to Microsoft Dynamics. I recommend the product to others who plan to use it, especially since it is a tool suitable for medium-sized companies and not for enterprise-sized businesses. Medium-sized companies can use the product since it is an economical and reliable tool. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I rate Bigin by Zoho CRM nine out of ten."

"The pipeline management has helped to streamline the sales processes in that I can develop the business pattern where we can send automated emails and automated calls at different stages."

"With Bigin by Zoho CRM, we spent about a week for setup and within 15 days it was operational, requiring less than a month total for implementation."

"We can add users and products to the workflows."

"The most valuable feature is the case management system, which allows for the customization of workflows and saving solutions."

"The Sage Accpac solution has definitely been the most valuable because the finance features are excellent."

"Sage CRM is flexible, customizable, and user-friendly."

"We have found the solution to be stable."

"It has been helpful for opportunity management and lease management."

"The part I like the most is the reporting."

"The solution's technical support is fast to respond."

"The most useful aspect of Sage CRM is the capability to keep track of each staff member's communication and bill processing activities. The ability to track both customers and employees is a useful tool."

Cons

"Bigin by Zoho CRM is a very limited application; we cannot customize it as we want."

"The user interface is too modular and fragmented, posing challenges. The UI could be much better by the year 2025."

"Zoho CRM needs to incorporate HRM."

"Bigin by Zoho CRM is a very limited application; we cannot customize it as we want."

"Their commercial model based on slabs is not easily comprehensible. The sales representatives should be better equipped to explain the slab structure in a simpler manner."

"I would like Sage to improve their UI."

"Its user interface could be better."

"Sage CRM would benefit from improving its interaction with email communication sites and social media platforms in order to gather more leads."

"The product could be improved by modernizing the charts and analytics. Additionally, the export features and interactivity of the charts need enhancement."

"Sage CRM doesn't have a dashboard for dynamic reporting."

"With regards to monitoring the transaction with alerts, it could be better."

"The scalability of this solution depends on whether you have a team that can configure it for scale."

"From an improvement perspective, the ability to make modifications to the product needs to be more user-friendly."

Pricing and Cost Advice

Information not available

"The product is expensive."

"From an African perspective, the solution is relatively expensive."

"We pay for eight core modules and 20 user licenses and this costs us $1500 per year."

"Though my company has to have a perpetual license per user, there is a need to make annual payments towards the costs attached to the support my organization receives from Sage CRM's technical team."

"We have a yearly license."

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Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	3
Large Enterprise	2

Questions from the Community

What needs improvement with Bigin by Zoho CRM?

With AI becoming prevalent, Bigin by Zoho CRM needs AI updates, which I heard they are working on. Additionally, their commercial model based on slabs is not easily comprehensible. The sales repres...

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What is your primary use case for Bigin by Zoho CRM?

In my previous organization, we used Bigin by Zoho CRM for vendor onboarding, payments, and everything. In the present organization, we are only doing the billing. Since we are a very small organiz...

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What advice do you have for others considering Bigin by Zoho CRM?

We are currently working on integrating Bigin by Zoho CRM with other applications, particularly an HR HRIS system, though this is planned for 2026 end. Bigin by Zoho CRM saves considerable time com...

See all answers

What do you like most about Sage CRM?

The solution's technical support is fast to respond.

See all answers

What is your experience regarding pricing and costs for Sage CRM?

The product is expensive.

See all answers

What needs improvement with Sage CRM?

The product could be improved by modernizing the charts and analytics. Additionally, the export features and interactivity of the charts need enhancement.

See all answers

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Compared 48% of the time

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Compared 16% of the time

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Product Reports

Buyer's Guide

CRM

January 2026

Download Bigin by Zoho CRM product report

Buyer's Guide

CRM

January 2026

Download Sage CRM product report

Overview

Bigin by Zoho CRM is a streamlined CRM platform designed to meet the needs of small businesses, offering essential CRM functionalities with ease of use, enabling businesses to efficiently manage customer interactions and sales processes.

It operates as a lightweight CRM focusing on pipeline visibility and data-driven decision-making. Users can track deals, schedule follow-ups, and collaborate across teams, providing a simple yet effective way to enhance customer relationships. Bigin is acclaimed for its balance between robust features and simplicity. While it proves invaluable for small business operations, users indicate that enhancements in customization and scalability could elevate its utility further.

What are the standout features of Bigin by Zoho CRM?

Pipeline Management: Visualize and manage sales pipelines effectively.
Email Integration: Seamlessly integrate and manage email accounts.
Workflow Automation: Automate repetitive tasks to increase efficiency.
Mobile Access: Cloud-based accessibility from mobile devices.
Customizable Fields: Tailor fields to match business requirements.

What benefits or ROI should users expect?

Increased Efficiency: Streamlines sales processes, saving time.
Improved Collaboration: Facilitates better team communication.
Enhanced Decision-Making: Provides insights for informed choices.
Cost-Effectiveness: Affordable for small businesses.

Bigin by Zoho CRM is often used in small and medium enterprises needing straightforward CRM solutions without the complexities of larger systems. Industries such as retail, service-based businesses, and startups find its features particularly useful, helping teams focus on customer engagement and sales growth.

Zoho

SageCRM software automates sales tasks such as creating quotes and orders, forecasting sales, progressing leads, and converting them to opportunities using sales workflows. Using CRM software, your marketing team can identify the sources of leads, opportunities and closed sales. They can also find customer information for upcoming campaigns and send targeted email marketing campaigns. When customers place orders for your products or services after these marketing campaigns, you can track these orders using an ERP or business management solution. It can be fully integrated CRM or Sage Sales, Marketing, Service modules to suit your business needs.

Sage

Sample Customers

Information Not Available

Avis, Fuji Xerox, Formula 1

Buyer's Guide

Bigin by Zoho CRM vs. Sage CRM

December 2025

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