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Actifio vs Rubrik vs Veeam Data Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
1.0
Actifio boosts productivity by reducing storage costs, improving data management, and enhancing disaster recovery, offering substantial ROI.
Sentiment score
7.1
Rubrik enhances ROI with time savings, reduced costs, data protection, improved productivity, seamless backups, and compliance benefits.
Sentiment score
7.4
Veeam Data Platform enhances backup efficiency, reduces downtime and costs, offering rapid recovery and a fast ROI.
Rubrik provides long-term return on investment for my customers, as well as immediate benefits because of deduplication and compression, drastically reducing the cost on the storage side from traditional to Rubrik.
Technical Architect at a tech vendor with 10,001+ employees
I have seen a return on investment as it saves time and money by preventing us from being in a disaster situation.
DavOps at a university with 51-200 employees
 

Customer Service

Sentiment score
5.5
Actifio's customer support is mostly praised, though some users report expertise gaps, especially when involving IBM or Google.
Sentiment score
8.3
Rubrik's support excels with quick responses, proactive issue resolution, and incorporates user feedback, surpassing other vendors in service.
Sentiment score
7.4
Veeam Data Platform's support is responsive and professional, though users seek improved communication and availability in some regions.
Their knowledge isn't great.
Tech Lead / Informix DBA at a wholesaler/distributor with 5,001-10,000 employees
They offer 24/7 support and even have a dedicated ransomware hotline with a team ready to engage immediately.
Rubrik administrator at Freelance
Rubrik's support has been good, better than many other vendors like Microsoft, VMware, and Dell.
IT Program Manager at a government with 1,001-5,000 employees
Rubrik provides excellent customer service and technical support.
Senior System Engineer at Goya Foods
Most cases are handled perfectly.
Applications section Head at Raya Integration
I would rate their technical support a 10 out of 10.
Sr. Production Analyst at a logistics company with 1,001-5,000 employees
The escalation from first, second to third tier is sometimes very long-lasting, but the resolve rate is quite high.
Managing Director at INT/box GmbH
 

Scalability Issues

Sentiment score
5.3
Actifio excels in scalable data management across sectors with optimal performance reliant on network and hardware resources.
Sentiment score
7.8
Rubrik offers scalable, high-performance data management with seamless integration and expansion, praised for adaptability and non-intrusive scaling.
Sentiment score
7.5
Veeam Data Platform offers seamless scalability, efficiently managing large data volumes and adapting to diverse environments with flexible licensing.
It can scale out horizontally as well as vertically, and the availability of expansion is very quick.
Technical Architect at a tech vendor with 10,001+ employees
Azure Backup solution offers faster restoration for data over six terabytes compared to on-premises.
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Rubrik is highly scalable, with a rating of nine out of ten based on its seamless integration.
Sales Manager at Beta Information Technology
It involves acquiring additional licenses as needed.
Solutions Architect at a comms service provider with 10,001+ employees
I would rate the scalability part of Veeam Data Platform 10 out of 10 because we have the ability to scale out the product at any time with scale-out backup repositories and can add licenses as needed.
Associate Technical Specialist at a consultancy with 10,001+ employees
In order to scale Veeam Data Platform, we have to pay a lot more money.
L3 Infrastructure Engineer at Specsavers
 

Stability Issues

Sentiment score
7.5
Actifio is stable and reliable, with robust support and positive user feedback on performance and quick bug resolution.
Sentiment score
8.1
Rubrik is praised for stability and reliability, offering seamless integration and prompt support for minor issues.
Sentiment score
7.8
Veeam Data Platform is stable and reliable, with efficient support resolving occasional bugs and minimal operational impact.
Once we sorted out all our problems with Actifio and our configuration of our database and other components, I would probably rate stability about a seven.
Tech Lead / Informix DBA at a wholesaler/distributor with 5,001-10,000 employees
Rubrik has been stable, and we have not experienced any downtime.
IT Program Manager at a government with 1,001-5,000 employees
When you do the restore, it is also stable and quickly delivering what we have been looking for.
Senior Technical Support Engineer at a tech services company with 10,001+ employees
The prerequisite dependencies with the cost team site, infrastructure, port opening, and adding the complete Rubrik console module take time, depending on the volume of servers and storage occupancy.
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
There are no issues with stability in Veeam Data Platform.
Solutions Architect at a comms service provider with 10,001+ employees
I can say the stability of Veeam Data Platform is almost 8 to 9, as the cluster functionality was not there in earlier platforms such as version 12, but is provided in version 13.
Associate Technical Specialist at a consultancy with 10,001+ employees
 

Room For Improvement

Actifio needs workflow flexibility, platform support enhancements, better integration, improved support, pricing features, AI, and seamless upgrades.
Rubrik users suggest improvements in UI, integration, database compatibility, and pricing while praising their receptiveness to feedback.
Users seek improved integration, better reporting, enhanced support, streamlined interface, licensing simplicity, faster recovery, and increased compatibility in Veeam.
The most concerning issue is IBM support.
Tech Lead / Informix DBA at a wholesaler/distributor with 5,001-10,000 employees
We need more efficient search capabilities that allow searching by last name or login ID.
IT Program Manager at a government with 1,001-5,000 employees
I need a better output from the existing reports as they currently do not provide comprehensive metrics.
Senior System Engineer at Goya Foods
Including packaged training with the product at the time of purchase would be beneficial.
Rubrik administrator at Freelance
The improvement we would like to see is the option to scale Veeam Data up in smaller sections rather than large sections, which requires paying much more.
L3 Infrastructure Engineer at Specsavers
Reducing it by 20% would make it more accessible to a broader range of customers.
Solutions Architect at a comms service provider with 10,001+ employees
OpenStack is something Veeam Data Platform doesn't support, and they haven't indicated that they will support it in the future.
Applications section Head at Raya Integration
 

Setup Cost

Actifio is praised for its supportive pricing and professional services, offering affordability and rapid implementation despite learning curves.
Rubrik's cost is justified by its simplicity, comprehensive features, and potential TCO savings through multi-year agreements.
Veeam Data Platform offers reasonable, customizable pricing with per-CPU socket licensing, low setup costs, and competitive discounts.
Rubrik is considered expensive, with a price rating of three out of ten.
Sales Manager at Beta Information Technology
We could mix and match to optimize costs for our needs.
IT Program Manager at a government with 1,001-5,000 employees
Rubrik is expensive due to its robust hardware.
Rubrik administrator at Freelance
I don't consider the price expensive given its importance.
Sr. Production Analyst at a logistics company with 1,001-5,000 employees
A reduction of 20% in the current cost would make the solution more attractive to clients.
Solutions Architect at a comms service provider with 10,001+ employees
Veeam Data Platform is more expensive than OpenStack because we pay for it in US dollars, while we pay for OpenStack in Egyptian pounds.
Applications section Head at Raya Integration
 

Valuable Features

Actifio is praised for its Golden Copy, cloud integration, user-friendly interface, cost efficiency, and excellent support team.
Rubrik features instant recovery, a user-friendly interface, automation, and immutability, providing efficient, secure, and cost-effective backup management.
Veeam Data Platform excels in reliable backups, efficient recovery, VMware integration, and advanced monitoring for effective data management.
What really stands out in Actifio is that it can provide us full copies of the database without having full copies of the database.
Tech Lead / Informix DBA at a wholesaler/distributor with 5,001-10,000 employees
The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks.
Sales Manager at Beta Information Technology
Since switching to Rubrik, our backup times have decreased significantly, going from two and a half days to one and a half hours for certain systems.
IT Program Manager at a government with 1,001-5,000 employees
Even if my network is compromised by ransomware, the file system does not allow overwriting of the backups, ensuring that my backups remain safe.
Rubrik administrator at Freelance
The platform is user-friendly, comprehensive, and compatible with numerous market solutions, including virtualization and bare metal servers.
Solutions Architect at a comms service provider with 10,001+ employees
The most important aspect of this platform is data security with immutable data in the storage.
Sr. Production Analyst at a logistics company with 1,001-5,000 employees
The backup for specific disks feature has helped me by allowing us to take backups specifically for data we need, rather than for the whole server as a single disk, such as just backing up the root disk.
DavOps at a university with 51-200 employees
 

Mindshare comparison

As of April 2026, in the Backup and Recovery category, the mindshare of Actifio is 0.7%, up from 0.3% compared to the previous year. The mindshare of Rubrik is 3.8%, down from 7.8% compared to the previous year. The mindshare of Veeam Data Platform is 6.6%, down from 16.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Mindshare Distribution
ProductMindshare (%)
Veeam Data Platform6.6%
Rubrik3.8%
Actifio0.7%
Other88.9%
Backup and Recovery
 

Featured Reviews

Jeff Poulton - PeerSpot reviewer
Tech Lead / Informix DBA at a wholesaler/distributor with 5,001-10,000 employees
Has reduced storage requirements for development environments but presents challenges during upgrades and support interactions
The most concerning issue is IBM support. The issue I have with IBM support is that sometimes they don't seem to know their product very well at times. I don't know where the support is coming from, whether it's from IBM or from Google through IBM. I'm not sure who physically does the support. Their knowledge isn't great. Plus, the way we use it is not the focus of Google nowadays. Google, as I understand it, bought the product as an add-on to Google Cloud or whatever as a backup and that's not how we use it. I do see some problems with Actifio, specifically keeping current with operating systems. It can be tricky to upgrade Actifio. It can be a challenge. When we've had to do it, we've had to work with their support people, and some of them are just people reading a sheet of instructions. When those instructions are obviously wrong at times because you can tell if you have half a knowledge of what you're doing, it takes ages for them to go off and find someone to explain what's going wrong. So it can be very laborious.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.
TH
Applications section Head at Raya Integration
Continuous replication and backup simplify customer service across enterprises of any size
Veeam Data Platform provides me with the most useful features such as application restore, single file restore, backup and replication, and continuous replication. We utilize these features for management and the customers we serve. Veeam Data Platform provides features such as immutability and ransomware protection. While we use other applications for ransomware protection, we rely on Veeam Data Platform for encryption.
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Comparison Review

it_user159711 - PeerSpot reviewer
Architect at a tech services company with 51-200 employees
Nov 9, 2014
VMware SRM vs. Veeam vs. Zerto
Disaster recovery planning is something that seems challenging for all businesses. Virtualization in addition to its operational flexibility, and cost reduction benefits, has helped companies improve their DR posture. Virtualization has made it easier to move machines from production to…
 

Top Industries

By visitors reading reviews
Financial Services Firm
21%
Construction Company
12%
Retailer
11%
Insurance Company
7%
Financial Services Firm
11%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Computer Software Company
11%
Manufacturing Company
9%
Financial Services Firm
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise3
Large Enterprise5
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
By reviewers
Company SizeCount
Small Business218
Midsize Enterprise99
Large Enterprise139
 

Questions from the Community

What is your experience regarding pricing and costs for Actifio?
Actifio is cheaper than other tools. I rate the pricing an eight out of ten.
What needs improvement with Actifio?
The most concerning issue is IBM support. The issue I have with IBM support is that sometimes they don't seem to know...
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
Major Differences Between These 4 Backup and Disaster Recovery Solutions?
Comparing the features of the four is not the right approach. You need to develop a list of requirements for backup ...
How do the backup solutions of Veeam and Veritas compare?
Technically, Veeam is best for hyper-v & VMWare replications, snapshots, HA failover, also support for file syste...
How does Nakivo compare with Veeam Backup & Replication?
Nakivo is my favorite backup software. Below are the main benefits of Nakivo compared to Veeam 1. Low cost. 2. Backup...
 

Also Known As

No data available
No data available
Veeam Backup & Replication, Veeam ONE, Veeam Backup & Replication
 

Overview

 

Sample Customers

IBM, Waste Industries, Nasdaq, Verizon, Sharp, Rosetta Stone, Dakine, JBS Australia, Texas Wesleyan University, Cintra, People's Choice Credit Union, Lotto NZ, Electric Insurance, Tyler Technologies, Intility, Corporate One Federal Credit Union, Bryant University, pc/nametag, Isagenix, Sungard Availability Services, Databank, Electrocraft, Lifescript, Westfleisch, Interstate National Corporation, RestorePoint, Net3, Access Community Health Network, Newmarket International, Rezolve Group Inc., Piri Reis University, MC Assembly, Grass-Merkur, dbMotion, Christian Broadcasting Network, Bezeq, Abilene Christian University, CNW Group, Softcat, Migliori, City of South Portland, NaviSite, News-Press & Gazette, Comtec, Equity Insurance, Admirals Bank, Assistra, Dassault, Henry Davis York Lawyers, SAI Global, Audax Group, DSM, Triad Retail Media, Euronet Worldwide, Palm Beach County School District, iGate, Emerald Queen Casino
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Information Not Available
Find out what your peers are saying about Veeam Software, Hewlett Packard Enterprise, Rubrik and others in Backup and Recovery. Updated: March 2026.
885,728 professionals have used our research since 2012.