HootSuite vs Sprinklr comparison

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HootSuite

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 1, 2026

HootSuite and Sprinklr compete in the social media management space. HootSuite has the upper hand in pricing and customer support, while Sprinklr impresses with its robust feature set.

Features: HootSuite simplifies scheduling, offers a seamless multi-platform posting experience, and includes an AI engine that suggests trending topics. Sprinklr integrates customer experience management, provides advanced reporting, and supports multi-channel publishing with high availability, making it a comprehensive solution.

Room for Improvement: HootSuite could enhance its analytics depth, offer more advanced customization options, and improve integration with other CRM systems. Sprinklr can work on simplifying its deployment process, streamline its extensive feature set to reduce complexity, and enhance user-interface intuitiveness.

Ease of Deployment and Customer Service: HootSuite is known for its easy setup and responsive customer service, offering a straightforward user experience. Sprinklr, while providing robust customer support, has a more complex deployment process due to its extensive capabilities.

Pricing and ROI: HootSuite's pricing is budget-friendly, securing a good ROI for smaller enterprises. Sprinklr demands a more significant investment, but its extensive features and strategic value can lead to a higher long-term ROI, justifying the initial cost.

To learn more, read our detailed HootSuite vs. Sprinklr Report (Updated: April 2026).

HootSuite vs. Sprinklr

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Helped 894,668 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HootSuite

Ranking in Social CRM

3rd

Ranking in Social Media Management Solutions

3rd

Average Rating

8.0

Number of Reviews

Ranking in other categories

Social Media Analytics Software (1st)

Sprinklr

Ranking in Social CRM

1st

Ranking in Social Media Management Solutions

1st

Average Rating

8.0

Number of Reviews

Ranking in other categories

Customer Experience Management (7th), Customer Feedback Management (2nd), Community Platforms (1st), Digital Experience Platforms (DXP) (4th)

Mindshare comparison

As of May 2026, in the Social CRM category, the mindshare of HootSuite is 10.0%, down from 11.7% compared to the previous year. The mindshare of Sprinklr is 11.9%, down from 17.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM Mindshare Distribution
Product	Mindshare (%)
Sprinklr	11.9%
HootSuite	10.0%
Other	78.1%

Social CRM

Featured Reviews

Babra Mishra

Project Lead at Roche

Centralized planning has boosted campaign reach and simplifies managing multiple social channels

HootSuite is incredibly useful, as scheduling and connection to social accounts makes it much simpler to post and schedule content across social media platforms. There are a few issues with it being somewhat glitchy and the timeline not showing up consistently as of recently, but overall, it is a great product. The best features HootSuite offers include scheduling, posting, connection to social media channels, analytics, and a timeline feature, which has already disappeared, but I hope that it could return. HootSuite also offers a content library to load things as needed. The customer service works great, as if you are having a problem, they address it immediately. HootSuite has been truly useful and helpful in my organization because impressions have increased, there has been an increase in traffic, scheduling has become simpler, and approvals have been excellent.

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Leonid Mironov

Social & Digital Media Performance, Senior Manager at Majid Al Futtaim

Facilitating data-driven decisions with powerful reporting and case management

The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The best features HootSuite offers in my experience are the pipeline and the order status."

"Customer Service: Great. Technical Support: Good."

"The main improvement HootSuite offers is allowing my organization to run social media campaigns."

"If you are into social media marketing or any other digital media, then you should have knowledge of HootSuite because it is the industry standard that has been helping industry professionals."

"The main improvement HootSuite offers is allowing my organization to run social media campaigns."

"Hootsuite feels like an all-in-one tool; I can publish content on Hootsuite and then answer comments, which is what I do for my customers."

"If you are into social media marketing or any other digital media, then you should have knowledge of HootSuite because it is the industry standard that has been helping industry professionals."

"HootSuite is an easy way to get social media posts out, as you're able to upload and schedule posts in the future, which saves time and allows for the continuity of having the same post across various platforms."

More HootSuite pros

"The most effective feature is the automation of the routing engine."

"Being able to use moving images, like GIFs, is important, and multi-language support is crucial, as it allows content in multiple languages and increases engagement and impressions significantly."

"It is easy to invite advocates in to help with community management, plus there are tons of integrations with other customer support products."

"From a cost perspective, it requires replacing, but in terms of business benefits, Sprinklr provides a very good customer experience, which is the major benefit for us."

"The interface is the most valuable feature to me."

"Sprinklr provides an in-depth, comprehensive solution akin to Salesforce for social media, offering a 360-degree cover with numerous options."

"The Unified-CXM Platform has enabled cost savings on resources by aggregating data and sorting messages before reaching an agent, reducing the workload and optimizing headcount."

More Sprinklr pros

Cons

"There are a few issues with it being somewhat glitchy and the timeline not showing up consistently as of recently, but overall, it is a great product."

"Before choosing HootSuite, I evaluated the sales team, which is acceptable, but I need the legal team, the finance team, and integration about the pipeline, which is not very good."

"Last I checked, you can't schedule Twitter threads where each tweet is a reply to a previous tweet."

"I advise against using Hootsuite."

"Last I checked, you can't schedule Twitter threads where each tweet is a reply to a previous tweet."

"Bulk scheduling."

"The pricing would be great if it were free. It costs $99 per month, which is quite expensive."

"The company should reduce the pricing to make it easier for companies to deploy to larger social teams."

"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."

"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."

"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."

"The pricing of the solution is quite high, rated at nine to ten. The cost should be reconsidered given the capabilities provided by the platform."

"There could be more videos on how to use Sprinklr."

"The editability of a post is irritating right now. Editing a post already marked for publish, a special feature in their platform, is problematic."

"Sprinklr could be more drag-and-drop friendly."

More Sprinklr cons

Pricing and Cost Advice

"I have only used the free versions."

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Top Industries

By visitors reading reviews

Manufacturing Company

Financial Services Firm

University

Educational Organization

Financial Services Firm

11%

Comms Service Provider

Construction Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	2
Large Enterprise	7

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	5
Large Enterprise	6

Questions from the Community

What needs improvement with HootSuite?

I really wish HootSuite automatically saved drafts. It frequently disconnects from accounts, and I am unsure if this occurs when the internet connection is weak. I would like to see improvements in...

What is your primary use case for HootSuite?

Having a variety of social accounts and needing to post across them is the primary use case for HootSuite, and it works really well for this purpose. The analytics feature is incredibly useful to h...

What advice do you have for others considering HootSuite?

For others looking into using HootSuite, I advise that it is well suited for any size of organization that is looking to schedule posts. It can handle accounts for multiple social media platforms o...

Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

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Product Reports

Social CRM

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Also Known As

No data available

Get Satisfaction, Unified-CXM Platform

Overview

HootSuite enhances social media scheduling and management by centralizing content sharing across platforms, increasing engagement, and saving operational time. Its AI-driven tools support team collaboration effectively.

HootSuite is designed for managing social media posts on platforms like Facebook, Twitter, and LinkedIn, allowing users to automate and synchronize content distribution efficiently. Featuring advanced analytics and collaboration tools, it streamlines social media management. It supports real-time insights for managing interactions and tracking performance, reducing the need for multiple employees or platform logins. HootSuite also offers mobile access, helping users maintain consistent messaging and manage content on the go. Users have suggested improvements for expanded features, better Twitter thread scheduling, and more detailed reporting.

What are HootSuite's most important features?

AI-driven topic suggestions: Provide personalized content recommendations for increased engagement.
Customizable posts: Allow for tailored content across different platforms.
Advanced analytics tools: Offer in-depth data analysis and centralized reporting.
Mobile app: Ensures seamless access and management of social media content.

What benefits or ROI should users look for in reviews?

Increased social media engagement: Helps boost platform interactions and visibility.
Traffic growth: Drives more visitors to users' online platforms.
Operational time savings: Reduces the time spent managing social media by centralizing tasks.
Effective team collaboration: Supports coordinated content operations.

In industries such as marketing and customer service, HootSuite is typically used for scheduling and synchronizing posts, analyzing engagement metrics, and improving customer interaction strategies. Marketers benefit from its comprehensive analytics for campaign adjustments and performance tracking, while customer service teams utilize its real-time insights to enhance user engagement and support.

HootSuite

Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.

Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.

What are the key features of Sprinklr?

Customization and AI Analytics: Tailor solutions with custom rule engines and AI-powered insights.
Automation and Scheduling: Boost productivity with automated processes and smart content planning.
Integration with CRMs: Connect seamlessly for enhanced customer management.
Social Media Management: Comprehensive tools for managing and scheduling content across platforms.
Omnichannel Engagement: Integrate multiple platforms for consistent customer interaction.

What benefits can users expect from Sprinklr?

Improved Customer Experiences: Enhance customer satisfaction with efficient service management.
Operational Efficiency: Streamline processes with automation and comprehensive analytics.
User-Friendly Interface: Simplified operations and easier management for teams.
Comprehensive Social Media Coverage: Engage with audiences across multiple channels seamlessly.

Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.

Sample Customers

Vega, TicketLeap, Radio Italia, The PureMatter Agency, Kiva, The Vancouver Canucks

GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines

HootSuite vs. Sprinklr