I am using it for data analysis in many social media aspects.
Digital Marketing and Social Media Strategy Manager at a media company with 1,001-5,000 employees
Enhanced customer inquiry automation with good performance and automation
Pros and Cons
- "The most effective feature is the automation of the routing engine."
- "Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."
What is our primary use case?
How has it helped my organization?
We use Sprinklr for customer business and integration purposes. It significantly helps with the automation and labelling of customer inquiries, supports team processes, and provides automated routing for various customer queries.
What is most valuable?
The most effective feature is the automation of the routing engine. Although it required me to do a lot of work as an admin, it greatly helped the operational side. I can build rules for users, set routing for different types of customer queries, and auto-tagging for marketing purposes. Additionally, the tool has significantly decreased our response times and improved user and customer experiences.
What needs improvement?
Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal. Another area for improvement is to speed up on AI technology since other tools provide more advanced AI features.
Buyer's Guide
Sprinklr
September 2025

Learn what your peers think about Sprinklr. Get advice and tips from experienced pros sharing their opinions. Updated: September 2025.
869,089 professionals have used our research since 2012.
For how long have I used the solution?
I have been working with Sprinklr for more than five years.
What do I think about the stability of the solution?
The solution is stable; I have not experienced any performance issues.
What do I think about the scalability of the solution?
Sprinklr is scalable.
How are customer service and support?
General customer support rates four to five out of ten. Premium support, which is paid, receives a ten out of ten rating.
The technical support for a complex business model was challenging because the support team did not always understand our specific needs.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I have worked with various solutions such as Conversocial, Social Engage, and other platforms for social data and support reporting.
How was the initial setup?
The initial setup was complex. We worked step-by-step to build rules with the help of a consultant from Sprinklr, and it took about three months to get everything set up.
What about the implementation team?
It was just me from the client side and one guy from Sprinklr working on the implementation. After setup, there are about one hundred users.
What's my experience with pricing, setup cost, and licensing?
Sprinklr charges fees for onboarding, premium support, and other services, which should ideally be part of the package.
What other advice do I have?
Learn everything from the onboarding point. Do not rely heavily on support unless you have the budget for premium support. It's crucial to utilize the onboarding period to understand the tool thoroughly.
I'd rate the solution nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Content Specialist at a consultancy with 501-1,000 employees
The interface enhances customer service with okay pricing and good support
Pros and Cons
- "The interface is the most valuable feature to me."
- "There could be more videos on how to use Sprinklr."
What is our primary use case?
I use it for managing customer service.
What is most valuable?
The interface is the most valuable feature to me.
What needs improvement?
There could be more videos on how to use Sprinklr. For example, there could be detailed platform guides explaining everything.
For how long have I used the solution?
I have used the solution for one and a half years.
What do I think about the stability of the solution?
The solution is quite stable.
What do I think about the scalability of the solution?
It is quite scalable.
How are customer service and support?
The quality of customer service is good.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I also use Hootsuite.
How was the initial setup?
I think the initial setup is moderate.
What about the implementation team?
The implementation is done by a team.
What's my experience with pricing, setup cost, and licensing?
I'm not really into working with the pricing. The other team is handling it, so I'm not really sure. I think the pricing is okay for an enterprise.
What other advice do I have?
Sometimes, we use help from the Sprinklr support team.
The overall product rating is nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Jan 10, 2025
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Sprinklr
September 2025

Learn what your peers think about Sprinklr. Get advice and tips from experienced pros sharing their opinions. Updated: September 2025.
869,089 professionals have used our research since 2012.
Content Manager at a tech services company with 501-1,000 employees
I can invite advocates in to help with community management. It integrates with other customer support products.
What is most valuable?
It is easy to invite advocates in to help with community management, plus there are tons of integrations with other customer support products. Essentially, it has everything I need from this type of tool.
How has it helped my organization?
Great community software out of the box; no additional modules needed to maintain their system, which is a good sign if your company is comprised of people who aren't, let's say, tech-savvy.
What needs improvement?
Please provide more integrations and cool bots!
For how long have I used the solution?
I have used it for six months.
What was my experience with deployment of the solution?
We have not encountered any deployment issues.
What do I think about the stability of the solution?
We have not encountered any stability issues.
What do I think about the scalability of the solution?
We have not encountered any scalability issues.
How are customer service and technical support?
Technical support is excellent.
Which solution did I use previously and why did I switch?
We did not previously use a different solution.
How was the initial setup?
It is easy to use out of the box.
What about the implementation team?
An in-house team implemented it.
What was our ROI?
ROI is 10%.
What's my experience with pricing, setup cost, and licensing?
Get one to try one.
Which other solutions did I evaluate?
Before choosing this product, we evaluated a number of integrations.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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Updated: September 2025
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