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Sprinklr vs Zendesk comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Aug 25, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Sprinklr
Ranking in Community Platforms
1st
Average Rating
8.0
Number of Reviews
11
Ranking in other categories
Customer Experience Management (8th), Social CRM (1st), Customer Feedback Management (2nd), Social Media Management Solutions (1st), Digital Experience Platforms (DXP) (3rd)
Zendesk
Ranking in Community Platforms
2nd
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
61
Ranking in other categories
CRM Customer Engagement Centers (6th), CRM (18th), Help Desk Software (8th), IT Service Management (ITSM) (7th), Sales Force Automation (8th), Reporting (14th), Knowledge Management Software (4th)
 

Mindshare comparison

As of October 2025, in the Community Platforms category, the mindshare of Sprinklr is 16.4%, up from 14.6% compared to the previous year. The mindshare of Zendesk is 20.7%, up from 20.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Community Platforms Market Share Distribution
ProductMarket Share (%)
Sprinklr16.4%
Zendesk20.7%
Other62.900000000000006%
Community Platforms
 

Featured Reviews

Leonid Mironov - PeerSpot reviewer
Facilitating data-driven decisions with powerful reporting and case management
The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.
JohanSkibdahl - PeerSpot reviewer
Automating customer support with advanced AI capabilities and seamless communication
Zendesk has been invaluable in automating communications such as email and phone calls. It allows us to handle more support cases with fewer people due to its advanced artificial intelligence capabilities. This intelligent tool can manage complex queries before users even realize they are interacting with a non-human. Additionally, we have integrated Zendesk with Datto and Klaviyo, enhancing our workflows.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Everything is integrated in one platform."
"The interface is the most valuable feature to me."
"The most effective feature is the automation of the routing engine."
"The most important feature of Sprinklr is its high availability since it is a cloud solution."
"Sprinklr provides an in-depth, comprehensive solution akin to Salesforce for social media, offering a 360-degree cover with numerous options."
"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."
"AI manages customer interactions really well, and the flow becomes easier."
"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."
"It's very convenient to use."
"The initial setup is simple and straightforward."
"The feature to move over my customer experience team tickets for different specialists is very valuable for my team."
"It's a very stable tool, very powerful."
"I love how the tickets would auto-populate very quickly in Zendesk, especially when a call comes in."
"The product offers very good management. It has a great ability to assign tickets based on content."
"I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding and searching for specific tickets. The search and navigation tools are easy to use, and I haven't encountered any issues with delays or communication gaps in ticket resolutions."
"It is very easy to connect back and forth between the requester and the person fulfilling the ticket."
 

Cons

"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."
"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."
"Their support team should opt for phone calls over emails to resolve issues faster."
"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."
"There could be more videos on how to use Sprinklr."
"When onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side."
"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."
"Sprinklr could be more drag-and-drop friendly."
"Zendesk Guide could be improved by allowing us to put our assets in one location. What happens now for each article, for example, is we have to upload the images for that article to that location, so the image reuse is still not something that they have perfected. If they could allow us to update all the images in one location, and then pull the image from there, it would be easier when working on Multibrand projects. There are no Multibrand updates available—we have to update each brand manually. For my company, I have come up with an API tool which allows me to push the content to multiple brands together, but if you don't have something like that, you have to manually do it."
"The solution itself wasn't easy to set up."
"The price of the solution should be reduced."
"They have something called Zendesk Explore, which isn't as good as what they had in place previously."
"There could be improvements in integration, which can be achieved with APIs or tools like Zapier."
"I'm going to piggyback on what I said regarding Freshdesk concerning what could be better in Zendesk: incorporate more AI."
"The support team is time-consuming, and they don't find the answer to our problem."
"It needs to improve in terms of its flexibility, price, and installation."
 

Pricing and Cost Advice

Information not available
"We pay for the solution on a yearly basis and my understanding is that the cost is about $30,000. That's the cost for 24 to 25 agents."
"You have to pay extra for better support. So it's not only the license that you pay for, but you have to pay extra for the support as well."
"Zendesk's licensing is not cheap. For Enterprise, we are paying $200 per agent. It's a per-month cost, so it's pretty steep. There are some services you need to pay extra for. For example, with Zendesk Guide, we had to buy the most expensive offering in order to get Multibrand and everything. We also had to pay a lot of money for themes."
"There are different plans that are offered. We are using the entry-level plan. The overall price of the solution should be reduced. The price is too high."
"The price is very competitive."
"From what I hear, Zendesk's pricing is a little expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Energy/Utilities Company
8%
Computer Software Company
8%
Educational Organization
6%
Computer Software Company
20%
Performing Arts
7%
Manufacturing Company
7%
Comms Service Provider
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise5
Large Enterprise6
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise20
Large Enterprise11
 

Questions from the Community

Why is Sprinklr famous for its social media feature?
As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...
Is Sprinklr a free digital experience platform?
No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...
Can Sprinklr help a company provide good customer support?
I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...
What do you like most about Zendesk Support?
I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding and searching for specific tickets. The search and navigation tools are easy to ...
What is your experience regarding pricing and costs for Zendesk Support?
Zendesk's pricing is reasonable. It is not the cheapest solution nor the most expensive, but it provides value for money.
What needs improvement with Zendesk Support?
I'm going to piggyback on what I said regarding Freshdesk concerning what could be better in Zendesk: incorporate more AI. I know many CRM tools are already on the way to do that.
 

Comparisons

 

Also Known As

Get Satisfaction, Unified-CXM Platform
Zendesk Support, Zendesk Guide, Zendesk Sell
 

Overview

 

Sample Customers

GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines
Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber
Find out what your peers are saying about Sprinklr vs. Zendesk and other solutions. Updated: September 2025.
872,778 professionals have used our research since 2012.