Sprinklr and Salesforce compete in the enterprise software category with a focus on customer engagement and CRM, respectively. Sprinklr seems to have the upper hand with its extensive automation and multi-language support, while Salesforce is favored for its CRM capabilities and comprehensive reporting.
Features: Sprinklr offers automation, AI-driven analytics, and multi-language support. It enhances operational efficiency and user productivity with integrated social media solutions and customizable options. Salesforce provides strong CRM features, customizable workflows, and comprehensive reporting, supporting sales activities and customer relationships from a 360-degree perspective.
Room for Improvement: Sprinklr needs to improve integration support and onboarding processes, enhance its AI and multi-language capabilities, and address pricing structure concerns. Salesforce requires better integration with third-party systems and could improve its complexity, user interface, and reporting functionalities for a smoother user experience.
Ease of Deployment and Customer Service: Sprinklr deploys across public clouds with creative customer support, albeit lacking in consistent communication during time-sensitive issues and lacking live chat. Salesforce offers deployment across various cloud platforms, yet its customer service can be slow and may not fully understand complex needs.
Pricing and ROI: Sprinklr is expensive with additional charges for onboarding and premium services but provides operational savings and positive ROI in engagement. Similarly, Salesforce is costly, especially at scale, yet offers valuable functions that can justify its expense. Both solutions are priced for enterprise businesses reflecting their capabilities.
| Product | Market Share (%) |
|---|---|
| Salesforce | 7.3% |
| Sprinklr | 1.6% |
| Other | 91.1% |
| Company Size | Count |
|---|---|
| Small Business | 16 |
| Midsize Enterprise | 7 |
| Large Enterprise | 16 |
| Company Size | Count |
|---|---|
| Small Business | 1 |
| Midsize Enterprise | 5 |
| Large Enterprise | 6 |
Salesforce excels at CRM, offering analytics integration for ROI reporting and user-friendly customization. Automated ticket generation and intuitive features make it ideal for opportunity tracking, customer interaction management, and sales journey enhancement.
Salesforce is renowned for its comprehensive CRM functionalities, aiding businesses with dashboards, email campaigns, and seamless third-party integrations. It enhances sales processes by offering tools for opportunity management, customer interaction tracking, and efficient order booking. Flexibility and scalability make it suitable for promotional campaigns and improved business operations.
What are Salesforce's most important features?Salesforce is implemented in industries for CRM, marketing activities, and customer information management. It supports sales pipeline tracking, business development, customer experience management, lead management, and sales process automation. Marketing is facilitated through campaign analysis and email campaigns, alongside customer interaction insights. Businesses use it for order management, prospecting, project management, and sales forecasting.
Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.
Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.
What are the key features of Sprinklr?Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.
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