Salesforce vs Sprinklr comparison

Salesforce and Sprinklr are both solutions in the Customer Experience Management category. Salesforce is ranked #1 with an average rating of 7.2, while Sprinklr is ranked #7 with an average rating of 8.0. Salesforce holds a 2.9% mindshare in CEM, compared to Sprinklr’s 2.5% mindshare. Additionally, 88% of Salesforce users are willing to recommend the solution, compared to 81% of Sprinklr users who would recommend it.

Salesforce

Read 43 Salesforce reviews

2,231 Views
2,119 Comparison Views

88% willing to recommend

Sprinklr

Read 11 Sprinklr reviews

3,308 Views
1,059 Comparison Views

81% willing to recommend

Salesforce

Sprinklr

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Mar 1, 2026

Sprinklr and Salesforce compete in the customer experience management and CRM sectors, respectively. Salesforce appears to have the advantage due to its robust CRM functionalities and extensive customization options, appealing to a broader range of business needs.

Features: Sprinklr offers AI-driven analytics, automation for community management, and enhanced social media integration. Users benefit from its cloud-based availability and automation capabilities for streamlined operations. Salesforce provides powerful CRM functionalities, strong integrations, and excellent reporting with a wide range of customer management tools.

Room for Improvement: Sprinklr's challenges include complex onboarding and a need for a simpler UI, better real-time integrations, and enhanced multi-language capabilities. Salesforce is considered expensive and has limitations in certain business sector integrations. Its UI is sometimes cumbersome, and there's room to improve report-building and system speed.

Ease of Deployment and Customer Service: Both Sprinklr and Salesforce offer public cloud deployments, with Salesforce also providing private, hybrid, and on-premises options. Sprinklr's customer service is good but could be more agile during urgent issues. Salesforce support is effective but could benefit from better user experience comprehension and clarity during setup.

Pricing and ROI: Both Sprinklr and Salesforce are viewed as expensive, offering high value for enterprise-level functionalities. Sprinklr requires significant upfront investments but yields operational efficiencies. Salesforce's pricing reflects its comprehensive CRM capabilities, justifying the cost for businesses seeking extensive functionalities with substantial ROI potential.

To learn more, read our detailed Salesforce vs. Sprinklr Report (Updated: April 2026).

Buyer's Guide

Salesforce vs. Sprinklr

April 2026

Download the complete report

Helped 893,221 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce

Ranking in Customer Experience Management

1st

Average Rating

7.8

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Sprinklr

Ranking in Customer Experience Management

7th

Average Rating

8.0

Number of Reviews

Ranking in other categories

Social CRM (1st), Customer Feedback Management (2nd), Community Platforms (1st), Social Media Management Solutions (1st), Digital Experience Platforms (DXP) (4th)

Mindshare comparison

As of May 2026, in the Customer Experience Management category, the mindshare of Salesforce is 2.9%, down from 7.7% compared to the previous year. The mindshare of Sprinklr is 2.5%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Customer Experience Management Mindshare Distribution
Product	Mindshare (%)
Salesforce	2.9%
Sprinklr	2.5%
Other	94.6%

Customer Experience Management

Featured Reviews

reviewer2827143

ILS Manager at a consultancy with 11-50 employees

Customer support has become transparent and data driven but the interface still needs major simplification

The UX/UI of Salesforce is a bit problematic. A lot of times there is a learning curve and even over three years I was not able to completely feel comfortable with using it. The search and the keywords and the cases and the account names and there is just a lot of information that is incorporated into Salesforce that it is hard to navigate. It is difficult to quickly find exactly what you are looking for without getting help from another coworker that might know more or really just tinkering around with the system in order to find the best result that you can. I came into a problem with the incorporation of Hebrew. While international customers are spoken to in English, there needs to be incorporation of other languages. There are also customers in the country that use Salesforce with us. A lot of times, when sending updates to Salesforce inside of the company or even to customers that are local, the Hebrew support in Salesforce is problematic. It comes up either backwards or the language does not even identify, meaning that the update will just be completely gibberish.

Read full review

Leonid Mironov

Social & Digital Media Performance, Senior Manager at Majid Al Futtaim

Facilitating data-driven decisions with powerful reporting and case management

The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"One of the best features Salesforce offers is the ability to design custom workflow processes."

"The solution's analytics reporting features are quite good."

"The tool's most valuable feature is user-friendliness."

"The most valuable feature of the solution is the user interface, which is very simple to use."

"The solution enables you not to have to micro-manage your sales team. You could step back and see what's going on at a higher level without having a million meetings and ask people via email and Slack."

"It helps us reach a broader market or audience without sending individual emails."

"The most valuable feature for me in Salesforce is the reporting functionality."

"The tool's most valuable feature is the lightning interface."

More Salesforce pros

"Sprinklr provides an in-depth, comprehensive solution akin to Salesforce for social media, offering a 360-degree cover with numerous options."

"Everything is integrated in one platform."

"The most valuable features are case management and reporting."

"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."

"Sprinklr provides an in-depth, comprehensive solution akin to Salesforce for social media, offering a 360-degree cover with numerous options."

"The interface is the most valuable feature to me."

"From a cost perspective, it requires replacing, but in terms of business benefits, Sprinklr provides a very good customer experience, which is the major benefit for us."

"I recommend it for entrepreneurs who are wearing a lot of different hats."

More Sprinklr pros

Cons

"It would be better if we could design our reports much more easily."

"The system is not particularly easy to use, but there are no alternatives available to me."

"Salesforce gives you a lot of messages, and you don't know what the messages mean."

"Salesforce is not very user-friendly, and a person won't understand it unless proper training is provided."

"Our customers wants more enterprise-level capabilities. Currently, we specialize in Salesforce, but many customers want us to support other platforms like SAP."

"More understanding from the business standpoint will help Salesforce."

"I think sometimes it's just cosmetic features that can be improved, including the way information is displayed and speeding up navigation, but on the whole, I think Salesforce is a great user-friendly software."

"The most valuable feature for me in Salesforce is the reporting functionality."

More Salesforce cons

"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."

"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."

"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."

"There could be more videos on how to use Sprinklr."

"When onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side."

"There could be more videos on how to use Sprinklr."

"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."

"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."

More Sprinklr cons

Pricing and Cost Advice

"Salesforce is expensive, and I rate it an eight out of ten."

"Though Salesforce is more expensive than the other products on the market, it does provide you with more functionalities."

"Salesforce is a solution meant for enterprise-sized businesses because it falls under the higher pricing spectrum. For an enterprise-sized business, the product is reasonably priced."

"The modules are too expensive."

"The product is pretty expensive."

"Salesforce is overpriced."

"Salesforce's licensing costs are yearly. It is expensive."

"We need to procure a separate license for every module."

More Salesforce pricing and cost advice

Information not available

See which vendors are best for you

Use our free recommendation engine to learn which Customer Experience Management solutions are best for your needs.

See recommendations

893,221 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

13%

Manufacturing Company

Construction Company

Legal Firm

Financial Services Firm

11%

Comms Service Provider

Construction Company

Media Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	7
Large Enterprise	18

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	5
Large Enterprise	6

Questions from the Community

What is your experience regarding pricing and costs for Salesforce?

I'm not involved in the pricing, setup cost, or licensing, so I couldn't tell you about that.

See all answers

What needs improvement with Salesforce?

I have no frustrations regarding Salesforce, but I think it can be improved by making it visually more user-friendly, though in general, I believe it's very customizable, and you can make everythin...

See all answers

What is your primary use case for Salesforce?

I use Salesforce daily, which keeps a log of all my opportunities, helps me manage my accounts, lets me see my team's status, shows where I'm at in the team, how much pipeline I have, and what my c...

See all answers

Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

See all answers

Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

See all answers

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

See all answers

Comparisons

Genesys Cloud CX vs Salesforce

Compared 16% of the time

Qualtrics XM Platform vs Salesforce

Compared 10% of the time

Decagon vs Salesforce

Compared 9% of the time

Anthology Engage vs Salesforce

Compared 8% of the time

Freshdesk vs Salesforce

Compared 7% of the time

More Salesforce Competitors

Qualtrics XM Platform vs Sprinklr

Compared 8% of the time

Salesforce Marketing Cloud vs Sprinklr

Compared 7% of the time

Sprout Social vs Sprinklr

Compared 6% of the time

HootSuite vs Sprinklr

Compared 6% of the time

Khoros Social Media Management vs Sprinklr

Compared 4% of the time

More Sprinklr Competitors

Product Reports

Buyer's Guide

Salesforce

April 2026

Download Salesforce product report

Buyer's Guide

Sprinklr

April 2026

Download Sprinklr product report

Also Known As

No data available

Get Satisfaction, Unified-CXM Platform

Overview

Salesforce excels at CRM, offering analytics integration for ROI reporting and user-friendly customization. Automated ticket generation and intuitive features make it ideal for opportunity tracking, customer interaction management, and sales journey enhancement.

Salesforce is renowned for its comprehensive CRM functionalities, aiding businesses with dashboards, email campaigns, and seamless third-party integrations. It enhances sales processes by offering tools for opportunity management, customer interaction tracking, and efficient order booking. Flexibility and scalability make it suitable for promotional campaigns and improved business operations.

What are Salesforce's most important features?

Analytics Integration: Connects with analytics for ROI reporting.
User Customization: Offers user-friendly customization options.
Automated Ticketing: Provides automated ticket generation.
Intuitive Interface: Ensures ease of use for customers.
Opportunity Management: Helps in tracking and managing opportunities.

What benefits or ROI should users look for in reviews?

Enhanced Data Flow: Seamless third-party integrations improve data flow.
Sales Process Efficiency: Automates and enhances sales journey management.
Customization Flexibility: Adapts to changing business operations.
Campaign Management: Supports marketing functions with campaign analysis.
Order Management: Simplifies order booking and tracking.

Salesforce is implemented in industries for CRM, marketing activities, and customer information management. It supports sales pipeline tracking, business development, customer experience management, lead management, and sales process automation. Marketing is facilitated through campaign analysis and email campaigns, alongside customer interaction insights. Businesses use it for order management, prospecting, project management, and sales forecasting.

Salesforce

Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.

Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.

What are the key features of Sprinklr?

Customization and AI Analytics: Tailor solutions with custom rule engines and AI-powered insights.
Automation and Scheduling: Boost productivity with automated processes and smart content planning.
Integration with CRMs: Connect seamlessly for enhanced customer management.
Social Media Management: Comprehensive tools for managing and scheduling content across platforms.
Omnichannel Engagement: Integrate multiple platforms for consistent customer interaction.

What benefits can users expect from Sprinklr?

Improved Customer Experiences: Enhance customer satisfaction with efficient service management.
Operational Efficiency: Streamline processes with automation and comprehensive analytics.
User-Friendly Interface: Simplified operations and easier management for teams.
Comprehensive Social Media Coverage: Engage with audiences across multiple channels seamlessly.

Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.

Sprinklr

Sample Customers

Information Not Available

GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines

Buyer's Guide

Salesforce vs. Sprinklr

April 2026

Free Report: Salesforce vs. Sprinklr

Find out what your peers are saying about Salesforce vs. Sprinklr and other solutions. Updated: April 2026.

DOWNLOAD NOW

893,221 professionals have used our research since 2012.

See our Salesforce vs. Sprinklr report.

See our list of best Customer Experience Management vendors.

We monitor all Customer Experience Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.