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Salesforce vs Sprinklr comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Salesforce
Ranking in Customer Experience Management
2nd
Average Rating
7.8
Reviews Sentiment
6.3
Number of Reviews
44
Ranking in other categories
No ranking in other categories
Sprinklr
Ranking in Customer Experience Management
6th
Average Rating
8.0
Number of Reviews
11
Ranking in other categories
Social CRM (1st), Customer Feedback Management (2nd), Community Platforms (1st), Social Media Management Solutions (1st), Digital Experience Platforms (DXP) (5th)
 

Mindshare comparison

As of August 2026, in the Customer Experience Management category, the mindshare of Salesforce is 2.5%, down from 7.4% compared to the previous year. The mindshare of Sprinklr is 2.5%, up from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Experience Management Mindshare Distribution
ProductMindshare (%)
Salesforce2.5%
Sprinklr2.5%
Other95.0%
Customer Experience Management
 

Featured Reviews

Roman Ryvlin - PeerSpot reviewer
Subject Matter Expert at a tech vendor with 5,001-10,000 employees
Using a unified cloud workspace has improved managing customer data, pipelines, and projects
Sometimes I would prefer Salesforce to run a little bit more quickly. My tasks are relatively easy, and I am not the person responsible for the company. There are some gaps that people responsible should address with ideas on how to improve. My role is not a leading point; I am a very basic user of Salesforce. My tasks are not complex, and I do not have a big problem with that. Salesforce could improve its speed. I would prefer not to analyze it in detail because it generally works well. I cannot say that I spend a lot of time waiting for a response from Salesforce, which would not be suitable for work. For me, this mostly works. There may be more experienced users with wider tasks who experience more problems. I am not in the details of how this works. We have a separate service department responsible for business automation, and those people know the details of how to estimate complexity, comfort level, and expense. I am just aware that Salesforce is running some integrations for us. All integrations are very important, but I am not in the details of this. If there are limitations, problems, or requirements with regard to integrations, I am not aware of them. With regard to setup, I feel informed because I am not setting this up. What can I complain about? It is pain-free. If you want, you can mention that sometimes my business would be great if Salesforce runs a little bit quicker in a soft manner. I do not have a strong component with regard to speed. Cloud-based software runs on different resources. The GUI might sometimes be a little bit slow. Salesforce is good for me. I am clicking on a link and catching it. There is nothing to install, and it is running. I think Salesforce is perfectly scalable because it runs very big datasets for many years and serves thousands of customers. I think it is perfectly scalable from my point of view as a customer. I think approximately 1,000 to 3,000 users are working with Salesforce in my company at the moment. Salesforce is a huge universe, and I cannot tell what should be improved because it has so many capabilities. Probably I am not aware of the majority of those capabilities. This is rather static for big systems, as customers are not aware of the majority of such big system features. I cannot say that I experience some lack of specific functionality. Usually, everything is in place, but I need to have the right permissions. So I cannot answer the question, as I am fine currently. Sometimes I feel the reporting could be more sophisticated and even AI-enabled. For today, the reporting is a good one but a classical one, and I need to build a report. I need to mention the data I want to run on, the filters to apply, and the commands to choose. Sometimes I have much more complex tasks. Generally speaking, I collect the data and know that the data is in the system. If one day they introduce an elaborated AI capability for me to tell Salesforce that I need to get this kind of data and then perform this kind of comparisons and checks to get this kind of result in that form, my ability would be very good.
Leonid Mironov - PeerSpot reviewer
Social & Digital Media Performance, Senior Manager at Majid Al Futtaim
Facilitating data-driven decisions with powerful reporting and case management
The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can manage opportunities easily."
"One of the best features Salesforce offers is the ability to design custom workflow processes."
"The tool's most valuable features are email campaigns, WhatsApp campaigns, and the CRM system."
"The solution's analytics reporting features are quite good."
"The most valuable feature of the solution is the user interface, which is very simple to use."
"The customizable dashboards and real-time updates that keep my work consolidated stand out as the best features Salesforce offers."
"The CRM feature is good. For me, it could be like tracking a customer's entire sales journey, and you can also record their buying behavior and make an effort to upsell on a larger scale."
"We can produce the reports that we need easily."
"AI manages customer interactions really well, and the flow becomes easier."
"From a cost perspective, it requires replacing, but in terms of business benefits, Sprinklr provides a very good customer experience, which is the major benefit for us."
"Sprinklr provides an in-depth, comprehensive solution akin to Salesforce for social media, offering a 360-degree cover with numerous options."
"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."
"The most important feature of Sprinklr is its high availability since it is a cloud solution."
"The metrics I track focus on engagement and impressions, and I've achieved high impression rates with Sprinklr, probably around six percent, because it's easier for participants to share and the platform allows users to share posts with unique URLs, enabling coworkers to make posts of their own while appearing organic and thus increasing impression and view rates."
"The Unified-CXM Platform has enabled cost savings on resources by aggregating data and sorting messages before reaching an agent, reducing the workload and optimizing headcount."
"The interface is the most valuable feature to me."
 

Cons

"Creating new reports more easily within Salesforce and improving the ability to associate common names of companies, especially after acquisitions, would be beneficial. I would also like to understand the administrator who has control over the data. It would be helpful when you want to implement changes or escalate issues."
"Salesforce has no integration with social media platforms except Facebook and WhatsApp."
"The solution could be more intuitive with regard to customization and navigation."
"The most valuable feature for me in Salesforce is the reporting functionality."
"The product is not integrated with WhatsApp."
"Salesforce is not very user-friendly, and a person won't understand it unless proper training is provided."
"I would say the areas of concern in the product that require improvement revolve around its integration capabilities with third-party systems."
"Our customers wants more enterprise-level capabilities. Currently, we specialize in Salesforce, but many customers want us to support other platforms like SAP."
"Their support team should opt for phone calls over emails to resolve issues faster."
"The pricing of the solution is quite high, rated at nine to ten. The cost should be reconsidered given the capabilities provided by the platform."
"The solution is somewhat scalable yet requires improvement in pre-existing integrations with CRM systems like Salesforce and Zendesk; the reliance on custom solutions for integrations is time-consuming and resource-intensive, which hampers scalability."
"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."
"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."
"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."
"When onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side."
"Depending on someone's needs, based on the price and functionality, I would lean towards no recommendation."
 

Pricing and Cost Advice

"The license is yearly."
"It's medium-priced. It is cheaper than Tosca."
"The tool is expensive."
"My company makes yearly payments towards the licensing costs attached to the solution. There is a need to pay extra charges apart from the licensing costs attached to the solution."
"Salesforce is a solution meant for enterprise-sized businesses because it falls under the higher pricing spectrum. For an enterprise-sized business, the product is reasonably priced."
"We need to procure a separate license for every module."
"The modules are too expensive."
"The product is neither expensive nor cheap."
Information not available
report
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Construction Company
10%
Manufacturing Company
8%
Energy/Utilities Company
8%
Financial Services Firm
11%
Construction Company
8%
Comms Service Provider
8%
Media Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise19
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise5
Large Enterprise6
 

Questions from the Community

What is your experience regarding pricing and costs for Salesforce?
I'm not involved in the pricing, setup cost, or licensing, so I couldn't tell you about that.
What needs improvement with Salesforce?
The UX/UI of Salesforce is a bit problematic. A lot of times there is a learning curve and even over three years I was not able to completely feel comfortable with using it. The search and the keyw...
What is your primary use case for Salesforce?
My main use case for Salesforce is customer support through cases, item repairment, item malfunction, and day-to-day communication with customers who are experiencing either issues, technical issue...
Why is Sprinklr famous for its social media feature?
As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...
Is Sprinklr a free digital experience platform?
No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...
Can Sprinklr help a company provide good customer support?
I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...
 

Also Known As

No data available
Get Satisfaction, Unified-CXM Platform
 

Overview

 

Sample Customers

Information Not Available
GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines
Find out what your peers are saying about Salesforce vs. Sprinklr and other solutions. Updated: August 2026.
908,834 professionals have used our research since 2012.