Qualtrics XM Platform vs Sprinklr comparison

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Qualtrics XM Platform

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Executive SummaryUpdated on Mar 1, 2026

Sprinklr and Qualtrics XM Platform compete in social media management and customer experience management, respectively. Qualtrics seems to have the upper hand with its sophisticated survey and feedback tools.

Features: Sprinklr offers comprehensive social media management capabilities, extensive integrations, and strong automation and AI features. Its cloud-based scalability and unified platform approach further enhance productivity. Qualtrics excels with its sophisticated survey and feedback tools, AI-driven text analysis, and seamless data integration and visualization. It caters to diverse user needs with modular features, making it suitable for customer and employee experience management.

Room for Improvement: Sprinklr faces user onboarding complexity, limited integration options, and needs more intuitive user interactions for editing and social media posting. Real-time support enhancements and a simplified UI are recommended. Qualtrics requires advancements in graphical analytics, integration with major CRMs, and a more flexible user experience for survey creation. Focus on small-scale CX programs and workflow management enhancements are needed.

Ease of Deployment and Customer Service: Both platforms operate primarily on public cloud infrastructure. Sprinklr's deployment is straightforward due to its cloud-native nature, while Qualtrics offers deployment flexibility on hybrid and private clouds. Sprinklr users report mixed customer support experiences, noting excellent engineer responsiveness but slower resolution times via email. Premium support is highly rated. Qualtrics offers good support but lacks live chat and occasionally faces agility issues with staff communication.

Pricing and ROI: Sprinklr's pricing reflects its enterprise-grade features, perceived as costly, but users find value in its comprehensive capabilities. Qualtrics, though also expensive, provides price flexibility with customizable plans, offering robust features that justify the cost for advanced feedback collection and analysis. Both solutions are considered worthwhile investments, enhancing organizational capabilities, though pricing remains a factor for potential adopters.

To learn more, read our detailed Qualtrics XM Platform vs. Sprinklr Report (Updated: September 2026).

Qualtrics XM Platform vs. Sprinklr

September 2026

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Helped 913,806 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Qualtrics XM Platform

Ranking in Customer Experience Management

2nd

Average Rating

8.8

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Social CRM (5th), Survey Software (1st), Customer Feedback Management (1st), Product Management Software (1st)

Sprinklr

Ranking in Customer Experience Management

6th

Average Rating

8.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of September 2026, in the Customer Experience Management category, the mindshare of Qualtrics XM Platform is 3.5%, down from 4.1% compared to the previous year. The mindshare of Sprinklr is 2.4%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Customer Experience Management Mindshare Distribution
Product	Mindshare (%)
Qualtrics XM Platform	3.5%
Sprinklr	2.4%
Other	94.1%

Customer Experience Management

Featured Reviews

Bryan Jeppsen

Market Research Manager at a insurance company with 1,001-5,000 employees

Unified feedback has transformed member journey insights and now drives higher healthcare ratings

As easy as it was to connect our data sources with Qualtrics XM Platform, there were two or three out of the ten or so that we added that were a little bit trickier. Finding a way to get them in there and repeat the upload isn't always just Qualtrics XM Platform's fault. We have a lot of legacy platforms that we need to figure out how to make that work better. Having that work super smoothly and managing logins and some of that other stuff could always be a little bit easier and a little bit smoother. Admittedly, we could be better at providing the information, but that's something that could be improved.

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Leonid Mironov

Social & Digital Media Performance, Senior Manager at Majid Al Futtaim

Facilitating data-driven decisions with powerful reporting and case management

The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Qualtrics XM Platform is the best in class not only just having a great survey tool, but also saying we're going to do more for you than just surveys."

"With Qualtrics Customer XM, we can integrate data and run an algorithm, so if somebody has specific feedback early on, we can determine the possibility of that person leaving the company."

"The most valuable feature of Qualtrics Customer XM is the survey, which is very user-friendly and designed as a drag-and-drop item."

"Workflows are very powerful. There are a lot of good things, but I feel workflows are the best."

"Qualtrics XM Platform has positively impacted my organization by providing a much better understanding of our clients and partners."

"The solution has other extra features, like Stats iQ, Text iQ, and Predict iQ."

"Its comprehensive features and ease of use make it a valuable tool for efficient data management and analysis, contributing significantly to our organization's operations."

"The solution allows the development of multiple surveys based on the lifecycle"

More Qualtrics XM Platform pros

"The most valuable features are case management and reporting."

"The Unified-CXM Platform has enabled cost savings on resources by aggregating data and sorting messages before reaching an agent, reducing the workload and optimizing headcount."

"The metrics I track focus on engagement and impressions, and I've achieved high impression rates with Sprinklr, probably around six percent, because it's easier for participants to share and the platform allows users to share posts with unique URLs, enabling coworkers to make posts of their own while appearing organic and thus increasing impression and view rates."

"Being able to use moving images, like GIFs, is important, and multi-language support is crucial, as it allows content in multiple languages and increases engagement and impressions significantly."

"AI manages customer interactions really well, and the flow becomes easier."

"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."

"Everything is integrated in one platform."

"I recommend it for entrepreneurs who are wearing a lot of different hats."

More Sprinklr pros

Cons

"To improve Qualtrics XM Platform, the current issue is that it has a steep learning curve; it is a bit complicated to understand at first."

"I wish that the progress bar was more prominent."

"Qualtrics XM Platform is a powerful platform, but some advanced reporting and dashboard customization features can have a learning curve for new users."

"It is not easy to implement."

"In terms of commercial aspects, it is quite high when compared to other products. There is still a possibility that Qualtrics XM Platform could reduce the platform cost as the license cost is too high."

"The process of creating, updating, and importing participants needs to be more flexible"

"The building performance of Qualtrics XM Platform for back-end builders can be improved, as it has been a bit slow."

"Sometimes, a lot of emails bounce back during email distribution."

More Qualtrics XM Platform cons

"There could be more videos on how to use Sprinklr."

"The interaction and integration with our CRM should be improved, especially to ensure security with on-premises solutions and to be suitable for banking environments."

"When onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side."

"The pricing of the solution is quite high, rated at nine to ten. The cost should be reconsidered given the capabilities provided by the platform."

"The editability of a post is irritating right now. Editing a post already marked for publish, a special feature in their platform, is problematic."

"Their support team should opt for phone calls over emails to resolve issues faster."

"The solution is somewhat scalable yet requires improvement in pre-existing integrations with CRM systems like Salesforce and Zendesk; the reliance on custom solutions for integrations is time-consuming and resource-intensive, which hampers scalability."

"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."

More Sprinklr cons

Pricing and Cost Advice

"Pricing depends upon the different kinds of use cases."

"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."

"Some clients felt that this product was expensive when the sales team tried to sell it to them."

"The solution is fairly expensive, but it would be money well spent."

"Delighted by Qualtrics is more expensive than the competitor solutions"

Information not available

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Top Industries

By visitors reading reviews

University

10%

Comms Service Provider

Financial Services Firm

Manufacturing Company

Financial Services Firm

11%

Comms Service Provider

Manufacturing Company

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	2
Large Enterprise	9

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	5
Large Enterprise	6

Questions from the Community

What is your experience regarding pricing and costs for Delighted by Qualtrics?

My experience with pricing, setup cost, and licensing was that it was not cheap, but it wasn't crazy expensive. We looked at it and our finance people looked at it and said that based on the benefi...

What needs improvement with Delighted by Qualtrics?

Regarding the negative aspects, I believe there are some points that could still be improved in Qualtrics XM Platform. The integration with WhatsApp has not been provisioned. We have to partner wit...

What is your primary use case for Delighted by Qualtrics?

I am using Qualtrics XM Platform mainly to capture customer feedback and customer surveys of the service we provide. It gives a dashboard to view and monitor the CSI score. If the scoring is less, ...

Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

Culture Amp vs Qualtrics XM Platform

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Product Reports

Download Qualtrics XM Platform product report

Qualtrics XM Platform

September 2026

Download Sprinklr product report

August 2026

Also Known As

Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,

Get Satisfaction, Unified-CXM Platform

Overview

Qualtrics XM Platform offers AI-driven analytics, seamless integrations, and an intuitive interface for efficient data collection and visualization. Known for its user-friendly design, it supports real-time feedback and sentiment analysis, catering to companies seeking streamlined workflows.

Qualtrics XM Platform enables organizations to create surveys with ease through its drag-and-drop interface. With prebuilt integrations and advanced analytics tools like Text iQ, users efficiently gather insights from data. The platform's comprehensive dashboards facilitate dynamic engagements and amplify decision-making. While the platform excels in many areas, it needs improvements in Salesforce integration, graphical analytics tools, and dashboard speeds to enhance user experience. High costs and data migration limitations are noted as concerns. Qualtrics is utilized across industries for collecting customer experience data, automating surveys, and boosting employee engagement, though some industry-specific functional enhancements are recommended.

What key features does the Qualtrics XM Platform offer?

User-friendly survey creation: Drag-and-drop functionality simplifies design.
AI-driven analytics: Tools like Text iQ offer real-time feedback and sentiment analysis.
Prebuilt integrations: Seamlessly work with existing systems and tools.
Comprehensive data visualization: Enhanced dashboards improve data interpretation.
Automated notifications: Boost engagement with prompt updates and alerts.

What benefits should users expect when reviewing Qualtrics XM Platform?

Simplified tasks: Streamlined workflows reduce complexity in processes.
Improved decision-making: Real-time insights assist with strategic planning.
Enhanced engagement: Features encourage interaction and participation.
Accessibility: Easy for users without technical expertise.

Organizations implement Qualtrics across industries to gather customer insights and automate feedback processes. Retailers use kiosks for in-store feedback, while HR departments leverage the platform for employee onboarding. Banking sectors adopt it for transactional feedback, whereas technology firms assess content effectiveness through in-depth surveys. Enhanced real-time dashboards help access and utilize collected data efficiently.

Qualtrics

Sprinklr is the definitive AI-native customer experience management platform, built to help the world's biggest brands deliver extraordinary experiences across every touchpoint. Its Unified-CXM approach breaks down silos by connecting conversations across marketing, insights, social, and customer service on one platform, so customer-facing teams can collaborate seamlessly and act on a single, real-time source of truth. With over a decade of AI purpose-built for customer experience infused into every workflow, Sprinklr helps enterprises unify their teams, tools, data, and channels, elevate every interaction with human-AI collaboration, and turn customer experience into a lasting competitive edge.

Key Features

Unified-CXM Platform: Consolidates disconnected tools, data, and channels onto one AI-native platform, unifying marketing, service, and CX teams for connected experiences at scale.

Four AI-Native Product Suites: A single platform spanning Sprinklr Insights, Sprinklr Marketing, Sprinklr Social, and Sprinklr Service, all built on the same foundation.

AI-Native Foundation: Purpose-built CX AI is seamlessly infused across every workflow, action, decision, and interaction, powering continuous innovation for customer-facing teams.

Intelligence: Extract actionable intelligence from unstructured data across millions of online conversations to power informed decisions and meaningful action.

Sprinklr Copilot: Automate workflows, surface insights, and get real-time conversational assistance across the entire Sprinklr platform.

AI Agents: Deploy intelligent, industry-specific AI Agents to ensure consistent, compliant, high-quality experiences across every touchpoint.

Workflows and Governance: Manage, route, assign, configure, and govern with ease across the platform to scale automation and drive team efficiency.

Enterprise-Grade Scale: Extensive customizability and seamless integration with your existing tech stack, built to scale effortlessly as enterprise needs evolve.

Human-AI Collaboration: Natively infuses specialized, generative, and agentic AI to work alongside teams, automating journeys and powering personalized interactions.

Recognized Across Every CX Category: A Leader in the 2026 Gartner Magic Quadrant for both Social Media Management and Social Listening and Voice of the Customer Platforms, a Leader in multiple Forrester Wave reports, a G2 Contact Center Leader

Sample Customers

Aetna, 1 800 Contacts, GE

Panasonic, Alaska Air Group, KIA, Virtusa, Breville, Puma, Infosys